How to Get More Subscribers & Views on YouTube - FREE CHANNEL REVIEWS

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Need advice on growing your YouTube channel? Want more views and subscribers? Then join in on our Channel Review livestream and you could be picked!

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=================== text video ====================

[Music]

all right then folks it is a brand new

year welcome to 2022

and i want you all to start your timers

now and see how long it is before i make

some

technical

monstrosity

that is the vid iq live stream i am your

host rob welcome to vid iq the youtube

tool the youtube channel the youtube

learning academy that educates you on

your creative journey and we are of

course creator obsessed

wow 2022 eh it’s been a long busy couple

of years and maybe some of you are

starting your youtube channels

uh in this brand new year and you’re

looking for a bit of advice a bit of

wisdom a bit of experience a bit of

knowledge

and that is what we’re going to do

for you for the next couple of hours as

we invite you into our classroom our

lecture hall

our learning

theater of joy and i could not do this

without a wonderful uh collection of

co-hosts introducing first and i want to

say a very happy new year to dan

hey surprise eyebrows look that is your

customary hello dan first of all i want

to say

thank you very much for uh taking

control of the live streams last week

and covering while i was having a little

bit of r r and what is your

new year’s resolution

eat more steak

eat more steak that’s

a very noble and tasty uh resolution

folks let us know what your resolutions

are gonna be in the chat as well uh well

maybe have a look at them in a couple of

seconds but of course we have to

introduce our uh second co-host uh to

bring up i guess the original three

amigos of channel auditing here it is

travis welcome emily back for i don’t

know this must be like the fourth year

running now that you’ve been co-hosting

i’m wondering the same thing it’s it’s

been a minute right i mean yeah we’re on

like episode 217 or something along

those lines right is that it yeah so

many more than that though does i’ve got

a question for you here

is your new year’s resolution to be a

tech hoarder travis because it feels

like you’re just amassing as much

different type of especially lighting

but also

max

arcade cabinets it’s getting quite

impressive there

it’s amazing that right now you can walk

pretty easily in this room however by

the end of 2022 that may not be the case

so i don’t know and there with ces going

on right now they’re announcing new

things that i’m like

so i don’t know rob it could be a

dangerous year for me so is that still

going on i thought many people start

today’s the first day okay okay

um any any interesting technical reveals

already or too early to say more game

cabinet stuff which of course is

great

awesome yeah there’ll be all types of

stuff all right then dan if you could

help me out a little bit here with the

new year’s resolutions that i’m going to

try to find as we’re going through the

chat i’m seeing one or two here and i

want to try and um pick them out as much

as possible so jf yasmir is the

resolution is to keep uploading on a

daily basis that’s quite a commitment

hopefully you don’t burn yourself out

but yeah commit to consistency i love

that one

now what else have we got i’m starting

to save some for you sure oh thank you

dan yeah let’s let’s do it that way so

um another resolution here from mcnoobs

is to hit 1000

of something by the end of the year

we’re going to assume it’s subscribers

uh you’ve been trying for the last three

years we wish you the very best of luck

on that adventure we have calvin who is

uh making sure that his mental and

physical health is a priority and that

is great to see youtube of course is a

passion and a hobby but of course your

mental health and physical health is uh

very very important as well we’ve got

ash and tag123 they want to hit 100

subscribers did you know that we

recently published a video on how to get

your first 100 subscribers go check it

out on the channel after this live

stream

uh what have we got here lewis cox

studios and new year’s resolution is to

get better at editing so that they can

grow their channel they put so much time

in their youtube channel and they don’t

even get paid for it but i’m okay with

that

you are right uh as you start your

youtube journey you will be paying a lot

into the youtube bank and not getting

any return on investment just yet but

there’s a lot of interest building up

and when it pays out oh it is gonna feel

so good all right then i’m gonna throw

it over to you to do some more shout

outs so we get all involved i’ll i’ll

help you with a chat here so who we got

uh the data digest weekly uploads very

very cool this person wants more dan in

their life so i did mark that one

because i respect it yikes

yikes

that’s what i said uh my resolution is

to watch more vidiq

there we go all right then travis couple

more resolutions uh what have we got

here from short resolution to be famous

on youtube

what about uh my resolution is 4k

all right what’s next very good

yes that’s good that’s a good one very

reachable

upload more grow a lot make a second

channel for random uploads okay well

that is totally doable

but don’t but wait a minute but that’s

all doable this is one of the few ones

that’s all doable like everything that’s

in here

it’s true true would we advise that i

don’t know

listen

a bit more while we do this

we’ll find out we’ll find out all right

folks so welcome to the vid iq channel

audit live stream if you are new here do

uh introduce yourself in a chat if you

are old here uh then welcome them in uh

as new uh

and this is how the live stream is going

to operate for the next couple of hours

within this 60 second explainer

welcome to the vid iq channel audit live

stream where we review your youtube

channels there are two links in the

description one for gaming channels one

for non-gaming channels make sure you

submit every week as we clear the form

after every live stream channel audits

are 100 free so please don’t send us any

super chats expecting to receive an

audit and don’t waste your time asking

for one in the chat if there are any

alternative ways to get picked for an

audit such as memes we will let you know

during the live stream if we can’t audit

your channel today vid iq has a channel

audit tool working 24 7 for you if you

haven’t already installed with iq

