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How to Get Brand Deals as a Small YouTuber, Micro-Influencer or Nano Influencer. With Brand Deals the hardest part is knowing how to reach out to brands, how to pitch brands, and how to make a media kit. (Open Description for More Details)
We will be discussing how to get brand deals as a small influencer on YouTube, TikTok, Instagram and other platforms and the difference between being a nano influencer, micro influencer, macro influencer and mega influencer, and other terms in influencer marketing content creators don’t know.
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=================== text video ====================
and we are live hey everybody this is
roberto blake helping you create
something
awesome today welcome to another sunday
edition
youtube live here so uh today we are
going to be talking about influencer
brand deals we’re going to be answering
some of your questions
live here on the air
and i’m not a hundred percent sure if i
have
any special guests joining us but they
have been invited
and so if people are around we might
actually have some
other people on to talk about brand
deals influencer marketing what it means
to be a small influencer micro influence
or large influence or
all of the things by the way do me a
huge favor
if you’re watching the live stream or
you’re watching the replay go ahead and
share this with anybody that you know
that is a content creator
and that would be helpful we are not
going to be talking about
how to get more subs we’re not going to
be really doing that you can literally
watch
any of the number of the 300 videos that
i’ve made
for youtube content creators and i’m
sure there are dozens of videos about
how to get more subscribers if you’re a
small
youtuber so we’re not going to be
talking about that here and i will not
be answering those questions
we will specifically be talking about
things like how many followers you might
need in certain platforms to have more
leverage with your brand deals how to
negotiate
we’ll talk a little bit about why uh
brands may or may not work
with nano influencers micro influencers
people with a certain amount of follower
accounts and different platforms
a little bit about how to present
yourself
and also the type of things you might
need to do and prepare for
when you’re speaking to brands because a
lot of you you don’t know necessarily
what you even need to know in order to
do a proper brand deal or to do outreach
to a brand or how to respond to a brand
that reaches out to you so we’re going
to try and do some of that today i’m
going to try and answer
a lot of your questions in this live
stream and then hopefully
by doing this we will talk a little bit
about
this in other videos coming forward
because what i can do is i can take some
of your questions here
from the live experience and then i can
use that
to kind of direct some videos that i
have
planned for this week and in the coming
weeks
around youtube brand deals we’re also
putting together a little bit of a
playlist on the main youtube channel
where actually we’re going to talk
specifically
uh you know i’m trying to build out a
few specific videos for you
answering specific questions about
youtube brand deals influencer marketing
that type of thing pitching to brands
building media kits
all the things you really do need to
know if you want to start making money
as a content creator by working with
brands we’re also going to be covering
in the coming weeks
some other ways to make money besides
brand deals like selling your own
products for e-commerce
uh we’re even going to talk about
getting affiliate deals with these
brands
so that maybe you can prove your sales
numbers to them and then they
offer you a brand deal so remember a lot
of you ignore affiliate marketing
it’s not only a great opportunity to
make money but it’s an
opportunity to prove yourself to a brand
and it’s a way
to give your audience the opportunity to
see that they can take you at your word
and to kind of warm them up the brand
deals if you’re already
advocating for brands and then your
audience is responding to it when you
drop affiliate links
whether you’re recommending books or
whether you’re recommending
camera gear or the beauty products or
even the just the clothes that you wear
if you’re a lifestyle influencer or
anything else then it shows
brands that you are somebody who can
have influence and have people who are
going to take you at your word and buy
things
there’s also the fact that if you are
doing this and your audience is
responding
then they’re not going to be frustrated
with you later
when you’re doing brand deals if you’ve
already been recommending products and
they’ve actually been getting value
enjoying it asking you for your
recommendations and your advice in the
comments like this has been a big deal
with me
with camera gear and uh pc parts
components you guys know i build custom
pcs like the one in the back there
lighting equipment microphones a lot of
you ask about that you ask about
you know the gear and the microphones
and the things that i use
so i have a lot of experience with this
so
one of those things that a lot of people
don’t consider is that just by
recommending things you’re putting
yourself in a better position
for brand deals in the future and
there’s not a lot of
gatekeeping when it comes to those
affiliate links anyway
so just kind of think about these things
we’re going to get into it here
i do want to thank today’s sponsors by
the way we’re talking about sponsorships
we’re talking about brand deals you guys
need to know about disclosures we’ll
talk about that too
and you guys need to know that today’s
live stream is sponsored
by our good friends over at stream yard
who is making all of this possible
i’m using stream yard right now and by
the way i’m still paying for it
they are sponsoring but i’m still paying
for it and
they actually are what is allowing me to
live stream right now
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in the description down below or you can
go to robertoblake.com
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upgrade to their pro features you feel
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just use my link also want to thank our
friends over at tubebuddy who have been
a long time sponsor but also my
number one affiliate and a lot of you
have used it a lot of you have given me
feedback we’ve even done
a live stream where i actually showed
you my tubebuddy workflow
and how i do keyword research tags are
not about
just getting more views i explained that
in that video where you can actually see
my process
in detail and how i use tubebuddy more
importantly i actually
use it to do my productivity work i can
actually prepare
everything for my videos before i’m even
done editing
and so once i’m ready to upload a video
to youtube everything’s already done
even the thumbnail is already uploaded
in advance
so that’s another reason to use
tubebuddy is just the productivity tools
we’ve talked about that before so all of
that is linked down below as well as the
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try all this stuff for free see how you
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content
by the way there you go guys that in
itself is an example of how you can go
ahead
and do a pitch and advocate for brands
in your content
do it authentically do it seamlessly and
then get right back into your
videos so guess what boom we are done
yeah angelique you didn’t even know that
it has that where you can load the
thumbnail yeah you can load the
thumbnail the title and description
all before you upload and it’s already
done and you can do it for each
individual video and you can just have
videos queued up if you’re working in
advance
guys i’m good to go today by the way i
have
my water i’m hydrating got my water
with lemon in it so my voice is gonna be
nice and smooth for all of you
it’s a little warm here in hotlanta so i
don’t know how long
wearing all this yellow is gonna last so
that’s great and you know just in case
i’ve got a little bit of snack so
go ahead and i had my carbs beforehand
i’ll work them off later
i’ll probably work them off in this
stream so we’re gonna get into it here
in fact actually angelique
you work with a rather large channel you
know a lot about brand deals in this
subject i’m gonna send you a dm
over in twitter if i can if you want to
join me
you’re free to actually
you’re more of an instagram person let
me just go ahead and see if i can go
ahead and dm you from instagram
this desktop to bring you in
which stream yard here that’s another
cool feature of stream yard is you can
actually
invite guests whenever you want
and they don’t have to download anything
so let’s go ahead and see if i can go
ahead and
shoot you that invite so angelique
you’ve just been invited
to the stream whenever you can go ahead
and get
ready i don’t know if viper is going to
be joining us tonight guys because
it’s wrestlemania which is where some
people are
so you know um i know you guys love
viper i’m hoping he’ll be back with us
uh the next time we stream
yes periscope unfortunately is on the
chopping block periscope
will not be lasting much longer but it
is going to be twitter live so you’ll
still be able to live stream on twitter
it’s just the periscope branding will go
away i don’t know what they’re going to
do to your followers
in periscope so you know that’s
something to
just consider there i don’t know if
they’ll merge those hey one of my
favorite youtubers
rodimus primal with a great transformers
retrospective channel he also covers uh
the toy reviews and the figures
hope he’s loving that new
self-transforming optimus prime so
rodimus has a question
hey roberto question for you how would
you respond when a company offers you
product as a thank you without any
requirements
well that’s a great question so if a
company just sends me something and i
like it
i could always just make content and i
can say hey they sent it over
and even that could be content itself of
hey
they sent me everything or they sent me
this or they sent me that i actually am
making a video
on the more roberto blake channel
because elgato
sent me everything i don’t already own
elgato actually sent me
every product i haven’t ever bought so
uh
one i plan to actually review some of
that i plan to actually do an office
tour
so they’ll be featured heavily in my
office tour i have no requirements but
they sent me so much nice stuff
and it actually is really cool stuff
that a lot of you would want to buy a
lot of you want to see
like the stream deck xlr you want to see
the new elgato sound panels
the green screen uh desktop mat there’s
so many cool
things that elgato sent me that actually
make for good content so my answer
rhodamus to your question is
if something makes good content and a
brand sends it to you
then make the good content for your
audience and just acknowledge that
hey the brand sent this over isn’t this
cool and it doesn’t have to go on your
main channel
you could do it in any of your other
socials i just i like that stuff and the
thing is
the brand will see it their competitors
will see it other brands will see it
and so i always just take it as an
opportunity to say hey i can create some
great content for my audience
and i can also show a brand what i can
do
so thank you for your question rodimus
always appreciate you out here
so yeah
so let’s see we have a couple of more
questions i think
roberto how do you know an email is
legit for a legit email from someone
looks official but i’m still leery
too many spammers out there couldn’t
agree more so
artist haven there are email scams out
there unfortunately that target content
creators and
influencers and the
you know that makes it hard sometimes
especially if you’re a small influencer
who’s been dreaming of a brand deal
dreaming of having a brand reach out to
you and we’ll talk about that here in a
little bit
but i i think that when it comes to
avoiding email scams
in general take all the general
precautions in terms of having
anti-malware
anti-virus vpn do all the things but you
really want to look at
who it’s from and then check the email
address i never trust brand deals that
come from like a gmail address
or not the official brand i check the
website
i do everything i can to confirm the
legitimacy i even look up the person
who’s sending it in linkedin and look
for their linkedin profile
and then try to confirm their identity
but i go to an extreme
also in my case uh now again i i’ve
always kind of had this position where i
always wanted to work with very specific
brands instead of just
any brand and that’s why you guys don’t
see a ton of brand deals on my channel
you’ll see stuff from
uh sony adobe uh
people like that you’ll see stuff
hopefully soon from like
story blocks and just the most
legitimate people that can work with
youtube has done stuff with me google
has done stuff with me in terms of
official brand deals
i i have a dream 100 list
of 100 brands i want to work with and
the thing is
i generally don’t deviate outside that
list unless it’s a rare exception
and i have to be able to confirm the
identity of the person from the company
in order to trust the email and before i
click on any links in that email
some of you could also use like an email
link checker
and maybe that would help you so just
kind of be very careful
about anything that sounds too good to
be true and just do your due diligence
and try to confirm that
envy the brand the other thing is
sometimes it’ll be a pr company
they’ll reach out you’ll want to confirm
that the pr company exists check their
social media
don’t click any of the links in an email
from someone you don’t know
without trying to verify first so uh
thank you for that question
we got our first super chat from dallas
cowboys network 4.99 thank you so much
what is the best way to determine the
worth uh if a growing channel
when a brand is interested in merging or
acquiring it well in terms of like i
guess you’re talking about selling a
channel
and the thing is i honestly have to say
i don’t know when it comes to selling a
channel
because i don’t know enough and it would
be unique to each individual
channel i don’t know enough about the
business behind the channel
the uh company that you set up for it
what the assets are
or any of those things and so if you
want to talk to someone who might know
when it comes to selling a channel
consider reaching out to daryl eves
because i feel like he would know
more about buying and selling and
channel acquisitions and people who have
done it
then i would because this is one of
those situations where i’m not afraid to
tell you
i really just don’t know and so
um you know that’s my thought there in
general though it’s selling
or acquiring a company it’s gonna come
down to
some vetting and a proper valuation
and it’s going to come down to earnings
and previous earnings earnings potential
the value of the iep it’s going to be a
lot of considerations and those things
can be unique in
every channel situation so don’t really
know when it comes to the merging or
acquiring of a channel or selling it as
an asset
just gotta say i don’t know
that way it’s never wrong if you’re in a
position as an educator to just say
there’s something you don’t know
so todd asked hey roberto if i ask for a
product to do a review and they send it
is it considered a sponsored video this
is a great question
if you’re not receiving money
from my perspective it’s not a sponsored
video it’s not a brand deal
it’s not sponsored content just because
you were
given a product that you asked for or a
review unit
primary example sony is going to be
lending me
the a1 for about a week
along with two lenses uh and they’re
partnering up with lens rentals to get
that out to me
in the video that i’m gonna make about
that in the videos i will make about
that
across my channels and my platforms i’m
going to tell my audience
that i did not buy this sony lent it to
me
and no money changed hands that’s the
proper way to do it
is to just tell people what the deal is
now there are going to be some rude
people in your comments who are going to
say but isn’t that a sponsorship or
isn’t and the answer is
even if you’re keeping the product then
no
they gifted it to you but they didn’t
require any obligations
if there’s not a contract if there’s not
money exchanging hands
it’s not a sponsored deal and by the way
for all your sponsor deals and all of
your branded content
there should be a contract and as i said
money should be changing hands if that
is not the case you’re not obligated to
do anything and therefore
it’s not sponsored content because
there’s no obligation
there’s no legal liability there’s no
financial compensation
so it’s just you doing what you would
normally do and somebody gave you
the means to do it this is not sponsored
content
because they’re not patronizing you
they’re not legally obligating you
so remember you need to have a contract
in place and money needs to change hands
or you’re not sponsored it’s not brand
deal and what you don’t want to do is
you don’t want to pretend
and say that you’re doing a brand deal
when you’re not or you don’t want to
misrepresent that
and misrepresent yourself as somebody
that is acting as an ambassador for the
brand in an official capacity
okay so that’s the other thing so there
are some small influencers that
unfortunately go out there and they
pretend that they’re sponsored
because then they can say they’ve made
it and it’s also a validation thing and
they also think other people want to
sponsor them say when you have people
who do
sub for sub or they might buy followers
or likes or whatever in
tik tok youtube instagram whatever and
that’s not really the answer
uh content’s always the answer content
is always the answer
so it’s about how you represent yourself
and how you represent the brand and how
you connect with the audience
so those are always things that matter
and speaking of representing
my boy is here you gotta welcome him to
the stream everybody
give it up for viper the man about
what’s up man how you doing i’m doing
good man it’s good to see you
good to see you too baby good thing you
do
what’s it been two weeks i think three
since we’ve been on live together i
believe well yeah i did take a week off
so
how y’all doing how y’all doing so i’m
curious uh
i think you’re talking about uh brand
deals and how to talk to brands and
things like that
did you see that little dust up on
twitter last week or this week i should
say
uh with the creator who put out the
tweet about um
if a brand asked for their product that
they sent back then
that’s the worst brand move ever did you
see that i did not
actually you want to give me some
context
i’ll do it over i got content so
apparently uh i forget the guy’s name
but
somebody put out a tweet about how uh
when a brand asked for a product back or
asked like if they sent out a product
for review and they asked for it back
uh that’s like the worst like brand move
ever or whatever and i’m just like dude
like what are you talking about
if the brand stays up front that they
want the product back and i don’t really
need a problem but yeah that just seems
like
that just seems like more like outrage
than anything but our good friend
emily baker um makes a great point and
i’m glad that she makes this point
because remember
in telling you how i do things i also
said that i disclose when a brand sent
me something which is what you’re
supposed to do
you tell your audience the truth and but
it’s also the fcc rules you have to
disclose when there’s a benefit of some
kind
even receiving the thing for free again
what i’m saying is
it’s not a brand deal so i’m saying
don’t misre represent it as a brand deal
if you get a free product
right because you don’t want to again
misrepresent your relationship with the
brand
but you also don’t want to mislead your
audience so you want them to understand
when you paid for something
and when you didn’t which is why i use
the example of hey
sony is sending me the sony a1 and
i do not get to keep this it’s going
back in a week but no money changed
hands and i can save whatever the hell i
want
like that is a proper disclosure of what
took place you just tell your audience
what the deal is is
what’s uh what’s our boy biden said
here’s the deal
it’s like yeah and i think i’m like
along the same line with you
unless their money is changing hands i
don’t know if i would call it a brand
deal per se
i mean obviously you have some type of
relationship with their brand if they’re
sending you products but i don’t know if
i would call that a brand
deal i mean that’s just like a little
partnership or something like that but i
don’t know yeah
like completely different things well a
lot of our friends
they disclose the nature of their
relationship like gerald undone does a
great job of that he does the whole no
money changed hands these are my own
opinions
and when justine and jenna have a
specific relationship with the brand
they will say something like they’re a
microsoft partner
or that they’re a such and such
ambassador
or what their relationship with like
sony is and so on and so forth
there’s uh people who like manny ortiz
he used to be
in the sony alpha collective he would
always say that i’m a sony alpha
collective shooter and
he would tell you what the nature of the
relationship
is this is also for the side when in
terms of like
the financial relationship also but also
to let you let you know if there’s a
bias
in the preference of what they’re saying
that you know you need to understand
that so
these are these are things i like the
ftc the fcc has its rules
but the thing is as long as you’re
actually being forthright with your
audience and having integrity you’ll
probably be within fcc guidelines but
you should still be aware of what the
official
rules are my answer is just to tell the
truth
exactly like yeah
but yeah i’m not gonna get mad at the
brand for requesting their product back
if they want it back as long as they
tell me that up front now they wait to
like five six months down the road like
we hit that back i’m like wait what
what what then i’m like i mean
theoretically they can still do that i
guess but then i’m just like
why didn’t you tell me that up front
because by that time you might have
gotten rid of it or whatever i don’t
know but
yeah yeah i mean as long as you’re
telling the truth like you said as long
as you’re
being upfront and honest about it like
when i get sent up at the very beginning
of the video i’m like
shout out to such for sending me the
pride of you and then we go into the
video and that’s it
yeah that’s it i mean even our boy t
here same thing
all my accessory reviews i just say that
they sent them to me and that’s it it’s
like
yeah i mean it’s like it’s the um
it’s the it’s the thing like
just tell the truth and don’t
misrepresent and don’t misresent it if
like
don’t try like now again if you
accidentally because you don’t know any
better because you’re a smaller creator
you’re a smaller influencer you’re
smaller tick talker or instagram or
youtube or whatever if you didn’t know
any better before this stream
and you were saying oh they sent this to
me so i guess i’m sponsored i’m legit
now i understand why you were doing that
i don’t think you were doing it on
purpose maybe you just didn’t know any
better i’m gonna give you the benefit of
the doubt
but don’t don’t do that because again do
not misrepresent
the situation just because it might look
a little better or because you think
that that is or just because your
friends are doing it
make sure you’re always checking the
rules when in doubt
ask somebody established or
reach out to the brand and say hey do i
