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⏰ Timecodes ⏰
0:00 New YouTube Monetization Updates
1:34 Update #1
5:12 Update #2
8:24 Should I unlist videos that have copyright claims?
10:30 Update #3
16:22 Does it matter where my watch time comes from to qualify for monetization?
16:54 Update #4
20:10 New Report on the Creator Economy
24:36 Update #5
28:50 YouTube Shorts: Tips and Lessons We’ve Learned
36:11 Update #6
37:49 YouTube Community Tab: Tips & Updates
46:54 Should YouTube creators also have a blog?
52:15 YouTube Business Advice: Taxes, Business Licenses, and Earning More Money
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About:
In this video, Rob Wilson from vidIQ share practical tips how to get monetized on YouTube and new monetization updates.
Disclaimer: Please see the link for our disclaimer policy for all of our videos on the Think Media and Think Marketing YouTube channels. https://www.seancannell.com/youtube-disclaimer
=================== text video ====================
autumns there is no better place that
rewards their creators with money than
youtube and in this video we’re going to
be sharing some new monetization updates
that you need to know including
new requirements to be eligible for
monetization here on youtube what
exactly does 4 000 hours of watch time
mean and
what does that include we’re going to be
talking about a new way youtube’s always
adding new features that can give you
income and there’s a super cool new way
to stick around for and there’s some new
updates to the mobile app that you need
to know about
there’s some a brand new report on the
creator economy that’s giving us insight
about how much creators are earning and
so much more to come on this video so if
you’re fired up to be here today on
think media my name is sean cannell
smash the like button check out
resources in the description as well as
time clothes if you’re on the replay and
i’m excited because today i am joined by
rob
wilson from vid iq rob you’re back on
the channel how’s it going
hello everybody thank you for having me
on as always sean welcome think media
audience
and yes this is somewhat of a small face
reveal i’m getting old i now need to
wear glasses does this improve the look
or not do let me know in the comments
i think that’s an improved look i think
it’s it’s that helpful i’m ready to
learn all about monetization you’ve got
five tips for us today and so let’s just
dive right into it and we’ll share your
slides and uh what are we learning sure
absolutely so um
the youtube partner program as it is
known to us monetization to most people
and there have been a lot of
requirements that have been in place for
a long time now a thousand subscribers
four thousand hours of watch time but
youtube have now added an extra two
i guess requirements that were probably
there in the background or um are now
being introduced to improve security uh
and you need to make sure that you meet
these and they’re rel relatively simple
to follow but things that you do need to
be aware of so the first one of course
is two-step verification this might be
where you put in your password when
you’re logging into youtube and then it
asks you to confirm your password
through a mobile device or a physical
um
titan key for example uh now the
restrict rules on this according to uh
what youtube are gonna do is that
starting november the first so uh very
soon to where we’re recording this maybe
what four days beforehand
monetizing creators must turn on
two-step verification on their google
account if they don’t i was watching a
creator insider video yesterday they
said that if you don’t then you may not
be able to view edit upload videos so
this is really crucial if you are
monetizing your channel do make sure to
turn on two-step verification i’m sure
you’ve already received some
notifications to do that if you are
going to monetize your content in the
future when you reach these requirements
then you need to turn on two-step
verification
as for community guidelines
well i think this is pretty
straightforward
but youtube just haven’t officially had
these um requirements in monetization
now you must not have any community
guideline strikes on your channel at the
point of application if you do have a
community guideline strike it will
expire 90 90 days after the date of the
offence so you will just have to wait
for that guideline strike to end but
interestingly in the wording for
uh these this new requirement it says
here
copyright strikes do not impact
eligibility which i thought was really
interesting what it doesn’t go on to say
is whether or not copyright claims will
impact your eligibility and i’ve always
been of the opinion but this is just my
personal opinion i don’t work for
youtube so i can’t confirm this i think
the more copyright claims you have on
your videos the less likely you may be
accepted into youtube partner program
because
effectively your content is already
being monetized by the copyright owner
but that’s just something to bear in
mind the important thing here is that
copyright strikes do not impact your
eligibility so that’s point number one
really the the the major requirements
that have been coming in uh for youtube
over the last couple of months
and rob a question from earth central
how do you check to see if you have
two-step verification active
great question so with all of these
requirements if you go to the youtube
studio on the desktop browser you’ll see
the monetization screen if you click
there it will show you your current
state how many subscribers you’ve got
how many hours of watch time you’ve got
and then whether or not you have uh
these two things enabled and i’ve
actually taken the screenshots here from
the youtube studio so this is what it
would look like with the green ticks
excellent what’s the next point
so
the next point is is an old point but
something that is one of the most
popular questions and it’s tweaked often
by youtube is
the question of 4 000 watch hours what
does that actually mean
and i’ve taken the wording here directly
from youtube to make sure it’s 100
accurate
and they talk about 4 000 public watch
hours so that that is essentially
anything that is on your channel that is
currently set to public
should count towards your 4 000 hours
for youtube partner program requirements
what it doesn’t include is private
videos
unlisted videos deleted videos
any videos that you’ve put ads up
against
any video that’s watched in the shorts
or stories
shelf
now if a youtube shot is watched in the
normal youtube player that would count
and then also live streams that are
unlisted deleted or not converted into
video on demand for example when sean
and i finish this live stream it will be
converted into video on demand so watch
time would count from there but if it
never gets converted then it wouldn’t
count and we’ll touch on that uh a
little a bit later and then finally
another question that people often ask
about four thousand hours of watch time
is what does it mean by the last 12
months
so basically look at it from this point
of view
whatever today’s date is for example as
we recall this is october the 27th go
back
365 days and all of a watch time in that
period counts even if the video was
published years and years ago
if it’s watched in the last 365 days
then that watch time will count but i’m
sure sean will get lots more questions
about that in the q a section
yeah absolutely and um that’s
interesting to me so youtube short shelf