download it now for free a link is in

the description and make sure to take

advantage of our free 30-day trial if

you submit your channel for audit expect

the following we are sharing nothing

more than our knowledge our experience

and our passion as fellow youtube

creators it’s up to you whether or not

you take our advice there are tons of

links lots of useful resources in the

video description make sure to subscribe

if you haven’t already done so share

this live stream with another fellow

creator who may find it useful and

finally moderators thank you thank you

thank you for everything that you do

every single week all right let’s do

this

all right housekeeping before we get

started i need to redo that video a

little bit because i’ve just seen that

it shows that we have seven hundred

thousand subscribers on this button

that’s that’s changed a little bit now

it’s still present who has seven hundred

thousand guys awkward place but there

there we are

uh we also have an eclectic mix of

software that’s going to help you out

even when you’re not in this live stream

let me show you what i mean

if you install the vid iq chrome

extension you get all of these options

down the left hand side today we’re

going to pick channel audits and the

reason we’re picking channel audits is

because finally after

four months we have green numbers the

channel is growing we’ve got 21 more

views 30 more subscribers 40 more watch

time awesome stuff and we have all of

this information it’s kind of like a

school report card you check on it daily

you see what videos are performing well

on your channel you double down on them

you look at what content isn’t working

for your channel they’ve got all of this

information piled into this one screen

you can take five minutes looking at it

or you know digest it for over 30

minutes one of my favorite things is

when it tells me i’m an idiot that i

have forgot to add end screens to

particular videos and we obviously

preach very much that you should use end

screens but fortunately these all look

to be live stream so i haven’t made that

mistake uh very recently which is

awesome to see but this is the channel

audit tool uh and this is available both

as a free tool but also as a boost tool

now in the link in the video description

uh you can get a 30-day free trial to

get access to this tool dozens more the

vid iq academy

if you are a brand new user here a

customer at vidiq do make sure to take

advantage of that free uh link and uh

just one more final thing as always we

get hundreds of channel submissions

every single week we are already up to

about 450

fair warning we’re not going to order

every single channel but

because we’ve done this for years at

this point i think this is probably as i

said episode 225 or whatever in that

time we’ve audited thousands and

thousands of channels so the same topics

come up time and time again typically

it’s thumbnails typically it’s channel

focus typically it’s just a

lack of something that’s going on with

your channel that is repeated on many

other channels so i recommend bringing

up your channel on the second screen if

you’re able to do so and when we’re

talking about thumbnails you can see ha

how do i apply this technique to my

channel because there’s a lot of you

know transferable skills knowledge and

wisdom when it comes to these channel

audiences with all of that being said

dan travis let’s get into some channel

audits

and the first channel we are going to

audit this week i

i am honest with you here and i say this

was the very first channel that’s

submitted in the form this is no kind of

cheat or anything

we are looking at a channel called

don v that has 99

900 and blank subscribers by the end of

this live stream

they could have got a hundred thousand

subscribers so that’s why they did that

let’s be honest they were like we just

need a little bit more if we can get on

the live stream maybe we’ll get enough

people to click it because you know

here’s the thing who doesn’t want to be

the 100 000 subscriber like who doesn’t

want to see that thing click over

everyone

everyone’s going to go click it and go

see if they can be the 100 thousandth

and then and share it so it’s very smart

don v let’s let’s help don viax that was

brilliant it is a bit of a clout clout

shout out isn’t it but yeah let’s try

and look at this channel objectively see

what they’re doing right and maybe where

we can improve it and of course let’s

start with you travis um it looks like a

an education

tech channel maybe photo filmora channel

perhaps yeah so filmora um some editing

some filmmaking stuff um and i like the

fact that it looks like when you come

here you’re going to get similar stuff

right you’re not just going to get

a food vlog one video and then how to

make an xbox

work faster than another video and then

how to paint your dog green in another

video like it’s all kind of one thing

that’s focused on one specific type of

viewer which is great helps you continue

to get some momentum going so in this

particular case like how to highlight

things in filmora and video effects in

filmora so if you’re trying to learn

from more you know you can come here and

learn and when you see one video that

you like and you subscribe you will very

likely see something else in the future

that you will also like and probably

watch again so when you are giving

people the type of value that they

expect when they come they’re more

likely to subscribe and come back over

and over and over again

yeah um

definitely channel focus here dan you

talked about the ideal

candidate viewer you have to assume that

if a viewer finds something of use on

one of their videos they’re maybe going

to binge watch

previous content find more relevant

stuff and then they anticipate the next

thing which is going to

be for that ideal viewer again i’m not

sure if there’s anything to add to that

but i’m just sort of referencing a video

you talked about recently if you’re a

filmmaker and you’re looking to get

better at one of these things it’s very

likely you’re looking to get better at a

lot of these things so yes if these

videos show up in your recommended feed

and you enjoyed a couple of them already

you’re more likely to click uh let’s

look at the very first channels or

videos they uploaded on this channel

because i know you want to get the

oldest videos

i want to see the frequency because

right now they’re uploading once to

twice a month and i want to see if it

was always like that which it’s now

we’re looking at years so it’s hard to

say

[Laughter]