need to do anything or do i need to say
anything or
like you know what do i need to do and
just like admit that you don’t know any
better and that you know you want some
guidance that’s all you have to do
uh sell shelley here says it too ftc by
the way ftc not fcc sorry guys
uh states that we must disclose
receiving for free
but agree no contract no money equals
not sponsored yup 100
exactly it’s not easy that easy yeah
so there was a super chat i’m trying to
scroll up and find it we got from kicks
out
thank you for the 10 bucks hey roberto
currently doing public speaking
presentations with schools good for you
my friend and i’m curious on how i
should price for guest speaking
with large audience let’s say 200 plus
i have a rate card thanks by the way uh
so this isn’t the same thing as a brand
deal but it’s pretty close
in a way because you are being paid
you know to deliver content in a fashion
in terms of doing an event if it’s being
filmed they’re probably filming it if
not you should be filming it for your
reel
so there’s that part of it what i would
tell you
is one you could always when you’re
unsure whether it’s a brand
or a speaking engagement you could
always reach out to them and just use
these words
how much do you have in budget for this
because the thing is if you don’t know
then that’s like sometimes a situation
where you can be taken advantage of real
easily
so just asking now again i’m not sure
that they won’t
throw you a load ball number but the
thing is it’s still probably if it’s
your first round
just your first rodeo that even if they
low ball you it’ll be higher than what
you would have asked for so you’re
probably safe trusting them
by just asking well what do you have in
budget
and you could also ask what do you
normally
you know um what’s you know what do you
normally do in this situation
and then you can go from there and you
can kind of negotiate in your own best
interest
the thing is that budgets do determine
everything
it’s hard for you to
yeah i mean there’s another way you can
go i’ll talk about how i do it a little
bit later we’ll actually even show you
guys
we’ll let you guys peek my media kit um
and then i want to ask you about
something with um you know smaller uh
craters viper but
but my main thing here would be and i am
going to just like let you guys have a
little sneak peek
of what we’re going to show you and
we’re going to show you my media kit
from 2019
i have a new one but uh we’re going to
just use this one because that one’s not
ready yet for public consumption but
yeah
like what what we’ll do is i would say
that you’re best reaching out
or even finding someone else who is
speaking at the event or has spoke at
the
place before previously seeing what deal
they were able to arrange and just
asking for some help you know
when when in doubt always ask for help
like or just ask
people to be honest with you and
understand there’s one little thing
the earlier you are in your career the
worse
you’re going to negotiate so just
understand that you’re always going to
look back and realize
that uh you could have done it
differently i love how you highlighted
that creators that don’t know how these
things work should ask for help
uh i’ve talked about it on this very
live stream before about how creators
too many of them see each other in
competition and it’s really not that way
at all
we’re all working towards the same and
we’re not really competition we’re more
like
allies and colleagues in a sense so if
you have a
if you have a creator that you can trust
to talk about these things and not sure
i would definitely recommend that you go
talk to them about
rates and things like that and make a
little bit easier on yourself
yeah we have a lot of conversations
about this we have dm groups where we
talk to each other about this kind of
stuff
um you know there are a lot of um brand
deals
where you’re under nda and you can’t
necessarily talk about
how much you made an individual brand
deal
um but if you’re not under nda and
you’re not competing or
with people and if it’s not something
like that then maybe you should tell
people so that they have an
understanding
having worked with creators having
coached creators i have a lot of
information
that isn’t available for public dis you
know uh discussion
things that i can’t say things i cannot
show so on so forth because
i’ve worked with creators of all sizes
i’ve worked with people over a million
people over 6 million
i know their rates i help them develop
their rate cards
you know in fact my company create
awesome media
we’re designing people’s media kits for
them to pitch brands
we’re not cheap you know we have two
packages we have like one for 600
and we have none one for 1200 and we
charge that because if you’re a smaller
influencer if you’re a small youtuber
and you’re ready to go big time you’re
gonna make
600 off of some of your first earlier
brand deals in some cases
you know we have friends viper with like
anywhere from 2000 to 10 thousand that
their first couple of brand deals some
of them were able to get over a grand
you know
but the only reason they got over a
grand is because they asked for help
from
friends to know what to negotiate or
otherwise they would have low balled
down to like 200 in a lot of those cases
so
you know it’s possible to with the right
content the right audience an
understanding of the value that you can
create for a brand an understanding of
what a brand needs
it’s possible to get brand deals when
you have less than five thousand or ten
thousand
but you’re also usually the most naive
and the most likely to get taken
advantage of the earlier you are in your
career and when you’re splitting your
focus
between your audience and these brands
and that’s where a lot of the problems
happen
yep yep um when you’re first starting
out
obviously you don’t have the education
about these things that season creators
do
so definitely take advantage if you have
those
people available to you don’t don’t feel
too proud or don’t
like you don’t don’t um don’t feel too
scared to reach out to
just reach out yeah emily um
if you need to redo your media kit feel
free to dm me reach out
we’ll get you the homies discount we’ll
get you thomas discount actually i do
need to work
um with some creators on doing
some media kits even if we have to give
a discount because
the problem is just like with the brand
deals viper we can’t show the stuff that
we’ve done in the past besides my media
kit because
um you know the creators asked us not to
kind of in an
nda type arrangement of they don’t want
to show
their competitors their media kits so
the thing is
i do need some for case studies and we
can redact
information people don’t want shown but
most of the people we’ve worked with
just don’t want their shown at all and i
understand that
i’m one of the only examples of a media
kit that’s out there right now
for that exact reason i believe it man i
believe it
yeah so emily just reach out dm me we’ll
hook you up
we’ll get you a discount so what else is
going on with you you said you want to
ask me something what’s up
well i want to ask you is what
now with everything you have going on
with the podcast
and you’ve got some like heavy hitters
on the podcast
your podcast is also what top 100 top 50
in tech
you used to be 20. it used to be top 200
a long time ago top 100
no it was top 200 long time ago i was
over a year ago though
okay where do you know where you are now
or uh not on the charts i can tell you
that much yeah
okay we got to get you back into the
charts but you’re still getting like
good
downloads and like again decent traction
over there
but the name recognition of the people
that you have is
so ridiculously powerful
i feel like you’re finally do you feel
comfortable
knowing what you know about platforms
content and all these things
and again you have in more than one
platform about 5k
followers regularly you know you’re
getting
some traction do you feel you’re ready
to do your first like paid brand deals
because like you’ve actually been an
advocate for certain brands and there
are brands that rock with you
i’m sure they’d be happy to support what
you’re doing
and to be known for supporting what
you’re doing you think that you’re ready
to take that leap
i can do it but to be honest with you um
i am not really on that path right now
i’m like i’m not
i should say is i’m not actively seeking
them out now if they come to me and
email and something sounds good and
legitimate then i would definitely
consider it
but as far as me going out and actively
searching for brand deals it’s not
really something i’m looking
it’s not something i’m doing i should
say um like do you
don’t you feel like uh or let me ask you
this
do you there are brands you already have
a great relationship with
yeah you don’t feel like doubling down
on that uh right at this moment and if
not
do you feel comfortable telling us why
specifically
there’s no point that we’re having a
conversation going i’ve like i know
something for over a week now
and i’m not gonna get into the detail
but um
it’s kind of a weird situation so i had
a brand reach out to me
about doing maybe some like office [ __ ]
stuff and some other things on the side
and things like that
but the only problem is the brand that
reached out to me the only reason why
i’ve been i’ve been really like
responding to you
because it’s in kind of like direct con
tradition with another brand that i have
a good relationship with too so it’s
like
oh how do i navigate these water okay so
as
you know there are brands that rock with
me
despite the fact that i rock with their
competitors
i’ve taken the position now there are as
you know a lot of my friends and
colleagues
will go all in with one brand and
they’ll even sign exclusivity content
and like keep the other brand’s name as
much out of their mouth as possible
you know i don’t do that my position
right
is to be brand agnostic in terms of the
business relationship even if i have my
preferences
because i can be personally biased i’m
just not going to
go all exclusive now i can do a
temporary exclusion term
in my content for like a a lot of times
the brands will
tell me not to work with
their competitors for 90 days and if i
can avoid mentioning them or doing
something
for nine days and you know what i come
back with 30 days
and guess what they do they say yes like
that’s that’s called negotiating that’s
called you know you apply some leverage
there and you go
hey i want to be fair and the thing is i
always position it look i want to be
fair to the audience i tell them my
position is
to make sure that people are educated
about whatever they choose to buy
and i have my preferences for
you guys for whatever reason your brand
for whatever reason
and i rock with you guys and i do this
anyway and everybody already knows that
it’s not a downside for me to also say
hey for those of you buying this other
thing i understand you
because it means i feel i have a better
chance of converting people down the
road
and trusting and people with your
competitors i can bring them over to my
side eventually because there’s a reason
i use you
and the thing is as long as they see
that i’m being fair
i can make those arguments and advocate
for you
but if i’m considered biased i can never
win those people over and they accept my
explanation on that
so you don’t so you don’t worry about
like if you do a sponsorship with
one brand but obviously you have a
relationship with their direct
competitor
you don’t worry about that like maybe
kind of uh
uh impacting your credibility with your
audience if you like not at all
because it is the opposite it’s the
opposite you’re worried about the far
minority of people
that look at that thing from a brand
loyalist uh standpoint
and a flip-flopping thing because the
thing is i can easily address it the
same way i told you i can go look
primary example primary example let’s
say uh my like
my thing is largely adobe right
let’s say that um i was going to do
something and it was sponsored by
let’s just say canva for example right
let’s say i did a let’s say i did a
brand deal with canva
i could go okay look you guys or oh i
got a better one i got a better one for
you
let’s talk about adobe premiere pro and
the fact we all know i’m an adobe fanboy
to the point of being accused by the way
of being an adobe shill when i’m not
they do pay well though uh when i do
work with them but
let’s say i were to do a brand deal with
formora
people might want to say they want to
call me out on that and i would go
guys not everybody can afford a monthly
payment
for some people adding another bill is
just an unreasonable ask
and not everyone is going to settle for
what they get with free
products because i talk about the things
you can edit with for
free all day great tools like adobe rush
but filmora is fantastic for somebody
that’s not doing very complex content
but wants something they can grow with
where they pay one time there’s a lot of
you
that are budget conscience in my
audience guys i shoot on three thousand
dollar cameras with two thousand dollar
lenses
i love sony i’ve worked with sony and
i’m going to recommend allow you start
with the canon m50 because that’s what
you can afford
so again i’m not a hypocrite or a
flip-flopper or a shill
for being sensitive to the fact that
there’s just some people
who don’t have it like that i’m very
fortunate so
if your pockets aren’t deeper i want to
be able to represent a brand
that has that affordability for you in a
way that my favorite brand might not
because my favorite brand is either you
use something free
or you use something that has a monthly
payment and you might have to
pay more than you have at that given
time and you might have to stress about
what happens if i miss one of those
payments if you don’t want that anxiety
there’s a product and a price for you
and that’s why
i’m happy to work with phil moore and
that’s how i would
do it that’s how i would answer that
criticism people can have their
criticism
that’s fine it doesn’t mean their
criticism is valid and the thing is
their feelings have nothing to do with
my facts
so as long as i can back up what i’m
saying
anyone who has a problem with it is
welcome to leave because i’m not here to
cater and pander to people’s feelings
i’m here to make the best content i can
as authentically as i can
and anyone who doesn’t like it can
effing leave
the end if you smell
what roberto is cooking i like it i like
it
so yeah like i said the answer to
everything viper
is just be honest the answer to
everything is just don’t lie
i don’t have to lie to the brands i can
just tell them how it is
and tell them how i what rocking with me
looks like
is i’m not going to be your shill i’m
not going to be your mouthpiece i’m
going to be
a true advocate and that means that i’m
going to tell the truth
about the market and about what’s out
there and why i’m
going with you or why i do advocate for
you i can advocate for something that i
don’t use
or can’t use right now because the
problem is 99 of the people starting may
not have my budget
so it’s valid for me to promote a
product i don’t use
because what i use is out of my
audience’s price point
that’s fair that’s actually that’s
actually reasonable
that’s actually respectful to the
audience’s situation
so as long as you’re respecting your
audience and as long as you’re telling
the truth
that’s all you ever have to do and
you’re gonna get criticism you’re gonna
get people who still that’s not good
enough for them and guess what screw
them
they can go somewhere where someone will
pander to them and cater to whatever
sensitivities or needs they have
because if telling the truth isn’t good
enough you don’t need those people
around
just tell the truth good point that
makes sense
yeah so i mean but i get you i feel like
you i
like i had to figure that out though by
far i didn’t know that overnight i
didn’t know that overnight eventually
my anxiety just came down to wait why
don’t i just tell the truth
like that’s like that’s the easiest way
out of like whatever problem i have
is like oh i’ll just tell the truth
that’s that’s literally the best thing
that’s literally usually the best course
of action just tell the truth you’re
right solves
all problems and the problems that don’t
it’s like it’s like oh well
yeah jonathan heath five dollar super
chat how do you recommend going after a
brand when you really want to work with
for example
uh i’m a veteran i really want to work
with uh black rifle coffee
okay uh jonathan this is a great
question
uh you know viper you’re a good example
of this the there are brands that you
like rock with and you’ve always like
mentioned them
you make videos about them even without
them sponsoring
you um you know show that you’re a true
fan
best way to get on a brand’s radar
is to be a super fan um
i actually have a story that like that
that pretty much draws right off that
question so
uh three years ago now it’s been three
years wow but three years ago
my dude taylor tech made a video about
rich wallet
when he made it i had i had never heard
of ridge wallet at the time
i watched the video i was like wow and
at the time that i watched the video i
was looking for
that exact wallet i didn’t know it but i
was looking for a smaller compact wallet
in my life and i was inside of hearing
the big
old crap around so i saw that uh i saw
that video that he did about rich wallet
um i went out i brought one and i ended
up making a video about
the wallet and how i enjoyed it and
things like that
uh video got a lot of positive feedback
got over i got a few thousand views on
that video
i remember and what i did is the video
that put me on their radar and
gave me like oh let’s go like yeah yeah
i oddly enough
iphone will find me via one of my
original videos too which is kind of
mind-blowing but uh
so uh what i did was like i went down
into the comment section and i saw a
comment
about uh what did somebody have made the
comment that they do they uh they should
like follow you or they should send you
all
some something to that effect so i ended
up uh what i do i copied and pasted that
comment and i put it on twitter and i
tweeted the average wallet
and they thought a comment or whatever
and then they reached out to me directly
all right dude uh we want to take care
of you we want to work with you
and uh we’ll we can send you some stuff
and there you go
so yeah yeah it’s really it’s as simple
as
tweeting out the brand especially if you
get like positive feedback on your video
about the product and people
especially if your video encourages
other people to go out and try that
brand
if you got if you get a comment like
that definitely copy paste that and
tweet that to the brand
oh they love that stuff i mean that’s
the goal right there yeah
also reviewing things you already own
shows your caliber
of a reviewer and that gives you kind of
a body of work a portfolio
a resume to be able to say hey we’d love
for that to be our thing
viper you know that recently i’ve been
getting love from brands just based on
my product photography alone
in twitter and instagram and it’s been
putting me on the radar brands to say
hey we need to get some of that love
that looks he makes our stuff look
better than the damn magazine better
than we put in the last ad what is he
doing like let’s go
like so there’s uh
you know there’s something to be said
for putting yourself in a position
to just kind of like build the profile
of why we should work with you
like what like what am i gonna get what
is that even gonna look like
and again i think the best thing in a
lot of ways is to put yourself in the
brand’s radar interact with them
like that way whenever you do reach out
or if they reach out it’s not cold it’s
warm
because they know you they’re familiar
with you you know definitely like uh
lighthouse tweet tweet at them um
something i like to do especially with
samsung is like if i’m taking a picture
with my galaxy s21 ultra
i had them in the picture but um yeah
just just make them
aware of your presence and yeah
it works oliver has a great question he
says my first brand deal was for
800 euro which i assume is about a
thousand dollars u.s
for a one-minute integration in a video
oh that’s a long integration
channel with uh 490k subs and 50k views
per video did i underprice myself
i think if you ever price yourself based
on the number of views you guys are
getting
that i consider that doing it wrong
because i consider it the same thing as
working for hourly rate wages which i
don’t believe in either
i always believe in pricing on value
this is something my friend chris doe
also talks about i came from the world
of freelancing i came from the world of
working
at an agency where you do itemized
billing and where you do value based
pricing
guys i never price based on my views
i also don’t necessarily price based on
my follower account or my sub count
you guys might be shocked to know that
i’ve gotten brand deals all the way from
one thousand dollars all the way up to
nine thousand dollars on my instagram
my instagram has uh 22
000 followers at this point you would
you you know that sounds a lot more but
it also is the niche that i’m in
i’m in a niche that centers around both
tech
business creativity so the thing is i’m
working with some different budgets then
some lifestyle influencers or just
product reviewers might be
i also am using and leveraging other
aspects of my reputation
and i also package myself across all of
my platforms
and you’ll see that in my media kit here
soon why that’s an advantage
so oliver if you are charging based on
in your idea that your value is tied
specifically to the views you get per
upload
you’re somewhat doing it wrong and you
always are going to be underpriced
because the problem with a lot of social
media influencers
is because almost none of you have a
background in like making things
outside of content and not working with
companies
as an employee as a creative working at
a company
you don’t understand the budgets
understanding the budgets
understanding services understanding
itemized billing is kind of a key to not
being taken advantage of because
you’re doing more than getting views
you’re going to make content you’re
going to stake your reputation
there’s a value cost built into you
writing directing
scripting editing and if you were
working directly for the brand to make
something for their channel
you’re not responsible for how many
views it gets nor are you going to be
paid for that you’re going to be paid
for producing the content for their
channel
so you need to start thinking like that
and then valuing your audience on top of
the value of your work
wait wait wait am i reading this right
okay 800 euro for a one minute
integration and his channel have 490
000 holy viper i’ve seen people get raw
deal to the point of getting like twelve
hundred dollars on a channel with almost
800k
subscribers i’ve you you’d be shocked
how much people underprice because
their view counts make them insecure
and also to be very frank with you there
are brands that will leverage you
if you think that your view counts
matter and they get a sense of that or
if you don’t know any better
they’ll convince you that the view
counts are what matter some of them
they’re earnest about some of them the
view counts matter to them
but i’m telling you that you guys need
to consider the fact that if you
take view counts out of the equation and
you imagine for one minute
how much would i charge to make a video
for their youtube channel because guess
what
views don’t even come into the equation
if you start thinking about that
the other thing that creators don’t
think about when they are when they’re
doing these brand deals and think about
what to price themselves and the fact
that
when you put a video on youtube that