views like we just had nolan on the
think media team had a short go viral
yeah i think you know 2.4 million views
or more than that so it got a lot
of watch time because even though it’s a
short amount it’s so many views but none
of that counts none of that counts but
there’s a very good reason for that
which we’ll come on to later and then
the this live stream does not count
unless it’s converted to video on demand
and then watched as a replay
yeah so an example of that this might be
let’s say you uh one of these channels
that puts on relaxation music or um and
you live stream it for say
16 hours just because you want something
that’s really long and it’s gonna help
people fall to sleep for example but
then once that live stream finishes
because it’s a certain length it may not
get converted into a video and that
means that the watch time wouldn’t count
so
i’ve kind of
i wanted to tease this later on but
effectively
uh if your live stream is longer than 12
hours then youtube will not be able to
they call it archiving but essentially
means putting it into video on demand
and so that that may be relevant to some
channels who do long live streams
awesome and then a question came in here
about uh should i unlist private videos
that have copyright claims before i
apply
let me see so should i enlist privates
hmm
i i guess because
uh the content already has copyrights
claims on it it’s
probably i think as long as it’s on your
channel
uh regardless of whether or not it has a
copyright claim on it
when youtube reviews your channel
human reviewers are going to take a look
at it so they’re probably going to be
able to go into a back end and notice
whether or not
there are copyrighted videos on there um
i’m not telling anybody to do anything
radical with content that is that has a
copyright claim on it like delete it
it’s just something to be aware of
because sometimes a lot of channels get
rejected
for the reason of reused content that’s
not to say that it’s copyrighted content
but it already exists somewhere on
youtube and so that might be a reason
but i don’t want to give you any hard
answers because you know i’m not a
youtube employee
awesome and so um we are going to get
into point three four and five here in
just a second but um if you’re getting
value so far smash the like button we’ve
got some big announcements in terms of
cool new ways to earn money uh but
today’s video is brought to you by vid
iq
super grateful to be partnering with
vidiq and if you haven’t got your free
month a vid iq boost yet vidiq.com
forward slash think of course you can uh
use the link in the description down
below to get over there that’ll get you
30 days free on vid iq and you can use
tools like the channel audit tool one of
my favorite things to use when it comes
to vid iq is a quick snapshot to see
what content’s doing well that i should
double down on what content is
underperforming that i should stop
making and what are some quick insights
that can inform my next video we also
the new daily ideas tool is out and
we’ll talk a little bit more about that
as well later but uh rob what is the
next tip we need to know and update with
youtube
so monetization
you’re watching this live stream right
now what you may be able to do is give
this live stream a super chat uh which
is an awesome way of
acknowledging the creator and supporting
them in a financial way
however
with video on demand content there
hasn’t been a similar solution until now
and if you’ve been watching any of think
media’s videos recently you may have
noticed uh certainly on the desktop and
mobile experience
where the likes and dislikes are and the
share button you may have seen this new
feature called thanks and this is called
youtube’s superfanx where you
can don’t um donate money to the creator
be it two dollars fifty dollars
and i like to think of it as a digital
tip gel now currently youtube is still
experimenting with this it’s not freely
available to all creators but i have
seen many creators of different shapes
and sizes get this feature and so over
to you sean at this point really think
media i mean you have it are you trying
to actively incorporate it into your
content right now or you’re just testing
to see what happens with it what’s been
your experience so far
yeah so um this is what it looks like
and um you can see this video is playing
here and we’ve got our likes dislike
share and then the thanks button and if
someone clicks on that then they could
kick over two dollars five dollars ten
dollars or fifty
and um then that shows up in the
comments and we are always super
grateful we we can reply back we can put
a heart on that comment and say thanks
so much for supporting the channel um
you know rob you bringing it up is just
a good reminder ay i know that uh let us
know in fact tell us in the comments
have you got the thanks button on your
videos yet i know it’s beta it’s kind of
rolling out to different channels we
have never done an intentional call to
action we’ve never educated about it but
we’ve probably received 10 or 20 thanks
a lot of times two dollars here or there
which also just kind of reinforces that
point that if you’ve clearly
defined the value you’re trying to add
to the viewer and your videos are adding
value it is that tip jar i mean and i
know that if you’ve got value out of
think media thank you if you’ve
supported the channel that way or with
super chat during this live stream and
so i actually think it’s going to be a
really cool thing that’ll uh um be
eventually available i’m sure to all
creators depending on their monetization
status and uh you just reminded me to
start educating about it because um
people don’t know what they don’t know
and i know there’s a lot of gratitude
and people that want to help support the
channel
i have been wondering how creators can
use this inventive ways in the past
we’ve had creators encouraging
their viewers to oh if this video gets
up to 500 likes i will
share my hair next uh video
now you can almost monetize that and say
look if if you if i get enough super
facts here to get up to 500 i can afford
to do this in my next video
i think there is one caveat here and i’m
a bit
not disappointed but i think youtube
should be a bit more transparent with us
with the superfans in that there is a
quite a significant split 70 30. so even
though let’s say you donate fifty
dollars
not all fifty dollars goes to the
creator it go you know thirty percent of
that is going to youtube so that is
something to bear in mind and i i just
wish youtube would be a bit more clear
that you know
yes a creator is getting some money but
also we’re going to take a bit of a cut
of it but you’re never experimenting
with it maybe they’re going to improve
up in the future
so that was uh the super tip jar and if
you’re okay sean i can move on to the
next one straight away yeah before that
i want to just clarify a couple things
you need to be monetized crafty rick’s
recyclers asking you need to be
monetized to even be eligible for the
tip jar correct correct yeah it’s um it
is another a branch of a youtube partner
program in terms of you know super chats
memberships um if you go to the
monetization screen in a studio and
you’re monetized you should maybe see i
think it’s under the supers tab
you will see whether or not you’re
eligible and whether or not you can turn
it on
yeah so there is a if you you may have
it in the back end but you haven’t
turned on supers we on think media once
