My Top 15 Tips for New YouTubers

If you’re a New YouTuber or a Small YouTuber it can feel impossible to Grow Your YouTube Channel. In this video, I will give you My 15 Best YouTube Tips for New YouTubers and Small YouTubers

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My Top 15 Tips for New YouTubers
00:00 Intro
00:15 Don’t Get Discouraged
01:00 Does Gear Matter?
02:18 Quantity = Quality
03:59 Focus on One Thing
04:04 Experiment the Niche Down
06:01 What is Quality?
06:39 Value Drives Views
09:18 Just Be Patient
11:29 Be Consistent
13:00 Making Money On YouTube
13:58 Build a System for Your Success
15:08 How Long Should a Video Be?
15:32 Don’t Take Shortcuts
16:40 The Most Important Thing

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— Starting this YouTube channel

is easily one of the smartest
decisions I ever made

that changed my life, changed my career

and allowed me to become
a full-time creative pro.

So today I’m going to be giving you

my top 15 tips for new YouTubers.

Tip number one is don’t get
discouraged by the numbers.

I know that’s easier said than done,

but when you’re starting
out as a YouTuber,

the reality is that you’re a
rookie, you’re not a loser.

Think of YouTube like any other career,

or even consider treating it like a sport.

There’s no reason for you to worry

about putting points on the
board when you’re still learning

how the game is played in the first place,

and when frankly, the competition

probably has been doing
it for five or 10 years.

You don’t have to grow fast at the start.

The most important thing
is to start learning

how to find your voice
and find your audience

and learn the rules of the game
and the systems of YouTube.

And you’re gonna do that
by just making more content

and just taking your time.

You just gonna have to trust the process.

Tip number two is that gear
does and does not matter,

at least when you’re getting started.

It’s easy to get overwhelmed
by fancy camera gear,

especially when you see a lot of us,

full-time YouTubers who have
really expensive setups,

and we talk a lot about the importance

of audio, video, and lighting.

And while all of those
things are very important

to be able to produce
very high quality videos,

the reality is that some of the most

successful YouTubers of all time

started with nothing
more than a smartphone.

In fact, I believe Mr.
Beast actually started

with a broken smartphone

and got all the way to 200,000 subscribers

with nothing more than that.

If you’re gonna be thinking about gear,

make sure you’re improving the quality

of your audio first
with a good microphone,

because being able to get through a video

with bad audio is almost impossible.

We can forgive subpar video quality,

but not subpar audio quality.

After audio, maybe consider
doing something about lighting.

This doesn’t have to be super expensive.

Outdoor lighting works
for a lot of beginners.

And then after that, you can
worry about cameras and lenses,

and putting together a fancy backdrop.

The best way to be consistent

and to keep going when it comes to YouTube

is to keep it as simple as possible.

So don’t stress out too much about gear

if you’re just getting started.

Tip number three,
quantity leads to quality.

Just like any other creative endeavor,

the reality is you have
to just put in the reps.

You have to go ahead and
put in some repetition.

Most people do not start out
making high quality content.

It’s very rare.

Not everyone has that
gifted ability or talent.

I certainly sucked on camera

and just didn’t know how
to talk to a camera lens

like it was a person when I got started.

You could watch my earliest videos

and see how bad I was at it.

My advice is usually to
make 100 crappy videos

with the goal of becoming 1% better

and learning from each of
those videos as you go.

And that will help you with growth,

not in terms of views and subscribers,

but growth in becoming somebody

who can make quality
content at some point.

It took me 100 crappy videos

to be able to find my
voice and my confidence,

learn to be a faster and better editor,

and to really discover that I
actually enjoy making videos

probably more than I enjoy most things.

So for a lot of us, we don’t start out

making quality content.

In fact, Marques Brownlee,
Mr. Beast, and PewDiePie

all had to make 100 crappy
videos, and in most cases,

they didn’t even get 1,000
subscribers out of it.

Mr. Beast got like 700
subscribers out of it.

Marques got like 78, and PewDiePie,

I think got like 2,500 subscribers

at their first 100 videos.

