My Job is YouTube: Millennial Farmer

In this episode of "My Job is YouTube", Minnesota-based “Millennial Farmer” (Zach Johnson) tells the story of how he uses his channel to educate the public about agriculture and family farms in America. He also explains how his videos create substantial revenue to help support his small business, and may just enable Zach and his wife to pass the farm down to their children, continuing a 150-year tradition.

Zach started his channel with just his smartphone and some opinions to share, yet now has over 750,000 subscribers. His videos average around 400,000 views… each!

These are the stories of #YouTubeImpact.

Check out the Millennial Farmer channel: https://www.youtube.com/channel/UCp0rRUsMDlJ1meYAQ6_37Dw

0:00 Who’s the Millennial Farmer?
1:03 Why did you start your channel?
1:59 What are family farms vs. others?
2:55 How do you have the time?
4:37 It doesn’t need to be fancy!
4:57 Zach’s camera set-up
5:32 Biggest challenge for FarmTubers?
6:16 What will friends & family think?
6:59 How does YouTube revenue compare?
8:00 The future of Zach’s channel?

Subscribe and hit the bell to see new videos: https://goo.gl/So4XIG

► Check out our Help Center: https://goo.gl/fBzr7
► Learn best practices with the Creator Academy: https://goo.gl/1P8bT4

=================== text video ====================

Have you ever heard the term, ‘Farm Tuber?’

I hadn’t either, but as it turns out

farmers are vlogging
their daily lives in the fields

and it makes for really compelling content.

One of the biggest is Millennial Farmer.

Zach has made 390 videos,
he has 760,000 subscribers.

He gets around 400,000 views per video

and he uploads around
three times per week in season.

Let’s hear the story of
YouTube creator, Millennial Farmer.

Hey, Zach, there’s a term I learned at work

that I had never heard before
in my 15 years of being around YouTube

and it was ‘Farm Tuber.’

I saw some of your videos
and I was totally mesmerized.

It all made sense, the machinery is
so interesting, the trucks, the tractors

there’s weather, there’s drama.

Can you tell us why
you started the channel to begin with

in regards to running your family farm?

I started it 100% to relate to
consumers about what happens

on the family farms in America, today.

I was seeing a lot of information
about farms and about farming that

there was a little bit of truth to it,
but the whole entire facts were not there.

The reasons that we use

the management practices
that we use, was not there.

And so there’s a lot of
misinformation out there about agriculture

and why we treat livestock the way we do,
and why we use genetically modified seed

and why and how we use
pesticides and insecticides.

We have real reasons for managing the farms

the way that we do out here
and we’re using the best technology

that we have available
to us, and that’s the message

that I wanted
to get out there to people, and show them

from the inside out,
who we are as the family farmers

in the United States today.

I don’t think I’ve ever even thought about

the fact that there are
family farms, and other farms.

Can you just quickly tell us the difference?

I think that’s one of the big misconceptions
when it comes to agriculture

is the fact that 96%, 97% of all
the farms in America today are family farms.

And if you were to drive by our family farm

and you see the big machinery,
and the bin site, and the big sheds

and everything we’ve got going on:
to somebody who doesn’t know any better

it might look like a giant corporation.

But the fact is that we look
different than we were 150 years ago.

We have big, efficient machinery.

We have on-farm storage,
we call it, so we have big grain bins

we have big shops,
we have some people that work for us

but we are still the same
family farm that we were 150 years ago.

And most of the farmers
today are that exact same way.

Farmers work long hours and
we had to rush to schedule this interview

because I understand you’re
about to start seeding in the fields.

So, how in the world
do you farm, do you set up your shots?

Do you go home and just edit
and upload your videos every night

after working
so many long hours in the fields?

That’s how it started
for the first year and a half.

I would go out and harvest

we’d start at 6 or 7 a.m.
or whatever time we need to start.

That changes – if you watch the videos
you’ll see that that changes all the time

depending on what the weather is doing,
and how things have gone to this point.

But yeah, I would start at say, 6 a.m.
and we’d harvest and we’d work hard all day

and we’d be finishing up at 10 o’clock
at night and I’d come in the house

and I would edit a video
for two hours and post it online.

And it was a drain,
it was difficult, it was a lot of work

but it was something that I was motivated
to do, because the channel had taken off.