we qualified for super chat uh our think
media podcast channel we were on there
from a couple months and i was like
shoot all of our coffee with candles
people didn’t even have the option to
super chat because we just had not
turned it on on the back end so that’s
definitely a huge tip you want to make
sure you go into your back end
monetization see what’s there make sure
it’s turned on um but the second
question from dan uh
asks is it is it expected or a question
asked when is it going to be rolled out
and we do not know correct
correct yeah i mean
this first surfaced i’d say about two
years ago i seem to remember uh making a
video about it at the beginning of 2020
uh when i it was called something
different but i can’t remember what it
was called uh and then it started to
become a bit more public three or four
months ago and i’m just looking at the
eligibility and it still says that
superfans is in beta and available to a
group of monetizing creators so it
doesn’t even say anything about how many
subscribers you need what country you
need to be in it’s just fingers crossed
maybe you’re going to be invited into
the programme
and uh next question from jason thanks
so much for the super chat i know
another question came in to be clear
super chat is what jason just did five
dollars thank you so much
that is during the live stream if you’re
watching this video on the replay you
could actually do a five dollar thanks
and so thanks is on a video on demand of
a live stream which would be the replay
of this video or just
any video you have uploaded so this is
just a normal upload and people are able
to put
do a thanks a super thanks on this think
media upload but jason asks rob
does it matter if my watch time comes
mostly from external views compared to
youtube search when i go for
monetization in terms of those 4 000
hours
i would say as long as that watch time
is public
it doesn’t matter where the traffic
source is from unless it’s shorts that’s
one exception
if you get most of your views from
external that still counts
all right rob well let’s dive into the
next update
yeah so this is uh just a quickie one
really um
i don’t know if you uh remember when
youtube was transitioning from a classic
studio to the new studio hands up
anybody who can remember the classic
studio i remember taking tons of
screenshots in case i want to do like
some nostalgic
piece for vid iq sometime down around
about how it used to look um but one of
the things that it prevented the youtube
engineering team from doing was really
plowing a lot of time into the mobile
app i don’t know about you sean but in
the last i’d say six to 12 months
the mobile studio app has
changed beyond recognition and it looks
absolutely for phenomenal now and it
feels as if it’s almost a carbon copy of
the desktop experience to the point now
where as you can see or on the little um
gif that i’m playing in the background
it’s showing you like all of the little
cards of your revenue and you just
didn’t get that sort of detail in the
past so as along with lots of other
analytics if you are monetized and you
haven’t been using the youtube studio
app the mobile app then it’s definitely
something worth checking out
yeah and so here’s your action item if
you’re on android or
you know apple you want to go to your
app store and make sure you’ve
downloaded the youtube studio app so let
us know in the comments has that been an
app did you even know it existed is that
an app you’re using it’s different
than the youtube app on your phone
and it’s it’s for creators and it gives
you analytics secondly though you might
not auto update your apps i don’t i’d
like to manually update my apps i pick
which ones i want to update if you
haven’t updated it your mind is going to
be blown by all of the updates and i
definitely agree rob not only um you
know if i head up top and i go into my
analytics i love looking at real-time
views and even the ability to click on
the specific video click on the specific
videos
uh analytics and go into that deeper
swipe over on the revenue of the
analytics and i know this isn’t really
meant to be a tutorial but it’s uh you
know hard to see here and it’s just
amazing and so get your youtube studio
app and get the youtube studio app
updated and now when you’re standing in
line for coffee or you’re in your car
getting gas or you’re in your tesla
charging your battery uh you can um get
really clear insights the youtube studio
app was actually kind of weak it was
sort of frustrating because you just
didn’t
you didn’t get that good of data they
overhauled the whole thing and it looks
like they’re putting a lot more um
energy into it and and the updates are
rolling out frequently
definitely definitely and who else uh
confession when they launch a video
do they spend the next 60 minutes
refreshing the dashboard to see what
your video is going to be ranked
i really need to stop doing that but
refreshers anonymous just just
the cycle like how’s it going how’s it
going is it all right should i pivot the
title what did i do wrong what’s going
on
are notifications going out am i gonna
be okay like yeah no every new upload
why is it oh nine out of ten oh
and then it starts rising or or going
down
the journey is real thanks brett for the
super sticker and uh let’s head to that
next tip
so
let’s have a little quiz with all of you
here i’m gonna ask you two questions i
want you to answer as quickly as
possible they come
from this new report that youtube
released about the
creator economy on youtube and it is
absolutely fascinating and both stunning
as well so my two questions to you are
how
much
do you think
the youtube creator economy is worth
from 2020
so just think about that
think of a number let us know what it is
and also
how many full-time jobs
do you think youtube supports in the us
alone so sean i’m going to ask that
question to you uh what do you think
what do you think the answer is before i
reveal unless you know the answer is a
youtube creator economy in the us in one
year
26
billion uh 20
nope nope uh yeah yeah 27 billion
dollars 27 billion and how many
full-time jobs do you think that
accounts for 30 000
all right so you were close with one but
way off
with the other one here are your answers
so it’s contributed in 2020 20 and a
half
billion now i had a little fun with this
and i i i equated this to gdp and i
tried to put it into a country context
and i think youtube by itself came 116th
in gdp in terms of in terms of um
you know the value of it but that is an
astonishing number there nearly 400 000
full-time jobs it supports in the us
alone and i think it’s about 1.5 million
jobs
in the world at large which is more
employees than amazon worldwide which i
think is phenomenal as you can see
78 of creative entrepreneurs reported
youtubers had a positive impact on their
professional goal those are just three
of the
thousands of metrics that this report
includes it not only looks at the u.s i
know it looks at the uk canada there’s
pdfs that you can download it also has
stories of how creators have leveraged
youtube to turn it into businesses much
like sean has done with think media i
think for any creator who thinks it’s
either too late to start a youtube
channel or doesn’t understand how they
can turn a youtube channel into business
needs to read this report because i’ve
been i’ve been digesting it for weeks at
this point
so to be clear um and i just you may
have to refresh the video
