Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The YouTube and Business grind can get HARD… These two things that once felt so invigorating & passionate, can start to feel like more of a job. Why is that? We discussed exactly that in a private conversation between, and we want to share that with you in hopes to enlighten and encourage your journey through business and YouTube. Enjoy!
CHAPTERS
0:00: Podcast Intro
0:48: D’Laina’s Intro: Welcome to the Podcast!
2:28: What burnout looks like for creators
15:03: How to know when you’re burnt out & what to do about it
36:07: Ending thoughts
Every Good Endeavor by Timothy Keller: https://www.amazon.com/Every-Good-Endeavor-Connecting-Your/dp/1594632820/ref=sr_1_1?crid=32ZZMIIU97FCC&keywords=every+good+endeavor+tim+keller&qid=1643851884&sprefix=every+goo%2Caps%2C96&sr=8-1
Making Ideas Happen: https://www.amazon.com/Making-Ideas-Happen-Overcoming-Obstacles/dp/1591844118/ref=sr_1_1?crid=17LK34T5GWQC5&keywords=making+ideas+happen&qid=1643851943&sprefix=making+ideas+happen%2Caps%2C92&sr=8-1
LOVE VIDEO CREATORS AND WANT TO GROW ON YOUTUBE? HERE ARE SOME NEXT STEPS!
1) SUBSCRIBE to learn how to grow your YouTube channel!
https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ?sub_confirmation=1
2) FREE GUIDE: "The Secret to Building your YouTube Audience"
3) BECOME A MEMBER: Access special community perks on our channel and support our trainings by clicking that Join button! Or, click here: https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ/join
4) LET’S CONNECT!
— https://www.facebook.com/videocreators
— https:// twitter.com/timschmoyer
— https://instagram.com/timschmoyer
— https://instagram.com/videocreators
5) SUBSCRIBE TO THE VIDEO CREATORS PODCAST
— iTunes: http://go.vcreators.co/vcTViTunes
— Soundcloud: http://go.vcreators.co/vcTVSoundCloud
— Stitcher: http://go.vcreators.co/vcTVStitcher
— Google Play: http://go.vcreators.co/vcTVGooglePlay
— Spotify: https://go.vcreators.co/vcTVSpotify
6) LET’S REVIEW YOUR CHANNEL: Book a private one-on-one YouTube channel consultation with Tim or someone on his team: https://videocreators.com/youtube-certified-consultant/
=================== text video ====================
[Music]
welcome to the video creators podcast we
help youtube creators grow their
audience and business with next level
tactics and strategies want to
accelerate your channel’s momentum be
more profitable and change the lives of
more people than ever before you’re in
the right place the video creators team
has over a decade of experience
providing youtube strategy for brands
like disney warner brothers hbo and even
youtube themselves so far our team is
responsible for helping clients generate
over 17 billion views on youtube and now
to help you here’s tim lennon and delena
hello creators it’s great to see you
again and welcome back to another video
creators podcast episode where we give
you next level tactics so that you can
grow your views grow your subscribers
grow your audience and your business so
that you can reach people and change
more lives and this week i have an
interesting episode for you because we
do this internal thing called strata
chat and it’s where all the strategists
on our team get together and we have
internal conversations to edify each
other
and learn from each other and what we’re
working on with clients and and
everything in between and we had a
session just last week of our strata
chat which we ended up recording
actually for a team member that
couldn’t make it to the meeting so we
wanted her to have
all the discussion and everything that
we had talked about but during this
conversation we came to the end of it we
were like man we feel like this could be
immensely valuable to so many creators
that we that listen to us on a regular
basis so many creators that we
personally work with we feel like would
find this immensely valuable and
encouraging to you so we’re actually
going to share a large majority of that
conversation with you and since we
weren’t planning on sharing this at the
time of recording we did talk about
clients and some other uh specific
details that are a little bit more
internal which we will be bleeping out
so if you hear that that is why we just
want to protect private information from
anybody that we’re working with as well
as um things that may be going on in the
company
[Music]
i wanted to talk about burnout because
everybody
at video creators jalen made a crack and
joke about it yesterday it’s like we
teach you how to grow your youtube
channel but we avoid ours like the
plague
and like that that’s a reality and i
want to hear from you guys what burnout
looks like because tim’s gone through it
ingrid’s gone through it delano’s
doing it
um
and so i’m finally as a creator i’m
coming around to like i’m editing now
i bashed batch shot videos because i
kind of got this breath of inspiration i
was like hey i can do this so i’m