good idea man yeah never mind me well so

here’s the thing this is very the entire

catalogue of their channel

and what you’ve got less than 100 videos

there in four years

so it looks like their strategy is

quality over quantity

so just something to point out i mean

this channel’s managed to get almost 100

000 subscribers now with not having to

upload once a week once a day whatever

it might be

and the content just by the thumbnails

and the titles i i already can tell it’s

probably really valuable probably very

high quality uh which does help but for

those asking like do i have to upload

daily well no not necessarily

yeah what do you think to the overall

presentation in terms of the thumbnails

i i get this like very professional vibe

like if i this this could easily be the

official filmora tutorial channel from

the thumbnails alone i get that

that good professional vibe

i’m feeling that too i i think they’re

very very high quality you could

some of these photos look like you’d see

them on like

stock websites you know like where some

of the best of the best content lives

not much text being used there or when

it is being used it’s been used in a

really

inventive creative way uh on screen uh

which is good to see you know when we

talk about locking onto a

a object or you’re motion tracking

something you’ve got those illustrations

on the thumbnails as well which is very

strong

yeah it’s a great example great channel

i think everyone here even though you’re

probably looking at this and going well

this doesn’t relate to me

well actually it might it probably does

yeah yeah

yeah this is this this is evidence of

what the channel is doing right you know

so it’s 100 yeah if you refresh do they

have a hundred thousand now i’m just

curious

earlier

maybe i’ll leave this tab up and we can

come back to it in two hours time and

see if it happens oh very curious very

curious okay so i i do have a question

here dan it’s a good point usually with

education tutorial stuff

you can you can always turn it into like

a production line where you’re

reeling off content relatively quickly

and you know when i do mouse over these

i’m seeing what looks to be mostly

screen recordings so for me personally

that doesn’t look as if it’s i mean

i know that the value and the quality is

very high

but when i’m looking at a video that’s

four minutes long six minutes long

i won’t be thinking that these probably

take five to ten hours to make i could

be wrong about this but just giving the

video length and the screen recordings

you know for me naturally

i feel as if this creator could do more

and what i mean by that is here’s the

two ways that i could maybe look at this

first of all

whenever

filmora is updated you can cover the new

features that are released because i

think filmora is updated you know

probably twice a year

i’m also thinking of like listicles like

could you um highlight the 10 best

features fulfill more of it make it

unique

and or

i think you cover like a specific tool

in each of these um

videos like whether it be this cinematic

look of a snapshot photo freeze i’m

wondering if you could almost like

bundle some of those ideas together and

almost have like a a flow of content

you’re looking at how to get a cinematic

look which not only includes you know

framing cropping but also like looks

color grading and i must perhaps test 15

to 20 minute educational videos just as

an experiment

and then maybe you’re thinking about

pushing this onto skillshare or

thinkific as uh training courses

yeah that’s that’s i think a natural

next step for this channel since they’re

about 100 000 subscribers anyway would

be like are you offering any of these

as a long-form kind of course to run

alongside your channel there’s got to be

a reason for the upload uh schedule

itself because you’re right i don’t

think it takes a whole lot of time

especially if you’re good at this i

don’t think it takes a whole lot of time

to make these videos uh to the point

where you can only put out once a month

however

maybe they are a professional

filmographer and youtube is a side

hustle you know true they just don’t

have a lot of time uh but yeah this is

the perfect kind of channel that like

you said could could spring off into

other types of projects that could make

them extra money

so that is don via filmore tutorials

travis just give me a nudge in like an

hour and we’ll make sure we come back

there and see if i have hit 100 over 100

000 subscribers uh all right next

channel we’re going to look at is the

first gaming channel that’s submitted

they don’t have 99 900 subscribers they

have 733 they call themselves forging

dynamite

dan

as far as i’m aware you’re still the

gaming expert here in 2022 so i’ll let

you kick off with your thoughts on this

one

we use the term expert loosely around

here

uh let’s see so five nights at freddy’s

five nights at freddy’s five nights at

freddy’s can we scroll down i just wanna

let’s see if that consistency is is

remaining

interesting there’s some interesting

okay so it looks like they’re testing

shorts

because i saw a video with yeah some of

their short short videos have thousands

and thousands of views successfully so

yeah forty thousand uh

uh four thousand there

yeah

and then they’re doing live streams

and they’re not short shots they are

short form content it looks like oh

they’re they might be square uh let’s

have a look

yeah there’s some bars on them

well

so they’re doing they’re they’re using

like all three buckets that youtube

gives you they’re doing their long-form

videos they’re doing their live streams

and they’re doing their shorts uh

it’s hard to tell without sitting down

actually watching some of the content

but

one one piece of advice i for gaming

channels trying to do all three is can

you create kind of a content ecosystem

so do your live streams and while you’re

doing them capture funny moments set up

a capturing uh set up your automatic

capturing in obs there’s something

called replay buffer you can set it up

to a predetermined amount and then when

something funny happens you hit a button

on either your keyboard or your stream

deck and it captures the last few

minutes in a nice clean clip and then

you have that later to put into

something else and that can either be

another long-form video or a short

and so now what you’re doing is you’re

making content while you’re making

content and because it’s a clip from a

live stream as long as you edit it up a

little bit make it nice give some

context in the video you’re now

advertising your live streams on the

short shelf because people are finding

this moment that they’re finding on the

short shelf funny they hear you in the

background commentating over it they’re

laughing and and then there’s that maybe

that call to action in the comments or

call to action with some text that pops

up on the screen like don’t miss funny

moments you know like this again in the

future subscribe to my channel for live

streams and whatever so

can you make this content relate to

itself even more is kind of where i’m

coming from right now

a question i have is a bit of a

um novice to this area am i right and

thinking that these are perhaps not

um let’s plays walkthroughs tips and

tricks it’s from that mold of content

where they turn it into almost like our

animation and storytelling within

the medium of friday nights at freddy’s

they might be using yeah they might be

using the game as kind of like a

as just a playground to to have silly

things happen and then they

take those clips and and turn them into

standalone videos what’s interesting is

they’re they’re doing what i would

suggest you do right you make shorts and

then you make what appear to be similar

long-form videos with catchy titles and

things like that maybe it’s just that

they haven’t put in enough time yet that

they’re still trying to they still need

to kind of grow that audience so the

long-form videos are not getting the

views the shorts are getting which might

be a little frustrating

but this could just be a matter of you

know going at it some more and just

being patient

something about most popular just to see

what’s going on here so as you rightly

pointed out dan

most

of the popular ones are short but a few

have

um had a bit of traction long form wise

you know even i think even a live stream

here with 5000 views yeah from 13 days

ago which is really interesting

they might just be getting

everything kind of underway things might

be starting to click for them

there’s a few a few videos here actually

in the last you know it’s three four

i’ve gone one two three four there’s

five

six videos here in the top ten

that are you know in your most popular

