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It’s all wrapped up together: your YouTube channel, your business, your passion, your dreams for life, everything. Sometimes we get everything we wanted and, when we do, find out it’s not really what we thought we wanted. Other times the success we’re looking for feels unattainable. In both cases, the culprit is often an unclear vision for what we really want and a false assumption that the thing we think we want is the thing that will grant us peace and satisfaction.
We started this conversation in an earlier episode titled, "The hustle mentality kills your soul. Invest into these 5 efforts for growth instead." You can listen to it here:
— YouTube: https://www.youtube.com/watch?v=Dpr-NcaWnLk
— Apple: https://podcasts.apple.com/us/podcast/the-hustle-mentality-kills-your-soul-invest-into/id1073455415?i=1000551748733
— Spotify: https://open.spotify.com/episode/0JiG1CJb6k0UbYuB3aaHqH?si=YUJFGLC7SlqemrAl-6YMBQ
This is the follow-up based on questions and feedback we received from you about it. This is real life stuff, so we’re excited to dive in.
CHAPTERS
00:00 — Intro
04:00 — Catch up
09:22 — The Problem with the Hustle Mentality
16:33 — How do I cast that vision statement for myself?
28:00 — Tim’s personal vision statement
30:23 — How do you balance the 5 capitals?
43:57 — Creator Spotlight
47:47 — Power Tip
CREATOR SPOTLIGHT: Check out Josh Goldstein of the channel, @Immigration Station. here: https://www.youtube.com/channel/UCeNqIms3FSLVyZkWIeoCwsA
LINKS MENTIONED IN THIS EPISODE
— Get the "Family Vision" course for 75% off with promo code VIDEOCREATORS: http://outpostacademy.net/
LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators
JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad
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— iTunes: http://go.vcreators.co/vcTViTunes
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3) LET’S CONNECT on the socials for other quick YouTube tips and strategy advice.
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=================== text video ====================
i’m warning you guys we get a little
life coaching
in this episode
this
is an important topic
in conversation to have as creators when
you you have this big idea you have this
goal this vision for what you want your
channel to become and what he wanted to
do and the role it plays in your
business and it’s working and you’re
getting the views you’re making the
money you’re reaching more people and
you’re impacting their lives the
business is growing everything’s great
and then you look up you’re like this is
everything i
wished it would be and hoped for
and more
but it still doesn’t feel as fulfilling
as i thought it would or
i’m still now just trapped in this thing
and can’t stop working or this thing has
taken over my life like
there’s pros and cons to this type of
life but i’ve found consistently what
happens is we get stuck in a successful
channel and a successful business
and
and and then we see like the thing i
thought i really wanted is not really
the thing i actually wanted and the
thing i thought i wanted isn’t really
working out how i envisioned it too and
whether you’re having success on youtube
and in your business or not
that success thing is really elusive
even when you think you’ve got it you
when you get there you’re like i don’t
got it
and i think it’s really important that
we talk about that because as we work
with more and more creators
uh this this is this thing is real and
and the reason i think it’s more
important is because
no one wants to waste or i’ll use the
word invest not waste that’s too strong
invest years and years of their life and
their resources their time and energy
into creating something only to get
there and find out like
i think
if i were to do this again i think i’d
do this differently i’d want to be in a
different spot than i am right now
and it’s frustrating and it’s really
disappointing and it’s the
disillusionment all this stuff so
this episode today
is a little bit of a different angle on
on all that uh it is a follow-up episode
to an episode we did a few weeks ago it
is called the hustle mentality kills
your soul invest into these five efforts
for growth instead we got a lot of
positive feedback from this episode a
lot of questions you guys submitted and
i went back to the people i interviewed
and got your questions answered
and i want to dive into those with you
guys here today
[Music]
welcome to the video creators podcast we
help youtube creators grow their
audience and business with next level
tactics and strategies want to
accelerate your channel’s momentum be
more profitable and change the lives of
more people than ever before you’re in
the right place the video creators team
has over a decade of experience
providing youtube strategy for brands
like disney warner brothers hbo and even
youtube themselves so far our team is
responsible for helping clients generate
over 17 billion views on youtube and now
to help you here’s tim lennon and delena
hello creators how are you guys welcome
back to another video creators podcast
episode where every week we got a new
show here just to help you
grow your youtube channel grow your
business reach more people change their
lives starting with your life here
that’s that’s what our goal is we want
to change your life help you reach your
millions of people on youtube and in
your business so so that their lives are
impacted and changed by what you’re
doing and the whole world just becomes a
better place right it’s awesome so i’m
really excited to dive into this topic
with you here today i think i’ve already
sufficiently set it up uh here in the
intro so let’s just dive in and uh first
open up like by introducing you to the
other my two other co-hosts ingrid and
delena delana ingrid good to see you
guys
again here today for if you guys who
don’t know uh they’re both youtube
strategists on our team here at video
creators and they’re gonna be the ones