video lives in perpetuity forever
or at least until you take it down so
that brand has that piece of content out
there
for or indefinitely so you have to you
have to also if they don’t put in the
contract how long the video
stays up you probably need to add that
to the contract and y’all are afraid to
add things to the contract
you need to and you need to have the
right for both of you
to dissociate you need to have the right
for both of you to be able to dissociate
because the thing is if the brand has a
scandal
you want to be able to have the ability
to take that video down and if you have
a scandal you damn sure better believe
they’re gonna make you take that video
down
and sometimes even if they don’t our
homie andrew edwards it wasn’t even that
there was no scandals involved
the product that he reviewed was still
selling they did an update i believe to
the product tell me if i’m telling the
story wrong
and they just didn’t want the old
product out there even though no one had
a problem and no one would care
like and they had yeah i don’t know the
whole story but yeah they wanted him to
take the video down for whatever reason
and he was like that was one of his most
popular videos and he was like
no no no
but you know you have to see what’s in
the contract of if if a certain amount
of time passes can they tell you to take
down your own content
by the way i know a lot of you want
brand deals and if you could
you’d get half of your content to be
sponsored and you’d be like oh thank god
i can just ret i can quit my day job
i can live off of youtube now because i
have enough adsense and i have enough
brand deals and have my kind of
like and guess what if something goes
wrong doesn’t even have to be you
and i’m not naming any names or anything
like that but it’s like it doesn’t have
to be you but if someone even associated
with you has a big enough scandal
then you and you have to take down all
your brand deal videos
half of your body of work would
disappear overnight like thanos just
snapped them out of existence
so you really probably shouldn’t
unless you’re smart like linus and you
have everything locked down
like you probably shouldn’t have all
or half or a large library of your
content
be sponsored brand deals in the first
place because
you then don’t have the ownership of
your own brand
you don’t have the ownership of your
youtube channel the brand owns your
youtube channel
because they can tell you to take down
all of your content and why would you
give the brand
more leverage than even your own
audience or your own self
let’s get into that deeper um so marquez
good friend of mine
marquez said that he turns down 99 of
brand deals and things like that
anyway just because of uh con uh
con conflicting things or whatever the
case may be but he does not
accept 99 of the brand deals that he
gets in the same box
uh yes of course it’ll be ideal to get a
lot of brand deals
and rightfully so but you have to be
careful about how many that you’re
willing to do and how many brand videos
you put on your channel because if every
video that you put on a channel the
sponsored video or integration or
something
you are really in danger of alienating
your audience
because they don’t want to see that
think about how you feel with the viewer
when you go to my channel you see
uh every other video or every video they
put out there sponsored by
you’re probably going to call them a
sellout or you’ll be like no
we’ll get to that later the exceptions
line is he’s brilliant or or or
or other people come to him blah blah
blah but
obviously we know that brand deals are
how creators don’t create and put food
on the table when they they fund their
team or how they make
the best content there is because it’s
high risk high expense or it requires a
team
but still you have to be you have to
think about your audience when you
consider how many
sponsorships and brand deals you take
and you want to integrate into your
content strategy per month you don’t
want to overdo it you don’t want to
overflood your content with sponsored
videos
that’s that’s not a good look if you’re
overly dependent on the brand you have
no control and you have no leverage and
the thing is if your team
if you get to the point of being a
creator that has a team and the three
four
five people on your team if you have to
get a certain amount of brand deals a
year to make payroll
you don’t control your business because
you can’t even protect your people
because the brands can pressure you
you do not want to ever put yourself in
that situation i know a lot of you want
to
like rush to quitting your day job and
the easiest
theoretical way for many of you in your
heads to make money on youtube
is adsense and brand deals get my views
up get my subs up i’ll get the i’ll get
all of that get my tick tock up get my
instagram up
and i’ll get the ad money and i’ll get
the brand deals and it’ll all be okay
and i would have to sell to my audience
because i’m uncomfortable to sell to my
audience
uh affiliate marketing oh that seems
shady or my audience won’t like that or
they don’t have money
like again you’re in a way it’s it’s
mostly answering insecurity because i’ll
tell you why creators get leveraged even
big creators fight for i’ll tell a
secret i’ll spill the tea no one wants
to spill
people are afraid to actually start a
real business people are afraid to be
called a sellout
people are afraid to ask their audience
to support them with their wallets and
so the easiest thing to do to answer
your own
insecurities and being just a little bit
like chicken
is if you just always post your youtube
content for free
and don’t ask for anything but views and
subs and support me with attention just
give me attention
and if you say i’m only going to ask for
money for the brands i’m not going to
ask money from y’all
or oh just the ones you can afford it
buy a 20
t-shirt or hoodie or something like that
it is an easy way
to not have to have the anxiety of being
rejected or having to take any criticism
the problem is you don’t control jack
and the minute
that either public opinion or the brands
turn on you you’re done your career is
over
because now you can’t afford your team
you can’t afford to
not uh work a nine-to-five job because
you were afraid to build a business
where it’s nothing between you and the
people who want to support you
i don’t know why the culture came to my
head but you either die a hero
or live long enough to see yourself
become the villain
yeah that was i believe in harvey then
like i uh but yeah but i just i’m just
pointing it out there because
uh a lot of people don’t realize that
you you should not be giving
someone more equity in your brand than
you
and your audience have and when you
are beholden to the brand deals to make
everything work
that’s what happens that’s why mr beast
isn’t really doing as many brand deals
anymore
is the brands wanted creative control he
said this in a podcast i’m not speaking
out of turn
he said he decided he’ll just build his
own businesses
that his fans can support and that
people that don’t even know him can
support
look at peter mckinnon and what he’s
doing with polar pro
you don’t even have to know peter
mckinnon to buy those polar pro
nd filters and he’s they’re like the
face of their things so like there’s
that
his backpack you know there’s just like
these great things look at his coffee
brand
look at emma chamberlain there’s gonna
be people who buy chamberlain coffee
that don’t know who emma chamberlain is
and they can buy it more than once
creators are starting their own business
mr beast burger creators are starting
their own businesses because they’re
realizing that they don’t want to end up
feeling like they’re in the pockets of
the brands and the brands have control
over them
and again one day god forbid you’re a
human being and you’re not a saint
and like woke twitter decides your
career is over and everything like that
you want to be in a position
where the people who rock with you can
rock with you whenever they want
and just you know support you with their
wallets and their eyeballs however they
want
and ignore the haters you know or
whoever or the brands that like you know
say oh can’t deal with the heat like
it’s like um and i’m just saying that
i’m like you know
whatever because i’m just pointing out
that you have to build
a career in this industry that’s truly
built to last
and the only way to be in control of
your own destiny
is to know that the people who want to
rock with you can always rock with you
you know a i mean i don’t agree with all
their content but
nelk nelt doesn’t take advert they don’t
make any ma ad revenue
and they don’t take any brand deals and
they can do what they
want to do in their content for the
audience that wants to support it with
their wallets because guess what
there’s an audience for everybody
there’s an audience for everybody
there’s people who want to rock with you
let them like let them support you
financially
and the thing is if somebody else
doesn’t want to whether it’s a brand or
anybody else they don’t have to
the great thing about america is
everybody can vote with their wallet if
they want
mm-hmm definitely so i don’t want to go
too off the track here because
the live streaming title brand deals and
how to talk to brands so obviously we’re
talking about how to get brand deals so
i don’t wanna
i don’t wanna go be i’ll tooth the beat
uh too much off the beaten path without
i i like to hear what you think viper
but what’s up
i always like to hear what you think oh
no i don’t wanna go too much off the
beaten path of what the actual watchman
is about but i did want to put that out
there just because
you do wanna be careful with how many
brand deals you get and put on your
channel and things like that because you
don’t want to alienate the audience
because at the end of the day
the audience and your relationship with
your audience is the most important
thing your life with the creator that’s
it that’s what you have to protect
you got you got to protect it at all
costs so no brand-new worth
alienating your audience but you also
don’t want to work with a brand
just for the money and then they’re now
acting in the best interest of your
audience
that too that’s why you in the contract
have to have the right
brands will cut you off if they think
it’s in their best interest but you as a
creator need to be able to pull that rip
cord too
if you find out that a brand is doing
something you don’t agree with or your
morals or your ethics and everything
like that
you need to be able to pull the record
on them and cancel them like you need to
be able to walk away
you know i’m glad you said that because
you know creators don’t think like this
but it goes both ways it’s not about
those
ways that’s not about uh being like the
whole name being uh
good for the brand the brand has to be
good for you and your audience as well
your brand has to up to hold to your
standards too it’s not just about you
upholding gotta be
standard man we’ve seen haven’t we seen
that where creators said you know what i
don’t rock with this brand anymore
because xyz
hate to be the bearer of bad news and
some of y’all probably aren’t ready for
it but the moment
you start a youtube channel and you look
to make money from it
you have become your own brand and your
own business and you have to treat it as
such if you want to protect it
100 it is what it is there’s no getting
around it like you
that might not have been your original
intention but guess what you’re in the
game now
welcome to entrepreneurship baby yeah
you’re the gamer you’re in the game
right you win the game
get off the bench you in there let’s go
let’s go
but uh we got uh we got daniel daniel
with the 20
super chat coming through thank you for
that when doing a multiple
product review video would it be
inappropriate to provide an affiliate
link to a competitor
product in my case i personally know the
owners of both products and i don’t know
if that would be impolite
you know uh what i would do in this
situation daniel is i would just be very
thoughtful
and uh and have that relationship and
say you know what on this video
i could not do that now if people ask in
the comments
you just do right by those individual
commenters
but i think that in this case if you’re
doing
a specific video whichever thing or
product or brand that you’re covering
you make that the priority and then if
you’re doing a different product a
different competing thing on another
video you make that the priority that
you fare is fair
you know you give equal you give equal
value
to whatever it is you’re doing and
whoever you’re working with
but you also give the value that
everybody individually one-on-one asks
for in the comments
and you just give them the best
recommendation you can so again
you just tell the truth and you just uh
stand by your conscience and you just do
right by
each individual relationship now i’ll
tell you what i’ve done in a
in a past video now i didn’t link the
competitive product but i did tell
somebody that i had a brand similar
product
and it wasn’t really priced very
competitively compared to
the other options around it i told my
uncle listen this is a decent product
but you can get
other similar products just like this
for much much less
so just be on the lookout for those
products so yeah just be out
again tell the truth just tell the truth
exactly denise asked
uh sponsored equals money changing hands
or is there a contract ideally it should
be both
it should be both now there are some
brands even established brands that
don’t always put everything in writing
if they don’t you
should daniel battal has a great on his
website he has
a free uh boilerplate contract
for creators and influencers doing brand
deals that the company doesn’t send you
one
but always request a contract and you
can always again
i go and i like frodo’s photo taught me
this jared polin
i redline anything i don’t like and i
add my own conditions and then i go here
you go i fixed it for you like
politely and uh i just send back
whatever terms i want like i told you
a lot of brands want to do 90 days
exclusivity i come back and i go
i want to do 30 days a lot of times i
will
also say but hey i’ll give you licensing
for this long
as long as you give me everything i want
and then when i throw licensing in of oh
you can we can use some of this on our
socials and you’ll give us b-roll and
you’ll give us some of your photos
like oh okay yeah let’s do oh we hadn’t
even thought of that yet or oh we were
gonna ask about that it’s like yeah
let’s go
that even helps change rates sometimes
as being able to talk about the
licensing
and if they don’t bring up licensing you
should because then
you’re more savvy in their eyes and it
changes the negotiations to where you
might be able to ask for more
uh licensing is always extra so always
ask about the licensing
and remember to be in control
of how long the video stays up on your
channel and again having some type of
clause
where without a financial penalty if you
need to pull it
because they breach something or because
if
you know again if they reserve the right
to tell you they can take it down for
disassociation for ethics you can do the
same and you should have that same
clause in reverse
so don’t let them dictate all the terms
like just again but remember if you’re
small
you have the least amount of leverage
but you can get a little bit more
leverage
by being as savvy as possible and
talking the talk and walking the walk
don’t act like a small fry and you will
be treated less so like one
that’s a big difference there that’s a
big difference
even in being a content creator you guys
should stop waiting to blow up
to take everything seriously and to do
things like say
i’mma get a website i would do that day
zero i had a website before i had a
youtube channel
i’d have a website uh when you’re when
you’re thinking
i might be able to get a brand deal but
even if you don’t use mine
or you don’t buy into me and my company
like doing it for you or later when we
sell the templates like
go and make yourself a media kit in
canva that cost you zero dollars just
try it for yourself
just to have one start putting your you
know pricing together
like just start thinking like you’re
taking this seriously start thinking
like a pro
and you won’t keep feeling like an
amateur
damn and people won’t treat you like one
if you start again
look the part at least look the part
i’m not telling you fake it to your
naked i’m telling you just for the job
you want
at least look the part no doubt man no
doubt
mitch burns says my problem is it’s hard
for me to ask for money especially since
my channel
is still so small the mitch start with
not asking for money
start with the affiliate stuff so the
audience can buy things on your
recommendations
so start with that then start asking for
products that help you make better
content
so start doing that and that will help
warm you up
and by the way start role playing with
friends and getting used to asking for
money
bertie lynn tv thank you for the 499
super chat appreciate y’all
uh also again if you guys have questions
you absolutely absolutely absolutely
want or need answer
excuse me easiest way to get my
attention is the super chat if you feel
like doing that
no we’re gonna talk about ask being
afraid to ask for money i’m not afraid
to ask for
support i’m not afraid to actually
support look um it’s great
to get brand deals we’re sponsored today
by streamyard and by tubebuddy it’s also
great to have the direct support of your
audience
so that you don’t ever have to feel like
you need
the brands to put you on and it’s also
great
to not be beholden or dependent on
youtube i love you youtube
i love you but also sometimes you all
mess up
so again don’t want to be reliant on
everything
so again if you can have a balance
if you have a bounce oh angelique if you
can i don’t know if you’re having
technical difficulties but if you can
come back into the green room
we can get you on so whenever you work
out your technical difficulties we’re
happy
to have you on uh but yeah balance
ad revenue brand deals directly selling
to your audience with either membership
support donations e-commerce patreon
something where it’s you and the
audience you and the average consumer
and then also look at affiliate because
there’s not gatekeeping
and if the audience trusts your
recommendations the affiliate marketing
will work
so balancing that stuff out we really
need to talk about real quick here
is that do not put all your eggs in one
back and like roberto just said
love youtube but you can’t rely on
youtube to make a living i’m sorry you
just you just can’t
the platform is too unstable they make
too many changes and sometimes the
changes will radically affect the money
you make
uh you don’t know if you’re gonna run a
file of the out of the computer or
whatever the case may be
but always best to diversify your
revenue streams
go on different platforms i myself i uh
i’m on clubhouse and i just
got the ability to receive money from
clubhouse now or i got to
send you uh five bucks first person
right yeah
so yeah so now when i whenever i host a
clubhouse room
people can actually send me money so i
can make money on clubhouse now which is
pretty cool
uh you got youtube i mean you can do
podcasts and
do things be a podcast i’m surprised
you’re not in tick tock
i am okay i’ll just don’t poke there no
i’m there okay
you can get big on tick tock viper you
have the personality for it
yeah personality i should need more
consistently to pull more consistently
there uh consistently
i think you can get i mean the
monetization there is trash but it’s
better than zero
so no doubt but the point that we’re
making here is that
be on multiple platforms if you can i’m
not saying kill yourself trying to be
everywhere because that’s just not
right but if you want to make money you
got to give yourself the most amount of
opportunity to make money that you can
yeah i’m gonna go for an ask right now
i’m gonna go for an ask right now
hey you guys and gals and everybody
i need a huge huge huge favor
i actually need two things from you and
it cost you zero dollars there’s two
things i need from you it cost you zero
dollars
when you have a chance after the stream
if you still haven’t deleted facebook
i need you to go to uh facebook.com
robertoblake2
and i need you to follow me on facebook
and here’s what you’re gonna get
number one just in case youtube
notifications aren’t working you’re
gonna get more of my live streams and
podcasts
because i multi stream because our good
friends over at stream yard
but the reason i need you guys to help
me over on facebook is i’m just 300
followers shy
of being able to monetize my facebook
page which you can do
when you have 10 000 followers i’m 300
shy what i’m gonna be doing is one i’m
gonna be uploading
my youtube content also to facebook
directly
which means when youtube isn’t notifying
you and then you’re going to be able to
watch stuff there
but there’s also going to be some
content that is not
a youtube video some things like some of
my infographics and some of my
photography
and some of my other things i’m going to
be posting over to my facebook
page and there’s going to be things my
team is going to be making
in terms of downloads and resources and
things and we’re going to notify you
guys
when all that free stuff is available
over on facebook
so i need you guys to follow over there
because i need 300 more of you and i’m
so close
and then i can monetize on facebook and
for those of you who have facebook
followings you guys should be doing the
same
because facebook subtitles pays double
the ad revenue
of youtube so if you’re not rocking with
facebook i understand
but it is one kind of an exit strategy
where you can have some additional ad
revenue potentially
and then also another way for people to
straight up get your content because the
thing is wherever you guys want to
consume or whatever you guys can consume
or whatever will send out the bloody
notifications i just want you to consume
my content
so i just need you guys to follow me
over on facebook.com
robertoblake2 and the final plug and the
final ask for you guys
is i need you guys to go and listen
to my low five royalty sorry not royalty
free copyright free music
over on youtube.com zenbuster
because we got free copyright free music
over there
it’s good it’ll help you relax take your
stress levels down
ease some of your anxiety and we’re very
close
to the watch time hours we need for that
channel to be monetized
because again multiple streams of
revenue
all the exit strategies no eggs in one
basket
all the things help your boy out let’s
go
[Laughter]
all the [ __ ] baby all the plug yeah so
now that i’m done plugging myself
welcome to the stream our good friend
angelique
i know her hi thanks for having me on
yeah thank you for joining us for those
who are not familiar with you in the
audience do you want to go ahead
and introduce and plug yourself
angelique
well i’m really not good at talking
about myself
that’s probably off the top i’m
right now i’m marketing director for
marissa romero
she has a larger channel than mine i
just started
and the plan was never really for me to
start a channel
it was you know what i did i was a
freelancer for a long time
and then i started my own agency and
really it was just more of like as you
learn and as you grow
through any kind of industry you start
to see problems that you can solve
and that was just what i became it was a
professional
problem solver so marissa was referred
to me
um for one particular thing and we just
saw an opportunity to kind of partner up
and it’s kind of been our story since
then but it’s been
an amazing journey i’ve learned a lot
about youtube where
