How to Grow with 0 Views and 0 Subscribers and 0 Ideas!

Everyone starts at the beginning with 0 views and 0 subscribers and, often, no idea what to do. This is how to grow your channel by simply getting stuck in and making videos!

0:00 — How to Grow with 0 Views and 0 Subscribers
0:19 — Start making content and lots of it (Quantity Vs Quality)
3:19 — Start researching your video topic and ‘why’ people watch videos
5:13 — Train YouTube to define your target audience
6:51 — Start build your keyword universe
8:11 — Start improving 1%

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— So you haven’t got any subscribers,

you don’t have any views,

you haven’t even published a video,

and oh, my word, where’s
your channel banner?

How do you start a YouTube
channel from absolutely nothing?

Well, it’s pretty simple.

You eat, sleep, create
lots and lots of content,

and repeat.


Now then, I’m gonna start
with these two concepts

and I’m not gonna lie.

They’re gonna be in complete
opposition to one another,

but well, that’s YouTube.

But anyway, the first strategy is this.

Make lots and lots of content

and just have fun doing it.

There is a huge difference between

watching YouTube videos
and deciding, yeah,

I like the idea of that,

and actually making YouTube content.

I always say that you should
spend your first six months

just making YouTube videos
to work out whether or not

you enjoy making YouTube videos.

And through all of this,

you’re gonna master the YouTube process

from starting a project
to pressing Publish.

And I also say that you
should make lots of content,

which does naturally lead
to, at least to begin with,

quantity over quality.

For quite awhile, I’ve been
looking for a really good way

to explain this concept,

and I think I finally found it.

I want to thank my vidIQ colleague, Alexi,

for pointing me to this article.

I’m gonna be honest, it has
nothing to do with YouTube,

but it has everything to do
with the creative process.

And I want to read out
the following section,

so settle in for a bit of story time.

«The ceramics teacher
announced on opening day

that he was dividing the
class into two groups.

All those on the left side
of his studio, he said,

we’d be graded solely on

the quantity of work they produced.

All those on the right,
solely on the quality.

His procedure was simple.

On the final day of class,

he would bring in his bathroom scales

and weigh the work of the quantity group.

50 pounds of pots rated an A,

40 pounds a B, and so on.

Those being graded on quality, however,

needed to produce only one pot,

albeit a perfect one to get a grade A.

Well come grading time and
a curious fact emerged.

The works of the highest quality

were all produced by the group
being graded for quantity.

It seem that while the quantity group

was busily churning out piles of work

and learning from their mistakes,

the quality group had sat
theorizing about perfection,

and in the end, had little
more to show for their efforts

than grandiose theories
and a pile of dead clay.

Or if you prefer much shorter, simpler

Hollywood blockbuster
interpretation of this.

Yeah, yeah, all very well and good,

but should I take the red
pill or the blue pill?

Let me boil all of this
down to a simple choice.

It’s your first month on YouTube.

Do you spend that time
making one perfect video

or as many videos as humanly possible?

For me, it’s always going
to be that second option.

Get scrappy, get messy, make mistakes,

get better, build confidence.

What I can guarantee you is this.

The video that you make today
that you think is perfect

will be absolutely terrible
in six months time,

because you will have learned so much

and gained so many new skills.

And that is a wonderful
place to be in as a creator.

But you do have to get your hands dirty.

Now having said all this,

you don’t just want to create
content in an echo chamber.

You want to be doing as much research

on your video topic as possible.

This can be as simple as
doing a search on YouTube

as if you were a viewer
of a type of content

you are going to make.

The auto-complete results
will give you a great insight

into the keywords used and
for creating video ideas.

Go to YouTube’s search page and
see what videos rank highly.

Look at the titles and how
they match searchability

with intrigue and emotion.

What makes the thumbnails clickable?

In this example, the patterns we can see

are 4,000 hours in huge
text on the thumbnails.

We often see the creator too,

and the titles all try
to enhance the concept

of getting 4,000 hours of watch time,

whether it be the fastest,

the most precise, or an exact workflow.

The next time you’re
on YouTube as a viewer,

I want you to start asking
yourself this question

as frequently as possible.


Why did I type in these exact words

when I was looking for something?

What made me click this
thumbnail over this thumbnail?

I’m four minutes into a video.

Why am I still watching it?

Once you’re able to answer
those questions as a viewer,

you can start implementing those answers

as a content creator.

When you watch videos, again, as a viewer,

start to make notes on what
keeps the viewer engaged.

In particular, keep a close
eye on the first 30 seconds

of videos, as that is what
gets the viewer hooked

for the rest of the video.

That’s why I’m now
introducing this epic music

and these really fast moving bits of video

in the intros of vidIQ content.

Viewers make decisions very quickly

about whether they are in
the right place or not,

which leads to a lot of
people abandoning videos

in the first 30 seconds.

If you want to get people to
watch your content for longer,

your first goal should be to
flatten this initial decline

as much as possible,

and then you can focus on the watch time

on the rest of your video.

Now then, pay attention
to this next strategy,

because it will give you a deeper insight

into YouTube’s recommendation system.

Or as some of you like to
call it, the algorithm.

You will need to create a
new YouTube account for this,

but don’t worry about
the channel aspect of it,

because you’re going to use it

solely for the purpose of watching videos.

So you can do a search of the topic

that you want to make videos about,

and maybe watch the
first result in the list.

Make notes about it.

And then from the suggested section,

watch a similar video, make notes,

and then watch another
from the suggested section.