delivering
the thunder today i don’t know what that
means but
it sounds exciting
i i had uh when i was interviewing at a
church once back in my ministry days um
there was one church that asked me like
they’re like tim we just want someone
who can bring the thunder can you bring
the thunder every week and i’m like
i don’t know if i want to
i didn’t
go there had to network
but i was like that’s the kind of
expectation we have i don’t know this is
going to work out too well but anyway
um delana how are you doing
i’m pretty good i am trying to
keep my head above the water with all of
my
new routine my doctors put me on with
like diet and supplements it’s crazy
guys i have like half a page of like
something i need to take every single
day with every meal and so i’m still
very much getting used to it because i
still forget to do things sometimes just
like i did right before this episode i
was like hold on before we record
i have to go take my supplements
so um
yeah i’m still getting used to it but uh
i
and i’m supposed to see my doctor again
tomorrow so we’ll see how everything’s
going
but yeah i’m i’m excited to feel better
i
am i will say i’m on the up
swing yes
whenever you change your diet it takes
so much time to like really start to
feel the effects other than the drawback
i do feel
i have to say though i with this diet i
feel a little bit like
triumphant in the fact that like i’ve
beat my sugar cravings that every
american has like that sugar addiction
and i’ve
you know having to be on this diet has
required me to beat that sugar addiction
that we all have and so i feel a little
bit like have you seen that tick tock
where where the sound and they’re like
am i better than everyone
yeah i quit sugar years ago and i
remember the the how hard like the it
hit the crash hit me so hard for like
two or three days i was just wiping out
on my floor couldn’t think i didn’t
realize
every meal and snack that’s why i needed
snacks i was just going from one sugar
rush to another and that was my energy
level i just took away
man i was just so tired
is that why you said to me the other day
when i said i ate carrots you said
there’s a lot of sugar in that probably
yeah i’m really
yeah no veggies that was my source of
sugar
yeah ingrid did keto for a while too so
you know that you know that feeling as
well
yeah yeah yeah yeah and uh just really
wanting to go back to eating less carbs
yeah summer’s coming i just i don’t know
carbs make me sleepy
yeah and good for people who might not
know you i think you’ve been on that on
the show a few times gonna be more
regularly here
going forward but uh tell people who you
are what you’re all about
well i am ingrid blackburn nice to meet
everybody or talk to you i guess
nice to talk about nice to meet you in
your earpods inside your head
i am the voice you hear
yes
um i am a strategist here on the team i
work closely with delana in the action
plan and i live in the raleigh area
and i’m really looking forward to the
summer i gotta say the warmer weather’s
been coming up so
um michael and i are gonna be hanging
out outside a lot and playing full full
game yahtzee
tournament all summer long this is what
we do i forgot you guys were you guys
were really into dice type games right
yeah love it all day long listening to
tunes
and we we fight a little bit there i
like to listen to the classic rock and
he likes that too but then he forces me
to listen to oldies all the time so uh
you need to listen to video creators
podcast all the time you got to tell
them
michael this is the good stuff right
here
that’s right that’s right
well i got this beard going on
yeah
i got this beard going on uh first i’ve
ever tried to grow a beard uh what did
you call me earlier
scruffy
scruffy
um i’m uh gonna go be on the show called
the chosen that daryl eaves is is
running up a friend of ours and um i
need to have a beard for
the character so
first time yep you gotta be a scruffy
man so my personal itchy but i am i am
now
admiring other men’s beards with a new
appreciation
which sounds super creepy when i say it
that way
but i actually did compliment one guy on
volley um this video uh app that we a
lot of our community people are on and
like that’s a good like yeah whatever
you said was nice but that beard was
like i know what it takes now that’s
impressive
so
maybe i’ll be a real man one day and be
able to match it but for now i just
admire from the fire maybe one day maybe
yep i know i was teasing you earlier
ingrid about listening to video creators
podcast but
uh did you either of you happen to watch
or listen to the episode a few weeks ago
about the five capitals with um
uh with was it mark and
steven the title is called the hustle
mentality kills your soul invest into
these five efforts to grow growth
instead
did you guys know
okay that’s okay
most people are saying this maybe didn’t
hear it uh someone recap it here anyway
um because we got a lot of good
reactions to that one of the things that
they
that we want to talk about here today we
got a couple of people leaving voicemail
messages about it that we want to
respond to and come to a follow-up the
the episode was basically
about it was for someone who had this
dream when they started their business
of being able to go
um full-time on their youtube channel
and on their business and they got there
through working really hard and a lot of
hustle
but then they start the the dream they
thought they were pursuing though didn’t
actually turn into the dream turned into
a dream it turned into like
feeling stuck
inside your work feeling stuck inside
your job and not being able to take a
break and having to always hustle and
grind and keep moving it forward because
if you don’t no one else will and if
you’re not moving forward you’re moving
backwards and and it becomes like this
trap that people can fall into and and
the vision what they thought they had
for their life as a result of starting
this youtube channel this business with
it doesn’t really become the reality