And it had gotten
to a point where I felt like

I needed to feed the beast,
as they say, I had created this monster

and I was proud of it, and
I enjoyed doing it, and people were watching

they were excited about it

they wanted to know what was
happening on the farm every day.

So my wife did
at-home day care, for close to 10 years.

And she knew when
we moved out here to the farm that it wasn’t

what she wanted to continue doing;
she enjoyed it, loved every minute of it

but we decided that maybe
she should take over the editing.

We did that slowly at first, and
then when we got into harvest

it was wide open,
I was coming home every night

putting the SD card on the desk
and the next day at lunch time

-she had the video posted.
-Wow.

Whereas now I can concentrate on
the farming like I need to.

And you know, it doesn’t
have to be super complicated.

I don’t have a cameraman following
me around, I don’t carry a big tripod.

I don’t have over-the-top
complicated equipment.

I don’t know anything about cameras.

If I bump a button, I have to
go back in and set it to the factory settings

because I don’t know
how to change anything on a camera.

It’s not my thing.

So I’ve got a small camera that fits in
my pocket, not much bigger than my cellphone

and I’ve got it on a magnetic swivel.

Most of the time,
as a farmer, I’m around some steel

somewhere I can snap
that thing to it, hit record, and go to work.

That’s what I was going to ask:
how is he setting up a shot every time?

I didn’t know if you had
one of those flexible tripods

that wrap around equipment or whatever.

So it’s a magnet?

It’s a magnet, yeah, and
then it’s got a swivel ball on it.

So I loosen it up
and magnetize it to something

and set it where
I need it to be and go to work.

So it’s not over-complicated,
you don’t have to complicate things.

Zach, I assume you’d recommend
that other farmers consider this

as a part of what they do.

What do you think is
the biggest challenge for a farmer

or a small business owner
to get started on YouTube?

I think the biggest thing
is that it’s intimidating

and people are not sure exactly how to do it.

It doesn’t have to be any more
complicated than this right here.

Hop on your cellphone, it’s easy
to make the account, doesn’t cost anything

you can make the video in a few minutes

and if you don’t
like it, you can take it down.

You know, that’s how I started it.

I put it out there, and I figured
if I didn’t like it, I can take it down.

I can delete it, I can get rid of it,
and I didn’t spend a ton of time at it

I didn’t make it complicated,
I just put the information out there

for people to see, and it wasn’t difficult.

What about the objection
that a lot of people have?

They’re just worried how
their friends and family are going to react.

I still struggle sometimes with,
what do the neighbors think?

what do people think? But overall,
it’s 99% positive feedback that I get.

So having that positive reinforcement
really lets me know that

even if I’m worrying about
what other people are thinking

most people
are enjoying what I’m putting out there.

Obviously, or else
they wouldn’t watch it, right?

So I think you can start slow and
start small and see how it feels to you.

And if it’s not for you,
maybe it’s just not for you.

— It’s mostly in people’s heads.
— Yes.

A fear of what people will think.

So Zach, let’s talk
about revenue a little bit.

Obviously, only share
what you’re comfortable with

but how does the revenue
that you make from your YouTube channel

compare to what you make on the farm?

I would say that the YouTube channel
has really allowed me to be able to have

that other source of income to keep
things going and to progress forward

and really help me
be able to buy my way into the farm

because before the
YouTube income, it was very difficult.

Looking at where the farm was, and saying

«OK, if I’m going to take this over some day

I’ve got to start making some
pretty big investments here into this.»

YouTube has given me that
side income that’s allowed me to say

«OK, I’m going to invest in a grain bin or

I’m going to invest
in this piece of machinery

and I’m going to work my way
into the farm, and percentage-wise

just kind of keep climbing up,
and building my way into it.»

And it’s done that for me, it’s been huge.

Yeah, I mean between you and
your wife, you’re putting in a lot of work

extra work, so I’m glad to hear it.

Alright, last question,
along with running the family farm

is running the family YouTube channel
going to be passed along to your kids?

So we don’t know where
this whole thing is going to go.

It’s already gotten to a place
that I never would have imagined

it could get to, just two, three years ago.

And so, I guess, we’re just
going to have to kind of play that by ear

and see where we are when the time comes.

Thanks so much for your time.

I love your story.

To everybody else,
go ahead and subscribe to Zach’s channel.

You will be completely entertained
and you will learn a ton about family farms.

Hey, thank you, man, I appreciate it.

Ответить

Ваш адрес email не будет опубликован.