um i just updated the youtube
description and i’m also going to drop
it in the comments
and um
that is a new report on the state of the
crater economy you may have heard of one
a while back from signal fire this is
brand new super fresh done by oxford
economics i think it’ll inspire a lot of
things as rob kind of mentioned it’s not
too late to start a youtube channel this
next decade is going to be the best
decade on youtube the critter economy is
maturing there’s a lot of money flowing
in
um the the equivalent of people making
this their full-time job is just more of
a clear reality than ever before we’re
not trying to overhype that it’s going
to be easy we’re not trying to insinuate
that it’s not going to take work
you need the right strategies you got to
put in the work it’s definitely i think
it takes sacrifice to start a youtube
channel and i know so many here in the
think media community
you’re putting in the work you know what
it means to have a full-time job um and
then
after taking care of the kids and once
the kids go to sleep work on your
youtube channel post your videos
but i do want you to be encouraged that
this is so real and this is not our
opinion so um check out the youtube
description and it’s you could just
read the report it’s a pdf
and um there’s a lot of nuances you
might have a family member that’s like
is youtube like a real job like come on
why don’t you get serious and you’re
like no this is a real job like let’s
talk about the economic societal and
cultural impact that youtube is having
let’s look at the data and let’s make a
game plan for uh turning you know going
to the next step with our youtube game
plan so i’m excited about this and um
definitely check out that report all
right rob where we going next
well here’s the insane thing all of what
you see in this report is for 2020 and
it doesn’t include something that has
taken youtube by storm in the last 12
months whether you like it or not it is
here to stay and that is
youtube shots oh yeah there are some
amazing numbers that are coming out
about youtube shots apparently i think
the latest view count is that there are
15 billion
shorts views
every single day which accounts to
trillions of views a year which i still
just cannot get my head around but
here’s the really important thing
everything we’ve spoken about so far in
terms of uh requirements and superfans
etc etc
forget all about when it comes to
youtube shots it is not part of the
youtube partner program whatsoever
that’s the bad news but the good news is
it now has its own
new
revenue
system and it’s called the youtube
shorts fund
and it’s amazing to think that this time
last year nobody knew what a youtube
show was and now 12 months later youtube
has been able to monetize that platform
and this is just the beginning and the
way they want to encourage more creators
to make youtube shows is to have this
100 million dollar fund that they’re
gonna distribute out to creators over
the next year and
as a creator you could earn
either a hundred dollars or ten thousand
dollars that’s the maximum
now there is no way to really track this
you know there isn’t a target of
millions of views or billions of views
to reach these um requirements
essentially what’s going to happen is if
you’re creating shorts and you do well
over the course of a month
youtube are gonna are basically gonna
contact you you know if you’re getting a
lot of monthly shorts views for the
right audience in the right areas then
this is what’s gonna happen youtube’s
gonna send you an email
saying that um you
eligible for the youtube shots bonus and
we’re gonna send you x amount of dollars
claim this bonus and you’ll receive that
email between the 8th and the 10th of
each month
you’ve got until the 25th of each month
to claim that bonus
but here again is a really intriguing
thing about all of this
it’s not part of a youtube partner
program so you don’t already have to be
monetized on youtube
uh if you start a channel today and you
get millions of views over the course of
november
uh youtube could send you an email in
december
welcoming you to this fund the only
things that you need to do once you
receive a bonus is accept terms and
conditions and link your youtube channel
to your adsense account if you’re not
already monetized and then you can start
earning that revenue just to give you a
few examples of uh money that’s been
done so far
um
i’ve been seeing creators reporting that
if he
if they get like five million or seven
million shorts views in a month they’re
getting a couple of hundred bucks
as for jake fellman
a 3d animator who gets in the region of
300 to 500 million
shorts views a month
he hasn’t got ten thousand dollars he’s
come close to that um ceiling but he
even he hasn’t made it so
i couldn’t tell you how much you’re
going to earn but the fact that people
can earn revenue
from these shorts in such a short space
of time is incredible and then going
forward who knows how else youtube is
going to be able to monetize this
platform
yeah and our friend pat flynn um with
his uh pokemon
card channel
deep pocket monster i believe
uh reported that with around four
million shorts views he earned around
250 dollars yeah let us know in the
comments or have you started creating
shorts do you like youtube shorts
um are you planning on creating youtube
shorts and
uh one insight that we’ve kind of
learned i think media we’ve been
experimenting with them we maybe are
between 20 and 30 posted
and we actually can now share
that um there is a lot of opportunity
there a lot of those shorts if they’re
on brand for us they which they are we
want them to still just add value even
if you’re watching on desktop they don’t
seem to bother anybody if you still add
value even though it’s vertical um we
get those desktop views because that’s
where our kind of subscriber base is and
we’ve had videos get a few views on the
shorts feed which is kind of a new
traffic source
but just in the last few days we did
have a short breakout and this can
illustrate just the power of what it
could look like with one short that
could really uh produce for you so nolan
created this and you can see that in the
first
even uh 14 days basically it just kind
of stayed flat uh and and did decent
with about 28 000 views but then you
could start seeing the algorithm started
to test it and then it just shot up in
fact there was a million view day in one
day this short was viewed by a million
people and then it’s also actually
continued to grow and you can see on the
right side of the screen here it says
shorts feed 36 of the traffic and then
browse features that’d be
home page uh views i suppose and people
are still clicking on enjoying the video
but that massive growth in the middle
this revenue right here
is from desktop viewers correct rob this
is correct yeah and we are waiting and
we nothing has happened yet that i know
of as far as a notification if we will
earn anything
from the shorts fun uh for this video
and we still may or or we may not i
don’t know if you need more than one
short producing the views this one
certainly this has done 2.8 million
views but what’s also kind of cool
because people say why what’s the point
is this video has generated seven point
four thousand uh seven thousand four
hundred new subscribers
and uh my friend chris doe in fact if
you haven’t actually subscribed to our
other channel it’s called the think
media podcast channel we go into deeper