they get there are some benefits to it
that they enjoy but for the most part it
was like
the nine to five wasn’t that bad
actually like i could leave my work at
home or work at work and go back home
and uh and and so there’s some
disillusionment settling in and like how
do i get get out of feeling stuck i
thought i was gonna have all the success
and i have it now but it’s not exactly
what i thought it was going to be
so in that episode i talked with my
financial advisors actually and they’re
and what they they think about not just
the youtube but from money that
responses apply there it which is um
most financial advisors will help you
with your money like hey what’s your
goal and then you say what your goal is
and then they’ll do what you think your
goal is but then when you get that goal
you find out that wasn’t really your
goal and that wasn’t really the thing
that you wanted that was going to bring
you happiness and fulfillment and now
you’ve got in their case all these
finances lined up to do something that
you got the thing you thought you wanted
but now you realize it’s not what you
wanted or in our in our case you grew
the channel you thought you wanted but
now you feel stuck and you feel a slave
to the system you got to keep publishing
you’re kind of tired of talking about
the same thing over and over again it’s
not converting as well other people are
going faster than you like whatever the
case might be
and so they talked about five capitals
um in in in this in this content where
everyone needs to have five capitals and
they put them in order uh five things
they said the the bottom thing that you
should be thinking about in capitals in
terms of like like finance capital like
resources that you need to have in your
life the bottom one is financial they
said
um that one is the money is what it
becomes a tool that drives all the other
things um but money’s not not the goal
so the bot and you need it’s just very
practical
um
it’s a
in order to do some of the other things
you just need need money but money is
not the top
rung the goal that most as most people
are going after um the second one you
need though is intellectual capital
which is the ideas you have the things
that you know
um to help others
and
and i yeah ideas and
uh intellectual capital the third one is
physical capital which is how you what
you can do with physically with your
body and in the space and the
environment that you have so if there’s
intellectual capital and then you can
maybe help people physically with that
intellectual capital the second one is
relational the relationships you have
the depth of those relationships are
really important
in friendships and then the top one is
spiritual which uh depending on where
you’re at faith-wise it could be like
eternal values that drive you but it
could just be like an internal fullness
and a peace that you feel like that’s
kind of at the top that that internal
fullness and peace that you have is the
top
the top uh capital so he says uh so
they’re saying like financial capital is
what most people go after but it’s way
easier to make a buck than it is to make
a lifelong relationship
right so making money is easier than
like having a lifelong friendship
and so that’s why they go in that order
so the goal of the finances is to serve
the other capitals so that we get the
things we actually want in life and so
they gave a lot of different ideas on
how to discover that goal for our life
and how our business and youtube
channels serves that i don’t want to
rehash everything that they talked about
here just kind of given a quick summary
for people who maybe missed it
including you guys because we got some
good responses to that and
i’m interested in ingrid dylan and
hearing your responses to some of these
questions and follow-ups that we got to
it just kind of with with that with that
context that the main if i was gonna
like the too long didn’t read uh the tl
dr of that is like the we don’t know if
we’re winning unless we define what
winning is like what the goal is
and just because we have a goal though
doesn’t mean that we hit that goal that
actually is going to give us the
internal fullness and peace and things
that we actually want at the highest
level of capital was our spiritual
capital so you have to know what your
vision is you have to know what you’re
trying to accomplish and most people
default to measuring that with dollars
because that’s just an easy way of
measuring it but you can get a lot of
dollars and still feel unfulfilled right
so you need all five of these capitals
so does that make sense before i move on
to the first question yeah and a
response that you guys have just based
on that what’s going through your head
when you hear him reached
i was thinking of a lot of the clients
that we work with quite honestly
yeah it seems like a very very relatable
thing to youtube
yeah i think it was i was listening to
it again prepping for this for these
follow-up questions i’m like oh man
um
i love that episode that might be my new
favorite podcast episode there’s a link
to it in the show notes i’d highly
recommend you guys go listen to it on
double speed
like you should be listening to
everything but uh
i i pay attention better on double speed
it holds my attention uh when it’s a
single speed my mind wanders
for me double speed is a little too much
i i i can’t really go past 1.75
yeah new skill for you to learn yeah
yeah all right well kyle uh asked a
couple questions and what i did is uh i
got us questions here i’m going to play
them for you a second and then i was
like that’s a good question actually and
i went to steven because it was mark and
steven both in the podcast and i’m like
hey can you here’s some questions you
might answering these and he sent me
some follow-up so we’re going to play
those but i also want to hear from you
ingrid and elena just kind of what your
reactions are to these and because i
know you do a lot of similar work as
this like this with your clients per