mark marketing in general doesn’t
necessarily
mean that people know anything about
youtube i mean that’s a whole different
ball game
but i love this topic i love this
conversation because
i feel like this is an opportunity to
open the door
to kind of this bridge that needs to be
built between brands
and like quote-unquote influencers
i don’t think that there’s a
conversation that’s happening that is
um like equal across all sides and
i’ve sat on the other side from the
brand side for a long
time and influencers used to be like
let’s set up a photo shoot or let’s set
up a video shoot right let’s set up
something where we can use your face and
we can leverage you and your audience
in a different way and social media has
really changed
all of that and the what that
opportunity looks like so that’s been my
favorite thing
is just jumping into that and kind of
realizing what those opportunities are
and how to have those discussions
so thanks for having me yeah no problem
and it’s great
to have that perspective and another
voice you know
uh what i’m ultimately um very
interested in
is what do you see that isn’t really
talked about or mentioned
as somebody that comes from the brand
side because we hear it from the
influencer side all the time
what is something that you feel is
either misinformation
or is not said or spoken coming from the
brand side
yeah can you hear me okay because i yeah
we’re doing my whole
setup and so i’m just using my laptop is
that all right yeah no
no you’re coming in fine okay great
okay from the influencer side they’re
looking for someone to
pay them to promote a product right and
from the
brand’s perspective they’re looking for
an audience that they can
leverage to get results what happens is
the brands are looking for influencers
to get results but they’re not
considering
the impact that their ask could have
on that influencer for instance um
demanding
that you do your pitch within the first
30 seconds or a minute could cost them
the entire video
and a significant decrease in watch time
that would be terrible like a couple
hundred bucks even a couple thousand
dollars is not worth that
if it’s great content because you could
make that up over time
with google adsense so just
understanding what those analytics are
understanding what those influential
factors are
and how they influence both sides of the
equation i think
is the conversation that needs to start
happening that’s a conversation that i
have designed
in detail recently which is why i was
able to get a sponsor
interested in my channel and my
influence with
i have a brand new channel i’m just
barely over two months old
so it’s really marketing because i
understand marketing i understand what
it is that they’re looking for
i understand what it is that matters to
me on this side and how that would
impact my ability to grow so that’s
really what it is
is understanding um influence
and impact that’s our fault
as our friend sean candle would like to
say
hey sean i you know what i just told him
i just told him earlier today
i think his baby might be america’s
favorite baby right now
he’s so cute yeah no who do we gotta
talk to you
john bradley jr yeah yeah no
and and if you think about that even
even something like that
sean cannell’s baby how many marketers
how many sponsors
would die to have sean cannell’s baby
sponsor them and the amount of reach and
influence yeah you know what
with no channel at all just just get a
blanket
with all the logos just send the patches
and everything like that it’s like we’ll
give you run
of blanket advertising like never
remember good old run of sight
advertising it’s like hey
it’s like bran come through literally
just send us a blanket
with your logo on it and everything like
that it’s like remember the one dude
i forget his name who used to be the um
you know um
buy this shirt dude where he would
literally just like he will wear a shirt
for however many days you pay for him to
wear your your um
your logo like it was like he was a
walking billboard
i love stuff like that i still love
stuff like that i think that that’s
still awesome you don’t have to be the
first i just think
i think that that is dope like i would
love
to see an influencer go and like
do uh buy a tesla and then do a brand
deal
where the brand like pays them
to like wrap the thing in like something
with their decal
for like six months or a year or
something like that i would love
to see something you can’t like dbrand
something like that with dbrand would be
like sick it’s like it’s like
yeah dbrand like decided to sponsor my
tesla
for the rest of the year would be like a
title of a video it’s like it’s like you
know
it’s like like the first dbrand tesla
like that would be like a whole thing
but let’s but let’s talk about that like
how why would they be interested
in a deal like that what is it that they
get from
partnering in that sense and that’s the
conversation that most
like influencers most creators cannot
have they cannot have a conversation
about um the win-win and that’s really
important to me
it’s important to me that not only are
both sides winning but that it makes
sense and that they’re winning in a way
that
that is intended and designed with
forward thinking
to be able to carry through and leverage
this moment
to be able to get to your next step and
make that all make sense
so like what does that mean from
let’s just let’s just use wix for
instance right
um let’s say you have an audience that
something like wix
would serve them and you because i’m
saying the wix because
really anybody could get wix wix is a
very easy sponsor by the way
to um to go after let’s say wix didn’t
come to you
and you wanted to do something with them
like how could a small creator or
creator that does not have
a significant portfolio how could they
go after them
wix is looking for sign ups which is
also looking for
a creative approach so that you can
introduce their product to
they’re looking for brand recognition
they’re looking for brand recognition
you know what i they’re also looking for
uses
so you may use it in a different way and
you may have a different audience that
may use it that they can’t target
right off the bat that they may not even
know that they can target
right so there’s someone even just
having that example
could be a great way to see exactly how
somebody gets a great pitch even if they
were a smaller channel
that does great for the brand and is
smart to do
is for one thing a lot of you don’t
realize wix has a really good affiliate
program
on the signups it pays per sign up and
it pays significantly per sign up
okay most web hosting companies for
every sign up you’re going to make fifty
to a hundred dollars per sign up
so yeah affiliate marketing for the win
guys you were all out there oh give me
brand deals give me brand deals
it’s like you don’t even need the
gatekeeping approval you don’t even need
a big audience to make a thousand
dollars a month off of affiliate
marketing you don’t even need a big
audience you just need a handful of
buyers
think about it if you’re making a
hundred dollars for everyone who
actually decides i actually need a
website
you can make a thousand dollars because
10 people rock with you
all of you need to stop being insecure
about how much attention you do or don’t
have
like the end but like here’s my pitch if
i was like a small
channel back in the day like i used mark
in my day yeah like uh if i was doing
the freelance thing again if i had a
channel
like i the way my channel used to be
with the tutorials and stuff like that
here’s a
spectacle video that’s a great pitch for
wix
if you’re unfortunately in in my
situation
um well actually i have one of my uh my
grandmother on my father’s side is still
alive and my mom’s dad is still alive so
all right
you can literally go my um teaching of
the video titles like um i taught my
my 80 year old grandpa how to build a
website or
watch or even watch my 80 year old
grandpa
build a website like or my 80 year old
grandpa’s website is better than yours
like
that’s like a spectacle driven like
title
it’s something that can be shared you
can literally build
memes out of it and it would get the
name recognition
out there for the thing okay
and it would be a video that even if
you’re a smaller channel or creator
that could potentially blow up and it
also is a video concept that lends
itself to multi-platform
because you can get out of the
production up video
a couple of good tick tock memes some
instagram real stuff
you can really get something out of that
and it’s a decent enough pitch
and the thing is if if you can’t get the
money that you want
up front out of them then you get some
money up front
and you also make the best video you can
regardless of how much they pay
but you go ahead and say i want to be
able to keep the affiliate links
in the videos because for everybody who
does go off of this
i absolutely want those commissions
for everybody that sees this and the
thing is because
because by the way it’s not impossible
that you could even get local press
off of that video by just literally
talking to the local news people in
social media especially if it’s a slow
damn news cycle and they need a human
interest story and then all of a sudden
your video might be viral for all you
know so
what what i would what i would hope i
see some questions in the comments you
make such a great point about making
sure that it
is the best video that you can produce
i mean you know you’re not going to
produce a 500 video versus
a you know two months from now you’re
going to do something that
reflects the price that you negotiated
like that’s garbage don’t do that that
that only hurts you
that doesn’t that’s not helping anyone
and it’s definitely not helping you
like make it a ten thousand dollar
quality
video like do your absolute best like
get somebody in on it get an
intern get somebody who’s looking to
build their portfolio to help you to
make sure that the next sponsor that you
talk to
is going to see the quality that you can
produce
and i think that’s the other thing is
that people go okay well i feel shy
so this is this is the level that i’m
going to show up to today
for this project and i’ll do better next
time and
i think deep down inside we know what we
want it to look like
we know where those resources are like
it’s 2021 there’s resources everywhere
what you just said angelique answers
this question from the magical crafter
any tips on getting a hold of large
brands some are quite difficult to get
in touch with and i don’t want to annoy
them with too many follow-ups
in case someone is reading step number
one make yourself
very attractive to those larger brands
with the quality of your content
number two make content and become an
advocate for them as if you
already were sponsored and were already
sponsored
for your dream budget and start to go
ahead and incorporate them
into your dream projects and then tag
them in those things when you make them
just so they can see
what you did for one thing a lot of
those brands will retweet you and they
have bigger audiences than you and then
you get exposure
to the other advocates and the other
fanboys and fangirls of that brand
and then you incorporate them into your
audience and your tribe so a lot of you
are afraid to work for free
for the brands as hard as you would if
they were paying you not realizing
that’s an opportunity to grow your
audience on their back
by getting extra exposure and i really
can’t stand when people cry about how
exposure doesn’t pay the bills it’s like
how do you think you’re getting paid for
ad revenue
exposure is already paying for like
people people buy ads what do you think
they’re paying for
the brands are paying for exposure when
they buy ads the brands are paying for
exposure when they do influencer
marketing how is anyone gonna say that
exposure doesn’t pay the bills that’s
all
it does like that’s the entire point
like the entire point is about exposure
the entire point is no one can buy from
you if they don’t know who you are
so exposure has a value that’s why
people buy advertising that’s why
google’s entire business model works
it’s all exposure it’s really what it is
yeah so the thing is they’re not
willing to advocate for a brand that
hasn’t already put money in their
pockets a brand they already use by the
way a brand that already is in their
narrative
and then even use that to literally
build your
own audience i built my audience on the
back of adobe software
off the back of fans who wanted to learn
photoshop
learn video editing in premiere pro
i bought i built my audience off the
back of sony fans and asus laptop
fans who needed cheap laptops that could
handle video editing just like me
i built my audience off the back of both
apple fans
and people who criticize apple because
i’m both
well i have i heard a rumor i heard a
rumor
that one of the side effects of getting
the vaccine
is that if you’re an apple user that you
become a pc or android
lover i don’t know viper can you help us
out
can you verify if this is true i can
confirm that these rumors are definitely
not true i’m sorry so oh so it’s slander
and lies lie definitely
but uh i’m spreading rumors responsibly
through comedy it’s fine uh i gotta go
maybe some peter so roberto thank you
for having me sir appreciate you
angie league i can finally meet you kind
of finally yeah
yeah yeah we’ll do it again sometime
bye for now have a good evening bye bye
we’ll see you later
tomorrow actually coffee talk anybody
yeah coffee talk in the morning yeah
yeah we we join every every day monday
through friday in the morning for coffee
talk
just chopping it up clubhouse gang you
know this is my first live by the way
really yes well you’re doing just fine i
would never guess
very much i had some technical
difficulties but i thought i mean if
roberto blake actually to get up on your
on his live like
you run you don’t walk right on um and
then
and the uh later for the replay i’ll be
sure to link your channel in description
and because vipe joined me i have to
link his as well
uh but angelique uh let’s take a peek at
my
media kit and i’d love your um
i’d love your thoughts and feedback on
this concept of media kits is something
that a lot of
uh influencers both large and small
ignore
and you’ve been on the brand side and
everything like that tell me something
doesn’t a media kit help and just tell
me your own thoughts on this doesn’t
immediate really help
a brand with their decision-making
process and also just shorthands a lot
of what they would ask for
in god-awful email threads
yes and no um if there’s really
it’s really hard to craft up one media
kit that would
that would answer questions across the
board but so that there’s
like this um basic like a hub
of information right that they’re
looking for it’s like what’s your
audience
it’s just the core watch time
well actually before we before we look
at my media kit
why don’t you run us through okay
questions
that brands need answers from when
working with an influencer
so it depends on their goal and we were
just talking about this when we were
talking about
influence and exposure most brands know
that there needs to be multiple touch
points before someone who doesn’t know
them
will trust them enough to make a
purchase and to move down that funnel
it’s really hard to build trust if
you’re not providing value
so that’s kind of the first step in just
making sure that they have
these opportunities to not only share
value it’s got to be different types of
value and it has to be able
to be relatable connect with their
audience and they
and oftentimes they’re using these
um i guess strategies funnel strategies
to based off of consumer behavior so if
somebody opens something or if they look
or if they click and then they don’t you
know move forward
like how is it that they’re engaging and
so they have to come up with
all of these creative strategies and
they’re very complicated and complex to
be able to get them to the goal which is
obviously to make a sale
right and then you want to keep them
forever when someone’s on your list you
want to be able to keep them so that’s
where the relationship part comes in
what they’re looking to do for an
influencer is they’re looking for to
help make that process
streamlined shorter and to be able to
make things
um to build that relationship based off
of your relationship
with them so in a sense like the guy who
who just um asked the question the guy
or girl who was it was
it’s crafter right yes yes he’s a
wonderful
lady right so just to answer her
question
because there was a couple other
questions there’s a couple guys who had
questions
all kind of around the same thing um so
we’ll just go ahead and answer the
basic topic of like how do you reach out
to brands
and what is it that they’re looking for
they want to know
what what you can do they want to know
what you’ll put in action and they want
to know how they’re going to get results
so
the first thing you need to ask them is
what is it that you’re looking for
because their goal or their objective
could be different
they could just be looking for direct
sales or they could be looking for you
to put people into their funnel and that
they’ll handle the rest
sometimes it’s not as easy as like
sending someone to
a landing page or to like a sales page
and you get a commission some sponsor
deals aren’t like that
so they really have to you’re just
sending them traffic
and that is what the actual goal is
but they really want you to craft this
up and make it relatable
so the best thing that you could do
is to come up with a pitch that is a
part of your media kit and perhaps this
is almost like a
a separate page that you just tailor if
you’re sending this out to people with
the pitch
right and you show them show them what
it is that you would do show them the
value
show them how you would use their
product to build
the relationship for them so then you’re
kind of just like
handing it over right does that make
sense yes
so it’s interesting because it sounds
like our
like checklist here is going to come
down to
something like you need to have the
opportunities available to work with you
in terms of the different types
of ways that they can integrate into
your content
they need to know what they’re getting
in terms of
all of your sponsor to produce content
like basically what the features of that
are well what do i get with that what’s
the package look like
they need to know if there is a package
in terms of multiple opportunities and
touch points either across platforms or
multiple videos
they also need to have some
understanding of your previous body of
work
how have you worked with before in the
past like what have you done
they need to know obviously the data on
your demographics your
reach your engagement all of those
things and it would be nice to also
uh see previous examples or samples of
your work in some form or fashion
does that sound right in terms of just
kind of an overall
checklist of what brands want and need
to know
yeah so it’s it’s almost like a
think of it like a tinder situation
where
they’re looking to match you up with
someone who you have
you know like interest right someone
that you’re going to get along with
someone where it’s going to make sense
for both of you to spend your time
together
and the investment of time too so that i
would say
they’re looking at all of your
credentials and what and what your
profile looks like
they’re also looking at what your media
kit looks like they’re looking for the
what those examples would look like
because just because you said that
you’re going to do a video
just because you said you were going to
put posts on your instagram or you’re
going to tweet something out
doesn’t mean it’s going to represent
their brand in a way that they’re going
to
they also need to know they also need to
know that there’s alignment
with you but also alignment with the
audience right
no some some of them don’t care though
some of them do not care about that at
all especially
if they’re driving quick sales they
don’t even care about that they’re just
looking for audiences and numbers
and so i think that’s where that part
because you’re right there are some that
do and those are
um generally higher ticket or more
complex
um sales processes but for those
quick wins those quick sales impulse buy
type of things like
dollar shave right yeah yeah they
wouldn’t care they’re just looking
broad consumer product they just need
exposure no i agree with you yeah
even with something like audible they
just need sign ups and so on so forth
and
um you know same thing with like say
skillshare
and then that might actually um they
have so have unlimited options because
they’re broad market
in terms of they don’t have to cater to
a specific niche or a specific demo
so uh then the pricing might be lower
uh regardless of your size or regardless
of your leverage
uh you know and uh my hat man says
honestly that sounds like
too much work for not enough reward
rather do affiliate marketing or super
affiliate deals for a lot of people
that’s true and for a lot of people
that’s the situation
because a lot of people i keep trying to
explain it this is why again i’m not
nagging brand deals and i’m not nagging
adsense revenue i’m just one of the
people that is honest with you about
the actual downsides and the downsides
exist and that’s not all sunshines and
rainbows out here right
you know yeah you know to mr hatman
though um
even if you’re trying to do affiliate
marketing you have to put in
some level of work or you’re wasting
your time there too because you’re not
going to get results so regardless of if
you’re trying to get
um traffic to an affiliate link or
commissions or whatever it is that your
adsense it’s the same thing in regards
to you have to
you have to understand what you’re doing
to get the best result
there’s like an effort value ratio thing
that i’ve been working on because i
actually have a
actually i’m working on a video that
will actually explains the fastest ways
to make money online and then another
because i did a video like that before
but i also want to do one that says the
easiest ways to make money online
because again people are going to think
that it’s quick beta or get rich quick
thing where it’s actually no it’s
actually that i’m like
debating with myself about okay is it
faster to make a thousand dollars on
youtube because how many views you have
to get that or is it faster to sell this
much
print on demand or is it faster to do
this or is it like i
literally am just going to break down
the stats on
what takes more effort what the cost up
front is barrier to entry i’m actually
literally going to measure it you know
almost scientifically
but you know like but i want to walk you
through this though real quick because
i feel like um this could be interesting
all right so we have my media kit and
the
you know the first glance stuff is
obviously just kind of a
um intro to me and just like kind of um
just some positioning stuff but i
immediately go into
now again my updated one um is going to
be laid out slightly differently in
order of priority uh but i
lead with the opportunities to work with
me in terms of their different
platforms and there’s different types of
integration so i literally lead with
that
okay then i move on to what is included
in branded content i go into
audience alignment just to make it kind
of clear before we get into the data of
that who my audience is but i’m going to
actually move the data
closer to the top in the next iteration
of this
but here is like a data audience
breakdown again this is from early 2019
so again
these stats are they’re just an example
at this point versus
being relevant to what my brand is today
these numbers are back from when i had a
400k anyway this is the beginning of
2019.
