YOUTUBE «NOT PAYING CREATORS» — YouTube Monetization 2021 Terms of Service Update

YouTube has updated its terms of service around YouTube Monetization and the Right to Monetize as of June 1, 2021. YouTube may run ads on some content while not paying YouTubers for those ads. We need to talk about these new YouTube Terms of Service for the YPP.

YPP stands for YouTube Partner Program and being a Creator paid through YouTube Monetization.

This was something I covered in a previous video last year, but some new information about the YouTube Partner Program and how this affects YouTube Monetization has come to light.

I also wanted to address the feelings Small YouTubers have around this new Terms of Service Update and whether or not it is "Exploiting" Creators and whether it justifies leaving YouTube.

Previous Videos Covering YouTube Monetization Policy

How to Get 1000 Subscribers
How to Get Brand Deals
Most Profitable Niches on YouTube
Brand Deals Playlist





Where I Get Music
Closed Captions
Web Hosting
Live Streaming App
Bookkeeping and Taxes
Make Merch FREE w/ Spreadshop


00:00 — New Terms of Service Update
02:39 — Is this "EXPLOITING" Creators?
06:34 — What Does This Mean?
08:37 — How Does YPP Work?
10:04 — Why Creators NEED Control of Ads
15:50 — Adsense Isn’t Enough
18:00 — What is the Impact on Small YouTubers?
20:05 — Not Enough Ads to Go Around
22:02 — Is this Political?
25:03 — A HUGE Legal Problem…
28:30 — Some Encouragement

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Roberto Blake is a Creative Entrepreneur, Keynote Speaker, and YouTube Certified Educator. He is the founder of Awesome Creator Academy and host of the Create Something Awesome Today Podcast.

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— YouTube recently made
a significant change

to their terms of service
and the right to monetize.

And if you’re watching this video,

there’s a good chance you
got an email about this

and are currently having a panic attack.

Believe it or not, I’ve
covered this issue as early

as last year when this started
to roll out as an experiment,

but now we have new information

and I wanna to update you on this

because a lot of creators have anxiety

about the YouTube Ad Monetization Policy,

the right to monetize and whether or not

YouTube is going to be
running ads on their videos

without paying them.

This is going to be a
longer, detailed video

and a deep dive into this issue

because it affects a
lot of different things

that you may not be aware of.

I’m gonna try and break
it down and cover it.

I am also going to help you,

if you are a new content creator

understand what is happening
and how this affects you.

And if you are a Partner
of YouTube channel,

you still need to watch
the end of this video

on why and how this also could
affect you in the future.

Especially, if you ever make
edgy or controversial content.

Or if you have concerns
about demonetization,

what I’m gonna say to you
is gonna make more sense.

Now, because the internet
is gonna internet,

I need to make my position
clear here, crystal clear.

I am not in favor of this new
update to the YouTube policies

and to the Partner Program.

I don’t think it benefits
viewers in any significant way

because they want to support creators.

And when they watch ads,
when you guys watch the ads,

we thank you because we know
you’re only putting up with it

mostly because you feel that
it’s a way of benefiting us

because you’re getting free content.

So this doesn’t help the viewer.

This absolutely doesn’t
help the creator at all.

And unfortunately,

some of you will get
the motivated by this.

And speaking as somebody who runs ads

for their other online business centers,

this doesn’t actually
even help advertisers.

It doesn’t help me as an advertiser,

it doesn’t help me as a viewer,

it doesn’t help me as a creator.

So no, I’m not really
cheerleading this policy

in any meaningful way, but I
also respect YouTube’s right

to run their business the
way that they want to run it,

and don’t want anybody to
feel like this is an excuse

to go be toxic to people
that work at YouTube.

I think that it’s our
responsibility as creators

to make the most of whatever
situation we find ourselves in.

And I want to encourage you,

especially those of you
who are small YouTubers,

if you’re new content
creators, if you’re rookies,

don’t let this be the reason
that you stop making content.

There’s a lot more details here.

But something that has to be said

is that people are bringing up the idea

that this exploits creators,

that their work is gonna
be taken advantage of

and monetize by YouTube.

There is a concern about that,

but I want to run some numbers by you

before we talk about exploitation here,

because I want you to understand

the issue that has happened.

The average YouTube content creator,

who is not a mega channel,
that’s not a big channel

or is not covering
certain topic and issues,

makes $1 for every 1000 views

they get on their YouTube videos.