from the last month so that’s very

encouraging to see yeah if they got a

live stream with that many views from

that about that time ago they’re

probably streaming to about 70 to 100

people concurrently maybe more

so that’s that’s pretty good uh that’s a

pretty positive experience right there

so you’re building your community uh

this is yeah this is the goal of like

just keeping at it i think it’s

important though if you’re gonna grow

with shorts no matter who you are make

sure the long-term videos you make are

relatable and the the most recent

example i can give you this for my thing

from my perspective is i i clicked on a

short for beat saber somebody was

playing beat saber it was on the short

shelf so i clicked on it in thumbnail

form i didn’t scroll past it you know

what i mean it was presented to me i

watched it and then i didn’t keep

swiping i just kind of stopped and then

i moved on with my day the next day i

came on youtube and i got pushed that

same creators long form video and i knew

it was them immediately from the title

and the thumbnail and the fact that it

was again beat saber so youtube is

telling me i know you like beat saber

content from this creator i’m going to

give you one of their long form videos

now and it was like an 18 minute long

video so

that you can get discovered from shorts

you can get your long-form videos

discovered but it really is important

that they’re similar

i was watching a video um uh from think

media uh yesterday

and sean was talking about

at vidsummit todd

i can’t pronounce his surname

from youtube was saying how

um if a hundred people watch your video

today

then it will be recommended to 700

people

by next week which i thought it was

fascinating this was like about

seven-fold potential

uh reach and actually looked at our own

analytics to look at you know just views

versus um impressions and those numbers

seem to actually um

bear out correctly it was a little

higher

and so

this just goes back to the point of like

what you’re making today is going to

influence

what your viewers expect to watch next

and it looks as if this channel’s doing

this on a on a very regular basis and i

guess the final point is the one thing

we’ve not talked about here at all is

thumbnails

because they’re already of a high

standard would we all agree that there’s

not much tweaking that needs to be done

there so it’s rare that a channel of

this size is already getting thumbnails

right

i i think for the most part the the one

i can look at and just kind of nitpick

on a little bit is the second one there

don’t apply for this job

i is is there an image you could have

used that would have better related to

that title don’t apply for this job but

all we see is the just the standard

characters from the game like

is there some other imagery you could

have included that made more sense for

that title because i’m always looking

for that i’m always looking for ways to

make the title and thumbnail relate

maybe that live stream comes a good

example you can’t escape vani i’m going

to assume the rabbit there or the person

or the thing behind it one of those

things must be vani i don’t play the

game so i don’t know but that’s what you

would look for like ways to make sure

that those two things are cohesive okay

so maybe the titles need a bit more well

the thumbnails need to be the thumbnails

like yeah

either on needs to do just do a bit more

um i guess

grunt work in terms of in terms of

relation

yeah exactly so i would say their live

stream thumbnails do a good job of this

as i’m kind of looking through these

yeah

it’s the long-form videos that it just

seems like there’s sometimes that

disconnect and most of the time they’re

relying on the characters themselves

alone so is there imagery you can

include to make the shocking title like

reflected in the thumbnail in some way

all right so that is uh

forging dynamite uh interesting little

live stream tip by the way i’ve just

experimented with this in this live

stream i did a simple poll

asking people have they given this live

stream a like

and is 11 is it 100 139 votes so far 81

have said yes

but i’ve only got 619 likes

what’s going on there i’m i’m missing

some likes in this live stream uh but

it’s funny the fact that you put a poll

down

and people do what you ask like we don’t

usually get 600 likes at this point in

the live stream anyway i’m just i’m just

clouting the my own likes right now uh

quick update travis quick updates yes

yes what do we have refresh refresh

moving on to the next channel we are

looking at victoria’s home and garden

hashtag home hashtag travis’s favorite

word hashtag gardening um okay what are

we looking at here we’ll start with

travis

all right home and garden yeah so

do we do i talk about diy do i even

bother well there’s asmr cleaning too so

there’s a little bit of everything going

here um

i feel like how long has it created me

online because they’re hiding their subs

so we don’t know how many subscribers

they have

about a yeah it looks like a year okay

yeah um i mean i i think you should not

hide your subscribers but you do

whatever you feel comfortable with um so

if you look at this channel we’re not

really sure exactly what’s going on

because it says home and garden but we

see merry christmas as a short a vlogmas

which doesn’t i don’t know if it has

anything to do with home or garden

the paint stick looked like it might

have do something with home i suppose

organizing cleaning a sink okay that’s

home where’s the garden stuff

uh christmas shopping vlogmas okay so

back three

clean up winter clean up yeah winter

cleanup that was three weeks ago so what

if i really like the garden and stuff am

i waiting three or four weeks in between

content um

so i and there’s a lot of shorts so

i’m unsure if this if this creator is uh

maybe they came out with an idea first

like i’ll do home garden this and then

they just kind of done other fun youtube

stuff

there is two pieces of like advice here

one if you’re enjoying what you’re doing

keep doing it

but the reason that i think you’re here

and submitted your channel is you want

to grow so i’m going to tell you that

the things you’re doing are probably not

the things that are going to grow you

you have a two-second merry christmas

youtube short so i’m unsure what your

expectations were from that um and then

the same clean with me asmr for 14

seconds now the clean with me asmr is

not necessarily even a bad idea

but it’s got to be longer than 14

seconds if you’re going to do that sort

of thing and it’s got to be kind of more

thought out and if you go online and go

on youtube you’re probably going to find

some channels that have done pretty well

with this particular type of content but

they weren’t doing shorts they’re doing

like longer to form content because asmr

is a thing that you’re supposed to kind

of get into and feel and experience you

can’t really do it as a short it’s it’s

literally the opposite of what you want

it’s like non-alcoholic beer what’s the

point so i think what you want to do is

refocus on who your viewers supposed to

and then give them more of that um i

think right now you’re just trying

different things and i can kind of

understand that whole thought but i

think you’re going a little so kind of

all over the place you’re not really

thinking about the kind that you’re

putting out

it’s interesting you asked that question

about like who’s the ideal viewer

candidate and so i went to the um the

description

and what i found interesting here is

renovation and decorating process

and this is what i found most

interesting like we are first time home

buyers this could be a great channel

yeah

subject like this about age is what your

channel should be and i don’t feel that

at all by looking at the the videos i

didn’t even know that like how would i

know that by looking at this

your your value proposition your about

page is an incredible idea for a youtube

channel and could do very well you need

to triple down on that thought and in

the titling and the thumbnail let people

know that this just looks like an

exactly channel that’s like hi merry

christmas and vlog i don’t care about

that you’re a first time homeowner

there’s tons of people that are

first-time homeowners that want to

understand what they’re getting into

tell them the pains and

the good things and the bad things like

tell them all the things

so if i was just to put that in as a

search term uh look at that title six

lessons i learned from renovating my

first house

thank you

my biggest request look at that title

and thumbnail yeah i bought a

fixer-upper i bought hello like these

are great titles i got some

travis can you just like um knock on

your camera lens

[Laughter]