your your comment ingrid um so it was
curious to hear what you guys think too
right here’s here’s the first part of
kyle’s question
hi tim my name is kyle and i am a
student as well as an entrepreneur who
has not yet found the success i know i
am capable of i have decided to follow
your advice in writing down my vision
statements and i have two questions for
you regarding this even though my vision
statement has helped me tremendously
working almost like a guiding compass if
you will i feel as though it is still a
bit of a rough draft that needs
perfecting do you have any advice on how
one could structure or go about setting
up a vision plan in a way that would be
most beneficial or efficient for success
or perhaps some do you have some do’s or
don’ts
regarding that so what they talked about
in the episode is one of the places and
they do a lot of practical how-to stuff
so it wasn’t all this ethereal like high
pi in the sky type of stuff uh here’s
what you should do they gave some
suggestions um and the biggest one that
sells to me was one just give yourself
some head space to think about it like
not the thing that you’re you’re going
after is because it has practical
implications for you financially but how
does that help you then get to the thing
you actually want which is that internal
fullness and peace and things so
um it’s a very helpful practical thing
so it sounds like kyle’s trying to go
after that he’s like i and i’m trying to
do this but can you give me some tips
how do i make this like actual even more
practical tangible how do i cast that
vision for myself that vision that
drives
it’s like the through line the guiding
factor for the finance the intellect the
physical the relational and the
spiritual like that the through line
that puts all those moving forward in
the same direction for me so let’s uh
hear steven’s response to that and then
i would like to hear your your reactions
to it hey kyle it’s stephen and uh
first thing i want to say is what you’re
saying about a vision statement is right
on
i think you’re you’re doing great you
referred to your vision statement as a
compass
and that’s exactly what it should be
your vision statement should describe uh
in detail specifically the thing that
you’re going after and it should be so
specific
that
it could tell you the things that you’re
not going after obviously and
your vision statement should will
if it’s if it’s good working
it’ll um
tell you where your money should be
going
it can
help you decide the things that you
should be learning and thinking about it
can even describe and should describe
the people that you should be spending
time with
because if this is the direction that
i’m heading
there are people that can help you along
the way
in mine and mark’s practice we think
that a family vision statement is so key
to all of those areas
and we don’t feel like we can help
somebody with their money unless we know
what they’re about
that i actually created a course to help
people through that process with our
clients i either i will either
personally meet with people to help them
through that or i also give them this
course
as a resource for so they can walk
through things and we also
make that course available to other
folks
i talked with tim
and
because my heart went out to kyle
i’m going to give
video creators the largest discount
we’ve ever given anybody for this course
so i’m going to give you guys 75 off of
what we charge um for our video course
um
in creating your family vision statement
the idea is if you give us three hours
you will come out at the end with a
vision statement um that will be useful
to you so you can find uh the course at
outpost academy dot net
and you’ll see a place to put in a promo
code and if you put in
the the word as one word video creators
you get 75 off of our course just for
this crew i hope somebody takes me up on
that
um anyways back to you kyle
you asked for some tips and i would just
say
again do make sure that it’s specific
so if your vision statement describes
everybody you know and it’s something
like well i want to be a honest person
and uh make the world a better place
that’s too general
it applies to too many people when i
read your vision statement i should
think to myself well that’s not me
that’s you um that’s what you’re
supposed to be about so
it should also as i said before tell you
what not to involve yourself in
and
just two other thoughts one one is that
it should it shouldn’t just describe who
you are and what you’re doing now it
should describe who you believe that
you’re designed to be
so it should sort of describe a goal for
you that that
i want to be heading this direction with
my life
and my last tip is that somewhere in
your vision statement there ought to be
a phrase
i i like vision statements to be really
as short as possible so that they can be
sticky and memorable
but there ought to be a phrase or maybe
even a whole sentence in your vision
statement
that describes others that is what is
the effect i’m going to have on the
world
what is the impact i’m going to have in
those around me so just some tips you’re
doing great kyle this video is getting
along there’s a lot of stuff in there um
i’m curious ingrid and delano what stood
out to you as you were hearing that what
what comes to mind either in terms of
how you help creators figure that type
of stuff out for their their channel and
their business
or even for yourself personally
for myself personally
i have not thought about this stuff in a
while not gonna lie like i just have
really taken a step back and
uh
just kind of like i felt like it was
really healthy for me to just kind of
live like moment by moment and not
because i used to always hold myself to
a goal and like i gotta reach this goal
and on to the next thing and it was
putting me in the mindset of like
always needing the next thing to keep me
happy and so then i like pumped the
brakes you know therapy teaches you the
stuff so pop the brakes and just like uh