And if you are a smaller channel,
a smaller content creator,

it’s very difficult for
you to get a thousand views

on any of your content,

and to meet the monetization
requirements is very difficult

for most of you anyway.

But even if you were
able to get those views

and you were able to qualify,

getting to like about a
hundred thousand views

is what it would take

in order for you to meet
the $100 payout threshold

for you to get any money
from YouTube at all.

And that’s assuming
that you could qualified

for the YouTube Partner
Program to begin with.

We’re not talking about the olden days

when everybody could be monetized.

Even if you were monetized,
it doesn’t mean you would get

to the $100 threshold to even get paid.

If you really want me to
break this down for you,

I have another video
that I’m gonna be doing,

talking about modernization and
everything you need to know,

but here’s a little teaser.

Since the average content creator makes $1

for every thousand views
on their YouTube videos,

assuming they’re not demonetized,

assuming they’re in the Partner Program,

it means the average content creator

makes one 10th of a penny

for every view they get on YouTube.

No, you didn’t hear me wrong.

You didn’t hear me wrong.

A 10th of a penny for every
view that you get on YouTube,

assuming you’re not demonetized

and you’re even in the Partner Program.

Since I talked to literally
hundreds of you in Twitter,

and comments and DMs on a constant basis

throughout the week,

I know for a fact that many
of you are putting hours

upon hours upon hours into every
single video that you make.

And so from a exploitation
of your labor standpoint,

even if they were paying you

and you were in the Partner
Program from zero subscribers,

it would not actually be
enough to truly compensate you.

And you’d be operating at
a loss the first few years

that you’re doing a YouTube
channel even if you had AdSense.

That’s why it’s important to
diversify your revenue streams

in YouTube, and to expand your horizons

as a content creator, if
you want to be full-time

because most YouTubers cannot
sustain a full-time income

and a healthy lifestyle

off of what they earn from YouTube AdSense

especially if they never go viral.

And so if you’re not here

thinking you’re gonna win the lottery

and you’re taking a common sense approach,

then you know that as much
as this could be discouraging

it’s not a reason for you
to stop uploading content

and building a community
and building an audience.

So I just felt I needed
to say that upfront to you

because I know it might
feel like either something

is being taken away from you
as an opportunity to profit

and that YouTube is getting over on you,

but there’s just not
enough money in it for them

as far as I’m concerned.

And what the math dictates
says that 90% of traffic

goes to the top 3% of channels on YouTube.

Which means everyone not
in that top 3% of the leads

is fighting for the
remaining 10% of traffic

and therefore the smallest
remaining portion of ad revenue.

So I don’t feel that this
is genuinely exploitive

because I don’t feel that AdSense

would be significant enough
for the majority of creators

to begin to compensate
them for their effort.

I’m gonna try not to depress
you in this video, I swear,

but let’s move on to
the next part of this.

I’m gonna link to the full
policy for you to read on this

and the update to the terms of service,

but the shorthand version is that,

YouTube is reserving the right to monetize

any and all content on their platform.

And that monetizing that content

doesn’t directly entitle
a creator to compensation.

And this is part of what they’re calling

YouTube right to monetize.

What this means is that

if you’re in the YouTube Partner Program

and you’re suspended
from the Partner Program,

whether permanently or temporarily

or taken out of the
YouTube Partner Program,

YouTube can still run ads on your videos

and they don’t have to pay you for it.

If you’re not in the
YouTube Partner Program,

YouTube can still run ads on your videos

and not have to pay you for it.

And they have the right to do this

within their own platform.

And that’s what they’re communicating

in this terms of service
and policy update.

At least that’s the best
way that we can interpret it

as a community unless
they’re saying otherwise

to contradict this,

this is the general understanding
of what they’ve put out.

And I don’t think we have any evidence

that it works differently.

So what that means is that

it’s not about small YouTube channels

and small creators exclusively.

Even if you are a
monetized content creator,

if for some reason you are
not allowed to participate

in the YouTube Partner
Program, for any reason,

YouTube will not be losing revenue

because they will
continue to have the right

to run ads on that
channel if they want to.

This also means that it doesn’t have to be

that the creator did something wrong.

This means that ads can run on channels

that have a significant audience,

that were just rejected from
the YouTube Partner Program,

meaning you didn’t even get approved

because we need to talk
about what it takes

to be a YouTube Partner

’cause some of you might be confused here.

To qualify for the
YouTube Partner Program,

you have to have 1000
subscribers on YouTube.

Your channel must be
more than 30 days old.

Your YouTube channel also needs to qualify

with 4,000 hours of watch
time on your content.

