YouTube Analytics Reports to Know: Why Does CTR Matter?

Hello Insiders! Today we’re back talking about click-through-rate (CTR) and why it matters for your videos.

Check it out and leave us your comments and questions below!

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=================== text video ====================

— Why does the videos
click-through rate matter?

Hi, I’m Gabriel, a Product
Specialist here at YouTube.

It’s not the click-through
rate number itself that matters

but what does it represent
for your viewers?

As a viewer, you’re presented with a lot

of options of videos to choose from.

Viewers are making
decisions of which videos

to actively choose and watch
while they’re on YouTube.

Your click-through rate
essentially is a measure

of how often when we show your thumbnail

and your title are these viewers choosing

to watch your video?

It’s essentially a measure

of how well you are selling
your video to your audience.

There’s no target click-through rate,

just see where you’re at
now, understand your viewers

and where they’re coming from

and try to improve it from there.

To improve your click-through rate,

try new topics and formats

and test titles and thumbnails
to appeal to viewers.

Think of these aspects as your sales pitch

or your movie trailer
to attract new viewers.

Make sure you’re delivering
on these promises

to keep those viewers engaged.

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