editing but i’ve got videos queued up to
launch and to publish
but i’m seeing everyone on the team
having come out of or being in the
middle of this i can’t do it anymore and
like that’s gotta i hear that from my
clients too
they get in there and like they just
kind of have this
i don’t even know like i don’t even know
if i’m gonna pull the plug on this
channel like that’s the worst
consultation to join because it’s like
well
i’ll help you with as much as i can but
ultimately if your drive is gone this
strategy won’t help and so i want to
hear from creators that maybe not delana
you can just keep it to yourself for now
like everything else um but maybe you
can uh
tell me what that burnout looks like and
if there’s any way
once i realized this wasn’t for the
public i was like here we go are there
things you see coming now because tim
i’m sure you got this a few times
ingrid has been creating for years
do you know when it’s coming is there
any way to remedy it or what if you’re
into elena’s position
what changes to help you overcome that
stuck feeling of being burned out like
that i have thoughts on this it’s
obviously something i’ve been thinking
about a lot as i’ve
gone through it and
i think that there’s like multiple
different
things that can drive burnout on the
platform i think a lot of what we face
with our clients is them feeling like
they’re putting in so much work and
getting like this much in return for it
and it’s hard to stay motivated whenever
you’re like
why do i even try
it’s not gonna go anywhere nobody’s
gonna watch blah blah blah blah
so i think that that’s a huge factor
um
the other
side of it that can be whether you’re
growing whether you’re experiencing good
growth or not is just that like as a
creator
you especially with
a lot of the things that we teach invite
pull more of you into it what’s your
story stuff like that it just becomes
you start to like put this pressure on
yourself that you have to do and say and
present and be a certain way
on your platform and that just like
and
that just like gets exhausting where
you’re just kind of like i just kind of
want to like live my life without being
on display at all you know or my
personal struggles and stuff like that
like you just kind of want to
you’re on display a lot and sometimes
just being on display whether you’re
sharing a lot of your story or not it
just gets tiring and you’re just like
all right i’m gonna back off and crawl
into a shell for a little while i’m kind
of i’m kind of going through exactly
what she just said right now because
it’s not that i don’t know how to shoot
a video it’s not that could i just shoot
a tutorial yeah absolutely i can sit
down and do that any day
but i’m in the middle of pivoting
slightly
into different kind of content and
it’s not so comfortable
and it’s
i know what to do
i have no problem talking to other
people about it all day long
but yet for some reason i’m struggling
with even hitting the record
so
which is interesting
um it’s something that i’m i’m working
on right now
what holds you back from hitting record
because i know what that perspective
looks like as a new creator like i
wasn’t a creator intensive you’re a
creator now like i know what that
tension looks like because it’s like i
don’t know how to do this
i know what to do but i know how to do
it
part of it is pressure i have been
digging into
trying to find new drivers
for creating content um so personally i
have been working on
because for me it was all about the art
and the technique and what can i teach
before and now all of a sudden it’s like
everybody’s so stuck and everybody’s
like i need motivation and it’s kind of
shifting that way
and
it’s not necessarily 100 comfortable
place to be considering i’m going
through it myself which is literally
what i should shoot but that’s not so
easy to do it feels very vulnerable and
the content itself has become very
different and i don’t know uncomfortable
a lot of pressure
i don’t worry so much about the views
and that kind of stuff at this point
because i feel like it’s an
experimentation phase and i’m okay with
that but i guess it’s just the
uncertainty and i just even though i
know what i’m doing i feel like i don’t
know what i’m doing if that makes any
sense whatsoever sometimes another part
of burnout for creators is is
like they may not be feeling pressure in
any way and they may also be getting
fine results but they may a lot of
creators will start getting results
from things that they’re like not the
most passionate about like they had one
or two videos get really really big and
now they feel like they just have to
create that kind of content over and
over and over again and they start to
feel stuck and um
they do anything else that just in their
words it just tanks you know and um
they that becomes really demoralizing
for them and then they feel like they
have to
they don’t feel like they have creative