And it needs to not fall
below that threshold

in a 12-month period.

You also then have to submit
to be a YouTube Partner

and approved by YouTube

to be brought into the
AdSense monetization

for the YouTube Partner Program.

And you also of course, will
need a Google AdSense account

tied to your YouTube channel.

So that’s the basic
outline of the requirements

to be in the YouTube Partner Program

and be paid for ads that
display on your videos.

On top of that your content
has to stay in good standing

without you getting copyright strikes

and community guidelines
strikes, you know, going forward

’cause there are other consequences
with that specifically.

You also need to be aware
that if your content

is copyright claimed by another
third party copyright holder

that they reserve the right to control

the advertising on your videos.

Meaning that they can choose to run ads,

choose not to run ads,

they can choose how many ads are placed.

So they would have control
over the viewing experience

with regard to where
ads show up in a video,

how many and how often.

You need to be aware of that.

This will become important later.

This is something thing
that we need to think about

for several reasons.

If you are a YouTuber,

who’s not in the YouTube Partner Program,

not even just because you maybe didn’t

meet the requirements,

but even if you have like
40, 50,000 subscribers

and you just weren’t approved
for the Partner Program,

you were rejected

because of either the
nature of your content

or something to do with copyright,

any number of reasons that you
may not have been approved,

well, the thing is you won’t
have control over ad placement.

It won’t just be that ads
can appear on your videos,

it’s that you won’t be in
control of ads being placed

or what types of ads are placed.

Now with me, for example,
for years and years now,

I’ve actually not allowed political ads

to run on the channel.

You may have noticed that
during the election cycle,

that you weren’t getting
political ads on my channel

because I’m thoughtful
and I don’t want you guys

to have to deal with politics here.

You’ll only on occasion deal with politics

when I decide to rant about

how people who can’t use email properly

wanna regulate your social media platforms

and your social media activity
and why that’s a bad idea,

reference the livelihoods
of content creators

that were destroyed by CAPA
when the government decided

they wanted to regulate
social media, but I digress.

You at least, only have to put
up with that once in a while

and not political ads,
because I have control

of the ads that show up on my platform.

Now on occasion with the auto
suggested ads from YouTube,

if you don’t go in and
manually adjust that

as a content creator or
decide to disable mid-roll ads

or anything like that, then
an excessive amount of ads

can show up interrupting a video

at inappropriate points in the video.

I try my best to avoid
this as best as I can

or when I remember, but a lot
of content creators don’t.

The problem is that the
auto-placement ad situation

has not been great so far.

Which means that if a creator

has no way of controlling that

by not being in the partner program,

then our viewing experience
as people who consume content

is not gonna be that great

because at least when it was
content from smaller channels

that were on the come up,
we at least knew that,

okay, we’re not seeing ads
here and we also knew that

any other way that we support our creator

was gonna be really important to them

’cause they wouldn’t have
the benefit of those ads.

And now when you watch ads,
you won’t have a no for sure,

100% whether or not it’s
benefiting a content creator.

And that’s one of the biggest issues

I think with this policy,
from a viewer’s perspective.

From a creator’s perspective,
it’s important for us

to be able to control how
our content is consumed.

If you’re making SMR videos,

you may not want mid-roll ads in there.

And as a small creator,

you won’t be able to control
that and guarantee that

viewing experience is the
best for your audience.

That’s actually really bad.

I’m not a fan of that.

I also think that it’s a shame that

even if you’re not in the Partner Program,

that as a publisher, you
can’t at least say what ads

are insensitive toward your audience.

There’s a lot of problems with that.

Most content creators who are monetized

don’t even know that
they can adjust the ads

so that their audience

doesn’t have to put up
with certain things.

This is important because
there are also scams

that get through the ad
filters over at Google.

And there are people who run scams

against creators audiences.

There are people running scams

trying to impersonate Mr. Beast,

and try to do that to
impressionable viewers

and take advantage of his popularity.

There’s no end of crypto
scams happening right now.

So for all of those reasons,

I feel that creators being
able to have some way

to intervene for their audience

when it comes to the advertising

is something that we
should have control over.

I do feel that as much as YouTube
has the right to monetize,

we’re the one who owns the
relationship with the audience

and probably is looking out
for their best interest.

But that’s just my personal
feeling about the subject.

I’m curious about what you
think about that, especially.

So let me know that in the comments.

Let’s move on to the
next part of the topic.

You might remember that I said

that this doesn’t just
affect small creators.

It affects more creators
than you might think.