started to learn how to just live moment
by moment and i’ll get back to
i’ll get somewhere in the middle you
know like i feel like you have to fling
to
two opposite directions to find the
happy medium
uh but so that’s where i am personally
in terms of working with clients
we don’t so much set up vision plans
with clients but we do
very much the thing that stood out well
there’s two things that stood out to me
one
is that he said
if your vision statement could apply to
anyone then it’s not good enough and
that’s something i immediately thought
of all the conversations that we have
with our
creators the creators that we work with
our creators we own them
the the creators that we work with and
their value propositions because
a value proposition is a big topic of
conversation with almost every creator
that we talk about because if you don’t
really know why people are coming to
your channel or why you want them to
come to your channel then it’s going to
be really hard to craft a content
strategy that will attract an audience
at all
much less the audience that you want to
attract and so
whenever i heard if your vision
statement could apply to anyone i was
like how many value propositions i’ve
heard that that could be applied to so
many different channels and it didn’t
feel specific to the channel and that’s
usually what pings me to like hey this
is a this
value proposition technically has value
in it yes it proposes value but it’s not
really specific to you this isn’t
telling me why i need to come to your
channel over somebody else’s so
we have usually a lot of conversations
about that obviously it’s not within the
context of a vision plan but it’s the
context of
um
it does play into the vision for the
channel so
so i think that’s incredibly important
and i love the way that he put that like
if this could apply to any other cooking
channel or any other vlog channel then
we’re not there it’s not it’s not honed
in enough i landed on the same place
that you did with value proposition
delana 100 with clients and you know and
i kind of think of myself personally and
also you know like on youtube and
working with clients as well
um you have to know what the why you’re
doing anything is
right that’s what really stood out for
me is the why and what drives you
to do that because if you
don’t understand that and and also have
to realize that that changes
you know where you started why you’re
doing something in the beginning may not
necessarily be the same reason
seven years later 10 years later
sometimes that shifts and people get
caught up in that i see that happen with
creators especially long-term creators i
think tim you’re you know for you even
you’ve struggled with that right
um
you know and then just even beyond that
there was something that he said he said
that thing you’re going after
specifically
and and what you’re not going after and
that reminded me of creates and beliefs
mm-hmm you know
and that’s just
rooted
yeah yeah
yeah
yeah when we were working when i’m
working with classes i’m not sure how
you guys do it maybe do something
similar but it’s not uncommon for a
creator to come into a session and be
like you know what i really want is um i
really need to grow
my audience my youtube channel
and
that’s the that’s what the stated goal
is but i try to like what’s the actual
goal by asking something like okay great
well if you got we have more views and
subs here what would that do for you
and then they’ll say i’m making this up
now it kind of depends on the client
sometimes they’re like oh well then i
would
be able to um
more successfully launch this online
course
that i’m about about to launch like oh
cool if you what would that do for you
oh i would and sometimes it’s like oh i
get more money or i would feel more
confident or i would uh you know
whatever and you just kind of get to the
point where you’re like ah that’s the
thing you really want and the and and
the views and the subscribers and the
money are just tools for getting to this
other other thing
and
uh
which is great it’s just fine so now so
now i have a better idea of sometimes
it’s like okay if that’s the thing you
want views and subs is
like um not necessarily the way to get
there or what you don’t actually need is
views and subs what you actually need is
a better business model around the views
and stuff you already have or something
right it just kind of depends on what it
is and if we just kind of took surface
value of like here’s what they said they
want then we’d miss the bigger
opportunity to actually help them get
what they actually want right
so that if you got that what would that
do for you that’s a question i
ask myself i have a yeah i have a
personal mission
i’m gonna share here it’s a little bit
uh
vulnerable um i think youtube both well
i know both of you two have heard it
before in our team retreats and things
uh and this year
your vision plan
yeah for me for myself personally uh my
our family has one as well
and
our business has one and things too i
just have a hard time operating without
without one you know i kind of need that
that direction
and
uh so this one for me uh yeah this is
i’m gonna be honest with you guys i’m
just gonna read it to you
uh but this is just me this doesn’t
reflect on anybody else and their mind’s
pretty uh dripping with a lot of
faith-based type stuff because that’s
part of me but
this is only me like i don’t expect
anyone else’s to be like this other than
me and
uh and i only wrote it for me too i
didn’t actually even come into this
episode planning to share it so i might
have uh
there’s some language in here that might
i don’t know it’s not disclaimers let me
just read it
i i multiply glimpses of the kingdom on
earth by creating content developing
systems and building relationships that
equip others to multiply the
fruitfulness of their lives for the
kingdom so that’s got kingdom language
in it but in video creators language
that is reaching people and changing
lives is what that is right and video
creators is one way