So if you’re struggling

and you’re not getting
somewhere really, really fast,

don’t worry about it because
that’s actually pretty normal.

Tip number four, focus
on one thing at a time.

YouTube can be very overwhelming

and also can be pretty lonely.

A lot of people aren’t gonna understand

what you’re trying to do,

and you probably won’t initially have

a lot of other friends
who are content creators.

So if you’re trying to do this,

I say you should take
it one step at a time.

You’re not gonna be perfect
at everything all at once.

You’re not gonna be able to
do everything all at once

and still do the things you
have to do in your life,

if you have a full-time
job or if you’re a student.

So the main thing is
to just take this slow

and just go at your own pace

by focusing on getting better
at one thing at a time.

Focus is a really great
way to move forward,

but you should probably
take it one thing at a time.

Tip number five, experimenting
versus niching down.

Look, I’m a big fan of niche down,

step up your content and then blow up,

niche down, step up, blow
up, I’m a big fan of that.

I made an entire video
dedicated to this concept,

but that can be very challenging to do

when you don’t have any experience

and you don’t know what
you want your content

and your channel to be all
about, and that’s okay.

I especially think that
if you’re very young

and very creative, you
wanna do everything at once.

That can be confusing to your audience,

but you should still probably go ahead

and do it within your
first 100 crappy videos

and get it out of your system.

For one thing, you’ll
stumble onto the thing

that is actually working for you,

and that you’re actually good at

if you don’t know what that is.

It lets you not feel stifled creatively

and you can find your voice.

And the thing is, once
you start making a bunch

of different videos,
you’ll find that you enjoy

and like making some
things more than others

and you won’t feel bad
about just getting rid of

and ditching that other content

to focus on what you like more

and what the audience likes more.

So niching down doesn’t have

to be this really tough crucible.

It’s not something you have
to do before you get started.

You have plenty of room
and time to experiment.

It’s just not fair to expect
an audience to commit to you

while you’re still
figuring out who you are.

So just keep that in mind.

Tip number six is about
how we make quality videos

in the first place, because
you might hear a bunch

of big YouTubers telling you
just make quality content,

and they never tell you how
to make quality content.

So let’s do that.

First of all, a lot of people get confused

between value and quality.

In fact, it’s not quality content

that gets us to click on
a video in the first place

’cause we have no idea what the quality is

when we see a title and
a thumbnail in YouTube.

So what we’re actually
clicking on a video for,

what gets you views on a video is value.

It’s the perceived value that
we are gonna get as viewers

when we start to watch something.

So you have to fight for our click

and you do that by presenting us value.

No matter how good the
quality of something is,

if I’m not interested
in it, I’ll never know

’cause I won’t be able
to click on that video.

A lot of people, they
have really great videos,

well-made videos, that actually
just end up getting unseen

because they don’t understand

what their audience actually cares about.

If you wanna make quality videos,

quality comes down to really three things,

good production values in
terms of the visual quality,

the audio quality, the lighting,

those things are production quality.

Then you have the quality
of the performance.

That’s your ability to
communicate your ideas

and your delivery and
performance on camera,

things like your charisma.

And then finally, there’s the personality

of the content creator
or performer themselves.

Do people connect to you?

Do they relate to you?

Do they respect you?

So if you think about these three things,

these are the experience that we have

when we’re watching somebody’s content.

And that experience that we’re having

is how we’re going to rate
the quality of a video.

So just remember, value is
what we’re interested in

and what gets our attention,
what we want to see.

And then quality is what
we’re actually seeing.

It’s about the viewer experience.

And if you do that, that
leads to subscribers

and to building loyalty
within the audience.

Value gets you views,
quality gets you subscribers.

Then one day you get one of these.

Speaking of quality,
that actually leads us

to today’s sponsor.

This video is sponsored by my
friends over at Storyblocks.

You might’ve noticed that
I’ve actually been using

a lot more stock footage

to help me make my content just
a little bit higher quality.

So that means you don’t have to sit here

and be bored to tears
when I talk to the camera

for 20 minutes straight,

because Storyblocks has over
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Sometimes I just don’t have the ability

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but with Storyblocks’
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And Storyblocks is constantly
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of stock footage, and they also make sure

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You sign up for the unlimited access plan

with my link in the
description down below.

