If you have ZERO Views, do THIS First

There’s a few reasons that you may find yourself with ZERO viewers on YouTube. Today we’ll help you change that!

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⏱️⏱️VIDEO CHAPTERS⏱️⏱️
0:00 Why You Have No Views on YouTube
1:10 Your Channel Focus is EVERYTHING on YouTube
1:54 Creating a Hypothetical YouTuber
2:40 How to Choose the RIGHT Topic on YouTube
5:45 How to Know if You’ve Chosen the RIGHT Topic
7:04 Researching Channels in your Niche to Get More Views
10:13 Why this Strategy Works

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=================== text video ====================

— When you’re not
getting views on YouTube,

it can be really frustrating,
but more importantly,

really demotivating.

Now nobody is guaranteed
anything on YouTube,

but there’s a few reasons why your videos

that you’re posting may
not be getting any views.

Typically, we would tell you

that it’s probably your
title and thumbnail.

They’re just not cutting it.

In most cases, YouTube will
do the marketing for you.

If you’re posting videos, you should find

that you are getting some impressions.

An impression, by the way,
is when somebody simply sees

your title and your thumbnail
somewhere on YouTube.

However, the more impressions you receive

that don’t result in a click,

the less likely YouTube is
to recommend your videos

and give them real estate on the platform.

And that’s why we always tell
people to invest serious time

in learning how to set up a good title

and create a good thumbnail.

What if you’ve done that, though?

What if you feel good about
the state that your titles

and your thumbnails are
in, generally speaking,

and you’re just still not getting viewed?

There’s an important piece to
this puzzle that gets missed

far too often, and that is
the topic of your video.

Have you made a video that
people actually want to watch?

The easiest way to answer this question

goes back to doing some research.

Today, I’m gonna show
you how I would go about

this research, doing one
of my favorite things,

which is creating a
hypothetical YouTube channel.

Today, I think I’m gonna
challenge myself a bit.

I’m going to start a
hypothetical vlog channel,

a real day in the life kind of thing.

You see channels like this all the time.

And the biggest mistake they make

is not having a channel focus,
which is a fantastic way

to get zero views practically forever.

So knowing what I know, I know that

if I simply turn on the camera
and go for a walk in the park

and chat with the audience
about my favorite books,

sports teams, or what the
weather is currently like,

it’s not gonna cut it.

There’s a couple of reasons for that.

For example, what would I
title a video like that,

going for a walk in the park?

What would the thumbnail have to be,

just a picture of me in a park?

More importantly though, who
is that video really for?

Why would anyone care
about my personal hobbies

or changes to my local weather patterns?

My title isn’t searchable,
my thumbnail isn’t clickable

and likely my topic
doesn’t appeal to anybody

because I haven’t even
done any research on it.

So what I’m gonna do
is get really specific

about the type of
hypothetical vlogging channel

we’re gonna make as if we were actually

taking the steps to create one today.

My hope is that you can
apply some of these steps

to your next video or next
set of videos on your channel.

Let’s put to paper some of the things

we would like to vlog
about in the first place.

These should be things
that we’re just inherently

interested in and can speak
to with some authority

on a somewhat regular basis.

Real quick though, let’s
create a hypothetical YouTuber.

Let’s say our hypothetical
YouTuber lives on their own.

They’ve recently graduated college

and they work at an entry level job.

They enjoy being outdoors,
they are are financially savvy,

they read a lot of books,
listen to a lot of podcasts,

they have a somewhat
small circle of friends,

no pets at this time,

they hate winter because
it’s just too cold.

And of course their interest
and their drive is to,

one day, quit their job altogether

and go full-time on YouTube.

You know what, I’d say

that’s a pretty well-rounded individual.

Now of course, this step

looks a little bit different for you.

I had to create an entire person.

Fortunately, you likely
already are a person.

So now what you need to do is
sit down and just make a list

of things that you’re
really interested in.

So for my hypothetical
vlogger, they might consider

vlogging about a number
of different things.

Saving money.

This might come naturally to them

because they already live on their own.

They’re fresh out of college
and they’re doing all of this

on an entry-level salary.

I’d say that’s pretty impressive.

Things to do in wherever it is they live.

Perhaps this person lives in
or nearby to a really big city.

Since they’re already a bit more outgoing,

they might be able to easily think of

dozens of video ideas for this.