so yeah just going back to

the creator if that is your target um

audience and your value proposition as

travis said you know doing a bit of

research is showing you some really

interesting things here um

because at the moment as

it goes back to this a bit a little bit

doesn’t it um travis the diy thing it

gives the creator license to do whatever

they want but the viewer doesn’t want to

watch

whatever you want to whatever you’re

making

and again dan you have this video about

you know the ideal viewer

you did it on pokemon cards but we kind

of just did that like in a microcosm of

a research there we typed in first time

home buyer reservation uh

reservation renovation and we got three

really good titles and thumbnails to

maybe target if this if that’s where the

creator wants to go with their content

yeah it’s super super super important to

do that exercise and i think a lot of

channels miss that part of setting up a

youtube channel you have to run that

exercise of who is it that i’m trying to

target and you might have an idea for

your channel and you think it’s gonna be

one thing and by the time you finish

going down that road and researching

you are in a whole other place and

you’re like i don’t even think of these

concepts for videos that i can make but

it looks like this was well thought out

given the about section and not well

executed on given the content we’re

seeing so i hope that i hope that our

advice kind of

shines through here there we go that’s

the evidence right there isn’t it that’s

where you stood you stuck to the

principles of what you promised in your

value proposition and that’s your second

best performing one this is perhaps a

bit of an outlier it’s probably been

picked up as a

search base making purchasing decisions

but that could fit into

you know the first

tools to buy when renovating a house and

well think about when someone gets a

home and after they come out from

renting like when you’re renting

everything’s done for you there’s so

many things that could go horribly wrong

when you own a home and you can’t just

call the office and have maintenance

come and fix it there’s so many things

that you’ve never needed to buy before

or wanted to do before because again as

a renter you can’t go modifying your

place in a lot of cases so there’s so

many there’s so many opportunities there

to focus on first-time home buyers if

that’s what they would like to do so

yeah i agree with everything that’s been

said all right what’s this what’s this

yeah let’s flower mark no one listened

to a word we said because i saw in chat

they realized don v hit 100k

has he done it

[Applause]

congratulations

congratulations i hope he’s i hope that

zombie’s here because he’s like the

the complete hero of this live stream so

far yeah well done thank you for the

sound effects uh whoever did that i

appreciate that

all right let’s get a chat off there and

we’ll go to the next channel we’ve gone

into detail already on a few channels

today but really valuable stuff for all

creators uh to follow zeke man travels

uh was this one of the channels we

picked

i don’t know it looks i remember seeing

this channel

did i don’t think i did i pulled this

channel i’ve never seen it remember well

um let me try and remember why this

channel was picked

up myself

kick it off um maybe i did i don’t know

yeah you did travis okay yours um

because i think it is correct travel

channels are kind of interesting in

general especially since a lot of people

can’t travel right now

so sometimes you’re living through the

kind of eyes of other people um

so i don’t really know like what the

demand is because a lot of people will

look up travel videos and stuff to get

ideas of where to go and what to do

but when you’re not a lot of people are

doing that i’m just i’m always curious

to see what travel channels doing so if

we look at what’s been up here recently

my first time

what is that my first time motorcycling

is that what it is looks like a ride to

beats big bud

okay that that this is real gold is a

really cool thumbnail um

the the thing underneath of it is kind

of hard to read i’m not sure what that

says but

the actual mountain itself looks cool

some of these thumbnails are better than

others it almost feels like

so some of these are really busy like

this one that’s fourth over on the top

the thailand par is it worth it like

there’s so much text and then the the

picture itself is kind of like

this long line i don’t really know

exactly what i’m looking at there and

then the walking street is dead the text

is in the front mouse will not even have

a picture behind it because you can’t

see any of it so i wonder if you know

maybe

not using as much text especially for

places that are kind of spectacular is a

better move here

other than that like some of the

photography in the thumbnails themselves

is pretty good there’s a couple where

you’d want to zoom in so the walking to

new york

rockefeller center literally zoom in on

that middle part that would be an equal

thumbnail no text necessary um the big

monkey thing is right there is kind of a

cool picture it’s kind of like what’s

going on there um

you know i i might slightly frame it

differently but a pretty cool picture

the the rock on nyc the ladies singing

like i would maybe frame that slightly

differently but the picture itself is

kind of interesting it’s intriguing and

then of course getting the title down is

important it looks like a lot of new

york stuff

um but then also some places outside of

uh outside of new york obviously yeah

that i guess what i’m trying um a

question might be here is that okay

traveling to different places

but is there a through line like do you

do certain things in these places you

talk about walking tours i think but i

don’t necessarily get that strong a vibe

uh you do these motorbike riding tours

there’s one here an outlier that’s got

nearly 4 000 views that’s interesting

but then this one here when you’re

walking to rockefeller times squares it

hasn’t really got any traction

um so what might that be you’re just

showing people places that i visit i

think there needs to be a unique hook

here whether you’re doing it in clown

shoes so it’s really hard to walk or

you’re doing it with a unicycle

i guess what’s the unique value

proposition here that’s going to set you

apart from other people who do these

walking tours

yeah that’s a great point and the thing

i i i’d have to watch walking tour

videos to kind of get a better idea of

what the viewer is like

but i guess for me it may because i’m

just

a fat but i would like to see someone

walk around and eat different food uh

food things that like on street food

okay yeah it’s a food wall restaurant

walking tours yeah i’ll have an example

but i mean it might just be it might be

that their viewership is looking for

other things but i’m just in the top of

my head i’m like oh it’d be kind of fun

to watch

now unfortunately my microph microphone

my magnifying glass extension is not

working so i can’t really highlight

anything other than drawing

why do you think this one’s performed

better than others

do you think it’s because there’s

a story teased and like some controversy

i mean i would like to see that like

what happens when you get pulled over in

thailand as there’s something kind of

intriguing about that um

motorcycle taxi fail it’s it’s just kind

of interesting

um so there’s an element of jeopardy

there isn’t it the stakes have been

um played

[Music]