but i give that relevance to you now
yeah
hey half mil but um i also go into
previous integration so again body of
work
and representation also here i’m showing
off a little bit of the kinds of like
product photography
quality there too um and that’s
especially relevant from an
instagram standpoint but also for a
youtube thumbnail standpoint and then i
go into some different packages again
these are not reflective of today’s
rates
i’m also one of the only influencers
that shows my actual rates even though
this is a little outdated
uh but it just kind of gives people an
understanding of what is out there in
the market
i don’t have to worry about that
undermining me because again all this is
negotiable
these are also outdated rates i’ve
negotiated higher
and occasionally lower than this anyway
so i have like all the leverage i need
i don’t have to worry about oh you have
this price listed somewhere it doesn’t
work that way a conversation is a
conversation
but that that just gives you a overview
of at least the media kit that i was
using
for the last little while in my
negotiations
how well do you feel that that covers a
lot of the bases that we talked about
and like what’s your take on that okay
here’s the thing and i’m sure there’s
probably people like
sponsors that could be watching this
video and
listening to this but the truth is they
don’t have a whole lot of attention so
you really have to point things out for
them
as they go through so many different
things and really what they’re
they’re looking for whatever those top
three or four things are
that is part of their criteria in
qualifying someone
someone like you you’re already
qualified they’re just looking for how
much
that’s all that they’re looking for um
how much and what do we get for that
amount like they don’t even care they
they know you have a significant reach
at this scale so i i think
someone who is a smaller channel than
you are right they need this information
for sure we have a lot of this type of
information in marissa’s media kit
so let’s be fair you know she’s 164
000 subs right now and we have a lot of
that information in because what
there’s a lot of stuff people don’t know
that you’re not going to get off the
social blade
like the size of our email list yeah
exactly
social media that’s why i have that in
there and there’s a lot of other things
that socialblade doesn’t have
that could also be it’s not that it’s
misleading it’s that it skews the data
in another direction it also doesn’t
account for every single platform in
fact
right now clubhouse is a very relevant
thing and it doesn’t have any way of
measuring that either
yeah well clubhouse is moving fast
oh yeah they really are moving fast
there there’s been people who have been
sponsored
rooms that have been sponsored already i
know it’s a big deal moderating
no it’s another thing that you can’t get
off social blade podcast info
you can’t get the audio info and there’s
not really great public
metrics out there so going ahead and
putting your own metrics in
and even screenshots if you want to for
your email list and for your audio
podcast side
could be leveraging could be value
because that’s valued differently and
you can price
um cross-promotion integrations and
campaigns and so on so forth so there’s
like
i agree with you but i even think for
someone at my level not every brand
unfortunately does all their homework
and all their vetting and they use
cursory glances
so sometimes it is leveraged because
then they’re like oh i didn’t know all
this was on the table or oh i hadn’t
considered that you
offer this thing too right
and there’s so there’s always that kind
of thing so just always yeah
let’s go back through scroll back go
back down because
um you have so you start off with like
who you are
right yeah and i like that you put the
opportunities up front because that’s
why they’re there
right so they they don’t want to learn
they don’t want to read your book or
your bio
or your about me um yeah i don’t
really talk about me as much as i always
talk about my audience well they need to
know about you
because they need to know like what it
is that’s important to you and how you
represent things just to make sure that
i’m not going to say that values align
in the traditional sense but
that what you value and how you value
things right
in the sense of a product or an
opportunity
um they just want to make sure you’re
aligned that’s right that you’re a good
vehicle
for what they’re trying to um distribute
exactly yep so then you have um so then
keep going down
i know somebody asked a question but i
can’t find it i’ll post
if you know what the question is i can
find and post it yeah i can’t find it
now they were like hey at angelique and
now i just can’t find it so if you can
ask it again if you’re still
on that would be great i didn’t want to
leave anybody
if anyone does want to reach out by the
way real quick for me and then i’ll let
you plug your
contact info real quick if you guys want
to reach out because you want to work
with me
you can either email me at info
robertoblick.com or if you’re ready to
work
and get in touch and work together go to
awesomecreatoracademy.com where all my
coaching stuff is and we can work
one-on-one
or you can join my membership group uh
also i have dms open
in uh twitter and angelique go ahead and
plug your stuff if people want to follow
up with you yeah well i mean if you want
to follow up with me
i’m pretty i’m pretty simple just hit me
up on instagram
you know i’m i’m a real person and i and
i do um message back
i’m not taking clients right now that is
not something that i’m doing
um but you can subscribe to my channel
because everything that i used to do for
clients right now i’m setting up
in series on my channel so that’s how
i’m getting started that’s kind of my
break
right now just because i do have so many
other things going on
i just couldn’t take on um clients in
that sense so sometimes i do
kind of pick people off and i am able to
work with them but that’s not something
i’m doing
um actively right now but thank you
thank you for the opportunity so follow
me
um connect with me on a clubhouse
i don’t know why that was so addicting
but it is
that morning room is so good so easy
accessible human to human communication
without having to get dolled up
yeah you know what and i think i think
that’s why even though this is my first
life
like why i’m so comfortable because i
have been in this live type of
experience for so long
that this just doesn’t feel any
different honestly
exactly other than i didn’t look like
this when you invited me
right on no it’s all good just wanna
give a quick shout out to pam jordan um
felt like a dinosaur in youtube and
other social media space at my age but
continue to work on producing content
that will allow brands to see growth
thanks for your guidance no thank you
you know i’m actually working on
a video that’s about doing youtube after
30 it’s going to be
for anybody who wants to be on youtube
and then i’ll do a broader one for
social media
because i really want people who have
life experience and experience
professionally to feel like they have a
place here and to understand that it’s
not just a young person’s game
um i’m approaching 37 i plan to be doing
this for another
8 to 10 years at least you know
as life allows anyway and as health
allows and so
yeah the i mean look at gary v gary v is
nine years older than me he’s about to
hit 46 this year so
like there is a place for people here
marie forleo
is a woman of a certain age like there’s
there’s a place where grandma potty
mouth
like you know do you know do you know
pearl the possum channel
please put it in the comments if you
have been to pearl
the possum channel
have you ever been there no i’m not i
might check that out though okay
this is the greatest channel of all time
it’s
weird super weird hey what’s up tipster
but this is a this is a same concept
like
youtube does not have an age requirement
or preference
and she’s a perfect example of that i
think youtube was her her retirement
plan
yeah i think she’s winning
there was a guy who for a very short
period it was a very brief period of
time
it was an old youtube i’m like i’m like
i’m like ancient on this platform i
remember old youtube it was like
geriatric 82 or something like that or
a geriatric um 36 it was some something
like that
he was uh the biggest youtuber on this
platform he was just
a world war ii veteran um that was just
telling
uh stories about his life and he was the
biggest youtuber back in the old days
for a good minute
like before ryan higa i think so
um it just goes to show you you know
yeah
i mean really honestly i love somebody
said in here
that they had um party rentals
they said they have like 700 subscribers
yeah party rental yep there it is
only 700 subs and they already have
brands looking into
um affiliate links with them and it’s
kind of some people think oh you could
sign up for affiliate links for anybody
that you want to
but if a brand’s coming to you and
they’re starting to build that
relationship
that’s a good sign it’s green light that
door is
this this much just kick it open yep
bust it open hey the locker relationship
hey the door ain’t locked
you know that’s right um so yeah no i
like you can technically monetize from
day zero uh
i mean it depends on how you do it so
like something i try to explain to
people and again we’re talking a lot
about brand deals on the stream but i
want you guys to remember
that don’t rely on ads and don’t rely on
brand deals only and exclusively because
then you really don’t own your business
at that point you need a direct to
consumer relationship
by the way i’ve used my relationship
where i sell directly to my audience
through my coaching and my services
to prove to the brands that my audience
that you
all all of y’all have buying power you
guys are willing to spend money those of
you who have it
and you’re willing to commit to things
and you’ll take you know me at my word
and at my demonstration and at my
actions
and will act on that yourselves so i’ve
demonstrated the buying power of this
community
with those of you who work with me
directly i’ve demonstrated the buying
power of this community with the
affiliate links to then have leverage in
the negotiations for the brand deals and
all of you can do likewise
so selling your own products selling
your own services doing the affiliate
thing
one that gives you multiple income
streams and revenue and lets people
choose how they want to financially
support you
okay it lets people choose so that’s
great they can say yes give them the
option to buy
give them the option to invest in your
content
so that they can have equity and the
audience can have some say
instead of just the brands having their
say like they normally do
when you rely on adsense and you rely on
brand deals
the advertisers have most of the control
of your brand and your and
the audience doesn’t and that doesn’t
seem quite right you know so
you need to be doing these things i know
it’s extra work but it’s extra security
for you and for the audience it’s a
leverage
and some level of power actually allows
you to have more integrity if you really
think about it
you know yeah and i think that’s the
piece where people fall off
the integrity piece because they
instantly go into like a sales position
right money money is celebrity
money is leverage so the thing is the
more diversified you
are the less pressure anyone can apply
to you because you’re in a position to
walk away from the money
without hurting your family so you need
to be all
if you’re never in a position even at
work you’ll get
dragged into things you don’t want to do
at work because you can’t quit the job
right that’s why a lot of you are here
you’re here to try to get some leverage
and get some extra money
that you feel more in control of but
you’re not trying to but you shouldn’t
be trying to leave the job just to give
your agency over
to the advertisers on these platforms
and to brands
and that’s nothing against advertisers
and brands especially those of you
watching it and especially my sponsors
but it’s the point is that i just
really believe angelique in this whole
like four to five
different income streams with multiple
income
sources under that you know however you
want to
look at that some people use streams and
sources interchangeably i just kind of
put it to you like this
um i believe that you should be doing
e-commerce where you sell something
i believe you should have some kind of
service that you also
are doing and for a lot of you that
could just be your performances if
you’re a singer or if you’re a speaker
that could just be your services could
be performances or you could freelance
or some youtubers still actually run a
video agency
on top of being a youtuber or they offer
something and they teach other people
whatever
so i think you should have a product i
think you should have a service i know
it sounds like a lot of work to have a
real business but
you probably want to do that build that
email list build those websites okay
i think that you should have the youtube
ad revenue but i think you should also
monetize on other platforms earlier we
talked about i want you guys
to go over to facebook.com robertoblake2
and follow me over there because i want
i’m getting youtube ad revenue
i should also go ahead and get facebook
ad revenue why not they’re offering it
some of you if you can get monetized on
tick tock it pays cheap
but you might as well if you like doing
that content you might as well be paid
for that right
skillshare a lot of you there’s things
you can teach people
but it doesn’t fit your youtube channel
a lot of you tell me that all the time
you’re like can i put this in my youtube
channel
can i um have a variety channel
or hey i really want to share this other
thing it’s like you guys may not realize
that
there are other platforms that pay
people not just youtube
skillshare is one of them and skillshare
doesn’t go off of ad revenue they pay
you six cents for every minute watched
which means that’s not even based off of
views you might get
more money per view than you do with
youtube
on do you remember the video that i did
comparing you
and five other creators yes 2020 income
video
this is a great example of working
smarter
not harder because the average
session i called it a session right
how much you got paid per session
i think it might have been per view
i think i broke it down per view per
session i did both you’ve been both and
on one of those i was
um like the second highest on one of
those but not on the other
right and the average like most
everybody’s average was like
five cents
but mine was like considerably more than
that
yeah i can’t remember but they i mean
they fluctuate the point the point
is though that if you’re getting paid
six
cents a minute watched youtube is not
paying that
no it’s not even close it’s not paying
that and so
if you have something that you can teach
and you can put it on
skillshare you can also put it behind a
paywall
um somewhere else they just don’t want
you to be giving it for free somewhere
else
while they’re charging for the
membership correct well
yeah as long as it’s behind a paywall
you could technically put that same
content up behind another membership
portal of some kind
and that would be fine people can pay
and consume where they want this is what
i’m talking about with consumer choice
that’s right when you have free content
you should distribute the free content
as many platforms as possible
the problem is people are scared of the
idea of taking a view away from youtube
because they want to be big on youtube
or they want to grow youtube
if you want to focus on that to get to
youtube monetization i’m fine
with that but once you’re monetized on
youtube you shouldn’t be trying to
exclusively make youtube as big as
possible
you should like consider that you can
redistribute your content and qualify to
be monetized in other places
because you shouldn’t be focused on
being the biggest youtuber you can be
you should be focused on being the
biggest brand you can be the biggest
business you can be the biggest
influencer or creator that you can be
it should be about growing you and not
growing youtube’s platform
it should be about you getting exposure
not youtube game exposures without you
getting traffic wherever you can get it
i think about you getting coins wherever
you can get it
yes i couldn’t agree more i’m gonna just
give the example
last year on may 8th marissa’s channel
had um 90 i’m just going to call it 90
000 subscribers at that time last year
and it was hacked and deleted
yeah i remember it wasn’t that for one
of the crypto scams
it says channel does not exist it was a
va we hired and we
had her for a year oh wow
yeah and it was gone this was such
a great reminder to us that we don’t own
any of our profiles
we don’t own any of these platforms so
you’re growing
your youtube channel but you’re not
you’re growing
youtube that’s what you’re doing so
if something were to happen if your
channel were to get
hacked or deleted or the rules change
and all of a sudden like
copa kappa how are you yeah yeah
you know and they change destroys the
family channels
what’s going on right now prank channels
have always been kind of screwed for a
good while since
we moved into the age of political
correctness about six years ago
or whatever prank channels have been
getting hit year after year it’s been
getting worse for them
uh i don’t even know if they’re gonna be
allowed on youtube five years from now
if it keeps going in the same direction
culturally so
right you know you just you never know
one one thing i’ll say is i love this
comment from mitch
um of kevin o’leary not wanting to have
20 in any one asset
so again if you didn’t want to have 20
in any one income stream which i love
this idea
the way that you do it to make it out to
20 is you need five of them and like i
said i believe in going e-commerce
services affiliate the royalties
and the brand deals and then that’s your
five now there’s a point where
you could just be doing so well in one
of those that one of them becomes more
than 20
but if the numbers are high enough then
you’re not relying on any one thing to
fully
like like a couple of things could go
wrong and you’d still be able to eat and
still be able to handle what you need to
handle
and you want to be in that position and
we talked about that in the business of
being a full-time youtuber live stream
that i did a couple of weeks ago
uh with benji we’ve talked about on
multiple things i’m gonna be making some
other videos about that
in fact a lot of you i just want to kind
of plug something i have coming up if
you don’t mind before we continue on the
media kit side and also before this
other super chat angelique
because i definitely want to hear what
you had to say about the rest of the
media kit and
about what you want to go back to but i
do want to say this for a lot of y’all
here what you’re going to see from me
for the next little while through the
summer is you’re going to see me talking
about
affiliate marketing again hardcore
you’re going to hear me talk
more about e-commerce than i’ve ever
talked about you’re going to hear me
talk about royalty income from our other
platforms
so if you are just here for youtube tips
you all need to kind of get off of that
and understand
even now you need to go back to my
youtube homepage and you need to be
watching these videos
on making money in these other platforms
and making money with these other
revenue streams
if you want to actually own the thing
that you’re building because if you
don’t
you you’re not going to feel comfortable
you will never feel comfortable you have
constant anxiety
again it’s free content so this isn’t
really a sales pitch or me pressuring
you to buy
i’m telling it like it is that if you
don’t want anxiety
every single day as a creator the best
thing you can do is get you some
leverage and get you some real power
and that means having a website an email
list and having multiple ways to make as
much money as you can now
get yourself invested properly for your
future get yourself
out of like some of your monthly
payments pay stuff down
get rid of debts lower your monthly cost
of living
so that you can breathe easier because
you don’t want one thing to change
and then you’re screwed and for a lot of
people that’s why you’re here because
you already know the one thing that can
change and you’re screwed is
oh you’re fired oh we’re laying off oh
we’re shuttering our doors
nothing we can do we got shut down
because of covid or this thing or that
thing or the market changed or the
industry changed
or the town literally gets wiped off the
mat you
need uh you need control over your life
and you’re trying i hope if you’re
watching this to get a little bit of
control over your life
and i’m telling you you’re not gonna
have it if you put
all of your eggs into a single platform
and a single source of income or even
just two of them
you’re going to feel constant anxiety
that it’s gonna get ripped out from
under you
and i know that firsthand yeah and and
to be able to systemize it too
i think that’s also important so
building an email list all of those
things are
great to be able to expand your pla your
platforms to be
able to expand your reach and your your
influence
which i think is like such a buzz word
because it could be used in so many
different
different ways but if you really think
of what the word means
it means action it means impact it means
a relationship
that’s what it means and if you just
have followers because people like you
or they think that you’re
nice looking or whatever you don’t have
a relationship
with them so the next person that looks
better than you
they’re gonna go follow them so
regardless
you look great or not build a
relationship and
build it i couldn’t agree more and
diversify
your relationships too because having
just
one focus in one industry
doesn’t serve you either so i think that
that’s
um equally as important um what i was
going to say was about
systems and was about making sure that
you have
leverage and what does leverage mean
if you are on youtube well for
us when that channel was hacked and
deleted
it was our email list people were
hitting marissa up on her
on her instagram and they were saying
what happened you know where’d you go
like we’re trying to find your channel
it says it doesn’t exist
and had she not had her
email list had she not have had her
other social media platforms
there would have been no other way for
her to get in touch with her subscribers
now was she able to get in touch with
all 90 000 of them
no she wasn’t it’s not gonna happen but
she could get in touch with the people
that she could send and email us to and
i’ll tell you the open rate on those
emails
they were great those are nice yeah you
know
like by the way everybody like again
angelique already knows me and we
already have a great vibe from like cub
house and we like we talk
in like dms and stuff like that
angelique array knows me so this is like
me not doing a formal interview so this
is
normal roberto and normal roberto isn’t
perfect norma roberto interrupts people
talks over people
normal normal roberto hasn’t been shy
about telling you about his adhd
and uh i you know i’ve been picked on
for
like you know um talking too much or
this that and
everything else for like my whole life
so it’s like one i mean i’m just gonna
say it i do kind of like i
i don’t love when i get those kind of
comments because like people do it
when i talk over viper too so like i
don’t love when people infer what they
feel about that into things about like
me and the way i interact with people
because i only really bring my friends
on this channel i don’t bring random
people
on the channel so like i will just let
y’all know yeah it does kind of bug me
and it does kind of bother me when i get
that stuff
you know i understand and i appreciate
people’s feelings and feedback but i’m
just talking to my friends like a normal
human being i’m not out here performing
for people
and and i would hope that anybody that
you brought on here
that no no problem interrupting you
right back if i have a point to make so
i think
you and i we kind of have those
exchanges on clubhouse all the time
and this is just our communication style
um
this topic in particular though and then
of course being live makes it a little
bit different but
this topic in particular though is um
is about communication and how we
communicate
and if you are not getting your point
across
quickly enough right they’re
interrupting you
by closing down your media kit right
they’re interrupting you
by not continuing to read your emails or
for the person who is asking about like
how do i get them to read my emails if
they’re not opening your emails or if
you have no idea if they’re opening your
emails how about that how about we start
there
if you have no idea if someone has
opened
your email like there are systems out
there there are free systems out there
that you can send someone your media kit
and know if they opened it what would
one of those be
mailchimp that’s basic free
you can make i use a convertkit for um
a lot of my stuff yeah well email i’m
just using mailchimp as an example
because it’s free and everybody knows it
but i use karcher for everything
everything yeah that’s right um karch
was great
kajabi is really good we use that for
the membership site oh speaking of
members
chromafilm tv thank you for joining the
awesome squad
awesome yeah also real quick there was
another super chat here that i just
wanted to acknowledge
world according to briggs 50 super chat
good advice my biggest fear is getting
hijacked
yeah at some point we’ll do another
stream where we’ll literally talk about
what happened to marissa’s channel
and she’s welcome to come on anytime she
likes either oh she’d love to yeah i’d
actually love to have you both on to
talk specifically about that because
like the channel being hijacked how you
got that back how you guys had to work
with
youtube the fact that happened because
it was an internal employee there’s just
like a lot to unpack there if you guys
feel comfortable talking about it
yeah no she would love to um we we now
call it
the hackaversary so eighth rolled
rolled back around we were like oh happy
hacker bursary
and she’s made it her mission to educate