Thanks again to Storyblocks
for sponsoring this video.

In fact, let’s get back to that video.

So now that you know how
to make quality content,

let’s talk about being patient.

Patience is something
that’s very important.

The truth is that YouTube is hard.

Don’t let a lot of people
trying to be humble

convince you otherwise.

It’s very hard to learn
how to be good on camera.

It’s very hard to learn
how to edit a video,

how to write a script.

And it’s very hard to keep doing this

when you’re getting started

and you feel like nobody is watching.

So you have to be crazy, crazy patient

about the process of growing
as a content creator.

This is rarely overnight
success for anybody.

On average, it takes three to five years

to start to get some
real traction on YouTube.

It’s not abnormal for it to take that long

for someone to just get
to 10,000 subscribers

if they ever get there at all.

90% of content creators never
get to 10,000 subscribers.

And I’m convinced that
it’s because they quit

before they ever get there

’cause they’re wildly impatient

and they expect overnight success.

Tip number nine is to
focus more on your titles

and your thumbnails.

Believe it or not, the title
and thumbnail of the video

has more to do with it getting views

than the quality of the video itself.

And you probably know this
from firsthand experience

as a viewer and consumer
of content on YouTube.

Regardless of what, you
have to be convinced

to click on a video.

And the only way you
get to make up your mind

is the title and the thumbnail.

You don’t actually know
how good the video is

until you click on it.

I think all of you should
be spending a lot more time

trying to craft a good thumbnail

that will get someone’s attention

and get them to stop
scrolling in their phone.

That is your opportunity
to get their attention.

But your title has to
also be relevant to them,

so that’s where things like knowing

and focusing on a core audience

and a type of subscriber
actually can matter.

I crafted the title and
thumbnail for this video

specifically to attract a new YouTuber.

So I told you that this video was for you,

and then I also showed
you in the thumbnail

why this video would actually help you.

Tip number 10 is to be as
consistent as you possibly can.

Consistency can be very hard

and can mean a lot of different things

to a lot of different people.

I think it’s important
not only to be consistent

in your upload frequency,
but also consistent

in your message and in the brand

that you’re building on YouTube.

But again, that can be
confusing for a lot of people.

So what do I mean by that?

Well, sometimes when you’re
talking about one thing

and then you’re talking about another

and there’s no connection between the two,

that’s inconsistent and
confusing to a viewer,

and it’s hard to ask
someone for a commitment

to someone who’s
inconsistent all the time.

The same thing for taking huge
long breaks between uploads.

That’s also very difficult.

In order to get my first
10,000 subscribers,

I had to upload weekly videos

and mostly about the same
thing for about a year.

And that’s how I got my first
10,000 subscribers on YouTube

in just under a year,
about 11 months, in 2013.

Because I was extra consistent,

and I also increased the
frequency of my uploads,

it meant that by 2016,

I was able to grow to 10,000
subscribers on YouTube.

Now I’m not promising you that making 500

or 600 videos in like three years

is gonna get you a Silver Play Button.

That is not what I’m trying to tell you.

What I am trying to tell
you is that consistency

is one of the foundations of
success in anything you do,

whether it’s YouTube, business,
sports, relationships,

consistency is an important part of life.

And it’s gonna be important part

of your career as a content creator.

Tip number 11 is that making money

on YouTube goes painfully slow.

In fact, I didn’t make much money

from AdSense revenue directly from YouTube

those first three years,

which I’ll make a video
about that in the future.

I do very well now here on YouTube,

but that’s something
that took a long time.

If I was relying on that though,

I wouldn’t have been able to survive.

So if you are thinking
about doing YouTube,

you have to understand

that when you’re just getting started,

you probably need your money
to come from somewhere else,

whether it’s a full-time or part-time job,

or if it’s being a full-time
freelancer, like I was,

you’ll need something else
to supplement your income

until YouTube is successful.

But even if it is, just
remember that months go up

and down on YouTube with regards to views

and with regard to ad revenue,

and it’s not something you
have a lot of control over

like the amount of hours
that you’re working.