stakes have been made before you even

click on it whereas in this one which

has like 70 views be prepared for

uh 2021 years eve but then it feels like

a bit of a generic image of time square

so maybe the stakes weren’t correctly

set there well then i don’t really know

exactly what i’m going to see am i just

going to see this thing i’ve seen a

million times before like i know what

new year i know what time square looks

did something interesting happen um if

not then you know

the thing about the pulled over in

thailand video is it’s 19 minutes long

which means that could have been an

entire walking tour

that in the middle this one thing

happened and so because they focused on

that one thing that potentially happened

in the video they had a great title and

thumbnail or it’s a 19 minute video

about getting pulled over either way

though in every single tour that you do

take the most interesting thing and say

like you know

something something something while

walking through rockefeller center

and you have a whole walking tour that

goes along with it it’s just you’ve

picked out one piece of the story and

made it the focus that’s such a good

point dan isn’t it in terms of the

thumbnail and the title

has to do

almost one job really really well if you

try and include every facet of the video

in the thumbnail then it’s information

overload yeah you know within within two

seconds you’re seeing pulled over and

you’re seeing traffic police and i think

that’s enough for the thumbnail to grab

your attention and then

white boy that seems to add a bit of

controversy stakes jeopardy from the

title so that i think that’s why there’s

some good clickable elements there

yeah

every every title and thumbnail if the

the best you can do to have it focus on

one thing otherwise it might as well not

be about anything if you’re just saying

oh i’m in rockefeller center like

okay so

so what focus on one thing it’s not

disingenuous you know as long as the

thing actually happens in the video but

that’s how a lot of great storytellers

on youtube do it maybe just one here oh

let’s go ahead go ahead and just go

around the world and get pulled over by

cops everywhere yeah yeah that could be

their through line yeah how to get

pulled over uh in every country in the

world and live to tell the tale on

youtube or mr beast i got pulled over

600 places in 600 minutes yeah

there we go

twitter we do our usual uh contest here

and we ask you

uh to submit something of interest or

fun and this week our social media

manager daniel asked for you to describe

your 2022 approach with a gif and the

winner here was joel the geek with their

gif this is real life we feel terrific

we look even better than we feel which

as you remember it’s terrific

i know joel he’s actually local to me oh

awesome well joel is getting his channel

audit here so i guess we should start

with you uh trump oh

it’s it’s uh it’s a conflict of interest

go ahead

all right do you want to stop i don’t

know what we’re looking at what are we

looking at joel the geek

let’s see what’s he geeking out at

funko pops

cosplay

uh marvel comic book covers

definitely a lot of geek culture here

but those three things are all separate

channels on their own if you were to

just cover funko pops or just cover

cosplay or just cover comic book covers

so i’m trying to that’s where i’m

struggling already

because i feel like the channel is is

going really really deep in geek culture

but that’s me is that niche enough and

that may be the discussion we’re about

to have

mm-hmm

can we look at thumbnails for for

cosplay because that’s that’s another

thing i’m seeing too okay uh i’ll just

put this in there yeah warning uh let’s

see what comes up

but look at that look at that first

thumbnail incredible yes that’s really

all i wanted to see the second thumbnail

is incredible

and everything and then and then we get

from there okay okay every thumbnail

focuses though on the costume itself and

the thumbnails we’re seeing on the

channel you’re just looking at are

really zoomed out it’s hard to see the

costume there’s so much negative space

especially as you scroll down

so that that one right there the uh

ah i forget what they’re called now

that’s the hero from from dc

no the red the red costume with the

lightning bolt uh flock oh the flash not

the flash oh shazam yeah thank you thank

you how did i know that look at all the

negative space we we really didn’t need

the text there i think it’s an

impressive outfit but the subject is so

small in the thumbnail they have a ton

of head room and a ton of room on the

left side of the frame

the wood carved table background as well

is not a good look is it right exactly

yeah so that would be the sort of thing

if you’re going to cover cosplay i i

think you need to look at some of the

thumbnails we were just looking at and

see how you know how they’re doing it

how they’re winning the clicks

is it a channel about going to different

uh com comic con conventions

although i just said comic conventions

conventions there i think i have

and

taking out interesting aspects of them

like emerald city comic con hall 2021

i i mean so i i get the concept of that

video

and i i i know what it’s going to be

about with the title and fun it’s just i

think it’s just missing something you

know what what was in that hall that was

worth watching this whole video for if

you if you’re showing a haul i know this

is a bit of a side step but if you’re

trying to show a haul or something that

you’ve got you’ve got to make it look

epic and spectacular and that’s

how you do it using leonhard as an

example

like really showing and emphasizing what

you you managed to grab

at the place you were visiting

right

all right so travis uh are you able to

chime in now or are you steve yeah i

mean i think i think conflict you’ve all

hit on it i just think that um

uh you know um

i think it’s it’s what we always talk

about it’s like making things that are

as wide based as possible still being

specific enough that people can can

connect with it um and joel does a lot

of things uh locally so he doesn’t i

don’t think he goes like he does go to a

lot of actually cons and stuff

but uh i mean he’s also been doing it

for a long time so joel’s been around

for a long time but i think again if you

want to grow if you’re looking to to

take it to the next level you got to

look at what what else is out there

that’s working and then try to find your

own way of doing that same kind of um

thing which can include thumbnails

titles and topics but with your own

twist on it um and then once you get the

momentum going never let it go never

never let the momentum go it’s terrible

trying to get it back i’ll tell you

is it fair to say that within

the cosplay um community

the niches are so entrenched that it’s

difficult to go from shazam to black

widow to i saw some star wars stuff in

there i think i think it depends so like

i’ve always wondered if dc and marvel is

much like pepsi and coke where you can’t

let necessarily have them live on the

same channel because they’re kind of the

different people

uh i don’t know if that’s the case i’m

asking

uh if you guys feel that way because

like if you do a coke channel you better

not put pepsi stuff on it if you put

pepsi channel you better not put coke

stuff on it right the people are pretty

entrenched i think i would

i guess joel’s in the best position to

answer such a question

as a fan of i i think more marvel than

dc i watch both why watch both sets of

movies but the thing is if i’m looking

for this kind of content i probably want

someone specializing in one just right

especially if i’m going to be a

collector of one or the other or both i

want to make sure if i’m about to if i’m

about to spend money on a marvel

property of some kind somebody who is

all about it is the one telling me hey

this this is this collector item and

this is everything i know about it

okay that is joel the geek who’s earned

at least one subscriber since we were um

auditing his channel pre congrats on 600

when he hit it next channel we’re

looking at is