that i try to create content and develop
systems reproducible systems that
continually allow us to do that and
other people to do that
and building relationships but it all
comes down to equipping others
it’s kind of like the
key the key phrase there to
see their lives become even more
fruitful
and uh video creators and and this
podcast and and the clients we work with
those are all different expressions of
that for me
uh
and
yeah and that’s but it also looks a
different way in our in our family how
do i equip my kids and my wife to be
fruitful and what kind of systems do we
develop in our family that multiply the
fruitfulness not like just add more but
like i’m looking for multiple x factors
here in
in the in in the in the results that
come from this so
i don’t know i don’t need anybody to
react to that necessarily just
i don’t even know it’s good or not
that’s just kind of what i’ve
everything from video creators to our
family to having seven kids in eight
years to everything has kind of been
birthed out of that as like the through
line as i look back over my life and
everything i’ve done kind of comes from
that so
okay so that’s helpful for anyone i
don’t know
kyle had a follow-up question uh as well
my second question is regarding the five
capitals you mentioned spiritual
relation no
physical intellectual and financial i
believe there were
do you use any specific method when
attempting to balance these five
capitals or perhaps do you have some
advice for for us or helpful signs to
look at
thank you there’s that word bound i’ve
never heard the word balance i’m like oh
this is going to be hard
and then i think is the goal even
balance
or
not and steven has a response to this
too but go ahead all right uh delano
where you say what are the five
uh so the bottom is financial i’m
working my way up
financial then intellectual physical
relational and spiritual
spiritual being the ultimate one that is
like internal fullness and peace the
eternal values that drive you
um
and they’re all also kind of in order of
um
how important they are to us too but
does that make sense yep
all right so stephen uh also one of the
guys in the previous episode
he had a response a little bit longer
but here’s his response to that now
we’re going to get on to the
bigger question which is about balance
in the five capitals
it’s a really important issue i have a
lot to say on it i’m going to try to be
brief
first the way that we
first build capitals is from the bottom
up
so no child who is struggling with
starvation
spends thought on a college education
because
the gnawing that they feel bodily
consumes their thoughts we we have to
build on
the lower of if the kid is hungry that’s
a physical problem but he has to solve
that problem by going even lower and
going where would i get the money to buy
food so money’s at the bottom
and then we get to intellectual that’s
problem solving then the physical
that would be food and shelter getting
those things taken care of you notice
that we’re going up maslow’s hierarchy
of needs this is one way of thinking of
five capitals and then you get to some
sort of uh spiritual realization which
happens uh first through relationships
and then through something like prayer
so
we build those things from the bottom up
i i took a relationship uh it was it was
actually communication class in college
and uh we learned that you shouldn’t try
to communicate with somebody or have or
i should say have an important
conversation like with a spouse or a
business partner if you’re hungry
angry
lonely or tired
h-a-l-t so you should halt for good
communication if you’re hungry angry
lonely or tired don’t try to have an
important conversation and what that
tells you again is you got to get those
lower things taken care of and then you
can deal with a higher register issue
like a relationship or spirituality so a
little that’s a little uh
establishing comments about the balance
now moving forward with the balance
what we want to do is we want to have
lives so that the lower things are taken
care of
moving up to say
physical and then so in relational and
spiritual we can invest ourselves there
that’s really where satisfaction
deep satisfaction comes from
relationships
um and spiritual engagement spiritual
capital
sometimes
people work so hard at at the lower
levels money
physical space money physical space that
they get on a treadmill
and they find all of their meaning here
and they never they never
achieve escape velocity
they spend their whole lives getting a
bigger pile of money so that they can
get a bigger house with plusher lazy
boys and a big old suv guzzling more gas
and more expensive gas than anybody
that’s actually not a really satisfying
life so
what we what we want to do is spend as
much time as necessary on the lower
things so that we can spend time on the
higher things
and uh kyle i know that when someone is
building a business
there’s an imbalance
so you can feel it that your
relationships and say a spiritual
contemplative life suffers
because you’re building a business and
it requires a lot of your time and a lot
of your brain power same thing if you
are
training for a marathon
your family and your relationships are
going to suffer because four times a
week you’re going to be going out and if
you have 16 mile runs that takes some
time
and so relationships are going to suffer
work might suffer
traveling is going to be a problem for
you to hit all those runs which
all i would have to say about that is
all of that’s fine it’s fine to have
seasons of imbalance it’s not fine for
that to go on forever and to have
permanent imbalance it’s not good for
you
so um just some thoughts i’d have to
know more about the specifics of where
you are
um to speak more specifically
um and be very helpful but just some
thoughts on we all need to look at our
lives and consider what is the balance
of my life and am i spending uh
substantial
uh time on those higher register things
and if i can trade i’ll just say one of