dive conversations and youtube strategy
and chris doe at the future has been
doing a lot of shorts like nine a week
with one longer video he said some of
his shorts that have broken out have
brought new people into the world of his
longer content so that’s not the topic
of today’s video but uh that gives you
uh it’s pretty powerful and 7400 new
people discovered think media because of
one break out
short well we got more information to go
into and if you have a question throw up
four question marks before and after
your question related to youtube
monetization but uh today’s video if
you’re just joining is all about new
monetization updates and it’s brought to
you by vid iq and so um if you have not
got your free
month-long plan 30-day plan of vidiq
boost head to vidiq.com forward slash
think
and you can sign up for that the cool
thing about vid iq
is it gives you a suite of tools that’ll
give you an advantage and an edge
over other creators and so um right here
once you have vidiq installed and on
your your boost plan you could get to
tools like the channel audit tool
and you can see here at a snapshot it’s
a very cool kind of dashboard where i
can see how’s the channel doing with
nice up or down but what i love is it’s
content to double down on what types of
content whether it’s views per hour
should we make more of okay maybe some
more home office desk accessories type
videos but also what kinds of videos are
getting the highest engagement rate
maybe that’s building community more
where what about most subscriber gained
versus most views
what also are happening amongst our
competitors and i create a list of
competitors um so i can watch what
they’re doing and then i can pull up
videos from them which i might pull an
idea out of here there’s rob this insane
subscriber hack is insane and wow we’re
both making the same face right there
and this is our thick media podcast
channel which we also study so i can
look around and say okay are we gonna be
talking about the a74 should we talk
about the
uh the m1 macbook should we order one of
those up you know
what are maybe some other videos so that
is really just scratching the surface of
how quickly you can start getting
insights and video ideas um the new
daily ideas tool is incredible and there
are some great uh videos we have on
think media training you on that so
anyways vidiq.com forward slash think if
you haven’t got that boost plan
yet
and
let me know if you’re here and you love
vid iq and some of the things that you
use it for
rob we’re talking all about new
monetization updates that we need to
know
and uh what’s the next one
hey quick congratulations on uh all of
the numbers being in the green there on
the channel audits 79
up in views
it’s definitely uh tech toba isn’t it
for uh for channels such as yourself for
all of these new things because anyone’s
that short though that short
disproportionately blew up our numbers
but hey i mean we’re we’re here for it
so
i i i i i just gotta think about i just
want to mention a really quick super
hack um because you saw on the channel
that way you have my um face doing that
that was from a actually a shorts hack
that we learned from um
jake fellman who what he’s doing is he’s
repurposing his shorts as youtube
stories
and i can’t quite believe what he’s been
able to do here sean but he um his
youtube partner manager told him yeah
just release some of these um shorts
that he made six months ago with stories
if within 15 seconds and he started
doing that and within two weeks
his stories had got him a quarter of a
billion views and
300 000 subscribers by repurposing his
stories his shorts and stories now i
know that’s only going to apply to
certain creators with 10 000 subscribers
but what an astonishing kind of little
backdoor hack that is for subscribers i
can’t i can’t believe it unbelievable
when rob you can’t understand the guilt
you’re making me feel right now and i’m
i’m kind of offended because uh man
youtube stories once you have 10 000
subscribers it’s just one of those
things that like has opportunity you
might as well do it you might as well do
one to two stories a week so you can
re-promote a video or you can even point
to another channel or maybe somebody you
want to collab with you shout them out
just to kind of start that relationship
because of the tags today youtube
stories is not the topic of today’s
video but uh every time i look at
my hair’s all messed up and i’m on the
couch and i’m like ah i need to do at
least one story this week and every day
i look at it i forget every day
and now i’m personally offended because
i feel like you’re shaming me and so
but and now i want to redo shorts there
though that’s super smart
you have that one viral camera once if
you can somehow squeeze that into 15
seconds you know in a couple of months
just put it on stories and see what
happens i mean it’s in the queue i’m
doing it now that’s why that’s why we’re
here i’m here to learn from rob and uh
be reminded of leveling up my channel
taking things to the next level okay
let’s talk about where we’re next where
were we so there’s just a few any other
business um questions to talk about in
terms of monetization uh this top one
happened actually earlier on in the year
creators who weren’t yet monetized were
suddenly realizing that youtube was
putting ads on their videos and they
were saying hey what’s up with that
and
simple as this it’s youtube’s platform
they can do whatever they want if you
want to make content on youtube platform
they can monetize those videos even if
you’re not in the yet in the youtube
partner program but that is good news
because it means that youtube values
your content enough to put adverts
against it and once you’re monetized
then hopefully youtube is going to be
monetizing all of your content and then
you can share the revenue with them so
don’t get too despondent if that’s
happening
this is the thing that i mentioned
earlier in terms of live streams if
they’re longer than 12 hours then
youtube may not be able to archive them
so the hours from those live streams may
not count towards monetization
requirements and finally people are
always asking once i apply for the
youtube partner program how long does it
take to get accepted youtube’s official
line on this is typically a month but we
often see that channels get accepted
within 48 hours 72 hours but it can take
as long as a month and if you are
rejected from the youtube partner
program youtube will give you a
vague answer as to why that is it’s
often not that helpful but it means that
you can
um
fix your channel over the next 30 days
and then you know then able to reapply
and then one final thing that’s kind of
about monetization and kind of not is
that
it used to be that you needed to get to
1 000 subscribers
to monetize and get access to the
community tab to start doing social
posts but the good news is that
requirement is being lowered to 500
subscribers so that was introduced i
think at the beginning of october so do
check how many subscribers have you got
do check whether you’re using the
community post tool because it can be a
really valuable way of reaching a wide
audience when you can’t post a video
every single day i guess similar to
stories if you have 10 000 subscribers
yeah and i think community tab is one of
the most
call it slept on tools that especially
now you might have 500 subscribers now
if you hit 500 subscribers
it does take they say about a week it
might take longer but you should know