uh pro craps

and uh as well as being a a

a word in the uk to describe a certain

thing it’s also is it a dice game or is

it a card

yeah it’s a day scheme it’s a dice game

um dan i think you picked this one yeah

i i saw what they were doing mostly with

live streams and thought there was some

some pretty

uh quick advice we could give them about

thumbnails things like that but of

course this is a really good start

they’re getting a lot of views on their

streams i’m assuming a lot of those are

you know the viewers they had in the

moment but this is a great start over a

thousand subscribers already and they’re

doing regular live streams looks like a

few a week at least

so i think you know the first thing i

would say

and that’s the thumbnails

i i think i think the thumbnails you

should spend a little more time on them

because

if you

put these up after the fact what you do

these have potential to get discovered

by by folks

and you’re missing out i think on a lot

of clicks

every live stream i’ve ever posted and

left up on my channel after it was done

has gotten views after the fact and i

attribute that to having strong titles

and thumbnails and that requires you to

do what to plan out your live stream

what exactly is this live stream going

to be about and then what you do is you

take a nice thumbnail image you pair it

with a nice title and jeff who’s on this

live stream sometimes talks about taking

these and actually going in and adding

time stamps to them when they’re done or

going so far as to edit them down into

more watchable videos and the reason you

would do one one of those two things is

to help you get more views after the

livestream’s over thus equaling more

live stream viewers because people are

like i don’t want to miss the next one

and they subscribe so

i think these are all valid strategies

this channel could be implementing if

they’re not already doing some of that

maybe they’re doing time stamps so we

haven’t seen it uh but it looks like a

lot of these titles just like the date

and something kind of vague

you know and it’s you know are you going

to teach me something like what what are

we going to get out of this i think it

needs to be very very clear up front

you’re scrolling around so much it’s

hard to yeah i guess

this is an interesting one because

now usually dan i would agree with you

like 96.7 of the time and it may be that

you’re correct in this case as well but

what i also find is that with a channel

that has a 1400 subscribers and the view

counts are super consistent like

you have like a committed community

there

the

the worry i have is that if you change

the thumbnails significantly

then your regular viewers almost don’t

realize that it’s your video because

it’s like almost like they’re

conditioned at this point that they know

that this channel is going to push

something out every two or three days

and then they’ll just click on the

thumbnail almost without looking at it

because it’s very familiar to what this

creator’s already published it’s fair

but the second to last video has the

same amount of views and is a completely

different thumbnail style yeah so yeah

that’s what i was scrolling through i

was looking at this one here that come

come ladder to the moon one which is a

slightly different thumbnail the

performance there seems to be fine as

well so i think there is evidence that

when you do mix up the thumbnails um

you’re not losing your existing audience

so to speak so

yeah it sounds like there is permission

there to start tinkering a little bit

with a thumbnail it’s worth at least

testing especially with the amount of

streams they do and the views are very

consistent as you said i want to see the

channel get to the next level and i

think

with the titles being as as a layman to

this okay yeah the titles being as they

are i think you’re kind of up here

you’re at the higher level you’re you’re

catering to people who are already

familiar with these types of games what

about the people who want to get

familiar with these types of games

whether it’s a live stream or whether

it’s some short form how-to kind of

content can you make some videos to help

newcomers get into this activity

i would start there a lot of live

streamers don’t like to if they just

want a live stream they don’t like to

make short form content but i’m telling

you that’s your unique opportunity

that’s why you’re on youtube for live

streaming that’s a unique opportunity

here

so just doing a quick search for crap

strategies which sounds weird when i do

a search for crap strategies

there’s obviously some very

visual

visually appealing opportunities here

yes and i don’t know if his creator does

play for money but adding that you know

a jeopardy almost of winning hundreds of

dollars or losing fifty dollars that may

be something to experiment with as well

well even even if they’re not actually

losing money they if they’re playing in

a simulation yeah money they can they

can still say i would have lost or i

lost 300 theoretical dollars or whatever

it is like these are all everyone can

relate to earning money or losing money

and that’s where titles and thumbnails

come in you can still give this high

level advice but make the titles and

thumbnails even more appealing again to

the layman to somebody who’s

really just thinking at the the very

early stages of this

any final thoughts travis oh yeah are we

good to move on no i think you guys got

it i mean the thumbnail wallpaper had me

at the beginning so i’m glad you guys uh

dove into that well it’s interesting

isn’t it on some channels we don’t talk

about thumbnails at all whereas this one

you know it feels as if it’s low hanging

fruit here to to play with uh to improve

proof of channel

okay then well after dan just tells us a

little about a bit about discard i’ll

let you

uh leave with an extra travis so first

dan

what is discord what are we doing here

these are nice thumbnails okay so

this is a good this is a good place to

start so the discord is a free resource

for you with thousands of creators just

like you

sharing tips and tricks or like in this

channel giving advice on each other’s

thumbnails and it looks like the one

we’re seeing right now is uh

somebody who’s been testing out

different thumbnails and talking to the

audience so i love this before and after

they’re cleaning up a uh a field like it

looks like a soccer field great

thumbnail and then you have somebody

else talking about two it looks like

they’re about to compare two different

ones and that’s the kind of conversation

you’ll get in this discord so we have

this place it’s open to you the link is

down below vidiq.com discord if you want

to join and it is not a place to just

randomly spam videos you won’t find that

there it is a place though to give

really helpful advice and receive really

helpful advice and when people are

really super helpful we pluck them out

and we give them their own uh channel

audit whether they know it or not there

we go artists haven’t thank you so much

i had her on the channel uh just before

christmas oh nice yeah we um did um we

just opened up the uh

the stream yards link to

people oh no we picked them randomly and

it just so happened that tisch was the

first one and we also got 100 zelda on

as well oh cool

i was able to about breath of the

wild a little bit more to him which was

fun

anyway uh so uh let’s have a look at the

channel now that was picked through

discord has been a valuable member of

the community and they are manchester

tech which is the perfect channel for

travis to uh start us off with here on

some auditing manchester tech guy

interestingly i’ve never heard i can’t

think of any tech channels that call

themselves a location

yeah i i thought that was one thing okay

better than before apply places five

huge sync that’s cool that’s actually a

cool thing it’s maybe kind of uh

narrowed because there’s not gonna be a

lot of people that oh look at that look

at the third video

ov versus hugh i actually want to buy

one of those things look at that i might

have to watch that video

look

