YouTube Algorithm Explained | How To GROW FASTER In 2022! 🚀

Growing on YouTube is really hard. Trying to get more views and more subscribers is not easy.
In this video we breakdown 5 fundamentals of the YouTube algorithm for new YouTube creators.

Time
0:00 Intro
1:44 Understanding the goals of the YouTube algorithm
2:00 Keep people on YouTube don’t send them off platform
2:15 YouTube’s AI knows a lot more about your content than you realize
3:00 YouTube ranking keeps changing
3:45 Watch time is the most important signal
4:25 Many different algorithms for viewer signals
6:25 YouTube does not hate small creators

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let’s face it growing on youtube can

feel impossible especially if you’re new

to the platform are you doing all of the

things the gurus are telling you and

your channel still isn’t growing are you

confused about what to focus on to get

more video views and subscribers have

you heard the youtube algorithm simply

hates small channels well the truth is

the youtube algorithm is complicated

it’s important that you really

understand the goals of the platform

this is going to help you create content

that works with the algorithm instead of

against it so in this video we’re gonna

break down the top five fundamentals of

the algorithm so that you can set your

content and your channel up for success

[Music]

hello and welcome to video club in this

series we provide educational and

inspirational content to help you on the

road to youtube success i’m your host

renee teeley the vp of community here at

tubebuddy if you’re new here consider

subscribing and hitting that bell so you

don’t miss a single episode packed full

of valuable information just like this

one so in today’s episode we’re going to

cover the top five things that you need

to know about the youtube algorithm

especially if you’re a newer youtube

creator so the first thing that you need

to know is the youtube algorithm is

specifically designed to keep people on

the platform

watching videos for as long as possible

so youtube can run ads and make money

the goal is truly that simple however

actually getting there is quite

complicated youtube is analyzing over 80

billion different signals from viewers

each day and then analyzing how videos

like yours perform with different

audiences all of this informs their

machine learning algorithms to help

determine the right video for the right

viewer at the right time if your videos

help to keep viewers happy and on the

platform longer they will be aligned

with the goals of the youtube algorithm

but if you’re constantly trying to get

people to go from watching one of your

videos on the platform to visiting your

website off of the platform then you’re

working against the goals of the

algorithm so it’s really important to

keep this in mind if you want the best

chance of growing you should try to keep

people

on youtube for as long as possible so

the second thing that you need to

understand is that youtube knows a lot

more about your content than just what

you list in the metadata like tags

titles and descriptions youtube’s ai

starts to analyze your video the moment

the upload process starts so during the

upload process youtube is collecting

information about the video frame by

frame and identifying things like scene

changes objects places people and even

facial expressions so youtube does

factor in metadata but for the most part

things like thumbnails titles and

descriptions should be created with the

viewer in mind and help them to make the

decision to click on your video after

your video has been uploaded and people

start to watch it youtube analyzes

viewer signals so are people clicking on

your videos

are they watching all the way through

after they watch one video do they watch

another one of your videos and then also

how satisfied are they with the content

so the third thing that you need to know

is that not all metrics are created

equal and the ranking has changed over

time so for many years youtube was

optimizing for clicks and views so how

many people were clicking on a video and

sticking around just long enough for it

to be counted as a view so it was the

highest factor in ranking videos and

determining which videos to promote

across the platform but that really

wasn’t the best indicator of whether or

not someone actually enjoyed the content

or even stuck around and actually

watched the video for longer than 30

seconds before clicking away so this

unintentionally incentivized click-baity

content so a lot of misleading titles

and thumbnails with content that wasn’t

really what the viewer was expecting

youtube received a lot of complaints

about this type of content being

recommended so they did evolve the

system and prioritize watch time over

views and clicks so watch time is the

time people actually spend watching your

videos youtube has also included viewer

satisfaction and responsibility data so

they can try to assess the quality of

watch time so this is an effort to

maximize viewers enjoyment on the

platform so they keep coming back and at

the same time

minimize the spread of misinformation or

harmful content so they largely do this

through surveys and feedback from

viewers on the actual video so the

fourth thing to know is that there

really isn’t just one youtube algorithm

it’s a collection of different decision

models personalized to the viewer and

the perceived intent of the viewer at

the time they do have different decision

models for search suggested

home the trending tab the subscription

tab and notifications so in this video

i’m just going to cover the basics for

search and suggested since it’s the

easiest to optimize for let me know in

the comments below if you want me to do

a deep dive on any of the sections so

for search when someone is searching for

a video they’re actively giving youtube

information about what they want so

youtube is then trying to find the video

that will have the highest chance of

matching what the viewer is looking for

and will keep them interested so youtube

themselves have said that they are not

just looking for videos with fully

optimized titles and descriptions

they’re also factoring in viewer signals

like watch time of a particular video

for a particular query so that last part

is really important if youtube

recommends your videos for a specific

search term

and people respond well to it youtube

will continue to recommend

those videos for the specific query now

for suggested youtube is trying to

determine

what video someone is most likely to

watch after the video they’re currently

watching so this is going to include

videos that are typically watched

together

videos that have related topics and also

videos based on the viewers watch

history so it is a personalized

recommendation so this does work similar

to other video platforms like netflix so

if you watch wonder woman you may want

to watch the sequel or watch another

superhero film or watch something

related to what you watched last week so

for suggested as a creator it’s a good

idea to plan for videos that naturally

work together

and link to playlists at the end of your

videos this is going to increase the

chances of youtube suggesting those

videos together so the fifth thing to

know is that

youtube doesn’t hate small creators so

this is something that seems to come up

pretty often on youtube a lot of

creators with small channels feel like

the algorithm is out to get them or that

the algorithm hates them

and that’s just not the case youtube

just has a lot more data about larger

channels and videos with millions of

views but if you’re creating videos that

people enjoy all the way through and

you’re keeping people on the platform

your channel will grow and your content

will be recommended by the platform

youtube is optimizing for viewers and

you should be doing the same with your

videos so i recommend making sure that

you’re creating videos with a specific

niche and not just randomly switching

between different topics make sure it’s

very clear what your video is about in

your thumbnail your title and the

description of your video

and then also analyze your audience

retention if people are dropping off

quickly in your video it’s going to be

really hard for you to build up that

watch time which is one of the most

important factors in ranking on youtube

and of course try to keep people on the

platform instead of sending them away to

another site if you want to learn more

ways to grow your channel and how to be

more successful on youtube click on that

linked video get that video

and i’ll see you in the next episode