YouTube Search Algorithm Update… You Won’t Believe This!

We’ve always speculated about the way YouTube search works. Does it use tags, does it listen to our videos, does it even… watch our videos? Well watch this and find out!

⏱️⏱️VIDEO CHAPTERS⏱️⏱️
0:00 — Are Tags a waste of time?
0:47 — The curious tale of a random phrase
1:39 — How did YouTube search find this phrase in our video?
3:16 — What is ‘Text Detected in Video’
3:55 — The evolution of YouTube search

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=================== text video ====================

— A couple of years ago,

we proved that adding
unique tags to videos

does not make them appear in search.

Supporting what YouTube says

about them not being very important.

But what if I told you this,

what you actually say in your video

does influence searchability
of your content.

Now, you don’t believe me, do you?

Let me try and prove it here.

A little bit of behind the scenes here,

I’m making this video
on a Friday afternoon.

I need to try and finish it

before the end of the day,

because I’m going on holiday for the week.

So the time is right now, 2:42.

Can I finish it by five o’clock?

Let’s do this.

Now then hey folks, I’m Rob Wilson.

Welcome back to vidIQ,

educating you on your YouTube journey.

And today’s lesson is all about,

I don’t know.

Actually, I kind of
discovered this by accident.

Let’s take a look.

I recently made a video
about the right way

to promote your YouTube channel.

And it began a little like this.

Rando Channel 784 asked,

can you please shout me out
also in your next video?

No!

(bell dings)

Oh, damn it!

Now the reason I chose Rando Channel 784

is because it was a complete spoof.

No such channel existed on YouTube

until after that video.

Because he just knew

some, Bright Spark,

was gonna change their
name to Rando Channel 784

and we will be forced to pin
the comment for the LOLs.

But what I didn’t expect

was just how many of you were gonna do it?

Yeah, well played there.

You’ve ruined your channels.

Also, can I have a shout out?

(bell dings)

(Rob laughs)

The fun and games we
have here at vidIQ, aye!

And then it suddenly got serious,

because you see

up until the day I published that video,

nobody probably ever
thought to search for,

or indeed use the phrase,
Rando Channel 784 on YouTube.

And yet, here that video was
appearing as a search result.

This leaves us with a big question.

How on earth did that
video get onto that search?

Because the phrase,

Rando Channel 784 does not
appear in the video title.

It does not appear in
the video description

and it certainly doesn’t
appear in the video tags.

Yes, I do still fill them out.

How does YouTube know?

(air swooshing)

Rando Channel 784 asked,

what, really?

This has come from the captions?

Well, let me ask you this.

When was the last time

you saw during a YouTube search

that captions were directly
referenced in bold font,

(bell pings)

as the source of the search result?

Blimey!

This is true.

I apologize, but I need
to put out the metadata

for this video for the next 10 seconds.

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This is potentially

is a huge rabbit hole to explore,

but let me show you
what I found out so far.

In this search,

the first two video results are fine,

but look at what we find next.

YouTube search has grabbed something

from almost 10 minutes into the video.

Basically we last 30 seconds of that video

and use it as a search result.

There’s also another one up here.

Six minutes into the video,

simply clusters texts detected in video.

Hang on, hang on.

Slow down.

What are we actually trying to say here?

(air swooshing)

That YouTube is now analyzing
the footage of a video,

looking at the frames,

detecting the text,

and then using that as a search result?

All right, well,

this video is playing away

and I’m going to stop it
every time stamp of 6:02,

which is showing some
texts from a YouTube page.

And yep, look,

it’s extracted that text
from inside the video

and applied it to the search result.

Are you kidding me?

Now, we’ve all theorized for many years

that YouTube is maybe looking
at the first 30 seconds

of what you say in a video

and applying that to search results.

So this blows everything out of the water.

I mean, I get it now.

I know why MrBeast starts
every video like this.

— I’m gonna spend the next 50 hours

buried alive in this coffin.

— All right, it’s not
actually because of that,

it’s more of a editing and
pace and filmmaking decision.

But it certainly can’t hurt

to have all of that text and
imagery in the videos kind of.

But anyway, let’s reset for a second

and go back to the beginning of this video

and talk about tags.

Do you think in 2021,

with the sophisticated technology

that YouTube has just demonstrated there?

That they are paying any attention

to something as primitive,

as vulnerable to
exploitation as video tags?

No, we have now reached a point

where YouTube is able to scrutinize

every single decision that you make.

From the words that you say

to the things that you
include in your videos.

This without question requires

further investigation
and some deep research.

But you know what?

I ain’t gonna get that done in 12 minutes.

I’ll do it when I get back.

See you in a week.

I’m going to Disneyland!

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