people on how to protect themselves
which is really cool
but that’s part of the relationship now
and part of her story so therefore it
became part of the relationship that
she’s building
with her audience right so that just
goes to show you that it doesn’t
necessarily have to even be
on topic that’s not what her channel is
about
right but this is absolutely something
that her audience
receives very well because they were
along with her
through that journey and it’s important
so
you know no a hundred percent um
real quick there was another thought you
had specifically why you asked me to go
back to the media kit
when we were uh talking do you remember
what that was
oh yeah i just wanted to go down to be
able to see
like um just
if you scroll down a couple more maybe
it’ll trigger what i was thinking of
oh the examples the examples of your
artwork and how you would showcase their
brand so how does
how does your the level and detail of
the caliber
of your brand how does it match up with
how they feel the caliber of their brand
right so you’re really talking about how
you
represent and if you’re going to have
graphics that are in here that are
low-res they’re just
the compositions are not well thought
out
they’re just not professional looking
then
if you have in your kit or in your
packages
that you’re going to put up posts right
you’re going to generate this
these um opportunities for exposure
they’re not going to care if this is the
kind of stuff that they’re getting
you know and they don’t like it so
that’s another really important thing to
put out there
that they don’t care what you say they
really want to see
what what you can do exactly and that’s
like the product photography stuff has
actually gotten me
more interest from brands by putting
that stuff in my
instagram and in my twitter specifically
and now we’re also doing pinterest for
me
and tagging the brands and saying what
brand it is and obviously i throw my
affiliate links in there too and it
works out really well
and they’ve complimented it so much and
actually they’ve been adding
to my youtube sponsorship stuff
instagram stuff and a lot of them
even come to me just for instagram
exclusives and sometimes they pay as
well or better than
youtube just for the instagram side this
is another reason to build
up build up your other platforms ladies
and gents like building up your other
platforms is really kind of a big deal
and uh it can give you that leverage of
being able to have the value add
but there has to be quality content
there that’s representative
as well and it also lets you
diversify even the types of content
you’re doing you might not always be
able to be a variety channel on youtube
and talk about everything you’re
passionate about
but if you actually use other platforms
for other aspects of your personality
but you keep something consistent
or if you think about your the lifestyle
and figure out the brand of your
lifestyle and you segment that into
certain platforms
then you can spread out the awareness
and opportunities you may not always be
able to bundle things but it does mean
that you can maybe get
different brands for different things i
feel like there are brands that i’m
going to get because of my instagram
that i won’t necessarily get because of
my youtube at least my main channel
anyway
there’s other things where starting
another channel might give you
more opportunities i think that because
actually i’m gonna start believe it or
not
a lot of you don’t realize i’m actually
gonna do some somewhat entertaining but
more
entertaining infotaining type content
on the more roberto blake channel i know
i haven’t posted in
a good minute there the last thing we
did was the mr
uh beast burger taste test eating
everything on the menu
it’s like which is really cool like that
you guys supported that so much there’s
like 800 of you guys over on that
channel like
and like 2 000 plus people watched it it
was a really good video with 99
likes all of that good stuff there’s
gonna be fun reaction videos on that
other more roberto blake channel you
know what if that channel should grow
even if it only grows to 10 000
angelique
there’s still opportunities for me
beyond ad revenue on that
more fun like channel that i’m doing for
fun
with my discord server because by the
way guys
um discord dot gg
slash awesome squad you guys can join
the discord server
be part of the community you guys can
recommend videos for me to react to
and you also can um share your own
artwork
we’re also talking about some youtube
stuff uh i’m giving answers for tech
help in there a lot of you have asked
about audio equipment and lighting
equipment so i’m answering questions
over there so
you can go to awesome squad which i’ll
drop now
or you can go to robertoblake.com
discord if that’s easier for you to
remember
yeah that’s a good one and how about
that
just having a simple domain your brand
in a domain to be able to
to send people to links instead of the
affiliate links
be able to send them to something that’s
a little bit more branded
um you know that’s easier and it helps
to strengthen your brand too
yeah by the way that’s another good
reason for you guys to have a website if
you guys have a website then you can
make redirect links like like for me
for our friends over at streamyard
robertoblake.com
go slash stream yard goes directly to
stream yard you guys can sign up for
free
so plugging our sponsor but that’s my
point i have these easy systems you
talked about systems earlier
these easy systems let me make it
convenient for you guys because you can
just remember oh robertoblake.comgo and
then slash
whatever roberto’s promoting it’s easy
for you to remember to
share exactly so that makes it easy for
me makes it easy for you it puts me in
control
plus on my back end in wordpress i can
track
the traffic to those redirects so it
also lets me see
you know like if the brand does because
the brand may or may not always give me
those numbers depending on how they do
their
dashboards i have some numbers of my own
to be able to see to come back to them
and say hey hey wait a minute
so again it gives me a level of
transparency to know my own traffic if
the brand won’t give me those data
or if i want to dispute them yes and
let’s talk about that for just a second
because um dave from standard he’s the
found co-founder of standard the um
influencer platform yeah right he links
influencers and brands together and one
thing he was saying was that
it is not as common for influencers to
be able to get the data
from the traffic that they’re sending
which i think is complete garbage and i
don’t i don’t like that at all
but you can like in my mind
they’re talking about how brands need to
change this and how
this shouldn’t be the same and all i’m
thinking is why are they not just
redirecting the links
so that they know how many clicks are
coming off so that they know how many
people
are at least coming from each particular
platform that they’re promoting the
service or this brand on
this is so easy guys just to do this you
can do this even with the free service
like
url genius right yeah genius yeah genius
link you’re thinking genius link
genius link is fantastic and it gives
really easy great analytics and
everything like
genius link if you’re watching uh let’s
do a brand deal like sponsor
some content um yeah we’re generally but
here’s
sponsor a video for me about brian
sponsorships
i’ll tweet at you you’re welcome there
it is
you heard it here you know just to be
able to have those kinds of
analytics those metrics that kind of
data in your media kit
now that is gold because they want to
know the kind of traffic that you’re
going to drive
right now it’s youtube is driving
traffic to you they don’t know how
people will convert off of a video of
yours
they don’t know that and when you’re
first starting out it’s really hard to
be able to show that
kind of stuff to them so it’s even more
imperative that you have more control
over what that looks like
because then you can make changes to be
able to improve things
you can see people clicked on this link
i put this link up at the top of my
description
i added it again at the bottom of my
description it was a different link so i
know which one people are clicking on
that alone is like a measurement tool
that you can use
just to be able to improve your process
or vet your process
exactly so i mean it’s all kinds of
things like that just want to say
a quick shout out to our good friend
justin brown from primal video once
again congrats on 1 million
right up there with sean kennel nick
nimmin will be joining you
soon uh maybe one day i’ll get there
we’ll see
um yeah congrats on one million man
proud of you
yeah also to anybody who can medium clap
not the slow clap also anyone who thinks
tutorial channels are dead well
primal video just hit a million so maybe
not so much
that’s what’s up well that he’s hashtag
goals
right yes indeed yep indeed
but yeah i agree with you there’s a lot
of things i feel in terms of
industry standards that either one
aren’t known or two
are known and need to change and like we
said earlier the thing that i like
is that um and again i am going to be
changing the order because i’ve also
changed the design and i have so
many other ways now that i’m showing uh
screenshots of data because i found a
good
like way to visually present it because
i’m a design snob now so like my new
media kit will blow this one out of the
water
but the the thing that i like is i feel
that
the thing that we talked about earlier
where you gave us the rundown of what
the brand side looks for
i feel like i actually addressed most of
it in my media kit even if we think that
my media kit is
overkill it left nothing kind of to
chance in terms of
most of what they’d want to know right
rather have it
and not need it than need it and not
have it exactly
and mine is the extreme version like
primary example i told you that my
agency we design media kits like my
version
is kind of the extreme end because we
have like a 1200
design package uh that does like a
10-page media kit plus a cover
mine’s the extreme end we have a 600
package that actually is a four page
plus a cover because technically
if you really go down to the nuts and
bolts that you talked about of like
hey what they the thing they need to
know most
is like these like five or six things
we can get that well designed into four
pages
so that’s why that’s you know um half
the price but also an influencer
like might bomb pair with whatever they
need just based on
again the investment of maybe someone
who feels like the top of what they’re
going to get
is like a like 1 000
brand deal might go with a 600 design
package for their media kit versus
somebody who feels they’re gonna get
five thousand ten thousand dollar brand
deal tops
will go with a twelve hundred dollar
media kit it’s just that kind of thing
there’s like a correlation with
investment same way that an influencer
might build a smaller
website depending on what they think
they want to do with it
versus a larger website because even
paying for web design or doing it
yourself with squarespace wix wordpress
anything you want to
you see what i’m you see what i’m saying
there’s like well i
the reason why i’m laughing one because
people are going ham in the chat
and they’re calling folks out and i’m
laughing at some of these comments
because they’re pretty great so everyone
commenting thank you
i’m reading them even if we can’t
respond right away
the other thing is about wix to be
honest
let’s say you signed a five thousand
dollar deal with wix
let’s just say that’s that’s how much it
was which i don’t know
if wix is even used to paying that much
i don’t know okay
let’s just say it was five grand and
then you find out
and you’re thinking like oh yeah i could
do with like you have all these ideas
and you’re like okay
um free website builder right it’s super
easy to do like it’s very simple like
anybody could do this
and it’s and it’s you know it’s cheap
it’s
that you’re trying to think of all these
words and this value and these angles to
be able to pitch it
do some content about it then they tell
you
you can’t use free easy or cheap
oh by the way guys just quick disclaimer
i think i’m going to jump the gun on 1
million because like they’re almost
right there
but i think i’m calling him out oh no
like it’s not his fault guys that’s my
fault that’s my fault because by the way
i think it was another one of my friends
that just hit 1 million and i was just
superimposing that because justin brown
is so close at 900 like
guys round up okay just round up it’s
like at 917
it’s like a million’s right around the
corner and that was just my fault that’s
not just that’s possible
taking my claps back you can still have
those not just yeah he did he didn’t
misrepresent anything that was my fault
because i have too many successful
friends i have too many successful
friends and i can’t keep track of
everybody who surpassed
me yet so no shade no shade i can’t keep
track of how many of my friends are
getting these gold play buttons anymore
so that’s my bad
big tuber problems i’m telling big tuber
problems right
so again that’s not like yeah justin’s
fine you guys don’t razz him that’s my
fault you can blame me for that
they went to check they went to they
went to check okay it’s like well
subscribe and get them to a million
but uh but again i’m just um
yeah justin you’re fine you’ll be there
we’ll we’ll celebrate it this year
hopefully
because the covid’s uh hopefully
resolved and
you can um come back to the states
because uh you guys are out there
uh down under in uh australia uh we’d
love to see you again i only get to see
you guys twice a year anyway so i hope
that uh
since i haven’t seen you in over a year
we get to see each other again soon i
hope we all get to see our own our
friends and family again soon
uh those of us who can’t travel but uh
yeah no justin
and mike from primal video are great you
guys should absolutely
watch their channel and again um i’m not
here just hyping them up for no reason
and they will hit a million and when
they do like
i’m gonna be right there celebrating
with them and i’m very happy for my
friends when they succeed
like i said i think that i’m mentally
just superimposing the fact that someone
else i know
just hit a million and i might have just
like mixed that up in my head
i mean that’s what i get you’re
manifesting it for him you just see him
having a million there’s nothing wrong
with that
if you want us to speak that you’re
gonna have a million and congratulate
you on your next milestone
early so you can start celebrating today
that’s the kind of energy that we’re
putting out today
i’ll just like literally just go to the
wine um seller and i’ll just
um which is what i just call my pantry
uh
and uh i’ll just pull out uh one of
these garyvee wine bottles and
everything like that put primal video on
it and like when they hit 1 million i’ll
just open that
yeah so we can start celebrating
today you don’t have an email list
you’re starting it today we’re gonna
celebrate your first hundred
today we’re gonna celebrate it so you
can feel that feeling of like yes i have
it
i’ve i fully believe in that yeah what
you want
i do yeah you know one day um savvy
turtle has this thing one day i’m gonna
find somebody that can make a bronze
play button that i like and i’m gonna
host my own
award show and not just the bronze play
button but like in one day my plan one
day actually is to just host my own
creator awards show
and get the brands that i like to
sponsor it and get me like a small venue
i’ll have my team
film it and when i say an award show i
mean i will literally
just like rent like a um hotel like
ballroom
sponsored by the brands and literally do
my own thing maybe get some of my
creator friends to come out and host
with me
yeah we will literally we will literally
just film
our own award show and we will literally
commission
some crafter to make physical awards
or we’ll find a a workshop that can do
things to my specifications and we will
literally
hand out our own creator awards and ship
them to people and i’m not joking guys
this has been a dream of mine for over
three years
i just haven’t uh like um we might have
done it
or be on the way to doing if it wasn’t
for covet kobe delayed a lot of my plans
by another two to three years believe it
or not we’ll talk about that another
time but
i literally want to hand out some bronze
play buttons
and some of my own twitch awards because
like i feel like twitch should have
trophies just like youtube
and i’ve always felt that way there’s a
lot of twitch streamers i want to give
my own awards to
there are some tick-tockers i want to
give physical awards to i feel like
every one of these platforms should
follow in youtube’s footsteps and not
only monetize creators
but actually acknowledge their success
with uh rewards i understand why they
don’t do
bronze play buttons they’d have it’d be
too expensive but um
yeah i want to do a couple for people
that i respect and people in my
community and i want to do that so i
think that’d be dope
that’s amazing sponsored by brands so
that’s my pitch
that’s my pitch it’ll be sponsored
they’ll pay for everything if you want
to get in the list to be a sponsor
you can start now do you have a you
could drop a url
where they can opt in to get in line not
yet but it’s like
um not yet but that’s actually not a bad
point
you know having your website and your
contact stuff set up
to where when brands reach out to you
having an email
for business that’s not tied to anything
else you need it to be in your
description or your youtube channel
because that’s how you can get hacked
because that’s how you get hacked right
like having that unique business email
right that brands and anyone with
business opportunities and stuff like
that can reach out to you and it not
being the one that’s for your youtube
account
um in your just in your bio in your
description and you’re about in your
other socials all of that
is really good because again we want you
want brands that might reach out to you
you may not even know who to reach out
to
you want to make it easy you want to
make yourself accessible to brands
and you want to make yourself accessible
to opportunity in general
and so that’s one of the reasons to do
that also it’s also more practical
when you have your own website and you
have your own domain name one you can
have a contact form that people can fill
out
you can have a website page that tells
brands
not unlike your media kit but maybe just
again something that’s search friendly
because you can have your media kit you
can also have something search friendly
to present
you can have videos linked to previous
work
that you’ve done and so they can see
what a sponsored video looks like
you can even have an unlisted playlist
that’s just an
unlisted playlist of all of your
sponsored content so you can send that
to brands for examples or if you want to
send brand specific examples
you can make a customized unlisted
playlist and send that to them
as well in your emails so again this is
stuff for talking to brands
i was going to say this earlier somebody
said how do you make sure that they
um you’re not bugging them and i think
if you’re only sending the same type of
email over and over again
i would send a video you can do
something as simple as using like
loom have you ever used loom i’ve heard
of that and actually we’re looking at
using that for internal
so remember how i told you about metals
mission essential
uh task list yes okay we’re looking at
loom to be the video side of where do we
put all the videos for how to do a
process like how do we do the videos for
how to remove people from facebook
or how to update the crm or do this or
do that
like we’re looking at loom or our
internal training video stuff
okay yeah i really i love loom um
there’s a few things out there and vimeo
actually now has
their own screen share very similar to
loom
but there are some differences and some
limitations
um i loom works really good on mac
just gonna throw that out there um apple
nation
but it doesn’t work so good for pc for
some reason my husband
just refuses to use a mac
and it doesn’t really work that great
for him so he has some limitations
however
with loom on pc yeah
interesting yeah i mean i’m not i
i don’t know they need to get that
together but i mean just seeing how many
things
are iphone only right now it’s kind of
interesting because i would think that
there are so many more
android products across the board there
there are but people aren’t aware of
them and because the thing is it’s
easier to get distribution awareness on
apple because you only have to talk
about
one thing android is so fragmented
that’s hard to market against
that’s the uh that’s the issue it’s hard
to market against
and to a lesser extent to a lesser
extent in some ways
windows has windows has
a lot of these like solutions comparable
to things that are mac only
but i think that because people who are
mac only
are tied to the mac ecosystem and all of
that
they pay closer attention to whatever
exists in the market
yeah yeah that means i think it’s an
attention issue yeah
um so well what i was saying though is
that in your email
part of your email sequence right if you
did if they don’t respond to you
or if you do have to follow up we have
i’m i’m in everybody’s funnel
like if i think you have a good funnel
i’m jumping in because i want to see
your funnel
like a funnel nerd in that way but i get
to see what that sequence looks like
and then sometimes i’ll sign up from two
separate emails
just and do this for the brand that you
want to sponsor you so that you know the
language the tone the messaging
you know how they’re building
relationships with people like
just even the sentiment that they share
or that they’re using
to be able to be relatable maybe you
have a different spin on that you get
different results point is
maybe you just throw in your loom link
maybe you throw in a video
um there’s you know a link is something
that now they have to take action with
you and if they don’t see value they’re
probably not going to take action with
you
even if you said like this is the best
video of all time
in this link if they don’t see value in
it they’re not going to click on it so
put a little thumbnail in the email
and just make that that image a link
that links
to your loan something really quick it
could be
you know hey just following up with you
doesn’t have to be super produced
it’s just hey i’m looking forward to
building a relationship with you just
wanted to pop in they can hear your
voice
they can hear you and see you that’s the
whole part of youtube right
is you get to build a relationship with
an audience people that you’ve never met
before
and essentially that’s what you’re
wanting to do with a with a brand so why
wouldn’t you use the power of video
to be able to market yourself indeed the
the thing is you
are um essentially a video content
creator lead
potentially with your strongest punch
like in theory
i mean i haven’t dropped this because i
um am planning a video around it but
like i said i feel that um
you could even make a video that the
same way we make a youtube channel
trailer you can make a brand trailer
what we usually call in the business a
sizzle reel
you can make a scissor reel that shows
off the value of your brand
and you could have your product b-roll
shots in there you can have your
top-down
flat lays in there you can but again you
could voice over you could show the
visual aesthetic of everything you have
to offer
show your ability to cut edit and
narrate and then you can tell them the
things that you think that they should
know and why they should work with you
and the thing is it allows you literally
an opportunity to show and tell
in the way that a media kit does good
thing about media kit is
that like because as a pdf document it’s
easy and fast to circulate and push
around and everything like that
and the thing is they don’t they can
multitask while they’re
interpreting that but they are forced to
watch a video which is good for you
but also again is whoever chooses to
take the time
to watch that and again this could sit
as an unlisted video
on your channel that you only circulate
the brands this uh scissor reel but
again i am going to
explain that concept in a later video
about brand deals
while i also am working on one myself um
it may be
something that i shoot a little bit of
it with the sony a1 when i borrow it
um because uh i can shoot an 8k
with that and i might just want to do
that so oh we got click funnel clan up
in here
let’s see
yeah i think i think it’s great stay and
stay organized
with with this so whatever it is that
you’re going to use
just create your own ecosystem of how
things flow
together we use asana what do you guys
use do you use any kind of like
organization
system we use a combination of slack and
monday
oh yeah okay and then and then for
like them being able to see what’s going
on in my brain
i use trello boards a lot and
but that’s like a reference for them of
like here
is me mind mapping stuff that i want or
sometimes i’ll use
um i think it’s um
god what is it mind something um
i just recently started using this it’s
actually mind mapping it’s an apple
thing was it uh was it i think it or is
it node
my node yeah it’s mind node it’s mind
node i it’s an app you can get in the
apple ecosystem for your
mac or pc my node it’s actually mind
mapping
tools and so i literally my friend
romina put me onto it
so i can literally kind of like mind map
and i can visually
create these threads and it’s actually
been helping me to organize my
thoughts for things like teaching things
and courses because i can
literally now just kind of this thread
to this thread and splinter it off in
like an actual thing of like the
hierarchy of like what things are
and i like that visual representation
for me so it’s my node
and it’s on apple and it’s amazing so
i like that yeah you know another i’m
old school
i’m just very like
analog a lot of the time like writing it
down
on paper well i have a whiteboard desk
well that’s nice
yeah i have to wait for a whiteboard and
a mobile whiteboard
yeah so i’ve been begging for us to put
up
like this huge blank wall that we have
and instead of doing some sort of design
thing i was trying to come up with a way
of like designing it to be