our little anecdotal this is in closing
one of our little analytic tools we give
people is if you look through those five
capitals in your life again they’re
financial intellectual physical
relational and spiritual
which of those in your life is
experiencing the most pain right now and
if you can name that that capital that’s
experiencing the most pain
one tactic would be to use the other
capitals to try to alleviate that pain
and
you can do that you can you can turn
money into um
physical health if you apply it
correctly you could turn ideas into
relationships yeah you can do that so
um
that’s one way to think about whatever
pain points you’re experiencing hey
let’s all
try to focus more on getting better
balance between these five capitals in
our lives thanks everybody uh what comes
to mind for youtube as you guys hear
that
well it’s interesting because i started
to think a lot about um a lot of things
that we talk about a lot of struggles
that uh some creators come up against to
um just even you know translating this
entire thing over to youtube kind of uh
like even thinking like three bucket
strategy and community strategies and
things like that that people just miss
and i think of like the funnel how
everybody brings people in and they try
to sell to them but they miss
cultivating the connection and the
relationship part
so for me he kept talking about you know
um
you know the relational the relational
capital right he kept talking about if
you focus so much on the other ones
you’re never going to get to the top so
it’s the same thing to me with youtube
people focus on just one thing or
everybody comes to you from you know
maybe some big video that hit on search
but you don’t talk about
any of those primal branding things for
yourself you know which cultivates
relationship and connection
so i feel like that those are those
things that sparked for me i’ve been
listening to that conversation what came
up for me
is as i was evaluating my personal
mission statement the spiritual’s in
there the relational is in there the
intellectuals in there very strong and
heavy and hard but the physical and
financial aren’t in there so i’m like
what does that say about me
that there was nothing in there about
the financial side of things or even
the physical space
type of stuff
so i don’t know i don’t know if that
says i just kind of noticed that while
he was talking
and maybe it doesn’t have to have all
five in like the statement you know that
probably makes it longer and longer too
um
but
but i will say that personally
i care a great deal more about
relationships and spiritual stuff and
intellectual stuff than i do about my
physical property like i like using my
physical property for chickens and a fun
time but
um and even the financial stuff isn’t
something i think of a great deal unless
there’s not enough of it
but
um i don’t know to me that’s just me but
i feel like it leads to it don’t you
so maybe it doesn’t necessarily need to
be
overtly right there yes yeah yeah
yeah it’s hard not to have something i
mean it was you creating youtube content
have some intellectual stuff
and they have some physical space to
shoot that in and create this business
and they’re creating
parasocial relationships of nothing else
with people online
and there’s usually a financial goal i
think the main thing is to have people
really identify what the internal
fullness and peace feels like and looks
like for them like what
what makes them feel that way and then
evaluating is the way i’m living my life
and the things i’m doing in my business
and on youtube actually getting me to
that that top level of capital
so i think it makes sense that your
vision slash mission would be primarily
spiritual intellectual and relational
because
i think especially the spiritual part
those are the things that you’re in the
end after and then whenever you reverse
engineer it okay have this vision plan
of you know this spiritual outcome this
relational outcome intellectual outcome
whenever you
reverse engineer that all right how do i
get there then you can’t get there
without bringing in the financial and
the physical you know what i’m saying
um so i think it makes sense that a
vision
plan or a vision
i don’t know about the plan part like
the plan sounds like it would have to
have the financial and the physical in
there because that’s the practical part
of actually achieving the vision but in
terms of writing out the vision and the
mission i think it makes sense why the
more practical part wouldn’t be in there
unless you were taking that vision and
then turning it into a plan which you
have done but we’re not talking about
right now
well yeah they kind of boil this up is
like boil this up boil us down
i don’t know
i don’t know
it’s like when
success on youtube and in life in
general just kind of feels a little bit
elusive
then i think the thing we need to do
next is really define well what would
success look like for me
in relation to these five capitals and
not just in terms of financial one or
something or the physical one that’s the
default one but in terms of all these
together and then asking that question
well if i got that what would that do
for me and then if i got that what would
that do to me dude for me until i got to
this point i’m like ah that that’s it so
i would highly encourage you guys go
listen to the first the part one
of this i guess the other the other
episode um in fact
sandy left us a voice message uh saying
this about it tim i just wanted to tell
you that that video was just
amazing i needed to hear that
because that’s exactly how i’ve been
feeling you know the channel’s up it’s
almost a 68 000 subscribers
i’ve taken a lot of your
classes and different things and
i think i might have to sit back
focus
and i just appreciate the video so much
and your guests were great
tim thanks so much from suburban home
center wyoming arizona
there there’s your pitch guys so link to
it in the show notes uh go check it out
also put in the show notes say
outpostacademy.net