Books.

BookTube is a whole thing on YouTube,

and if they enjoy reading that much,

maybe their vlog channel kind
of pivots in the direction

of more of a BookTube-style channel.

Or hiking, maybe they live
next to some fantastic trails

and it could be a really good opportunity

to turn the camera, take
people on a hike and talk about

your favorite gear or
spots and things like that.

Knowing what little we
know about this person,

I’d say that all of those
topic ideas are fantastic

and you might be asking yourself,

«Hey, why not do a vlog
about all of those things?

It is a vlog channel, after all.»

Unfortunately, that kind of puts us

all the way back to square one.

We really need this channel
to focus on one thing,

especially at first.

If you’re gonna be making videos

about your favorite books and
videos about going on hikes,

you’re going to be creating
two different kinds of videos,

which means you’re going to appeal

to two different kinds of audiences.

They’ll always be at odds
with each other, too.

Remember when I talked about
impressions a little while ago?

Imagine the hiking viewers
seeing a BookTube video

pop up in their home feed.

Are they gonna click that, probably not.

And now YouTube sees that this video

has a lower click-through
rate and therefore

gives it less real
estate on the home feed.

And so if your regular
viewers don’t like this video,

your hiking viewers, then
why should any new viewers?

And therefore YouTube is

sharing your video out with less people.

That’s basically, in my opinion, at least,

how the YouTube
recommendation system works.

Again, at a very basic
level, but oh, okay.

You’re fine with that.

You actually still want
to do both types of videos

and you don’t really
care if people who watch

the hiking videos don’t
watch the BookTube videos.

You know that at least some people

like the Book-Tube videos, so it’s okay.

There’s a small issue with that though,

because if you do too many
BookTube videos in a row

for your otherwise
hiking-interested viewers,

eventually those hiking-interested viewers

may stop seeing your
hiking videos altogether

because they go just way too long

without clicking on any of your content.

When people choose not
to click on your channel

for that many videos in a
row, YouTube may very well

suggest a different channel
for them to watch altogether,

maybe hiking or just some
other interest that they have.

So if you do still choose to cover

two different topics on
your channel, just remember,

there is a balancing act
there, and it’s really easy

to get that wrong and just
overall get less impressions

on all of your content.

So I see this next step as
being incredibly important

because we need to pick
one thing to focus on

and that can feel incredibly limiting.

So from that list of
all the things we love

that we created earlier, I’m
gonna choose the one idea

that I think would give our vlogger

the most potential video
ideas for going forward,

and that is saving money.

Saving money is incredibly
universal and important.

It also helps that this person

is living that life every single day.

In fact, they might be taking for granted

just how good they are at saving money,

because by now this is just second nature.

So we know who we are and we
know what our channel focus

roughly is gonna be.

Now it’s time to research,

perhaps, say, our next 10 video ideas.

As you’ll see, this
still will technically be

a vlogging channel by the time we’re done,

which is of course the channel

we wanted to start in the first place.

For this research phase, we
have to determine whether or not

we’re confident that there is in fact,

a demand for this type
of content on YouTube.

And that’s a bit of a
complicated question.

Obviously, people like saving money,

but saving money is a little bit different

depending on who you are
and what your goals are.

Are your viewers saving
money to go to college?

Are they trying to save to
afford vacations and nice cars?

Are they saving for retirement
or to buy their first house

or do they need to save because
they have a lot of debt?

Now it could be a
combination of those things,

but think about the wide
range of circumstances

and the age differences in
somebody who might be saving

to go on vacation and buy fancy cars

versus somebody who is saving
to pay down a bunch of debt.

Those are two entirely different people.

Let’s focus up even more, then.

We have a channel about saving money,

but we’re done with college.

So saving money for college is out.

We have a job and we live alone,

but to keep costs down our
place likely isn’t very big.

Instead, the dream is
probably to save money

for something like a house
or maybe a really nice van.

Hey, maybe one day we could
even start a van life channel.

Wait, should I be making
(relaxed music)

a van life channel right now?

No, no, no.
(record scratches)

You see how easy, you see
how easy it is to lose focus?

While you’re doing your research,

it might be very easy
for you to topic jump

because you see something
cool, like a van life channel.

Try to stay focused.