a fancy white board and i’m not i’m not
done
they have whiteboard paint they have um
i saw that
what if it what if it doesn’t work you
have to keep repainting it though
um have you used it look at the reviews
look i know but i’ve been to someone who
has it
and it worked out fine for them oh
somebody said air table yep i heard
that’s good i’ve heard of that i’m gonna
look into it
um why not uh send video emails with a
dub service
i um well again i talked about using
unlisted videos because i think that
that has a less likelihood of hitting
spam but using some other video email
service
again the likelihood of hidden spam or
the wrong part of their inbox
i don’t like so um i just keep it as
minimal as possible to be honest with
you
yeah i am a fan of using email as part
of your or
video as part of your strategy and your
options it could also be that you have
this you know
this opening hey welcome hello this is
who i am
this is what i’m interested in and here
is
you know here’s the kit and here’s a
video about it like and remember option
if you have your own website you also
literally can put together a page
for the brands oh and you can literally
put a video embedded from youtube or
vimeo or whatever you want
just put it in there and then you have a
video pitch
that is right there or again or a sizzle
reel or whatever you want so
yeah and if you have a landing page and
you’ve got buttons that they can click
on
to be able to like expand um you know
your reach
about your audience or your demographic
your psychographic whatever it is
i think the ability for you to see what
people are clicking on so if you’re
sending people to that page and you know
what
what people are clicking on you don’t
know which pages that they’re spending
the most time on if you’re only sending
them the pdf packet
right but you do if you have like heat
map
feature on on your website or landing
page or you can just be able to see
analytics on clicks for buttons
like that’s golden and that’ll help you
understand what people are and are not
interested in what’s capturing their
attention too
hope that helps yeah no absolutely
don’t use regular magic marker it
doesn’t come off or worked accompanies
happen yeah we’ll see
and i we just there’s too many things
that could go down
with whiteboards you don’t use regular
magic markers with whiteboards in
general anyway
but i i digress but um i do
[Music]
love using um these whiteboard markers
uh the one thing you have to be careful
of with the whiteboard desk is you have
to not get the super strong markers
because then the smell
yeah you don’t want to sit there and
then be like yeah so
you know back to your point though you
don’t have to write things down you
don’t have to stay organized if you know
that like
robertoblade.com forward slash go
forward slash uh stream yard right
that’s what it was
how you got it for me to even remember
right but i would never
remember streamyard.com forward slash
you know y9r h64
27 whatever it is exactly exactly you’re
not ever going to remember that
and half the time those are what your
affiliate links are they’re just some
random
you know code it’s not anything that you
can remember but if you can remember
hey dot com forward slash
you know the brand name boom there it is
and it directs automatically for you
like that’s a no-brainer exactly you
know what’s the other thing is uh for
those of you who like don’t have the
website or you’re not doing that side of
it or the redirects or what have you
you can always use something like genius
or bitly yeah you could always use
genius or bitly
and you’ll be you know you’ll be good to
go even with that
let’s talk about that for a second url
genius
i was on there today and the reason why
is because i
keep telling myself to do it from my
that nobody can subscribe to your
your channel if you’re sharing your your
your
uh links out when you first publish or
anytime
it opens up in that player right so
people can’t like
they can’t interact or engage with your
with your i think a lot of people’s work
around has been link free
well yeah but if you’re posting like on
facebook you’re not posting your link
tree you’re wanting to post
the link to the video yes
if you put it if you make it a deep link
it will take them out of that player and
it will
pull up pull it up in in a pla in a
place where they can’t interact with it
no right that that makes sense so yeah
you want to have the appropriate
link that actually pushes them to open
the appropriate app
so how about this if you see a sponsor
and they don’t know to do that
and you reach out to let them know how
to do that
that’s value yes a thousand percent
thousand percent um gears and tools
ask what percentage of brand deals do
you accept from brands slash decline you
see a lot of brands that want to partner
up but the product quality isn’t
up to what oh god i probably decline 80
of them um i’ll probably make a video
about that like i
i turned down 80 percent or more of the
brand deals i probably
every year turn down what’s probably
more than a hundred thousand hundred
fifty thousand or more
in potential brand deals um in
partnerships like i do it all the time
even sometimes from recognized brands i
it’s like it’s not a good
fit or i’m like well why are you
reaching out to me for this thing
and not this thing it’s like this fits
my audience better like what are you
like and they’re like well no we’re
promoting this right now so it’s kind of
a yes or no kind of thing
nope sometimes it’s been a timing thing
and it’s like okay well nope
sometimes it’s been a pricing thing and
i’ll go like nope and again for a lot of
lower tier brands there’s a lot of
brands or whatever that
again they’ll they’ll throw money
there’s brands that’ll throw a lot of
money to get in front of people
but if you don’t have that relationship
or you don’t know them like i don’t like
they’re real with you it’s very
difficult for me to work with people i
don’t know
okay what’s the highest offer you’ve got
don’t you guys want to know
what’s the highest what’s the highest
offer from a sponsor
fifty thousand it was about fifty
thousand that’s nice
and i turned it down when what how how
long ago was that like what was the size
of your channel at that time
it was fairly recently there was like a
fifty thousand 000 thing that i turned
down it was fairly recent it was like in
the last couple of like it’s in the last
year or so
that’s great and was there like
additional revenue that potential from
that probably
probably it just wasn’t a good fit it
was just like so
what if there was another thing there
was a smaller thing that i turned down
that was like an
easy five grand but i was just like i
like you guys personally
but i was looking at their thing and i’m
like y’all had some
issues and some headlines and basically
i just decided that they weren’t getting
like they were getting enough
they are good company they’re a solid
company they were giving enough
negative press that i decided i want to
deal with the headaches of their
negative press in my comment section of
why i’m promoting them because again
they make a solid product and they have
a solid service
but just because like i didn’t like in
the same way that brands will decide
well i don’t want despite all the value
that a youtubers create with me
they’re getting bad press so i’m out i
did the same thing to a brand i’m
telling you it cuts both
ways yeah yeah it absolutely does
well i guess my my point though is that
i think most people would listen to that
and they would go
like wow fifty thousand dollars for a
video
right what’s your reputation worth well
let’s say it was a good fit though well
then if it’s a good fit just because of
alignment it may not be good timing
it may be too much stress it may be that
like it’s not worth my mental health
it may be that they’re asking for a lot
of stuff and the pressure to deliver on
that
is uh do i want to risk not doing this
well
and do i want to play for these stakes
this month this week this whatever
this season and because the thing is a
lot of people forget the
well you want to put yourself in the
position where the easiest thing to do
is say no
yeah well for sure i mean you’ve got you
hold the ball is in your court when
they’re offering you something like that
right
what i’m saying is like what if you what
if what if the conditions were perfect
we’re perfect and you really were like
you know this is a great fit i’m excited
to do this
fifty thousand dollars then yeah that’s
right yeah then i’d be fine
for most of these people they’re going
yeah right like when would that ever
happen
for me and we’re talking about like how
to get to that point
you don’t get to that point if you’re
not celebrating
your million subscribers before you get
them you don’t get
if you’re not producing quality of
sponsored videos
and you’re not going after this like
they’re worth fifty thousand dollars
right
you don’t you don’t get to say yes or no
to those things if you’re not putting
yourself in the position
to um command that level
of either authority respect or trust or
value
or traffic or whatever but you also
again should be skeptical of anything
that feels too good to be true
or again anything that feels like too
much of a stretch because again
brand deals aren’t sunshine rainbows you
can spend three weeks
just working out the details and
negotiating and god knows how long in
revisions and approvals and all of that
i can say no to things angelique because
there’s a point where sometimes you
don’t want to feel like an employee
again
yeah oh i was going to say that
something else you said earlier exactly
entrepreneurship does not mean financial
freedom
or freedom of your time or that you just
didn’t uh create a job for yourself
where you have
now infinite amount of bosses right yeah
like there’s um there’s a lot of systems
and things in my place to where
i have a healthy amount of um like
residual recurring truly passive income
i mean
it’s no secret to these people it’s one
of the reasons that like i’m one of the
only
few people out there that can talk about
legit passive income because
royalties and recurring affiliate
revenue
our real passive income and automated
systems
where it’s a digital product in
e-commerce
a real passive income and we all know i
have those and we’ve seen my numbers so
we all know
that i do make more than ten thousand
dollars of real recurring passive income
which is enough
to live off of now what it may or may
not do is then depending on the systems
you need in place in terms of
your team or payroll or this or that it
may not cover all the business stuff
passively
but there may be other things you’re
doing there so that’s the thing you want
to think about
but when i talk about making that stuff
passive that passive income is my
leverage
my leverage is the ability to say no and
say i’m comfortable with the amount of
money i have
so your amount of money doesn’t
represent a temptation for me
in some way so just because someone
offers me
uh 50 or a thousand dollars for um like
what ends up being a month of my time or
something like that or even if it was
like you know
two weeks of my time it’s not always
going to be and by the way that’s a very
very rare situation a very rare offer
most of my stuff is not that it’s closer
into the
like you know tops out at like 20 or 15
or 10
or this or that or if it’s just a single
and we’re talking campaigns when we talk
about that by the way we’re not talking
about
fifty thousand dollars for a single
video we’re talking about fifty thousand
dollars for
like an extended relationship
so don’t get it twisted you guys like
it’s the it’s the big people it’s the
marquez’s of the world that get
bigger numbers than that for a single
video it’s not not little roberto like
that’s a like commitment and that’s the
other problem
what commitment are you willing to make
what relationship are you willing to be
in
and what is like of that breakup even
look like with the br what is breaking
up with a brand look like you got to
think about these things
and you got to think about these things
you got to think about
which brands are you going to be in a
committed relationship with which brands
are you going to be casual
with and which brands are you going to
like gtfo
like you know like which ones are you
going to stiff-arm like
yeah or like are you going to change
your your channel topic because you got
bored and now you’re pivoting
because you really weren’t committed to
your to your niche
so there’s that yeah that’s that’s
that’s now the alignment
so now now the alignments change so like
you got to really
you got to really think about these
things because you’re like again you’re
in a reputation based business but again
you also want to make sure that like
i’ve always kept saying you want to
diversify
so that you have the ability to walk
away because somebody who’s
making most of their money from ads
doesn’t
like can’t turn down an opportunity to
get some extra money um
and somebody who’s making most of their
money between ads and sponsors
can’t even take a break or a vacation
because they don’t have enough passive
income
to say i don’t have to like hunt for my
food
right like if you if you take brand
deals and you take
um ad revenue you constantly have to
churn out content and it has to be
content that constantly performs and
gets the numbers and does bigger and
better
like because you’re hunting for your
meals all the time
i farm and it isn’t as sexy
and it’s slow and you know i have to
sometimes
shake my fist at the sky when it doesn’t
rain but the thing is
i have enough crops that i’m rotating
through to where i know how i’m gonna
eat
and i still do hunt so i
farm and hunt but a lot of youtubers
especially the entertainment youtubers
all they do is hunt for their meals and
it’s a problem when it’s you know when
that’s a when it’s a problem it’s a
problem because if you’re constantly
hunting for your meals when do you get
to take a break
yeah that’s so true well then you’ll
you’ll burn out
faster too that’s why it happens burnout
is usually
to be very real with a lot of you a lot
of people refuse to talk about
the financial pressure that leads to
their
youtube burnouts they talk because again
they talk about not taking breaks
they talk about feeling stressed they
talk about not hating the numbers
they talk about feeling insecure about
what they’ve got going on
but that’s because of how much of what
they live off of is dependent on all of
those things
think about it and then for those of you
who are not full-time youtubers
it’s the same for a lot of you because
you’re seeing a delay
on this potential to finally get out of
whatever situation you’re in
whenever you don’t hit numbers you don’t
get this as a small youtuber you burn
out and get frustrated because you’re
trying so hard
to get extra and to get out and to
um to do that and then when it’s not
happening your efforts aren’t lining up
with the expectation
the exertion is not matching the results
and then you’re getting frustrated
discouraged and you’re physically
exhausted
like so whether you’re a larger content
creator or smaller content creator
people don’t acknowledge how much of
burnout
comes down to not having financial
leverage to begin with because
if you actually know you could stop
but for like a month or something or two
and you wouldn’t reach an uncomfortable
financial place you just would have less
extras
but you wouldn’t be uncomfortable your
lifestyle wouldn’t change if you stopped
working for a month
that’s when you have power that’s when
you have control that’s when you have
leverage take
what i did i until just last week hadn’t
actually
uploaded a youtube video in over 30 days
i just live streamed once a week or
every other week for like a month
i barely uploaded i barely
uh did anything for my channel
and it i knew for a fact it wouldn’t
affect my lifestyle
yeah and you can do that and you know
i’m i’m a firm believer in
quality over quantity
like if you know live streaming there’s
there’s a purpose
for this getting on here and people can
be a part of this conversation and they
are
and i’m enjoying it you know this is a
different element
but if you were to put together a video
and you were to slap it together like it
was alive it would be different
yeah yeah so like for most people
they just try to i gotta get something
up and that’s true they probably do
because you got to get up your first you
know x amount 40
i i like to say 40 is the number for for
me
like don’t let’s not even talk about
your channel until you’ve got up your
first 20
and then we’ll start talking about it
but after that you really haven’t gotten
in the routine or the habit until you’ve
gotten in somewhere in those numbers
and what your expectations are so
having quality is going to help a lot in
just talking through and thinking
through what that what that means
don’t procrastinate
i feel like the quality and quantity
thing shifts though because first of all
like there’s a threshold of like
acceptable quality because there’s a
point where you could make
the expectations your audience
unsustainable
um a lot of explain what you’re thinking
if you keep raising the bar past a
certain point past when you’re
when people are already saying yes if
you decide to be too
much extra past yes to where you’ve made
it literally too hard to just even make
like a video and you’ve also set
yourself the expectations of
stunt after stunt or this thing or
adding this thing or whatever you could
make the turn around on a video or the
potential for things to go wrong in a
video
so unsustainable that you end up being
inconsistent and ghosting your audience
and a lot of people try to chase doing
that too early in their career because
they’re not mr beast yet but they think
they can blow up fast
by over producing content but the thing
is they haven’t even gotten to a point
to where it’s like you’ve reached a
place where it’s like
when people will accept something from
you for most youtubers most youtubers
should not
mimic or try to mimic mr beast or any of
the people over 10 million
anybody or really anybody but like to a
point because you do model success
but i think you get what i’m saying is
like people go too big too hard too fast
with never
acclimating to that it’d be like just
trying to realize like that you can
thinking you can power your way through
um
certain sports or certain things and
then realizing you know you did never
train your body
to handle thin air you know just because
you were able to get up there doesn’t
mean you can hang up there
you just did something wildly
impractical because
you never conditioned for it and you
just tried to bulldoze your way through
it’s like
again that’s why i treat this like a
sport or like learning a musical
instrument or like a career
you can’t literally just power your way
through something as fast as possible
because
um you’re impatient or even again if you
throw out a quality video
but you literally ghost your audience
you’ll be a one-hit wonder
okay what i i’m a perfectionist
so i think i i fall into the same bucket
as a lot of people
like if i know how to do something right
i want to do it right
but the thing is you’re deciding what’s
right before the audience
decides what’s right okay so for some
people they really struggle
and i i love this conversation right
here because i think it leads
hand in hand with with um
what sponsors are looking at when you
have what data you have to give to them
and it’s attention if you are struggling
to get people to watch your videos is
doing the same mistakes over and over
again even if it’s
getting at 30 years you’re still making
the same mistakes you were at
the first video you’re not going to get
any better you’re just going to get that
much more discouraged
well for once one thing you can’t
sometimes you have to
take enough swings to verify a mistake
or to even identify
what you’re doing wrong or why you’re
doing it wrong
and you can’t assume that the numbers
just mean that you’re doing it wrong
because the thing is people think that
about their video content
most people the problem isn’t even their
video content to be real with you being
quality it’s their branding
isn’t that isn’t that all a part of it
though for me
you and i think of it that way because
we’re marketers the average content
creator thinks making a quality video
matters and they’ve been told over and
over again making a quality video
matters
you and i know that attention matters
and attention isn’t about a quality
video
attention is about the topic of the day
the title that grabbed their attention
or inflamed or enraged or excited them
and a thumbnail that sells it you and i
both know
that the packaging of a video that’s not
even by our standards quality doesn’t
even have to have good audio by our
standards
i’ll give you an example and this is not
a shade to anybody you and i both know
that any commentary channel talking
about any of the youtuber scandals right
now
could make a video that by our standards
are is piss-poor
in production editing and doesn’t even
have to communicate well or articulate
well
they could sit there and ramble at the
camera and get a hundred thousand views
as long as they’re talking about the t
of the day and who’s going down in
flames
they will inevitably get attention
so when we talk about again when we talk
about quality
over quantity like sometimes that’s a
straight-up lie
because the data ain’t telling that
story the data you know i know
ain’t telling that story but you know
what uh and again that’s no shade to t
or commentary channels because a lot of
them what they do very well
is they are great headline writers which
is why
the click bait media has basically
reduced itself to being the same as the
drama community at this point the
journalists aren’t doing it much better
like than them for a reason the
journalists are saying they’re
studying youtube channels to learn how
to get views and attention because
they’ve been failing
at it for so long so you know what i’m
saying so they coming into our house now
so the point i’m making is that there
are people who are masters of getting
attention
that are not necessarily filmmakers not
necessarily great or raiders
not necessarily great performers but
they’re smart enough to realize that
they can commentate on people
who make better videos than them because
that’ll get attention because supply and
demand
right so again that’s truth for you so
the thing is while we’re sitting here
worrying about a perfectly crafted video
shot in 4k
edited to perfection with all the
trimmings it we’re making a video
that 99 of normal people have no
interest in but that’s fine for our
target market because we’re also
immediately building businesses and
building brand and building
an affluent audience not the average
consumer so the thing is
also just even understanding that that
the psychology of the average consumer
is different than the market that we’re
catering to where it’s like
we’re we’re partly only interested in
the attention
of a very narrow narrow small
amount of people usually people
that are over 25 the majority of youtube
ain’t that audience so for those of you
who are in the entertainment world
there’s to be real with you some of you
there’s a threshold of acceptable
quality
for your audience where they’re not
asking for a lot
and a lot of you will put yourself in a
position where it would be simpler
for you to just give your audience what
they’re actually asking for
than trying to look like the youtubers
that you’re worshiping which is where a
lot of you are going wrong
is that you don’t even know what the
standard you need to be at for
people to say that this is what i want
because i’d rather have
this and have somebody that’s consistent
or somebody with this personality or
this
on the regular because that once in a
while over the top thing
is nice once in a while because some
people they’ve got that already and
they’ve already checked that box
but consistency there ain’t a lot of
people checking the consistency box
yeah but but it can
and as long as your audience you’re
their jam and what it is that you do and
how you do what you do
vibes with them like it makes sense and
if you are
if that’s what if that’s part of your
target audience
that you know that they will respond to
this particular thing
they they they gotta have it polished up
if you know that about your tar
your target audience then you gotta
polish up you know that already
if you don’t know that though
discovering that is important
i want to say this before we talk to you
from who we talk to polish matters a lot
but for a lot of people personality
would be polish
yep it’s all part of it though yeah for
me it’s part of it it doesn’t even have
to be
for us it is yes i agree with you i
agree with you
but i’m speaking to again whoever is out
there
because their audience may not be the
same as like say you or me or per se
because again i’m saying like if you’re
if you’re like i’ve seen
so many people i’ll give you a primary
example mr beast because his audience
was a young demo the demo that now
watches everything on tik tok he was
able to get 200 000 subscribers on his
phone
but then also there’s another person
who’s older
scott manley who does science videos and
does all the rocket launch stuff and
talks about space and all these things
he shoots and edits on his iphone
and he’s at about a million subscribers
but that’s because
again that community is there for what
the information and stuff that he
provides
is as somebody who has a background in
engineering
but makes it interesting for that
community of real nerds that want to
know about the rockets and the elon musk
space launches for spacex and things
like that
and the um blue origin and all those
things you know like he
is for that community he’s set like for
them it’s like they’re like yeah this is
the threshold of acceptable quality we
don’t need you to be more than this
so he could he can more than afford to
upgrade
he’s not even he doesn’t even do youtube
full time because he has a great job at
a great company
that pays a very generous salary to
where he
doesn’t feel the need to be a full-time
youtuber even though he has a million
subscribers and could definitely do it
and there he also doesn’t need to put
any money
into production or editing or upgrading
or hiring a team even with all that
going form
because he is community already said yes