you’re in the queue
um let us know if you see community tab
posts here on think media but some of
our best practices we upload square
a square version of the thumbnail
because uh or you can drag you can
actually upload a rectangle but square
is kind of the
best format image for the community tab
we um
we ask questions we promote like we
actually have a live class that i’m
doing tonight and so if we do special
monetization classes or youtube web
classes
we’ll promote those we it’s a great
place where we engage we ask questions
we will promote videos we’ll cross
promote channels because we have our
think media podcast channel and so we
premiered a video over there and use
think media to po
you know send traffic over to the other
um
page and so this is what our community
tab is and uh one of the things we love
and vidiq does these really well they do
them a lot is you could do these cool
surveys and you could get um you know
audience feedback this one’s more
inspirational but a lot of times i’ll
ask you know um we get different
insights about maybe where you are in
your journey so
utilize the community tab i know it
seems like a lot but there’s so many
tools inside of youtube now not only so
many monetization tools here
eventually get your channel monetized
super thanks super chat um you know
super stickers plus you can um use
community tab
stories
and shorts and so i know there’s a lot
going on but uh the more that you build
up that momentum and that connection
with your community here utilizing all
those tools you can kind of get into a
rhythm and a cadence uh to where you
just make your rounds to all these
little features and um leverage them
because it’ll help you grow
um rob uh
we have a couple questions coming in
all right
anything else that we uh need to know
about monetization though right now
nothing uh strictly speaking uh
regarding updates other than to say
as always
when you uh monetize your channel i
think the dynamic and the relationship
between you and youtube changes because
it now becomes a business relationship
and so you have to realize that there
are standards that you must follow in
terms of
community guidelines monetization
policies
there are a lot
make sure you read them before you apply
for the youtube partner program because
that’s when it starts to get serious but
on top of that i’m sure if you continue
to subscribe to think media and watch
all of their videos
monetization
just on youtube is i would say often the
icing on the cake when you can start to
put together an affiliate deals
selling your own products and services
courses things that
youtubers use as a funnel to direct
those viewers to
then it’s an entirely different business
game
great advice thank you on the tap sports
for the super chat uh really appreciate
congratulations almost to 10 000
subscribers that’s the unlock of stories
uh and uh our memberships i think is it
do you get memberships at 10 000 as well
you would be you would know it’s a lot
to keep up with
there’s a change in the requirements on
that as well i think
because it wasn’t 30 000 so they’re
reducing it to 10
yeah and i think gamers can get it even
less but i think it’s time i’ll check in
the background but i’m pretty sure it’s
10 000 at the moment meanwhile good
power tip from professor nez i agree
this is one of our favorite uses of the
community tab which you should have
access to if you have 500 subscribers
now
and he said schedule your community tab
with older videos to give them a boost
with new viewers works like a charm
because if you think about it
um
you know how many new subscribers are
you getting a month 10
you know 50 100 thousands
new people meet you and of course
algorithmically some of your videos
might be being suggested to them some of
your uh past library but maybe there’s
some videos you know we think about it
here at think media this number might
shock you but we get over 20 000 new
subscribers a month or sometimes closer
to 30 000
so that’s a lot of new people that are
meeting
me omar nolan heather for the first time
and we have tried to add so much value
in our back library so the community tab
is one of the ways to point people to
they have present questions that maybe
you’ve already answered or content
you’ve created in the past you could
share some of your greatest hits of the
past or maybe you need to share that
slept on video that was like it was so
good but people didn’t even really know
and it could reactivate it so you’re
sending it’s just a great way to have
kind of a current conversation with your
community and maybe you want to
re-promote some old videos great tip
professional professor nez and thank you
for
uh
sharing that hey if you’re getting value
smash the like button and then rob
what’d you discover
so uh according to youtube’s latest
informational memberships it’s now
available to channels of a thousand
subscribers so that is something i
didn’t even realize in my research
however i don’t think it’s just been
released to all creators all at once i
still feel as if there’s a bit of a
rollout going out there that they’re
testing a little bit and it’s only
available in certain countries as well
so yeah maybe um the channel is about to
reach 10k they may already have
files may already have channel
memberships but that’s an entirely
different question about when you want
to start to
open up memberships and whether it’s the
right thing you know whatever you want
to do on youtube or patreon
again
sean i’m sure you’ve done videos on that
topic in the past and check this out
lego danny bob says yeah memberships are
available at a thousand i just got it
so uh let us know if you go into the
back end of your
youtube uh studio if you can see channel
memberships if you can switch it on if
it’s just immediately an option
you do have to set it up like we
actually have not started channel
memberships here at think media um our
our preferred we have um
our membership community is just off
platform um but uh
but let us know in the comments if
you’re there uh awesome super chat thank
you so much
almost 10 000 subs uh subscribers and
i’ve quit my six figure nine to five job
it’s real my gosh uh rj wow that’s a
killer story super inspiring i’m sure to
a lot of people here in the community uh
not only that at under 10 000
subscribers uh that you are um you’ve
got that many subscribers but you quit a
six figure job you’re sixteen you’re not
a 95 to go all in and so uh man that’s
super inspiring and
i want to encourage you think media
community again i know that the grind is
real and i know that the mountain can
seem large and there’s a lot of pain and
sweat and editing and work and whoops i
didn’t turn on my microphone and i just
lost two hours of footage and i have to
reshoot the whole thing
it’s it is a struggle and that’s one
thing that any real youtube creator
knows that this isn’t easy like it takes
a lot of work um but it’s so cool to be
here live with you and have you sharing
how real this is and if you are just
joining there’s a brand new report on
the creator economy we linked it in the
description down below it’s just a pdf
you just click the link it’ll open up
read it study that this is real data and
i think it’s kind of powerful to be able
to make um you know when you have
friends and family members uh you got to
be practical about this of course you
need faith probably even a little bit of
delusion a little bit of just wild
courage to run out there and really go
