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We often see creators that have been able to grow their audience to a pretty decent size and they may have even had some videos perform really well or go viral… but after a while, they notice the views are going down on their recent videos and they’re not even sure what their audience wants to see anymore. When this happens… it’s time to focus on these 3 things.
LOVE VIDEO CREATORS AND WANT TO GROW ON YOUTUBE? HERE ARE SOME NEXT STEPS!
1) SUBSCRIBE to learn how to grow your YouTube channel!
2) FREE GUIDE: "The Secret to Building your YouTube Audience"
3) BECOME A MEMBER: Access special community perks on our channel and support our trainings by clicking that Join button! Or, click here: https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ/join
4) LET’S CONNECT!
— https:// twitter.com/timschmoyer
5) SUBSCRIBE TO THE VIDEO CREATORS PODCAST
— iTunes: http://go.vcreators.co/vcTViTunes
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— Spotify: https://go.vcreators.co/vcTVSpotify
6) LET’S REVIEW YOUR CHANNEL: Book a private one-on-one YouTube channel consultation with Tim or someone on his team: https://videocreators.com/youtube-certified-consultant/
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— The first step is to
understand your target audience.
If you’ve got a little bit of
traction already on YouTube,
this is something you’ve
likely already thought about.
Who are you going after?
But the mistake a lot of creators make
is that they don’t really
understand this person’s story.
They’re so focused on
this person’s demographics
in terms of age and where
they live in the world
and median income
and they just think of
like this general audience.
For you to know what your audience wants,
you really need to know who this is
and not just on a general level.
You need to know their story.
And when we say their story,
what we’re saying is you need to know,
one, who is this person?
Two, what do they want?
Number three, why can’t
they have what they want?
Number four, what’s at stake
if this person doesn’t get what they want?
Those things are very, very critical
’cause ultimately, this
person wants to experience
some sort of transformation in their life.
They’re at point A and
they wanna get to point B
but they don’t know the path to get there.
And that path could be
an educational value,
like something that they’re
like, hey, I wanna learn this
and if I learn this thing,
then I’ll get from point A to point B.
Or it could be like an
where these people, they’re like I’m bored
and I need something to do
or I wanna feel like I’m
hanging out with some friends
and that gets them to point B.
Then you’re gonna take that information
and you’re going to craft
a value proposition.
What value do you propose to deliver
to your target audience?
And that needs to be
super abundantly clear.
Finish this sentence,
subscribe because, A, U, S, E.
Subscribe because, what do you say?
And a lot of times, I’d be
surprised how many creators,
even with substantial
audiences are like, (inhaling)
and they usually say one of two things.
They usually say because,
they state what they do on their channel.
And they’re like, subscribe
because I do gaming videos
or I make family videos
or because we’re gonna teach you
how to do spreadsheets better
or something like that.
This is not very compelling
because when the value is
like, based on what you teach,
then it’s like you and a thousand
other channels on YouTube.
We recommend is not
just saying what you do
but also why you do it.
The what will get people
intellectually kind of like engaged
but the why will get people
to start feeling something about the brand
and start getting emotionally engaged.
For us at Video Creators,
we are targeting someone.
We actually gave this person a story,
we gave them a name.
Their name is Busy Benny
and Busy Benny was working in
corporate America and loved it
because there was a lot
of opportunity to grow
and climb a ladder,
but they got a boss that
they just don’t like
and is soul crushing for them now.
They quit their corporate job
and they’re gonna go full-time
teaching guitar lessons
’cause that’s where they
feel the most excitement.
That’s where they feel the most alive.
But in the course of doing that,
they find out like, I can
only do so many students.
I’m exchanging time for dollars
and I no longer wanna do that anymore.
And so he creates an online course.
He’s like, I can sell this
course to lots of people,
teach them how to play the guitar.
Then he starts a YouTube channel
and he learns that the more
my YouTube channel grows,
the more my business grows.
The more courses I end up selling
and I can go from making a healthy income
with selling music lessons in person
to even scaling this even
bigger with a business online
and serving even more people
better than I could before.
That’s who we’re going after here.
We know this person’s story,
what they want, whats at stake for them.
This is their full-time gig.
Their goal is to ultimately
grow their business
so they can serve more people better.
And so our value proposition comes along.
It’s like subscribe to this channel
because we help business owners.
And that’s another one that it could be,
it could be the what, it could be the who.
We help small business
owners grow a YouTube channel
that reaches more people
and changes their lives,
starting with their own life.
Growing their own business
so they can reach more people,
spread a message that changes lives.
So, when we teach audience
development and YouTube tactics,
it’s with that person in mind
so that when that person,
Busy Benny, finds our channel,
they hopefully feel like (gasp)
this is exactly what
I’ve been looking for.
Where have you been my whole life?
You have defined your target audience
and you know the value
you’re trying to propose
and what that does for them.
You know their story and
what they need from you.
Then that allows you
to finally craft a good content strategy
that combines these two things together.
Every video that I watch from this person
feels like it’s for me
and the value is one
that I want to consume
and every single video is
delivering that for me.
So when you wanna know, like,
what does your audience want,
you first need to know who’s the audience,
then you need to know which
goes along with what they want,
and then which is the value
that you’re providing.
So this is the target audience.
This is the value prop.
When you’ve defined those two things
and start making content
that delivers those things
every single time consistently,
you end up attracting this audience
because you’re giving this
audience what they want.
And so instead of chasing your audience
and trying to figure
out, well, who do I have?
Do I make this video for that person
or this video for that other person?
Because if you haven’t
defined this for them,
then people make up in their
mind, this is why I’m here.
One person might subscribe for reason A,
someone for reason B,
another for reason C,
another one for reason D.
And if this person is here for A,
they’re like, yes, but then
person B, C and D is like,
eh, eh, eh, because it’s not for them.
You’re like, oh, okay.
Well that video didn’t do so good,
so let me do this
’cause there’s some
people here who want this,
so you do that but then
that one’s an eh, you know,
and it’s really hard to get traction
long term on your channel
if you’re delivering this value sometimes,
that value sometimes, this value this time
to this person, that person, whatever.
And before long, like your
channel is one, gonna grow slowly
but it’s also going to stall
because there’s not a through line.
There’s not a thread that ties
everything together clearly
for your target audience
to know every time I get what I want
and the best way for you
to be able to do that
is not to just try to always figure out
what your audience wants.
Its for you to decide,
I’m going after this
person, I’m delivering this
and those people there by definition,
end up being attracted to you, your brand
and your content and your channel.
And then ultimately,
’cause you’re Busy Benny,
to the thing that you’re selling
which is ultimately going
to give them what they want.
They’re getting, like you here
are hopefully you’re getting
a little bit what you need
to have a framework now
for how to think about giving
your audience what you want.
If you wanna dive into it with us,
you know, we have online courses,
we can do one-on-one consultation
where we can ultimately give you a path
to doing what you want for
your audience every single time
and actually tracking the
results and making it measurable
so you can see the impact
it has in your business.
So this is really important,
but there’s also other things
that other top creators are doing
that we’ve seen as a
pattern that they’re doing
to grow their channel
and get more traction.
If you wanna see what
some of those things are,
put together a video right here for you
that you can click on
and it’s gonna show you
some of the top things
that the creators are
getting millions of views
and subscribers, what they’re doing,
what they have in common to
really grow their channels.
Click right there
and I’ll see you in that next video.