power anymore it doesn’t really feel
like their channel is their own anymore
you know they’re just kind of like i
think it becomes more of a job
for them uh and and and with that it is
their job often you know and so like
they have to keep going
and so i think they also get stuck in
that um how do you keep the excitement i
remember talking to i had a consultation
um with a creator last spring
and he was in complete analysis
paralysis
and he hadn’t turned the camera on in
months he did he did a video on zoom and
it became like the one of the videos
when covet hit
of how to even operate zoom
and it wasn’t necessarily what so it’s
very much like what she just said he
kind of got pigeonholed in this thing
and then it was like
how do i
is that what i’m doing you know and it
was working through that and he even
went through video labs and still didn’t
create
which i found interesting
um
it was a shame because he was really
good but you know what’s that thing that
pulls them forward i don’t know
i think burnout happens
in a
few different ways
one way is
everything in our life just goes through
seasons
you know like
relationships do unfortunately unless
you pay them to keep hanging out with
you
um
but
like favorite foods and even music
tastes and
when you’re having children like there’s
seasons built in there and
interests i mean things go through
season so i think there’s some
people who burn out because that season
is what they needed like youtube
and then that season’s just over and
there’s nothing wrong with that and for
them to extend that season
makes you feel burned out really fast
because you feel like you have to stick
with it when it really be better for you
not
um
and to move on so i think that’s one
because that’s exactly where i felt like
i was because i was like this thing
served me really well for
it gave me exactly like the creative
release and everything and even led to
me being here today you know and then i
felt like i was
the way that i put it at the time i
don’t know if you were there for it luke
but i was like i feel like i’m
trying to squeeze more juice out of
out of a lemon that’s already there’s no
juice left in it like it’s time to just
grab some new fruit so
um
yeah there’s this unspec there’s this
unspoken or even spoken i don’t know
expectation that like you work so hard
on this and you got to keep going you
haven’t achieved all that you could have
achieved and everything and we think
that was the purpose and the goal when
really it was like something we just
need to express ourselves creatively for
a little while
all right good i got i got what i needed
out of that and i can move on you know
now people don’t think that i think we
have this mentality that we
start a book we need to finish the book
right we uh
same thing and i’m like i don’t
i’m over it
but
whatever um
and
uh so if i like i got what i needed from
this like i don’t have to finish it but
there is a
thing in our society that’s like you
failed if you didn’t finish or you were
a quitter or something i don’t i’m like
no
i
the the point wasn’t to finish this
thing or get to a 100 million
subscribers the point was for me to have
a creative outlet and i and so one of
the things we talked about here
um and you guys are for this analogy
before from the pumpkin plan but we kind
of took the analogy of the seed to the
distractions that are disguised as
opportunities to grow the big pumpkin
thing most people don’t know what the
big pumpkin is
and so
they just think that they’re supposed to
do is get more views more subscribers or
more money
but that’s why we started asking
questions like all right well if you
have more views money subscribers like
what would that do for you and try to
get to like the deeper root thing i’m
like oh you actually just want to feel
this way
okay well you don’t need more views and
subs to feel that way you actually just
need to do this other thing over here
and we if we just go with the surface
level like this is basically what this
thing we’re just might be perpetuating
the thing they think might go after this
ultimately going to drive them into the
dirt and they’re not actually going to
achieve the big pumpkin thing because
they haven’t even identified what it is
and thus they don’t know what’s a
distraction and what’s an opportunity
it’s hard to define those things if you
don’t know
so
um
that’s one thing that’s going on another
thing that’s going on
besides the seasonality thing
is
i think people are
looking for meaning i think they’re
looking for purpose i think they’re
looking for fulfillment
and we all want that we all need that
and sometimes people subconsciously
think that if i have more money or i
have more friends
more popularity or
bigger house or you know whatever
less weight whatever the thing is
that
i would be happier
and so
they grow the channel
and they’re finally experiencing success
