YTA Reports To Know: Audience Retention Graph!

Hello Insiders! Today we’re here with a new Shorts series that will help explain YTA reports you should know and how to use them. Today we’re talking about the retention graph.

Check it out and leave us your comments and questions below!
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=================== text video ====================

— YouTube analytics reports
you should know part one.

Hi, I’m Gabriel, a product
specialist here at YouTube.

Want to know how to keep viewers

watching until the end of your video?

The audience retention graph
is the report for that.

Select a video to see its analytics.

On the bottom of the overview
page or in the engagement tab,

you’ll see the report.

Along the graph, you’ll see
what percentage of your audience

was still watching the video.

The blue line is the
performance of this video

with the gray funnel being the
channel’s usual performance.

You’ll always see a downward slope

but the flatter the line, the
more engaged your audience is.

The first thing we see is
that the video outperformed

our other videos and that’s a great start.

Spikes mean people skip forward

or came back to that part of the video.

In this case, that’s the feature demo

and shows us how important those are.

Maybe next time we can show the demo

for longer and talk over
it to keep them engaged.

The dip followed by another bump

means once again skip to our announcement.

The dip at the end means
you saw the outro coming

and moved on to the next video.

All those insights allow us to understand

ways to adapt new videos
to keep viewers engaged.

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