and the promo code video creators for 75
off that course to
develop a vision around for your family
and your life um i’m not sponsored i get
absolutely no kickback from that
whatsoever
so it’s just totally up to you guys if
you want to check it out or not
and you’ll also find links down there if
you’d like to leave a voice message for
us if you have a question about uh next
week’s episode’s actually me answering
your questions so if you got questions
you want to submit to us that we can
tackle for you feel free to do that go
to speakpipe.comvideocreators
and also check out a link down there for
volley because uh we these these
dialogues these discussions continue
after the episode uh over there so go
check it out and love to see you and
hear you face to face and your reactions
your thoughts and your comments the one
thing i don’t like about podcasting is
that it’s kind of like a one-way
piece of
content and uh and getting into volley
as a community platform lets us have a
more two-way conversation face-to-face
so looking forward to meeting you guys
there
for this week’s creator spotlight we’re
going to follow a little bit of a
different format i asked a client of
ours josh uh josh goldstein from the
immigration station channel on on
youtube he’s an immigration lawyer and i
just said hey you want to be we’d love
to have you be on the podcast would you
just mind sending me a clip introducing
yourself to to the pod squad the people
who listen to us out here and he was he
was like i’d love to so he sent me this
little clip i’m going to share with you
just telling uh telling you a little bit
about his channel what he does and as
well some of the results that he got and
i i really like i’ll talk about more
about this here in a second but the
impact that growing his channel had on
his business here’s josh i’m josh
goldstein i’m an immigration lawyer and
a youtube creator
i came to work with video creators
because i wanted to grow my channel and
i wanted a bigger audience
but i really wasn’t sure how to get
there and
before i worked with them i thought the
key to youtube was
maybe improving the production values
getting a different camera or maybe it
was some sort of seo thing titles or the
description but what i learned was that
from video creators was that is not the
case really what i needed to do was
improve my messaging and optimize my
videos for
human connection
which was kind of mind-blowing and gave
me a lot of insights into my business
and my strategy and how to how to
rethink my approach
to connecting with people and through
through video and through other means i
had a couple thousand subscribers when i
started and i hit 30 000
after working with video creators i give
them a lot of credit for that most of
the credit really and i also made a
video that went viral and got over 900
000 organic views i shot it with my
iphone in
15 minutes it was kind of crazy how that
worked and it did weird things to my
business
i would highly recommend video creators
to anyone who’s really serious about
doing the hard work and putting some
thought into how to grow your channel
really the right way thanks when he says
that that
video that 900 000 view video uh
impacted his business it like it
he was doing youtube to grow his
business and all of a sudden his
business boomed
uh to the point where he’s like ah like
this youtube thing i gotta focus on the
business again now just gotta keep the
business going and uh it was it was so
fun to watch watch that happen so
youtube can be really powerful for
growing your businesses josh is now very
well aware and i would love you to
experience something like that as well
we’d love to work with you just like we
have with josh the best way to get
started it’s just to schedule a one-hour
consultation with me or someone on my
team you can go to videocreators.com
consulting and book something right
there get right on our calendar you can
see our availability right there and
jump in
and we give us some notes about your
channel and we will look at it ahead of
time come prepared to talk about that
that’s your channel with you and give
you an outline of okay okay here’s where
you’re at and here’s where you’re saying
you want to be here’s here’s what you
need to do to get there and making sure
that you are set up for success in your
channel so your channel can continue to
grow like like uh josh has been
especially now he’s getting back he’s
diving back into his channel and taking
it to the next level now he’s got the
business growth kind of handled which
was so fun so looking forward to doing
the same thing for you guys go to
videocreators.com consulting let’s dive
into your channel together soon i’d love
to meet you
we like to wrap up every episode with a
power tip something useful you can do on
your channel right now and today maybe
you’re familiar with this but just in
case you aren’t when you go to share a
youtube video when you’re looking at
that video on youtube and you go down to
the share icon there to to copy the url
or to post it wherever you’ll see
there’s a little check box right below
the url next to copy and you can put in
that start at let’s say 1 colon
2 5 and when you check that box the url
will change and you copy the url and
what it’ll do is when you someone clicks
that link you’re sharing it will start
that video at one minute and 25 seconds
for example and so you can share a video
that and get people into whatever point
of the video you want that is critical
for that person that you’re sharing it
with rather than giving them like here’s
the video make sure you skip ahead to
this part in the video like whatever you
can just share a link that gets them
straight there so go check that out try
that next time you’re sharing a video
thank you guys for hanging out for
another video creators podcast episode
it’s been fun it’s been real the more
real than i thought i was gonna get and
we will see you guys again next week for
another video creators podcast episode
see you then bye