and they’re finding out i’m not happier
i thought that this would lead to that
and it’s not and then that leads to
burnout because now you’re grinding for
something that’s not serving like you
were excited when you thought it was
going to get you here but when you start
getting disillusioned like that’s not
going to lead here then you start
burning out right i had another thought
that i was thinking about this actually
whenever i think of my client
not that they
behavior not that they feel this way at
all but i noticed like myself like
projecting on them which was they filmed
like everything in their lives like her
having a baby and like all the stuff
like every thing that happens in their
life is a content opportunity and i
remember whenever i
was creating content and like kind of
wanting to go a little bit more that
direction i was like i literally could
not see my life any part of my life
without it through the lens of like is
this good content is this a content
opportunity should i be filming right
now you know like
all of these things and that got really
exhausting that was the thing that was
like i just want my life to be my life
you know like and that was really hard
for me because i think that there’s like
this this pride element that comes into
it where it’s like
oh but i’m gonna show cool things that
i’m doing and it’s like
but
what if you just don’t you know what if
you just enjoy it you know
and
um
that’s been really really healing for me
like for me to just kind of like let
that go and not
do what i
in my mind people expected of me
are there any obvious triggers
that have let any of you know and is
there any way to get a desire
to do it
mm-hmm
um
hey i don’t think the results are worth
i don’t think the juice is worth the
squeeze anymore i’d rather any way to
resurrect that before it goes all the
way under or is that just here it comes
i think you can either take a break from
it and like i did for like a year year
and a half now
i think ultimately for me it’s like just
giving myself the permission to like not
do it anymore go build something in my
workshop and build like a new desk for
dana or something
so and i don’t want to make a video
about it even though everyone on
instagram’s like you should make a video
channel i’m like no that would defeat
the purpose of what i’m doing here
because
more is not always better bigger is not
always better
and i think there’s something to be said
for being content
like yeah i could make more content and
take this to a much bigger business and
serve a lot more people on the other
hand like i gotta start serving myself
at some point
and
i’m not gonna sacrifice
my energy for the sake of like what
would what if i made twice as much money
what would that do for me
like not really that much of anything
like nothing would really change
right right
so
i don’t need twice as much money
and i don’t really want what it would
take to get to twice as much money now i
don’t want to like decline i always look
backwards and i want to make sure that
you guys are enjoying what you’re doing
and that this is a fruitful productive
energizing place for all of us
but that’s why i think we also keep
having these zone of genius
conversations because those things
change for us over time what did it for
delena when she was first hired is not
what does it for her anymore and though
she’s not doing that stuff anymore right
so i think there’s like this tension
between like maximum efficiency and
profitability and trying to keep
crushing it grinding it and you know
kill it and drag it home type of thing
and i get the point in that but i don’t
really want where that takes me so yeah
i’m just going to say i think when you
hear from creators you know words like
grind language
a language shift that’s usually for me a
sign the fun isn’t there because at some
point it becomes work
versus it’s about getting it’s about the
edit it’s about you know getting the ctr
and analytics coming to the picture
whereas before it was just about the art
yeah it’s a really good book called
drive by daniel pink that talks about
this i read mostly in the context of how
do i i read it mostly to
get better at how do i
um work with you guys like what drives
and motivates you but when i came out
with it one of the biggest points
is um he tells the story of
these artists who um
half the paintings were commissioned and
half weren’t and they’re all like world
class artists and they have these judges
come in and evaluate them without
knowing which for which
and the commissioned art always scored
lower than the expressive creative art
even though no one could tell that one
was commissioned and what was not and
you would think that paying someone
money to do something would actually
motivate them to want to do it better
but the opposite actually happened and
that’s really what’s interesting about
youtube
is that when i got started on youtube