Keep doing this until you’ve watched maybe

five or six videos.

What you’re trying to do here

is to communicate to YouTube’s
recommendation system

that I am only interested in videos

about a very specific topic.

And because it’s YouTube job

to serve up the right
content to the viewer,

in 24 to 48 hours, the
homepage of this account

will start to focus on the
content you’ve just watched.


Essentially what you’re doing
here is training YouTube

to tell you what channels and videos

your target audience watches.

And if you want to take
this research even further,

go to the homepage of
one of these channels,

and with vidIQ installed,

click the Trending button

followed by the Top Keywords button.

And this will unlock all
of the keywords and phrases

this channel uses on their video content.

This is a type of language
you should be using

in your video titles,
thumbnails, description,

even the words you say
within the videos themselves.

I bet you didn’t even
realize vidIQ could do that,

even if you’ve been using it for years.

It’s pretty cool, isn’t it?

Now let’s talk a little bit more

about this keyword universe.

The more language you learn
about your video topic,

the more of an instinct, a
feel you’ll start to build

about what content really
works for your audience.

Let me show you what I mean.

Over many years and through
a lot of trial and error,

we have learned that these are
some of our top tier keywords

here at vidIQ.

We know that when we make
videos about these topics,

our target audience watches them.

And so once we know
what these keywords are,

we can really start to
play with the titles

to create intrigue and interest.

We’re not just telling you
what the video is about.

We’re telling you why you should watch it.

I mean, maybe you’ve noticed,
or maybe you haven’t,

but we have made a lot of
videos about 1000 subscribers

in the last six months,

and you keep coming back to watch them.

But of course, we don’t just make videos

about 1000 subscribers.

We have a second tier of keywords

we know you are interested in,

and we have a third tier of keywords

you may be interested in.

What this allows us to do

is create new combinations of keywords

to create interesting
and new perspectives.

Or go after topics that aren’t necessarily

that exciting or popular,

but have very little
competition on YouTube.

We’ve had incredible success

creating content about
copyrights on YouTube.


That was a big old section

about researching content, wasn’t it?

So let’s go back to creating content.

And I want you to think about the concept

of improving every single video by 1%.

This is where the sheer
quantity of videos that you make

is going to expose your
weaknesses, your vulnerabilities,

the mistakes that you’re
making and how to improve them.

Let me explain how I’ve been able to

improve the quality of my content

by tackling one problem at a time,

starting with this.

If there’s one thing viewers cannot stand,

it’s terrible audio,

And I quickly learned that if
you can get your microphone

as close to your voice as possible,

that’s gonna make a huge difference,

irrespective of the
quality of a microphone.

For example, this microphone
is pretty expensive,


it still sounds absolutely terrible

when I’m a few feet away from it.

Next let’s talk about lighting,

and I don’t mean any of this
fancy stuff in the background.

I’m talking about your main light

and why I currently look yellow.

The majority of your lights in your home,

whether they be in a lamp or in a ceiling,

will have this warmer, softer glow,

because it’s more relaxing.

But it doesn’t really
lend itself very well

to most YouTube videos.

This is when you need to think about

the color temperature of your lights.

For example, the color
temperature of this light

is fairly low.

So what we need to do is crank
the temperature level up,

like this.

Now we get that cleaner,
more clinical studio look.

Now I do this through a ring light

that’s a little off center
and a little above me

pointing at an angle.

And onscreen now, you can
see which ring light I use.

If you want to get a nice clean
white look from your lights,

then the ideal color temperature

is around about 5,500 Kelvin.

Anything any higher than that,

then you might start
to look a little blue.

And if you can’t afford
a ring light just yet,

then start yourself off with one of these,

which you can probably
get for around about $10

off of Amazon.

Now then, can anybody remember

when my videos used to look like this?

Not that long ago, with my
face a little overexposed

and all of this light
spilling onto the back wall.

Well, now my videos look like this.

Now I think this looks a lot better

because the light appears
to be more controlled,

allowing the background and the foreground

to do their own funky little things

and improve the color science of a video.

But of course, you can
be the judge of this.

The way I did this was to let go

of a camera being on automatic mode.

Everything now is finely tuned

to exactly how I want it to look,

from the f-stop to shutter speed,

to the ISO, to the white balance.

Now of course, setting this up just right

did take a little bit of time,

along with setting up the light just right

and the microphone just right.

But that was all done through
repetition and practice,

improving my videos 1% at a time.

Here’s an interesting thing.

As I was editing back the
last 30 seconds of this video,

I realized that this light
wasn’t quite set correctly,

so I’ve adjusted it so that
now hopefully I’m well lit,

but I want to leave in
that last 30 seconds

as a representation of how

we’re always looking at our content

and aiming to improve.

And to be honest on YouTube,

that is almost half of the
battle, keeping motivated,

turning up day after day after day.

It has taken me 2000
videos to get where I am

on my YouTube journey.

And my goal through this
YouTube education channel

is to get you to the same
place as me and beyond

in a lot less time and a lot less videos.

But YouTube is gonna
require a lot of patience,

a lot of determination
and a lot of hard effort

and work from you.

When you try something on YouTube

and it doesn’t work, that’s fine.

Change it, try something new.

It doesn’t work, tweak it
again and again and again

until you get it right.

So if you have just started
your YouTube channel

and you have zero
subscribers and zero views,

what’s gonna get you to one,

or what is your next 1%?

That’s the code word for this video.

The next thing I’m going to
improve as a YouTube creator,

my next 1% is over to you.


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