after making youtube your full-time
thing but it also has a whole data
backed side of practicality and that’s
why reading that creator economy report
will show you this is the fastest
growing small business type like this is
a real job there’s real step-by-step
process uh to to this and so um rj
thanks so much for uh sharing that uh
report or sharing for your results and
um really really grateful for you
stalking my pantry says do you recommend
going all in with youtube
or also posting content on your blog my
take on that is
um it’s hard if you’re a solo creator to
potentially
uh do too many things at once
but i would i think that’s a best
practice if you can write good blog
posts there’s a google
seo
uh relevancy to
uh
to creating blog posts and embedding
your
video there’s a um
a blog post i’d recommend you checking
out stalking my pantry or a blogger who
also makes youtube videos
and
the
channel back link
backlinko.com
right brian dean
and when brian dean does like blog posts
he’s got images in them he’s got text in
them he adds massive value
he goes on he’s got videos embedded that
are not youtube videos that are just
little playable videos
uploaded with like a wordpress player i
assume that’s his hosting
and
i know this looks like a lot of work but
i would call this
not my term the skyscraper method it’s
making really really rich
content
that’s going to rank
on google
when you pair that with making a really
quality youtube video and embed that
youtube video as well you potentially
could kind of create a circle of traffic
and so with saying all that you might
have been like dear god sean i mean i
was just gonna like throw the blog post
up that might have some value but yes
absolutely if you could combine quality
youtube content with uh really quality
blog posts the search based traffic you
could get kind of from both
could be absolutely
incredible
rob you guys have a blog over at vid iq
and you have incredible value too
they’re they’re that’s i think the thing
they’re really well written blog posts
that educate and and there’s you know
they’re not kind of thrown together what
how often do you guys post
so
we have an in-house uh blog writer
uh and i think uh her name is lydia and
i think she posts uh tries to aim for
about two or three um blog posts a week
and we do sometimes have some
cross-collaboration uh in that i’ll make
a video and she’ll turn that video into
a blog or very recently she made a video
about 14 ways to avoid demonetization i
thought that’s a damn good uh blog i’m
going to turn this into a youtube video
so it’s almost like i had the script
there for me so that was um really
helpful i guess if i was going to add
something to this conversation it’s
always a balance between time and money
and maybe
uh if you
don’t necessarily have the time but you
can afford to outsource this maybe to uh
somebody who can write the blogs for you
i guess that could be an option as well
uh but yeah it’s it’s much easier for us
because we have a team uh who however is
but we’re really working together all of
the time in that sense and yeah quick
shout out to brian dean he makes one
youtube video a year and it’s always the
best one and i always try and steal as
many ideas as i can from it for my
videos no doubt and uh rob to reinforce
what you said book of alpha alpha
rhonomy dr boa just dropped this 25
super chat i appreciate that but he’s
dropped a lot of wisdom here and he said
this he said be careful you don’t
overestimate your content output
capacity i’ve lost hundreds of channel
members due to inability to deliver
content perks uh learned lesson and
shared full-time creator thanks so much
for the super chat and um that is a
great summary
of what we should be whether you’re
trying to also write blog posts or also
do channel memberships and maintain your
youtube schedule notice what rob said
they have a dedicated team member that’s
helping them write blog posts so if
you’re gonna make that a part of your
strategy be really think about the big
picture and think about if you have
really the time to sustain it it also
could just be
using the skyscraper method it could
just be every once in a while because
brian dean’s strategy i believe is not
to write as many blog posts as he can
as many youtube videos as you can is to
create something that’s so high value
one video a year as far as rob said that
it just keeps getting viewed so maybe
here and there you go man this is a hero
concept this is a hero big idea this is
a skyscraper it’s a big i want to
dominate this topic so i’m going to make
a really rich blog post maybe even try
to rank it on medium.com or something
like that and i’m going to make a really
strong youtube video to connect it all
together um hit like i’ve got one really
big question about should you have a
business license or anything like that
when getting monetized that i want to
answer um but if you happen to just be
joining catch the replay it’ll be posted
here and
let us know in the comments have you got
monetized yet how many uh subscribers do
you have what’s your watch time
clock at how full is your watch time
meter let us know
and
also check out a bunch of resources in
the description down below including a
brand new uh report that every single
creator needs to read on the state of
the uh crater economy just dropped from
oxford economics so kelsey k asks or
says asks
is it wise to have a business license
from the start or wait until excuse me
you apply for monetization
i’m nervous about starting on the wrong
foot so i think it’s important to give a
disclaimer and say i’m not a cpa i’m not
a lawyer i’m not an attorney and this is
not business advice this this advice is
for entertainment purposes only but
kelsey
um
you know probably the business license
you would get and i’m also speaking to
the u.s would be a limited an llc a
limited liability company and actually
the purpose of an llc really is to
protect you
as far as liability um
some people say there’s tax advantages
there there aren’t necessarily many
because you can still take tax
advantages um here in the us as a sole
proprietor which you already are if you
just use your social security number um
as as your kind of business number
and and you itemize your taxes which a
good bookkeeper could help you with
meaning if you didn’t know think media
community you should be writing off your
cameras your software your computers if
you join one of our programs like video
ranking academy that’s education that’s
a write-off
if you’re buying books you should write
off your vidiq membership these are all
tools
and legitimate write-offs check with
your cpa
or acpa
but you can write all those off and when
you start to think this way this is how
you want to be thinking as not just a
content creator
but as a content entrepreneur or a
youtube entrepreneur
so
uh i asked
once uh from a cpa friend where i had a
full-time job i was working at a church
and i asked her
i said we’re making money on the side we
had affiliate money coming in youtube
money coming in even some freelance work
and i said hey do i need to incorporate
do i need to start an llc
and she asked me two questions she said
um do you think you’re gonna get sued do
you think that uh are you are you doing
construction is someone gonna break
their leg on your property
are you doing something really
controversial um and i said no i i don’t
think i am
facing much legal you know ramifications
she said well that’s that’s to separate
