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Instagram Just announced its Influencer Market Place for Influencer Brand Deals. Creators will be able to get Brand Deals by matching with Companies in the Instagram Influencer Marketplace. This is huge news for the Creator Economy anyone who wants to be a full-time influencer.
This is still a developing news story but whenever Social Media platforms offer in-platform monetization like this it’s going to attract more Content Creators and more activity on the platform. Instagram having its own Influencer Marketplace for Brand Deals, which is the primary way Instagram Influencers earn an income in the first place is a BIG DEAL for Creators.
#INSTAGRAM #CREATORECONOMY #MAKEMONEY
MORE VIDEOS ON HOW TO GET BRAND DEALS
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How to Work with Sponsors https://www.youtube.com/watch?v=f7r2M8HzMik
5 Most Profitable Niches on YouTube https://www.youtube.com/watch?v=q8RV0X8_rn0
The Truth About Brand Deals https://www.youtube.com/watch?v=yx-6WFg0kRk
How to Get 10K Instagram Followers https://www.youtube.com/watch?v=boL4EkIPhQg
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— Instagram just announced
that they are launching
an influencer marketplace for brand deals
to pair influencers with brands
so that creators can get paid.
This is a huge deal since
brand deals are the primary way
that Instagram content creators
and influencers make their money
since there’s not currently
a direct monetization piece
within the platform.
Instead of having to go
through a talent agency,
a PR company, or do direct
outreach on their own,
influencers would be able
to connect with brands
and be able to facilitate deals
directly within the platform
for their Instagram
stories, their IG reels,
or their feed post content.
And this is a major deal, pun intended.
Brand deals is something
we’ve been talking about
a bit here on the channel.
In fact, we’ve done a whole playlist
about influencer brand deals.
And this could really help you,
if you’re trying to become
a full-time influencer,
or if you just wanna make
some extra money online,
something we talk about a
lot here on the channel.
Now, there is a lot we don’t know
about this influencer marketplace.
We don’t know what cut or
percentage Instagram is gonna take
of individual brand deals,
or if they’re gonna do that at all.
They’ve claimed that this is
not a quick cash grab for them,
but that it is something they wanna do
to try to drive more
participation in the platform
and get more content creators
to make it a priority.
And it makes sense when you
look the moves they’re making
in order to be competitive,
specifically with TikTok.
And this helps position them
directly against YouTube
and other platforms.
There are also plans for them to expand
into things like Instagram Shops,
an affiliate marketing side, potentially,
and even direct ad revenue
monetization splits
with content creators for IGTV.
We’ll talk about those things
as we learn more about them
in updates to this story
because it’s still evolving.
This is still news right now,
but Instagram is coming hard.
They’re being very aggressive
about wanting to court influencers
and bring people into the creator economy
and get their fair share
of it, get a cut of that,
since they are one of the
biggest platforms out there
and they are an influencer
platform of choice.
The reason I’m really hyped about this
is because I’ve been
encouraging many of you
for a very long time to diversify
and decentralize your content,
as well as diversify the
streams of income you make
as a creator.
Instagram, in many cases, can pay you more
with a smaller following
for your brand deals.
This is something that content creators
on YouTube massively overlook.
And you know what, right
now it’s a really great time
to be making content on Instagram.
You can post the same short-form
vertical video content
to Instagram and you can also
post that natively to YouTube
and to TikTok and be successful.
It’s not about taking a
view away from YouTube
or taking a view away from TikTok
or taking a view away from Instagram.
It’s about expanding
your own brand footprint,
having opportunities to get attention,
and about spreading your
brand and your content
instead of consolidating
traffic on a platform,
just ’cause you wanna
to see a bigger number,
you wanna see a bigger view
count or bigger follower count.
What you really need is to give consumers,
to give the viewer the choice
of watching your content
where they want to watch it,
engage with you how they
want to engage with you
because that is what’s gonna build
a stronger brand for you
and make you less beholden
and dependent on these platforms.
Now, with that in mind,
the fact that you’re getting
an in platform experience
to do brand deals is gonna
be something that is a plus
when it comes to this Instagram
influencer marketplace.
We don’t know whether this will be limited
to Instagram creator
accounts, business accounts,
or whether you can do this
with a personal account
or whether any of that matters.
What we do know is that
it makes perfect sense
for Instagram to make this move.
And it’s gonna be massively beneficial
to the creator economy and
everybody participating in it.
The ability to make brand
deals more accessible
and directly available to
a larger number of creators
is always gonna be a good thing.
The one problem I definitely see is,
I wonder how they’re
gonna educate creators
about the brand deals,
because when you’re a nano
influencer or a micro influencer,
you don’t have a lot of
experience with this.
You may not be very business savvy.
You don’t know how to negotiate deals,
may not know what a good deal looks like.
It’s a problem we’re trying
to solve here on the channel.
It’s something that I work directly
with my one-on-one coaching clients on.
It’s something that when you’re a rookie,
you’re probably gonna get wrong
the first couple of times.
You’re probably not
gonna get a great deal.
I am excited about Instagram
directly finding ways
to help creators make money.
I think that’s something
that’s very important.
I’m really much looking
forward to what they do
with their creator shops though.
Being able to sell
directly to your audience
with e-commerce is something
I wanna talk a lot more about
on this channel,
whether that’s digital products or merch.
Instagram already drive
so much consumer behavior,
the same thing for TikTok.
It makes sense that creators
would be able to have
a direct store and monetize
directly to their audience
and be able to keep most of the revenue,
unlike what they’ll get
if they have direct in-app
monetization through ads.
You’re not gonna keep the
lion’s share of that revenue.
Let’s just be very real about that.
And with affiliate marketing, you know,
you might get 10, 20, or even up to 50%.
But if you sell your own products,
even if you do it directly
by using something in the platform,
you stand to collect most of the money
for the product that you create.
So e-commerce is one of the
best things you could do
as an influencer to diversify your income.
I’m really excited about
Instagram bringing that
to the platform.
The brand deals are a
fantastic opportunity
for influencers to start to
make money full-time income.
Having that directly in the platform
makes a ton of sense to me.
And I can’t wait to see
more in terms of the details
around all of this.
Question of the day.
(bell dings)
What do you think about
this move by Instagram
and also what are your questions
about influencer brand deals for creators?
Let me know in the comment section.
Just go ahead and ask those questions.
If you enjoyed this video,
make sure you check out our playlist
on influencer brand deals.
It will be linked in the
description of this video.
Also, if you’re watching this video
and you wanna get to 10,000
followers on Instagram,
you’ll wanna check out another video
that I’ve linked for you.
So it’s also in the
description down below.
As always, thank you so much for watching.
And don’t forget,
go out there and create
something awesome today.
Take care.