there was no there was no partner
program there was no money here it was
just people doing it to creatively
express themselves
and to
kind of join in this conversation that
was happening on this platform
and then they introduced money to it
which i think was smart from a business
perspective but it has this other
other
um thing that they maybe they couldn’t
have foreseen this is an influence of
like now people are doing this
um for money and
and that changes the way that you create
he bought this horse and buggy because
he really just loved
um going out and uh
taking this nice quiet ride through the
backcountry roads and just it was really
relaxing and life-giving for him and so
that was his hobby and this other person
was like oh i’d love to have that too
like could i pay you to take he’s like
oh yeah that’s cool like now i get to do
this and make money at the same time
and so he started
getting paid to take people on these
nice horse and buggy rides to the
countryside
and then the more he did that the less
he actually enjoyed the thing that he
actually gave him life because once you
introduce money to it it fundamentally
changed how he
why he was doing the thing he was doing
the experience he was getting out of it
and he ended up it turned into a job for
him and he ended up disliking the horse
and buggy rights
um if he had just said no to the money
and just left it be the thing it was
intended to be for him the life-giving
thing like woodworking for me
like then
then that thing would continue to be
life-giving but money actually has this
reverse it does not drive people and
motivate people after a certain amount
of money giving them more money does not
change the way they work or their
behavior or even their satisfaction with
their work it actually just
can it doesn’t always but it can lead
them to
a darker place and so it’s really
fascinating to read that from my
perspective as a business owner but also
even for me personally i’m like no i
don’t want to be to create
i don’t want to build tables and sell it
for people that’s the people who i want
to build it and give it to them like
that’s more life-giving for me
and it does what it’s supposed to do
it’s
100 percent why i never went into
professional cooking
because that is always that thing for me
that is my number one hobby and it’s
something that i excel at and every
single person anytime i ever cook for
people people are like why are you not
why do you not have a restaurant
exactly because i would take the fun out
of i’ve ran a restaurant
but that would 100 take the fun out of
cooking for me
so that’s why i don’t that’s why i never
went down that path so that makes i very
much relate to that to them
very much relate to that so i have you
guys all going to work for free now is
that where we’re at we’re going gonna
say it’s a weird way to roll out the new
paychecks
you guys will enjoy your job better i
promise
[Laughter]
you can automate tim’s life
that actually reminded me of a video
that i was watching from my uh
previous client ali abdel he made a
video on
i forgot exactly what it was like what
the title was of the video but
in it he talked about like
this principle of
you know all these things that humans
need to feel
satisfied and feel like their life is
valuable to them and to other people and
stuff like that
and um he was talking specifically about
in the workplace
he said although
you
may get
value from your job and feel like you’re
contributing to something valuable in
your job ultimately you’re there for
money like if you weren’t getting paid
you wouldn’t be there or at least you
wouldn’t be there
as much as you are you know and he was
talking about it in terms of uh and i
like really wrestled with that because i
was like i can’t i can’t
do something like me and my brother are
actually real we talk about this because
we’re both like we just cannot do
something that we’re not passionate
about it literally feels like that we
know people who are just like fine to go
to work and they just like yeah i do my
job is my job and what i do at home is
what i do at home and they’re like
perfectly content with that and i that
took me so long to wrap my head around
because i was like i can’t like i cannot
spend the majority of my time doing
something that i’m just not like on fire
about you know and
um
so i i still don’t know how i feel about
that whole sentiment where i’m like
would i be here 40 hours a week if i
wasn’t getting paid probably not but
would i do it and would i do the same
thing in other ways i probably would
i would that’s that’s for me like i the
thing i like doing i think you guys know
is taking complex systems
and making them and reproducing
consistently results with a system like
that results that most people find
difficult to get
um and you guys know all my stories in
different parts and i think that’s part
of why i’m kind of curious to try this