Anyway, I feel really good

about the direction we’ve
chosen for our vlogger.

At this stage, they’re probably
feeling ready to hit record,

but there’s one more thing
they need to do first.

They need to familiarize themselves

with the creators in this space.

What types of videos are they making?

And do they look like
anything we would wanna make?

So the first thing we
wanna do a search for

is saving money.

The top results here
are pretty encouraging.

The first result has 1.5 million views,

it’s from a couple of years ago,

but the channel has 1.19
million subscribers.

And we can see that, thanks
to the fancy vidIQ tools

we have installed into our browser.

By the way, those are
free, links down below.

The second result on the list is «25 ways

we saved $50,000, minimalist
money saving tips.»

The channel size there
is a little bit smaller.

There’s a couple of things
I love about this video

in terms of the topic concept.

One is that they set

a specific amount of
money that they saved.

The second part of the title

is also really encouraging,
minimalist money saving tips.

Now our vlogger doesn’t necessarily

consider themselves a minimalist,
but having something like

that in the title is probably
really important in this case.

And let’s not forget, 25
ways for saving money.

I imagine that one of those,
at least one of those,

is something that anybody could apply

in their regular day-to-day lives.

My first video title idea is going to be

10 ways I saved $10,000
for my down payment.

Now, as always, that
title might be workshopped

a little bit, but I’m thinking that,

paired with a thumbnail of a
house, the full story is told.

I’m saving $10,000 on the down
payment for my first house.

Now that’s all assuming our
vlogger has saved about $10,000

towards their house, but we’ll
let them worry about that.

Simply going for how to save for a house,

brought us some even
more interesting results.

We have some step-by-step guides

with a lot of different views.

Our score is 56 out of 100,
which is really not bad.

If I look at this video,

I wonder if I can do a little bit better.

The thumbnail could be a
little more eye-catching,

and thanks to some background knowledge,

I think there’ll be a better
title for this video as well.

How about, should you buy a
house with no down payment?

Now I know that’s an
entirely different video,

but this person is saying

that you can buy a
house with a low income.

And I know that there’s actually a lot

of first-time homebuyer programs out there

that let you buy a house
with no down payment.

I don’t know everything about home buying.

There might be states where
that’s a little bit different,

but this is a topic I
want to research more,

so I’ve put it on my list.

Now earlier I said that our
vlogger doesn’t have any pets,

but what if one day they decide

they would like to go out and get one?

Their channel is about
saving money and finances,

so they can’t exactly turn
on their camera and be like,

«Hey, today, I’m gonna
go buy my first pet,»

when that doesn’t really relate

to what their audience is subscribing for.

This is where we get back to the idea

that this is still a vlog channel.

When you find yourself in
this situation where you

do something and you really
do want to vlog about it,

you really do wanna record it,

but it doesn’t fit in with your audience,

you need to find a way to give it

a little more context for them.

Now this won’t always work,
but I do think there’s a case

to be made for trying to save
money as a new pet owner.

Doing some different searches myself,

pet expenses brought up some
pretty interesting videos.

What’s the real cost of owning a pet?

Pet chinchillas, how much do they cost?

Pet insurance, what it costs,

what it covers, and how to find the best.

These are all things
that relate to our topic

and could be pretty valuable
to anyone out there,

maybe in their audience who are looking

to also get their first cat or dog.

So my next video is going to
be adopting a cat on a budget.

That one might be a little bit of a risk,

but hey, maybe it does well in search,

and over time it brings
in some new viewers.

The important thing is,
it relates to our topic.

Now based on our research,
our next three videos

should be super focused
and I’m pretty confident

they’re gonna get some views.

Like I said before,

I think you should do about
10 or more if you can.

But I started with three

because I’m not actually this person,

so it’s not easy for me
to think of this stuff.

My three videos are similar

to a lot of videos in this space.

They fit in perfectly with the lifestyle

of our hypothetical vlogger.

They’re focused on the same topics.

When people find my videos,

they’re likely to come back for more

and hopefully that eventually
leads them to subscribe.

And if you feel a similar way
about your 10 video ideas,

then give yourself permission
to finally hit record.

And if you wanna give those
10 videos the best chance

to succeed, I highly
recommend you check out

this video next, where
we discuss the best ways

to show up on different areas of YouTube,

such as search and browse, enjoy.

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