I don’t think it’ll affect

the overwhelming majority of creators,

but something I want to do is,

I don’t want you to just be angry

and frustrated watching this video.

I try to be very positive
and thoughtful in my videos,

but I also try to be transparent
and realistic with you.

My goal here is to incentivize you

to take a proactive approach

to your journey as a content creator,

whether you’re doing this as a hobby

or you wanted to do it full-time.

So with that in mind,

I want you to look at this as a challenge

to meet the monetization
requirements on YouTube

so that you can have
control over the advertising

and not just for the sake
of making money on YouTube

which could be important to you,

but for being able to be in control

of how your content is received

and the advertising experience

and how it does or doesn’t interrupt

what the viewer came for.

With that in mind I want
you to watch my video

on how to get your first
1000 subscribers on YouTube.

I think it’s one of the most
helpful videos I’ve made

for new and small content creators.

So you want to check that out.

In the future, I actually
have some updated videos

planned around this topic

and specifically the
4,000 hours of watch time.

There is a series of how to
grow on YouTube videos here,

but I also want to encourage
you to not use AdSense

as a crutch, if you’re thinking
about YouTube monetization.

This channel is largely geared

around the idea of making money
online as a creative person,

somebody in the creator economy.

A lot of people wanna do that

by becoming a full-time YouTuber,
but there are so many ways

to either use the audience
you’re building in YouTube

to do bigger and greater
things beyond AdSense

or to use other social media platforms

and use YouTube as a discovery
engine for your own brand.

And so you can have a lot
of different opportunities

whether it’s working with brands directly

and being an influencer
with that sponsored content

which I’ve done an entire
series about, by the way,

on just getting brand deals
even as a small influencer.

So I recommend you watch those videos.

Especially, since it probably
pays better than AdSense,

but there’s also other
great opportunities.

Remember, it’s a 10th of a penny per view.

If you had a high CPM like me, $20 CPM

is $20 for every 1000 views,

but YouTube takes a 45% of that.

It’s a 55-45 split for
the content creator.

So that means that I’m
making about roughly $10

for every 1000 views, which is amazing.

It’s actually 10 times

what the average content
creator would make,

but that still means I’m
making one penny per view.

Rather than make one penny per view,

consider the opportunity that
there is to sell directly

to your audience with
things like dope merch

or print on demand products
like posters and artworks,

or if you build in a big enough audience,

other opportunities open up like NFTs

or doing your own physical products.

Sky’s the limit if you invest
in building a community

that cares about you and
cares about the content

more than they care about what
platform they consume it on.

I want you to look at the
opportunities available to you

and not just the frustration

and not just the things that suck,

because I know with these videos,

it’s easy to get angry,
discouraged, or depressed.

Taken it as a challenge.

Take it as an opportunity

to focus on meeting the numbers required.

Now, remember earlier how I said that

roughly 90% of the traffic on YouTube

goes to the top 3% or so of channels?

Let’s just be generous and just say,

okay 90% of the traffic on
YouTube goes to the top 10%.

That should be very familiar to you.

It’s a reflection of every
other part of reality, right?

So if we’re looking at that,
it doesn’t seem to make sense

that this policy was specifically
around small YouTubers.

So I don’t feel that impact
here, it’ll feel like the impact

is for the smallest content creators,

but here is the punchline.

Here’s the catch.

And again, I’m not claiming
this as the exact reason

that YouTube is doing this.

This will be what we call
speculation, for legal purposes,

if nothing else.

And what I see here is this,

when it comes to the right to monetize

from YouTube perspective

the ability to run ads on any content

regardless of whether the content creator

is in the YouTube Partner Program or not,

I think largely is focused around

the bigger content creators

since they hold the monopoly of attention

and also get paid the highest
advertising rates in YouTube.

And my reasoning for this is the fact that

if a content creator is suspended

from the YouTube Partner
Program, even temporarily,

YouTube would otherwise lose
potentially millions of dollars

during their suspension.

So when it comes to YouTube monetization

and it comes to the
right to monetize policy,

it seems like the most
likely reasoning behind this,

because it just didn’t feel
like there would be enough money

in the monetization of ads on
videos from smaller YouTubers.

This is going to happen by the way.

I don’t feel that will
be every single view

in every single video on
YouTube would be monetized.

So I don’t think small
YouTubers have to worry

as much about that as they might think

because one, we don’t see that happening

at least as of right now.

And number two, even on larger channels,

they’re in the Partner Program

and YouTube Partners,
you actually know this,

100% of our views aren’t even monetized.