and he was like he took yes for an
answer right
but there were there were things that
they did to build that community
in the first place and a lot of that had
to do with holding attention
and you know pandering to the algorithm
so that attention time in the first four
seconds
right they were really strict about that
they also have a strategy for thumbnails
that’s like
no nobody probably smaller than you
other than maybe a couple of people i
won’t name names
has a thumbnail strategy that in that
consists of
multiple thumbnails per video that are
already pre-planned
or that they’re doing a b testing and
even using the tubebuddy features
somebody dropped two buddy in here
you know that’s a feature to test ap
test your your um
your thumbnails and that’s important too
what’s up the string yard though why are
they making you pay
this i’ve been wanting to ask this since
i got them i don’t even know
like they would probably they would they
would literally let me they’d probably
literally let me
like completely have it for free if i
bother to ask but it’s like
i’m asking but we are asking
i’ve given other people like a free
license it’s just
but i also like the running joke and gag
that’s like i’m still paying for it
while they sponsor me
so it’s like i don’t like i so it’s like
it’s it’s just funny
it almost sounds like a burn though
i don’t know i like it i like it because
i think it’s funny
um i think it’s funny i mean i’m still
paying for adobe all the work i’ve done
with them where they’ve sponsored me and
everything
although they probably paid for my adobe
for years by sponsoring me in a way
after a fashion but i’ve still paid for
adobe for and then not just for me i’m
paying for adobe for my team
like that’s yeah so i mean it’s just um
but but again i one it’s fun and games
for me but then also people
who do take it seriously are also
because again for me it all washes out
but
uh for other people it’s like that does
say something that’s like oh
yeah if i wasn’t getting sponsored or
something i’d still pay for it like i
would and i do
like it’s fine so yeah you know that’s
really great that you
say that and because this is my first
live experience
on youtube i have to say it was really
easy to use i thought i was supposed to
download some software
that’s why i was like look you have to
give me a minute like i am not set up to
do this
and i thought i was gonna have to like
create an account which i did
and i started doing all this stuff and i
went and got your but it literally is
just
click
that’s all i had to do they made it so
easy and i thought
that i was gonna have to do something
completely different i did not know what
to expect
but they they walk you through it i was
a little scared i thought i was just
gonna come on
i think i did actually just come on not
even aware that
it had started i was looking down or
something well no you
i didn’t put you on screen yet you were
in the green room
yeah no right yeah which i’m i was
grateful
to know that i was in the green room
because i don’t know how any of this
works
and i thought oh i’m gonna crash and
burn i don’t know how this is gonna go
no you’ve been doing great i think the
audience
has enjoyed you and like there’s people
who’ve definitely really enjoyed hearing
your perspective
on this and stuff like that and um it’s
always great
to one it’s always great to talk to you
but then two it’s always great to just
have a different perspective because you
were able to talk to us from the brand
side and not just the creator side plus
you’re able to speak as somebody
who works with a larger uh content
creator but then also yourself
is an up and comer so you have it from
both sides which is very rare
you know yeah because that’s um
and that’s the other reason i like
having viper here they get both sides
they get to hear from somebody who has 5
000 subscribers and they can hear
someone who has 500 000 subscribers
they also get to see the truth which
i’ve always said you know
it’s not some like pecking order or
hierarchy game like maybe
some people but most of the community we
do not we’re not clicky about subscriber
counts we’re clicky about the people we
click with
yeah well and that’s i mean that’s it’s
the you part of youtube
right it’s if you’re showing up and
you’re authentic you’re going to build
relationships with people
and i think that that’s what i
appreciate about clubhouse because
that’s where we started
building our friendship from so being
able to be authentic and showing up
there was no polish there was no nothing
to prepare
no lighting you know half the time this
is not how i look on clubhouse although
my picture suggests that i do
right i can just be myself and i think
here too
you know this is i think most people
would be terrified
of getting a lot going live on
on youtube like if roberto blake
asked you to get on here with him live
would you
not would your stomach not drop to the
floor for just a second
like let me know in the comments if i’m
if i’m the only one who had that the
moment of like
oh okay i ran in there and i told my
husband he says
where are you going where are you going
where are you going where are you
getting dressed for and ready for it
and i said well i gotta do this you know
like i can’t not
do this and he goes yeah all right like
to him
nothing’s a big deal because he’s we’ve
made it a practice to
get comfortable being uncomfortable and
that’s just what this was
but i think for most people they would
be terrified of starting lives or even
bringing this in
this has been on on my agenda as the
next thing to do
with my channel is the stream yard will
definitely
stream yard definitely would make it
like easy
yeah and and i because this is sponsored
by streamer i just had to
to at minimum be able to just drop in
here that this was my first experience
so i thought i find it you know amazing
pretty cool
that it’s a sponsored video at that and
then i got to have that
experience of being you know brought in
from you i’m
i’m now your affiliate because i came
off of your affiliate link to come in
and i had my first experience here
because of this
so as a as a sponsor this is exactly
what they would be looking for
and for me to tell everybody how easy it
was right
how simple and how comfortable it was to
just be able to get up here
so i think from from that standpoint
even if
a sound bite like this to be able to
send to them
um that’s gold for them yeah
i’m sure and remember you guys can
actually use the link in the description
down below
to sign up for stream yard for free
today and limno roberto sent you
but yeah that’s free and you guys might
want to do that uh the the other thing i
will say um before we start to wrap
up here um is i i do want to remind
people that quality
is important in brand deals um and again
there’s a lot of points of negotiation
for it for sure
but quality a lot of even the overkill
and quality i do
is partly to attract the biggest brands
in the world quality and production and
performance and all those things not
just your numbers but just the actual
thing being delivered to them the
product the video that they’re getting
would matter especially when you
consider remember you can actually be
contracted
even if you have smaller numbers but
your production and editing is really
good
they might just tell you they want you
to make content on their platform
and they will pay you for that which
again is why you should stop
thinking that you have to charge for the
views
stop charging for the views think to
yourself
how much would i ask to be paid to make
content
on their channel and views and
subscribers have nothing to do with that
that’s all about oh god how much
scripting
editing b-roll production doing my lines
over
the revisions they’re gonna want that
would be the service
so you should charge for that and just
take the
views and subscribers out of the
equation and think about what if they
just
asked me to put this on their platforms
on their youtube on their facebook on
their
instagram on like think like that yeah
creator more than influencer when it
comes to that and you will stop being
leveraged by your size
and you’ll start judging it on the
quality of the thing that you’re making
brand because they have to go to an
agency if they don’t hire you they gotta
go to an agency in the agency don’t got
no follower account to worry about
oh gosh you just brought up something
else i’m gonna talk about
about um market value the average market
value
this was like a trigger word when i
first heard it the first time i was like
wait what
average market value is what an agency
will value your channel at
based off of what they can get for a
channel your size
doesn’t matter if the creators like you
if they have an audience or
a relationship with their audience this
is average
market value and when you are at the
mercy of
that metric that’s not good because is
there anywhere to find
out that chart number or anything is
there anywhere to do that research
well i these agencies can kind of make
their own rules but i think um
i think they’re using like social blue
book
that might be yeah so that’s a baseline
a lot of them do that and everything
like that i have a tool that i’ve shown
people called hype auditor that i use
that’s a diagnostic tool uh but it’s
like it costs money
like uh you’re fine on that but most
people will not get that tool because
like i pay 200
a month to get 20 influencer reports
every month and i pick the influencers
didn’t i say like a couple weeks ago
wouldn’t people pay
for other people’s data and analytics i
said
that and this is this is a perfect
example of that people said i was crazy
yeah i don’t know why like no um
it’s real so so yeah so like this is um
chad kathy says she fell asleep came
back and we’re still here
oh that’s hilarious but i mean to a
point these agencies use views or
subscribers but a lot of what they
really use is engagement
like i’ve seen regardless of how many
views or subscribers have seen
in my own diagnostic tools like hype
auditor
that the engagement actually determines
a lot
yeah and then they also then do their
own internal
what they want what they think and again
they’ll have their own
internal like concept of brand affinity
of like well how on brand are you like
so there’s all kinds of other things but
i do just want you guys to remember
even at a superficial level someone with
no audience a brand would just say
that dude is the model he’s perfect he’s
got the perfect body he’s got the
perfect build and that smile or oh
that’s the girl she’s got the curly hair
she’s got the look she’s got the thing
to sell it
she’s like they would literally with no
follower count with no clout with no cap
just pick somebody that they think would
look good in the ad
because i have friends who do modeling
and do extra work and literally
they don’t have big social media
followings they literally like
that’s the look that’s the person or
that i like how they delivered that line
or i like
like even hand models there’s all so
just kind of remember
there’s all these kind of things and
just remember the photographer
that shoots the ad no one’s worried
about their follower account and
nobody’s worried about how much exposure
the photographer is going to give
the person writing the script they get
paid just remember
people get paid for services they
deliver now a lot of y’all
have not come from that world you get
paid to punch a clock
and now you’re getting paid based on
your social media metrics
y’all never did freelancing like me and
angelique so you’ve never done client
services you never worked at agencies
like we did
so you never did itemized building you
never did client services and that’s why
we’re educators and that’s why we coach
people is because
there’s a whole experience in life you
all have never had there’s a whole
experience in your career y’all
never had you’ve never charged for being
a creator not in terms of your exposure
as an influencer but
literally just for the crafting that you
did and you’ve
never done value-based pricing you’ve
never done a value-based exchange
you’ve either sold your time for money
or you’ve sold
the uh perception of your influence for
money
you’ve never actually sold the thing you
make for money
that’s the difference so one thing i
want to say about this
market value is that
it’s bittersweet because it could mean
that
the value of your industry your niche
your
what you have to offer could be valued
higher than you think which
you mentioned before like ask them what
their budget is because it could be
higher
and often will be higher than what you
would value your own channel at
but sometimes it could be lower and it’s
because
we’re not having this conversation
enough for people to
be able to uh understand like
you know this girl is charging 500 for
the same thing that this one
up here charged twelve thousand dollars
for right
this person will do it for free product
which by the way somebody asked that
question about free product earlier and
if they’re still on
but free free product could be a form of
payment for some people
and they’re perfectly happy with that so
then when this person goes
actually if they use it to make content
that they know will get them something
later yeah
right and that’s what we were talking
about earlier about the leverage and
being able to use something to move you
to the next
like stepping stone and this is why i’m
gonna pose the question
why wait why wait for a sponsor
to produce something that you could use
to show a sponsor you don’t have to
publish it it doesn’t have to be
something that you publish
just get in the in the habit like on a
weekend
to make this third video that or just
get out there and start
making videos that you can exercise what
it would be like
if somebody reached out to you and you
turn them down just say hey
not right now that could mean that you
might be interested in them later
and the thing is you could still
monetize it by just doing affiliate you
know
you can still monetize it i literally
just view things i buy on b
h and amazon that’s how i got my start
like uh something else i’ll remind you
guys
in terms of like the idea of like you
don’t know how to price yourself is go
look up in google sometime
day rates for modeling go look up data
rates for modeling remember
they aren’t relying on the model to get
any traffic
and when you see how much people make on
the day rates not the hourly rates
the day rates for being a model
and remember that they get paid even if
they’re not even used in the ad
when you all realize what the day rate
for being a model
the day rate for being an actor in an
industrial and since you all don’t know
what an industrial is
an industrial is when you’re the actor
in like the company training video
or the company um what they call it the
company sensitivity training video or
the company safety video
when you’re the actor in that whether
they use you or not
the thing is this thing will never see
the public light of day
so there’s no traffic there’s no
marketing exposure
there’s no there’s nothing that the
brand
makes off of their corporate training
video or their comfort safety video
their comfort
sensitivity video they don’t get
anything from the public on that
they don’t need any clout they don’t
need influencer marketing on that
the model even if sorry the actor
for a per day because my friend malcolm
does this
an actor can get like eight hundred
dollars a day
non-union non-union eight hundred
dollars a day
to be in a video that will never see the
public light of day i just want you to
understand
what we’re talking about here that you
placing
all your value in views and subscribers
is
wildly misguided and it’s not your fault
because you’ve been on a platform and
been in a culture
that keeps telling you that and that’s
why you’re getting taken advantage of
yeah there’s a lot of people in here
talking about like you know how they
would structure
or or what the metric is that’s
important to them
like follower count or charge per views
versus charging for the creative which
could be
something totally different but there’s
one person in particular that um
that came out uh with the comment here
jay he’s talking about um some people
were really good at making tutorials
about certain software and the company
actually picked them to make us
to make tutorials on the official
channel exactly precisely
what i’ve been talking about that
happened to me yeah i got paid and i got
paid
more for that by the way than i would
have for just
maybe something on my own channel like
for real that happened for me with
several brands that i’ve worked with
probably the one you all would recognize
the most is obviously adobe
yeah right you know and that was one of
my higher paid brand deals and one of
the higher paid campaigns
yes so like that’s real that does happen
yeah that’s i mean those are those are
prime examples
of seeing the need filling a need and
that’s really how i started my entire
career
was seeing problems that i could provide
solutions for i’m just a professional
problem solver
i just i love that on solving problems
i’m not
in i mean some people would say you’re
amazing with marketing
that’s not true because marketing
changes all the time and i’m not good
at knowing exactly what’s out there all
the time or how to use it
facebook ads i used to do them i used to
be able to run
campaigns with my eyes closed i couldn’t
do it today because it changed so much
there’s just there’s just certain things
that if i wanted to though i could why
because i’m looking for the problem
and the solution to that problem that’s
really everything
in marketing too and when you’re talking
about brands you’re talking about
getting brand deals you’re talking about
your channel
the type of content to put out there
building a relationship with those
people so that you could build
relationships with more profitable
people
it’s solving problems so so mr hatman
you said that views are relevant and why
don’t do brand deals on creative and
then charge them for views some people
do
excuse me and um it is about conversions
not views
but views uh demonstrate for a lot of
brands the potential upside of
conversions because of something called
the one percent rule because we use that
in advertising and marketing so
um there’s yes
and there’s vanity but there’s also
exposure so there’s a value to
exposure-based marketing as well
so the thing is it’s not that i would
say that they’re completely irrelevant
i would say that they’re used as a point
of leverage largely
to the detroit creators and they’re also
a point of insecurity
largely to the uh detriment of creators
because remember one view is the right
view one view is the producer that puts
you on l in one view
is that ghost client that phantom client
that’s never commented that then hires
you and writes you a ten thousand dollar
check in one go
like that’s happened to me so like i’ve
like there are a lot of things
these live streams don’t always get
views but i get wonderful
super chats and engagement and stuff
from you guys and guess what
i’ll make more money through the
relationships of those of you who
hire me off the back of the live stream
then i would offer the ad revenue or the
brand deal
potentially or again by doing a live
stream even though it doesn’t get a lot
of views it is a vehicle for the
sponsors and the thing is a lot of you
end up visiting the sponsors and giving
them traffic and the thing is it’s a
significant amount of traffic in the day
and it spikes for the day and they
always love that so
the especially since the weekends are
slow for them so these are all things
taken into consideration and you just
have to think about
i’ll give you guys a final like tip
before we start to say goodbye but um
just think about this i always look at
how i’m going to build traffic
i’m going to build trust and how i’m
going to build transactions and the
thing is i always
show proof of traffic i always show
proof of trust of authority
and i always show proof of transactions
aka the buying power of
of you all my audience and so on so
forth so i always just i always just
prove it the brands know when they work
with me they already know roberto has
his own business
so i can’t have my own business if my
audience doesn’t have my trust enough or
sorry i don’t have enough trust with the
audience to lead the transactions
having my own business means that you
got to come with enough money to
interest him because he doesn’t really
need it
he just wants it or would like it or it
would help or it’s like but it’s like
he could just say no and be comfortable
with what he has so we have to make it
tempting you know so there’s that aspect
of it it’s like traffic
well i generate traffic it may not
always be the biggest numbers
but it’s is it the right people though
is it the right traffic the right
traffic is better than
um the wrong traffic again depending on
what you value
because again i’ve known companies that
have said we made a mistake going with
like these people who have this many
subs in this rare because this person
with less did more for us
and it’s like we paid all our money and
we blew our budget there and so that’s
why some brands have decided that micro
influencers and nano influencers that
have
niche authority intimacy and people hang
on their every word
are sometimes better than macro mega
creators
with hundreds of thousands or millions
because the thing is those people were
good at getting
attention that’s free attention they
don’t always move the needle
on convincing anyone to ever spend money
or if it is
the loyalty stays with the creator and
never is shared with the brand so a lot
of people
they can get their audience to spend
money but only with them
not with a brand right like that’s
that’s something that people don’t
consider
and you know something else you know
savvy turtles in here and he’s talking
about who he met
through you and like the the
the community around you that he’s met
some pretty dope people and i’d have to
agree
right birds of a feather type thing but
it’s the same
concept for aligning yourself with
brands and brands aligning themselves
with
creators and where it just makes sense
and there’s a win-win
because you know you can trust that if
roberta’s telling you something that he
believes in it
he’s not going to talk about something
if he doesn’t i think we all know that
at this point right somebody said
you say it really you say something
really important but you say it with
your resting boss face
[Music]
i love that it was joy i think we talked
to joy before
yeah yeah yeah yeah she was in our
clubhouse room the other day yeah for
coffee talk with viper yeah but uh
speaking of
all of those things and everything like
that i think it’s time
to call it an evening yeah i didn’t
bring
snacks i was i’m like it’s time for me
to eat again actually
golly we do this though that’s the
that’s the dangerous part
about hanging out with roberto it could
easily go on
and we’ve done this in clubhouse hours
just talking about stuff yeah important
stuff
but yeah but angelique where can people
find you
you can you can look me up on youtube
here of course i just started my channel
just barely over two months old i’m a
new tuber
officially and proud of it angelique
stidham you can find me there
you can find me on instagram
um facebook of course and clubhouse
that’s probably where you’ll connect
with me the most is instagram and
clubhouse um facebook i am on there and
i do
use that for my personal stuff but i’m
mostly in groups and whatnot
um you can find me here right in the
chat where you are
or or watching alongside of you if
you’re watching the replay um
yeah i just appreciate this opportunity
i think right now
um we need connection we need truth more
than ever
and we need to be able to to help people
and guide them in the right direction
and i think education on this topic is
extremely important
again for both sides of the table that
negotiation
takes two sides so we have to start
start opening it up to
seeing both sides of the picture and i
just appreciate you having me on here so
that i could share
yeah no thank you we definitely
benefited from your experience and also
from your
perspective i always enjoy talking to
you so it’s just always fun for me to
talk to my friends
uh but guys just remember that like i
said
while it’s possible as a smaller channel
or smaller influencer to get brand deals
you’re at the lowest level of your
experience
and your exposure to all of this so
again you’re at your highest levels of
overall vulnerability
uh and you don’t have a lot of leverage
and the thing is
sometimes that makes it very easy to be
taken advantage of
but it also means you’re dividing your
attention and when you’re small
the best use of your attention is
creating value for your audience and
working on your quality of your content
your systems and your consistency
instead of chasing the validation that
comes from a brand supporting you
because again for a lot of you these
milestones these vandy metrics and even
the sponsorship thing
is a check in the box to make it feel
real to you so you feel motivated to
keep going
when motivation fails you discipline
won’t so you got to get out of being
emotionally driven by all of this
and just make a commitment to it and
stop looking for that validation and i
know that says easier said than done
but that’s the entire point it’s not
meant to be easy it’s not supposed to be
you’re asking for people’s time
attention and possibly their money
why would it come easy why should it
come easy it’s kind of you know take a
step back and think about that
as always you guys i just want to say
thank you so much for watching spending
time thank you for all the super chats
all the love
links to everything are in the
description down below
and we will catch you in the week uh
just a friendly reminder
to support the sponsors both tubebuddy
and stream yard link down below
also make sure you’re checking out my
facebook page
following me over there let’s go ahead
and get to 10k over and facebook
monetize yet another platform
and pursue their ad revenue and also
remember to check out
the youtube channel youtube.com
zenbuster
throw on some great tunes this evening
in the background check out the lo-fi
zodiac tunes that we just dropped and
yeah i love that channel by the way
yeah so of course everything is linked
down below we’ll catch you guys next
time
stay awesome