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There is a YouTube feature I have neglected for years, but I’m starting to realise its potential. And so should you!
🔥 And this is the next thing you can’t ignore! ➡️ https://youtu.be/NIDpUMuuRKA
0:00 — You Can’t Ignore This Anymore!
0:15 — A interesting video about end screens
1:00 — How end screens give you more views
1:58 — End screen strategy 1
2:37 — End screen strategy 2
4:00 — End screen strategy 3
@Daniel Batal’s video: https://www.youtube.com/watch?v=LymvVEfmcHY
@Channel Makers’ video: https://www.youtube.com/watch?v=9hPlxahzHDI
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=================== text video ====================
— The only way this video
is going to make sense,
is if you follow it
all the way to the end.
So yeah, you might call this,
but there’s a very good reason for this.
Oh, and another news…
All right folks, I’m going
to level with you right now.
This video is all about end screens.
And I know that the mere
mention of such an old tool,
may switch you off this video.
Up until a month ago, I
would have probably have had
the same attitude, after all,
they contribute so little
traffic to the channel.
To be honest, I’ve always
treated end screens
as an afterthought.
Make the video, upload it to YouTube,
and then stick on loads of assets
on that end screen template.
You know, videos, subscription
links, associated links,
chaos. And to be honest again,
it’s all down to a lack of planning,
not really thinking how I’m
going to end each video.
But recently I saw a couple
of other YouTube educators
talking about the topic,
and I thought they had
really interesting things to say.
And so, I’ve started experimenting.
I started making changes
to my videos and yep.
I think there might be
something to all of this.
Now, by no means is this
a perfected strategy.
But I was so excited by
that first test, I wanted to
share with you, what I found out so far.
Oh look, more merch.
For all of this talk
of the creator economy
has got you excited but
you’re not yet monetize,
then this is a video for you.
So then, this end screen is
now sending views to this video
and you can see the immediate impact
it’s having through real-time analytics.
Yes, this video is already getting views
from YouTube search, but now
it’s getting an extra boost
from a single end screen.
So you know what too we’re talking about.
You can see the impact
it’s having on videos…
What about the results?
Well, to be quite honest,
they are pretty astonishing.
This is what happens when you neglect
a part of the creative process.
It lets the video down.
And this is what happens when you put
a little thought and effort into it.
And this is what happens when
you improve your technique.
A five-fold increase in views.
And so in… short summary…
it’s time to start taking
end screens seriously,
and these are the three
strategies I’ve implemented.
Sometimes choice isn’t
always a good thing.
I mean, imagine if you’re confronted
with four different options
in the last few seconds
of a video, which do you choose?
The likely answer is none at all.
This is decision paralysis.
The more choices you offer,
the more you dilute
the impact of each one.
So what we want to focus
on here is a single,
very intentional, call to action.
And a new T-shirt to try on.
Give the viewer a single option
and tell them exactly why
they should watch that video.
Keep. It. Simple.
Now I will agree; this
strategy sounds a little scary,
especially if you are hell bent
on getting more watch time,
but allow me to explain.
Here’s the inescapable truth.
The longer the video is,
the worse your audience retention will be.
And since end screens solely rely
on people still being around
at the end of a video,
you need as higher audience
retention as possible.
If people are still watching
and if you are successful
with your end screen,
this keeps the viewer on YouTube.
And that is what’s commonly referred to
as session watch time.
YouTube wants users to
stay on the platform,
and if they’re doing that while
binge watching your content,
it’s only natural for YouTube
to start recommending
your content even more.
Here’s a problem from the
creator’s point of view.
There is a knowledge gap.
There is no session watch time metric
for creators to take a look up.
But there are other
ways you can get an idea
of how your viewers are
watching your content.
Return viewers will
give you some indication
of when users are watching
multiple videos on your channel,
but it’s not an exact metric,
and it actually replace one
I’m starting to pay close attention to.
As you can see, you need
to go into advanced metrics
and add average views per viewer,
and just pay attention to the total count.
And so this is vidIQ’s current benchmark.
My goal is to drive this
number to two and beyond
through end screens and other
techniques that will build
audience, trust, loyalty,
and hopefully stickiness.
Here’s the first rule of YouTube:
Viewers will not listen to a word you say
after you say the phrase
«thanks for watching».
Except in this case… hopefully.
When you do this, viewers
assume there is no value left
and will abandon your video
faster than a sinking ship.
I mean this audience retention
data is a perfect example,
and you can learn so much more
from those graphs by watching
this video over here.
Makes sense now, doesn’t it?