doing this with volley is like
oh like this is a new
a new way for me to see if i can help
them unlock this thing in a month and
um
take that skill and
i’ve never tried to grow an app before
you know like can i do it there too it’s
like the same thing
reverse engineer everything
yeah you guys have worked for free just
so you know like i do value each and
every one of you and
um and
the value you bring to our family and to
our clients and our business and
everything too so
just to make that clear we already sent
a text message about
guys get paid you don’t have to if you
don’t want to
i thought this was just a recurring gig
from video labs
the thing that i do that does keep me
wanting to keep going though is not the
more money because i told you i don’t
really need more money but it’s because
i the more money is a indicator that
we’re serving more people better and
that to me i get excited about not
because what the dollar signs do but
because of
like oh we we get to serve more people
and help them change more lives and
that’s that’s the theme i think that
kind of like threads together everything
that
that i do but yeah i think if you don’t
know the big pumpkin is i think it’s
really easy to hit burnout because
you’re going to be stuck in the hamster
wheel not really knowing where you’re
going and if you what happens when you
actually get there or if you’ve ever
arrived so you just stuck in this grind
because um you haven’t defined
uh
what a win looks like like i read the
book built to sell years ago and in that
book he talks about like you should
write down the number you’d be willing
to sell your business for
and put an envelope and put it in a
drawer and and then he said in years
later take it out because the
the temptation is like let’s say you
write two and a half million on there
you’d be
that would be a life-changing amount of
money for you and like that would help
you accomplish all the goals let’s say
for example that you wanted to hit
and then you get an offer for two and a
half million but then you’re like but if
i just did these like two more things
for like another six months maybe even
eight months it would be worth five
million then and then you’re tempted but
then like if i did this thing it’d be
worth ten and then you actually never
get to you know you never hit the
contentment point because there’s it
could always be bigger and then in the
process of that it starts slipping
backwards and then that forces like oh
why didn’t i get rid of this one i have
the chance of two and a half million you
know and so he’s like write the number
down and when it gets to the point where
it would change your life to the
and hit the goal you actually built this
business for
then be content to sell it if that
opportunity arose and and presented
itself um don’t get stuck in the trap of
more and more and more better better
better so i think that was helpful for
me to define that’s what the big pumpkin
would look like if i if it got to that
point
and not that i can’t continue to grow up
past that but i can at least tell myself
i’ve done what i set out to do
and i’m going to keep doing this because
i love it i enjoy certain elements of
this more than i do others um i think
just as all of us do but i don’t have to
keep pushing myself to the point of
burning out to get to this thing i don’t
even know if i really want it anymore
you know that’s what uh marty bird’s
problem on ozark is like he honored
eight million and then it just never
stopped
there was never a point where
he could buy out but i actually i’m
teasing because i was just talking about
this terrible show that we watched but
it does make sense so he never stopped
even though
he had plenty and that’s one of the
things that sticks out to me it’s uh
warren buffett you know from the cameo
appearance on the hit show the office he
he was asked um how much
how much he needed to make to be happy
and his answer is just a little bit more
that doesn’t make sense especially when
you’re warren buffett
but it also makes perfect sense because
apparently he’s after more sounds like
an exhausting life
yeah actually it does
i would but i was thinking about your
original question of like how
do you know whenever it’s coming on like
that burnout
and i don’t know if it’s this way for
everyone
but
i feel like i feel like i can feel the
difference between i just don’t feel
like doing something in that moment
versus i think about this thing that i
feel like i need to do
and it literally immediately feels like
it’s sucking the life out of me
just the thought of going to do that
thing is like feels like it’s just
draining all the energy for me to go and
do it and that’s how i know that it’s
like burnt out and something else is
going on here versus oh i’m just not in
the mood to do this thing
um it’s great um most of the time
whenever i’m just not in the mood to do
it
uh i can just like put it off and then i