he does a lot of the else i might have

to go on his channel watch some of these

videos and see if i see here’s the thing

i just happened to be buying a lot of

these govi things and i was looking at

this lyra thing and i wasn’t sure like

is it good and so i’m gonna go watch

that video and you can see 8 000 views

in one month which kind of overshadows

everything else that’s happened this

could end up being you know depending on

how you look at it could be like an

lcd led channel or something if you’re

not to rgb channel if you’re not too if

you’re not

careful which is not necessarily a bad

thing by the way because

here’s the thing about that

a lot of people are like well i want to

get a lot of views i want to get a lot

of money blah blah blah i want to get

monetized

well you know if you’re in gaming so he

has this playstation 5 thing and and you

know smart so it’s hard to know like

he got a couple of playstations

gaming stuff doesn’t pay very well

however

if you review products like rgb products

the affiliate sales on yeah

yeah

i think this is

in a sweet spot isn’t it for affiliates

so you know like oh my gosh

fifty dollars to like three four hundred

dollars i think that’s perfect for this

type of thing oh my gosh and with all

those views if he has if he’s in the

amazon affiliates and then put the link

in the description so hey if you want to

buy it link’s in the description yeah

let’s check it out you can make some

good money on this more so than adsense

adsense is a joke compared to what you

can do yeah it looks like he’s got

plenty

plenty of affiliates

forget about so the people who want to

people say like i want to be a full-time

youtuber stuff sometimes you can’t get a

whole bunch of views like some niches

you’re in just trying to get a whole

bunch of views however if you’re smart

with your niche you can go full time

before you get a whole bunch of views

just on things like this like this video

is going to continue to get views for

months and months and months and months

to come so long as these products are

sold which they’re going to be sold for

a while that’s in one month 8 000 views

which is probably garnered maybe a

couple hundred bucks in in um in

affiliate sales because the people that

are looking for that type of video are

potentially buying right away and if

you’ve convinced them to buy one over

the other they’re willing to buy right

then and there

listen if you have any type of niche

um that is reviewing products and stuff

you can actually make a good enough

money and i don’t i’m not going to

give you all the details but

jeff at healthy reviews on our channel

makes really good money

he blows me away

on a monthly basis so

sometimes just reviewing

products if you know if that’s it could

be in your niche so it doesn’t have to

be like electronics it could be like if

you’re in a painting and you’re

reviewing paints and brushes it could be

if you’re a car fixing channel could be

the the device you know the actual tools

like if there’s something like that in

your niche and you want to have money

from your youtube channel

the better bet is to not try to go after

adsense it’s more like affiliate sales

and stuff so

definitely look into that if it’s

applicable to your your niche

super smart i really like this channel

um there’s definitely i’m definitely

gonna watch that govi lyra video uh

after the live stream for sure sorting

by most popular it does look as if this

channel’s super power right now is um

the the lights predominantly but what

i’ve noticed here which is really

interesting

there’s these two laptop videos that

have performed really well

and

in particular

best gaming and productivity laptop or

bet or yeah best gaming and productivity

laptop i’m curious if you made another

video that included that titling

strategy with a similar thumbnail i’m

just wondering if you’ve somehow hit a

sweet spot in the recommendation system

for that particular title

100

and then the reason i say this is

because i always go back to this um chap

who just crushes

the apple tech world by having this

simple strategy which is release date

and price

blank

or product release date and price and he

includes that in every single title it

could be the iphone 14 macbook air you

know it’s all related content but it

dominates in this area what’s really

interesting what i love to show

sometimes is for some of the videos he

does that don’t have that how much

different the views are on them it’s

substantially different it’s almost like

it’s kind of interesting um we’ll look

at that at another time but that you

know i took that anyway uh i just i just

noticed by the way if we go back to this

channel we’re looking at

that 77 inch tv

please tell me he has affiliate links on

that because how much money on twenty

six thousand views or twenty how many

values it is of course not all those

people are going to buy but a lot of

them are

so he needs zero point zero one percent

of people of those views to get a sale

doesn’t he and and you’re full-time

quicker than adsense

he’s going to sweat

look at that one there is one affiliate

link

that that need that needs fixing yes yes

where is manchester united

something’s going wrong there where’s

this manchester tech guy we just of

course jessica yeah i mean look at this

this is how he can go if he you know i

don’t know how his sales are going but

if he does a good job in the video and

people are already considering buying

and this is the video they click and

they go okay now i’m ready to buy

this channel could go full time way

before a channel that’s reliant on

adsense way before

final thoughts dan

do you think we’ve we’ve got this one

spot on i i am baffled by the amount of

subscribers i i think that if you’re not

utilizing call to actions

you should be something’s got to be in

there about subscribing for more yeah i

don’t that’s got to be missing with all

those views that nah hang up so that is

a good point here so let’s just click on

one of these videos because now i just

want to look at the likes

400 that’s not too bad comments

all right not too bad my guess is that

they get a lot of search traffic

which is fine you’re a tech channel and

that’s generally where you’ll get a lot

of your views from to begin with as you

say dan the challenge is now how can you

turn him into return viewers coming back

to more of your stuff and build a a

relationship with him because if you

build a relationship with him then more

of those people are going to trust you

and then crucially as travis has been

hitting here more people are going to

click on your affiliate links and you’re

going to get that kickback which is

going to be far more viable than any

adsense that you could be generating

it’s interesting that this channel

probably isn’t monetized yet from like

well not monetized from an adsense point

of view but they’re probably already

making let’s take a guess here four

figures a month perhaps from affiliates

especially during the past two months

going into christmas i mean

he probably made his i don’t know what

he does for the right maybe he makes a

lot of money in his normal job but i

mean for a lot of people in the position

he could have potentially made an entire

month and a half’s worth of salary

within just a couple of videos in a

month and a half so yeah kind of cool

can i ask a kind of a naive question of

you two tech youtubers

uh i wondering if if you wanted to get

some return viewers i’m thinking what if

you were to cover some of the settings

in these tvs because they can get kind

of complicated there’s a lot of problems

you can solve would that be a good fit

for this channel who’s up to this point

just done reviews well so i guess the

question would be

really is twofold is this some is that

something that’s going to

be fun for them to do or is it just

becoming a job right that’s always the

first question it’s like what do you

want to do i asked i talked to a guy i

think it was yesterday

and uh i asked myself what do you want

to do and he said this that and the

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