you know the liability furthermore
you’re probably not a target unless
you’re a target you know
apple gets sued every day you know the
company uh multiple times a day because
the bigger you get of course the more of
a target you get so i don’t need
protection liability wise
uh and then secondly she said are you
earning six figures a year
and i said no i’m not earning at this
time six figures a year i was probably
earning 10 or 20 or 30k on the side for
while i had a full-time job and so she
said i i in my opinion kelsey kind of a
long answer i think that a mistake new
entrepreneurs can make is trying to get
all the focusing on all the wrong things
they try to get a website ready a
business card ready their business set
up they try to get a plaque on the wall
that they’re in business to me none of
that has to do with being in business to
me
getting your first sale getting approved
for monetization getting some income
getting some cash flowing
is the first step
in a way create a little bit of chaos
create a little bit of momentum first
and then organize it later again this is
just my humble opinion but i think that
uh
worrying about a bit i do not think you
need a business license nor does google
so what’s going to happen in the u.s is
you’re going to get 1099 income
which is separate from your w-2 income
and your it’s just going to come to you
that way so what from amazon affiliates
that’s how it’ll you’ll be paid as well
from google that’s how you’ll be paid as
well and that’s also why you should
reduce your 1099 income uh to
uh by by having write-offs because maybe
you earn 10 or 20 grand from youtube you
could probably zero that out and not pay
taxes on it because you write off your
camera you write off your education you
write off the plane tickets to go to the
conference grow a video live dot com
2022 gary vaynerchuk speaking here in
las vegas it’s it’s a business trip and
you zero out your
1099 income my gosh is this deep do you
like this kind of content um and if if
there are any cpas here definitely uh
let me know your thoughts in the
comments and your advice for that but
kelsey i’d say go make some money focus
on making your next best video um and
then once it starts uh actually coming
in on a consistent basis you could put
some organization around it not that you
were going to do business cards but it
illustrates a point you don’t need a
business card you don’t need a photo
shoot for branding yet maybe you do but
uh whatever your brand is like sometimes
we focus on every single other thing
that we think is entrepreneurship as
opposed to going
straight to generating income what is
the shortest path to making money how do
i make the best video possible to get
the most watch time possible to get
monetized as soon as possible and then
i’ll build a business
around that
rob
you know i always i always feel after
when somebody says this is uh for
education this is this is for
entertainment purposes only you know at
the end of it i feel as if a gift should
appear where russell crowe and gladiator
says are you not entertained
just to confirm that it wasn’t
professional advice it does raise an
interesting point now in terms of going
back to youtube and monetization um you
know we talked earlier about
once you monetize it you get into a
business relationship with youtube
and something that’s very very important
is honesty and when you’re signing those
terms and conditions uh for youtube you
actually have to state your country of
residence as part of that because there
are tax implications depending on
whether you’re in the us or you’re
outside of the u.s you need to fill out
forms
in adsense to make sure that you’re
taxed the right amount on your ad
revenue uh so you know it goes back to
the idea of just being honest and
truthful in what you say and then going
all the way back to a person who’s
talking about memberships and a mistake
he made i think the one rule of thumb
there is make sure anything you do is
scalable because imagine when you if you
start a membership thing and like when
people spend uh join it for five dollars
i’ll do a custom drawing of you because
i’m an art channel and then you have 500
members who are joining every single
month and you realize that you can’t
draw 500 pictures every single month
there’s always those lessons to be
learned in terms of when your
relationship changes with your audience
because then you’re making they’re
making a financial commitment to you and
there are certain expectations that if
they’re not met then you’re kind of
breaking down that relationship that
before was just easy fast free and
friendly
man uh i hope you’re getting value if
you’re enjoying content like this let us
know drop a super thanks or uh hit that
like button and i would um also say you
know we do have a program called inner
circle i would encourage you it’s not
for beginners it’s for once you start
getting into things like tax advantages
structuring your online business um we
just know that you will
uh get a 10x 20x 100x return on your
investment in our monthly coaching
program because um you can save money on
things like taxes and make sure things
are set up right so monica correct uh
you know speaking from the u.s you don’t
need an llc to write things off you can
itemize your uh deductions as a
um
as a sole proprietor which you can be
instantly uh with just your social
security number the moment you start a
business is not when you start an entity
the moment you start a business is the
moment you get money
a business starts when a sale is made
when your seven-year-old is selling
lemonade the moment that they get handed
that five dollar bill they’re in
business the irs probably won’t hear
about that and that’s between you and
them i mean obviously but you know it’s
but technically the moment there’s an
exchange of funds and that’s also what
would be called like 1099 income versus
w-2 income and so without getting too
deep into all of that stuff if you want
to learn more about inner circle we’ll
link that up in the description down
below and and in in that program monica
and others there’s also opportunities
and and please go research this info on
for yourself
if you’re earning forty thousand dollars
uh a year in your online business as an
entrepreneur you should start an s corp
and you could start saving when you set
things up right with a good cpa
um you could probably save as much as
five thousand dollars kept in your
pocket by having an s corp and avoiding
some self-employment taxes that’s the
kind of thinking
come on think
think that we want to help you think
different here
at think media so i mean we’re here to
help you win in the creator economy to
help you build a real business that’s
also not based on trends and some viral
hit but that’s based on uh you really
adding value building your personal
brand being super clear on who you help
being super clear on what problem you
solve and being full time doing what you
love while making a difference with
youtube so if you have if you’re not
subscribed yet definitely subscribe
check out show notes and links in the
description down below smash like if you
got video today
smash like if you got value today and if
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click or tap the screen you got to learn
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to go watch that video you’re going to
love it thank you rob for coming on the
show today and we’ll see you thick media
in the next video