just feel good like okay well i’ll just
do this tomorrow and um i feel okay with
that i actually just did that on monday
there’s stuff that i need to do and i
could not bring myself to do it so i
pushed it to tuesday and i had no
problem doing i was like okay cool i got
the energy to do this now and um or i
have the ability like i have enough
willpower to overcome it versus it takes
a mountain of willpower to do something
that feels like it’s just sucking the
life out of me
um
and so that’s the difference for me but
i think that the the remedy for that to
be honest i’m not sure that there’s any
like oh do this thing and then you’ll
want to do it again i think the only
solution that more people need to be
willing to do is
they just need to be honest with
themselves why do i feel this way do i
still want to do this thing that that i
wanted to do before do i feel like this
is the only option for me of all and
just like literally just being
completely transparent with themselves
in order to actually get somewhere um
because sometimes you’ll be completely
transparent with yourself and once you
say i just don’t want to do this anymore
then all of a sudden it’s just kind of
like
well actually i do kind of want to do it
but um i
i think i’m just going to take a break
you know like like different feelings
can come out once you’re just flat out
honest with yourself and you can get
down to
what you’re actually feeling i feel that
creativity is an ebb and flow
so
you know
when i’ve been doing what i do on my
channel in some form for 25 years and
last year was the very first time that i
came up against the wall
and
i think that sometimes there are a lot
of external forces
because i’m not burnt out i still want
to make youtube videos i still want to
serve my audience i still have more to
say
but sometimes there are just other
things that get in the way
so it may not always it may present
itself as burnout but it may not
necessarily be burnt out what’s this
break look like for you and how do you
know when the break’s over
um i don’t think that my break is ever
over because um i
i
the only thing that felt right was
like closing the door but then also
but not locking it you know what i’m
saying like closing the door but saying
i’m done and i don’t know if i’m ever
going to go back in this room again but
i can if i want to like that that option
is open but as far as everyone else
knows i could never come back you know
and that was really freeing for me what
i honestly whenever i did that i had no
freaking idea
i was just like i know that this thing
needs to close but i don’t know what
else i
what else is the thing
it’s been kind of confusing but like so
clarifying in other ways because i knew
that that needed to close and i also
felt that this that
that
i
wanted
and was i guess you could say
i really don’t like christianese but you
could say feel called to do something
um more outside of
uh you know
that’s my own thing and so i knew that
there’s like something
there’s something for me but i don’t
know what it is and i don’t know how
it’s to take form or
anything in between and i just knew that
this had to close in order for me to
make room for anything else to
potentially come in and so
um
i just need to take my eyes off of this
thing and so i had no idea like i was
like maybe i never become a content
creator ever again i don’t feel like
that’s what’s gonna happen but i was
honest with myself and i was open to it
you know and um
i feel like those are always the moments
when something big happens we’re just
kind of like you know what
i’ll stop trying to control the outcome
just you know take me where i’m supposed
to go and um
i
was actually at this point getting
really really
anxious and i was just but just this
past week because i started messaging
lennon and i was like
i was like i feel like i just get off of
work and i’m just okay to be off work
and not do anything else not like work
on anything else and other than like
cleaning my house and basic human living
things you know
and that was super weird for me i’ve
never felt like that before and for me
to be that content for that long
in doing living that lifestyle was very
odd so
all of that to say that like i had no
idea how long it was going to be
if it was ever going to come back or
anything like that um
and i was getting really anxious with
the idea of
it potentially me potentially never
having anything else when i felt like
there was supposed to be something else
until this past week where i told you
guys that i was like i think i may have
found the thing i won’t know until next
week but
um i think i
i’m maybe
like it feels like right now this is the
perfect thing that that i made room for
um but i won’t know until i actually try
it next week so sorry to be vague on
that front but
i’ve had to keep it like like i got two
hooks from her in a few days