And AdSense revenue isn’t
always the best idea

in terms of relying on it.

Tip number 12, build a
system for your success.

When it comes to YouTube,
there’s a lot of things

that you have to think about.

You have to think about video editing.

You have to think about filming,

you have to think about
scheduling time to do all of this,

and you have to make it
right size in your life.

You have to make it fit your lifestyle.

Some of you are already
working a full-time job,

you might have a family, some
of you might be in school,

you might be juggling a lot.

It’s going to be impossible
to build long-term success

or even get short term gains in YouTube

without building some kind of system

and some kind of set of routines

to help you get your work done.

So start thinking about how
you can be more efficient,

start thinking about ways
to plan out your filming

and editing days.

I actually made an entire
video about what allows me

to be consistent with my YouTube videos

or what will help me be more consistent.

And you have to just account for the fact

that you also will have
days where you’re low energy

and that may not be a good time to film.

So you have to think about
things like having videos

you filmed in batch recordings in advance

that you can just schedule and release

if you ever have a day
when you’re not feeling it.

This is going to really help you long-term

as a content creator.

Tip number 13, edit out
anything that’s not essential.

No one likes fluff, cut the fluff.

If it’s not something that
is educating your audience

or exciting your audience
and entertaining them,

you don’t really need it
to be part of the video.

Don’t make a video a minute
longer than it needs to be.

Just cut anything that’s non-essential.

Tip number 14, do not take shortcuts

when it comes to YouTube
or anything else in life.

Look, you could be tempted

to try to do things like
buying views and subscribers

or doing sub for sub, or trying
to be part of communities

that try to create
engagement pods for YouTube.

And all of those things
are terrible ideas.

And if you try to take the shortcuts,

number one, you won’t ever feel

like you earned your own success.

And number two, it can disqualify you

from being part of the
YouTube Partner Program

and ever monetizing your channel.

Or if you’re wildly successful,
it could disqualify you

from getting your YouTube Creator Award.

You don’t wanna get to 100,000 subscribers

and then not get this Silver Play Button

after getting 100,000 subscribers

because you cheated to get
maybe one or 2,000 of them

to stop feeling less
insecure about yourself

and make content.

Just have the confidence to believe

in the content you’re
making and your own growth.

And it’s okay to grow slow.

You do not have to be
an overnight success.

The truth is they don’t really exist.

And finally tip number
15, just get started.

Every single year, there
will be somebody who says

that this is too late to
be successful on YouTube.

Every year someone will
say it’s too saturated

that you can’t do YouTube gaming,

that you can’t be a vlogger anymore,

that tech YouTube is too saturated.

There will always be an excuse

and there will always be people executing

and proving them wrong.

You just have to decide
who you’re going to be.

Are you gonna be somebody
who makes excuses?

Are you gonna be somebody
who is a success story

that we find out about three

or five years after you decided to grind?

I’m not gonna lie to
you, it’s gonna be a hard

and challenging road sometimes,

and you’re not always gonna want to do it.

But it’s absolutely worth it
if you stick to it in the end,

and if you’re enjoying
the process along the way.

So just make it as fun and make it

as interesting as you possibly
can by just being yourself.

I mean, it’s not like
I had the personality

to be a YouTuber.

Go watch my early videos,
they were horrible.

And here I am today with
over 500,000 subscribers.

If I can pull that off with my personality

and all of my flaws,

then you’re probably gonna be all right.

There’s also very little chance

that your first 100 crappy
videos are as bad as mine.

Question of the day,

which tip did you find most helpful today?

Let me know in the comment section.

Thanks again to my friends at Storyblocks

for sponsoring this video.

If you did enjoy this video,

make sure you’re watching the playlist

in the description down below

on how to grow as a new YouTuber.

Also, I know that most of you

probably have under 1,000 subscribers,

so make sure you’re watching my video

on how to get your
first 1,000 subscribers.

And I have another video

on how to get your first
4,000 hours of watch time.

All of that will be linked in
the description down below.

As always, thank you so much for watching

and don’t forget, go out there

and create something
awesome today, take care.