Even without getting de monetized,

we don’t have 100% view
to add ratios, anyway.

And if that’s not happening

with channels where there’s
the most money to be made,

the most money to be made,
but the highest CPMs.

Remember there are videos
I have on this channel

they get 20,30, or even for $40 CPMs

and I don’t get 100% ad
monetization on that,

even though it would be
in YouTube best interest.

They also don’t make my videos go viral

even though they would make more money.

So think about it, there’s
not enough ad inventory

for that to be the case, number one.

And then number two,

the concentration of that ad inventory

would not be on smaller YouTube channels.

It would be on the YouTube channels

that stand to make the
platform the most money.

So once again, that top 3% of channels

or if you even want to be
generous, the top 10% of channels

monopolizing more than 90% of
the traffic on the platform.

And this is why the creator
responsibility policy,

I think is the key to all of this.

Again, somewhat speculation on my part.

If you’re not familiar,

the creator responsibility policy

means that YouTube can hold
content creators accountable,

I love that phrase, that we’re
holding people accountable.

They can hold people
accountable for behavior

that they do outside of YouTube

that they feel could
negatively impact the community

or basically represent

being a YouTuber in an
unfavorable light in some way.

We’ve seen things like this happen before.

However, the issue is that
if YouTube takes action

and demonetize it, one of
its largest content creators

for any reason, YouTube
stands the miss out

on millions of dollars
potentially of ad revenue.

Even if it’s a 90-day suspension.

If you’re talking about a premium channel

that gets tens of millions of
views per month or per week,

then that could be extraordinary,
that could be huge.

Millions of dollars of
revenue per week or per month

for as long as is appropriate
to suspend that creator.

And in the case of that creator

being suspended indefinitely,

that’s absolutely gonna
be millions of dollars

that YouTube loses when
it doesn’t have to.

And that’s why I think the
right to monetize policy

really exists in my
opinion, in my opinion,

I think that it makes good
business sense to say,

we might need for public reasons

to hold somebody accountable,

but it’s costing us our bottom line.

So we can have it both ways,
we could monetize and run ads

against that creators
content, but at the same time

just not necessarily
have to pay that creator

and make a public statement

that they’ve been punished appropriately.

Now, from my standpoint,
that’s ruthless business sense.

I’m not here to condone or condemn that.

From a purely business standpoint,

well, that makes sense.

That makes the most logical sense.

Also, silver lining here, there
has been a myth in the past

that YouTube doesn’t show
or promote smaller YouTubers

and smaller channels content

because there’s no monetary
incentive for them.

But now with the right to monetize,

you can make an easy argument

that there’s the incentive
to monetize everything.

Even though it may not happen at least,

they have the right to do so.

So now there’s no reason to believe

that they’re suppressing
small content creators videos.

There’s no reason because
since they have the right

to monetize it, since it could
theoretically be monetized,

well, there’s no reason to specifically

suppress this group of creators.

So if we look at it from that perspective,

which is a little like
generous, but it’s still logical

then it eliminates that myth outright.

I’ve always thought that that was a myth

because I always thought

the data was more important to them.

‘Cause I think the data’s worth more money

especially the one we’re talking about

a 10th of a penny per view here

on channels that stand to get
the least amount of views.

Not because they’re undeserving,

but because just statistically

they’re getting the least amount of views.

As I said earlier, I’m
trying to approach this

as reasonably and logically as possible.

I know not everyone will agree with me,

but I’m quite literally
following the money.

There is another wrinkle in this.

I’m not a lawyer, but there are issues

with taking on creator brand deals

where part of the contract
is that you don’t run ads

for the first seven days.

Some people have it two weeks,
it could even be 30 days.

In a situation like that,

again, apologies for lawn
care going on back there.

in a situation like that

then a creator could be
in breach of contract

if YouTube is running ads on their video

and they don’t have the
ability to override that

by saying, you know

I’m going to opt this video
out of monetization in app ads.

You can’t do that if you’re suspended

from the YouTube Partner Program

or if you’re not allowed

to be in the YouTube Partner
Program in the first place.

Now, because I know the majority of you

are smaller YouTubers,

you probably think that this
shouldn’t matter to you,

but every big YouTuber
was once a small YouTuber,

and the bigger issue is just the way

that this is being handled
is kind of indicative

of the direction that
we need to understand

things are going.