this is exactly why i felt like i needed
to keep it to myself is because it’s all
been so confusing for me to like let
this thing go and not know what else is
supposed to come in and stuff like that
that i felt like i was looking at
everything like
is this it is it that no that’s not it
you know and then especially if i share
that with somebody else then i felt like
there was extra light on this thing that
could potentially be it in my mind and i
just needed like all of that to not
be in play for me to which is why it
felt so important for me to not share it
so i had a very similar experience i
took this job that i didn’t really know
anything about but everyone’s like no
you’re the guy okay okay
um and
tim’s like all right make a channel i’m
like up about what
and like that pressure for me was tough
and he actually quit asking me about it
and just said i think it’s important for
you to be regularly creating and it hit
me on a day where i didn’t have any
consultations i was like wait
i’m creative
yeah
and and like it’s funny when that
pressure is not there it doesn’t feel
like there’s an extra spot like what are
you working on i don’t know yet i don’t
know yet yeah
but i i think it’s headed that direction
and like my value problem probably
changed to be real honest because
i think i was trying to mimic other
things and it’s not it’s finally gotten
to the point where it’s like well i do
like this stuff
it’s interesting that you said when the
pressure wasn’t there
you know that’s when you realized you
were creative which is very much
what delana opened this whole
conversation with
just the pressure you know i still like
to create but i don’t want to create the
stuff i’ve been creating for eight years
now or more for me it started 2009 yeah
so
over a decade now
but then it’s hard to break out of that
whenever you’re trying to create
something different in the same context
doesn’t it
like you’re like i’m okay i’m here in
the same place but now i’m trying to
switch into doing something completely
different so that i feel creatively
satisfied and you’re just like ah but
this doesn’t make sense in my brain at
least how that was for me uh well for me
it makes sense in my brain if youtube
had
was hit by an atomic bomb
and you know
tick tock no it wouldn’t be tick-tock
either we’d have much bigger problems
actually but
i wouldn’t
i think i would just make a podcast
talking about family life
and business and marriage stuff you know
which i kind of have but i make one
episode
once a month or something like that
so i would i
i could
i would turn that into a business if i
wanted to i don’t mind making money at
that
i feel like that was such an important
conversation that so many creators do
need to be honest about themselves and
obviously a lot of us personally even on
the team through our content creation
journeys we have felt the weight of that
and i really hope that it was just as
valuable and encouraging as it was to us
now every week we like to leave you with
a power tip just something small
practical that you could take action on
today if you wanted to and in light of
today’s conversation i actually wanted
to give you a power tip of recommending
a couple of books if you are going
through exactly
what we had talked about in this
recording i want to recommend a couple
of books that might actually help you
the first one if you are a faith-based
uh i mean even if you’re not a christian
um i feel like the faith based aspect of
it would probably still resonate with
you and that is the book every good
endeavor by timothy keller it talks
about um
the
having
having a driving purpose behind what you
do but more importantly it talks about
the importance of rest so if you are
dealing with any sort of burnout please
please please check that book out
another really good one if you’re
dealing with burnout is making ideas
happen by scott belski now this one may
sound counter-intuitive how can it be
good for burnout if we’re talking about
making ideas happen but specifically
this book speaks to the creative heart
and mind and
it speaks
to the idea of workflow
a reactive workflow versus a proactive
workflow those are two totally different
things and i see so many creators and
people in my life that get so burnt out
because they are in a reactive workflow
and they don’t even know it and so
getting yourself out of a reactive
workflow so that you have the room to
work on passion projects and shift
things and change and reinvent yourself
and everything in between
shifting to a proactive workflow and out
of a reactive workflow is one of the
most important things that you can do so
i recommend both of those books buy them
on amazon i’ll have them both linked in
the show notes or in the description of
the youtube video thank you guys so much
for listening or watching wherever you
are i hope that you enjoyed this episode
and i can’t wait to see you again next
week bye