And while I’m not a lawyer,
we need to keep in mind

that there are legal consequences
for this type of approach

because this isn’t just about
problematic content creators

who may have lost their
YouTube monetization,

but remember that it also
impacts content creators

who are not allowed to participate

in the YouTube Partner Program,

but still may have gained
a sizable enough audience

to do brand deals.

If you’re doing brand deals
and it’s in the contract

that you can’t run ads for the
first seven or 15 or 30 days

of launching the sponsored content

and then YouTube overrides your ability

or denies you the ability
to control ad placement

and turn those ads off,

you could end up in breach of contract.

If you’re in breach contract

then obviously you could
be sued potentially

for violating the brand deal
or they could withhold payment.

There’s any number of things

that could be taken
out of your hands here.

And so in advocating

in the best interest of a
content creator, that’s why,

regardless of whether or not
you feel that this policy

only affects problematic content creators,

you can see how it wouldn’t,

but that even if you don’t like somebody

or you don’t agree with their content

doesn’t mean that you should be rooting

for the downfall of a creator
or for issues or policies

or things that make it
more difficult for creators

to control what happens
within their own content

and within their own brand

and within them their own business.

Since we’ve already kind of established

that YouTube ad revenue is
not the end-all, be-all,

nor is it always enough

to support content creators full-time,

is part of why I’m making
this brand deals series.

Brand deals are one of the main ways

that YouTubers monetize beyond AdSense

and are able to continue
to grow their platform,

make a livelihood, but
also to pay the people

that they work with on their team.

A lot of content
creators, myself included,

hire friends and family to
help them from time to time.

So this is a bigger picture issue.

And that’s why I’ve made
this a deep dive video

because it is that important to us

as a community to understand
what is happening here

and what our options are.

I want to continue to
encourage creators to pursue

all of the avenues of
monetization available to them.

That is why the channel going
forward will heavily focus

on the business of being a content creator

and the different ways to
make money from your content.

Also, how to build out that
business, how to hire people,

but also for those people who
are part of the community,

working for content creators,

I want to create resources
and videos for them as well

because when you see things happen

and changes go on in these platforms,

which I’m not trying to
keep you up to date on,

it means that we have to rethink

the career choices that we’re making

and we have to analyze

what’s gonna be in our best interest.

And we have to think about
how to protect ourselves.

And so for me, I’m disappointed
with this direction,

but I also understand where
YouTube is coming from

because it’s a platform that frankly,

is not as profitable as we might imagine.

The cost of web hosting is astronomical.

And even though, yes, Google
does absorbs some of that,

it still ultimately need this platform

to financially pull it’s own weight.

And when most of the
revenue is concentrated

in a relatively small of the
creators, the top creators,

and those people are the
most vulnerable to issues

with bad PR that reflects on
the community and the platform.

When you have things out
there, let’s just say it.

When there’s such a
thing as cancel culture,

YouTube as a platform doesn’t feel like

it wants to lose in the bargain.

And I can’t really say I blame them.

So while you might be watching
this as a smaller YouTuber

and feeling discouraged

or feeling like this impacts
you more, I want to remind you,

most of the ads will not run
on a small YouTube channel,

even if some do.

And I don’t think it’s
worth feeling exploited

at a 10th of a penny per view rate

since that’s not going to compensate you

for the time of video
production and video editing

even if you’ve got it.

In many cases, even if you
were getting a penny per view,

it wouldn’t be enough.

So I want you to just have perspective.

I’m not saying that this is a good thing.

I’m saying it’s not as bad as you think

if you’re a smaller content creator

and that there’s some things that you now

understand a little bit more, I hope,

but if you are an established creator,

you now know more or
less where things stand

and that you have to
do everything possible

to protect your brand going forward

because you’re not in this
together with the platform,

so to speak.

The platform is going to make
sure that it stays profitable.

And so you have to make sure

that you also take care of your business

and stay profitable.

So think about it from that perspective.

Think about this from the perspective

of taking responsibility
for your own outcomes

as a content creator

and realizing that this
platform should serve as a tool

and a vehicle for your goals

and not be something that you
become overly dependent on

because the goal posts notably moves,

and we’ve seen that time after time again.

Hopefully, this video was informative.

I know it wasn’t something
that you probably

left feeling great about.

If you want to know about

the most profitable niches in YouTube,

I’ve made a video on that,
that you can check out.

It’s gonna be linked in the description.

Also I’ve made an entire series

on how to monetize with
YouTube brand deals,

which I think becomes more
important and relevant than ever.

So that will be in the
description down below as well.

As always, thank you so much
for watching and don’t forget,

go up there and create
something awesome today.

Take care.


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