Analytics in the YouTube App (for Shorts, Videos, Live Streams, and more!)

The YouTube Main App gives you an easy way to look at Analytics for your channel overall, and for specific content like your Shorts. Analytics in the YouTube app are tailored to you – so depending on the type of content you post, you’ll see options for Videos, Shorts, and Live. Tapping on these chips shows you separate data for that specific content type. This data can help you see what’s doing well on your channel, and what your audience loves so you can make more of it!

Check out this article for more info: https://support.google.com/youtube/answer/9002587

0:00 Analytics in the YouTube App
0:28 Channel-level Analytics
2:02 Shorts Analytics

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Hey Creators!

Let’s talk about analytics
in the YouTube Main app.

Whether you want
to see how your channel is growing

or check in on the performance of content
like your Shorts, videos, or live streams

the YouTube app gives you
an easy way to look at your analytics.

Main app analytics are tailored to you

meaning what you see
depends on the type of content you post.

We’ll walk you through
where to find these analytics

and what you’ll see.

Let’s dive in.

To find your channel-level analytics

open the YouTube app

then tap on
your profile icon in the top-right corner.

Tap your channel

then tap the Analytics button.

When you first land on the Analytics page,
you’ll see key metrics for all your content

like overall views

watch time

and subscribers.

Depending on the type of content you post

you’ll also see options
for Videos, Shorts, and Live.

Tapping on these chips shows you
separate data for that specific content type.

Next, you’ll see your top Shorts
and your top videos and live streams

with view counts.

There’s also a section called Top remixed.

On YouTube

a remix is a Short that was created
using part of someone else’s content.

In this section,
if your content has been remixed before

you’ll see how other people are using it.

You’ll see Remix views

which is the combined number of views
across all Shorts that have used your content

and Total remixes

which is the total number of
remixes that have included your content.

You’ll also see your content’s thumbnails
that are the most remixed by other people

and how many remix views they’ve gotten.

Once you have enough viewers

YouTube Analytics also gives you
insights about your audience

like age, gender, and geographic location.

You can also discover what channels
and videos your viewers are watching

to get a sense of
what kind of content they love.

If you want more in-depth channel data

you can view more analytics
in the YouTube Studio mobile app.

Now let’s walk through how to look
at data for your individual Shorts.

To get to your Short’s specific analytics

tap into the Short
from your channel-level analytics.

Or, tap Library

then go to Your videos.

From here you can filter by Shorts.

Then select the Short
you want to see analytics for

and once it starts playing,
tap the Analytics button.

Here, you’ll see your Short’s views,
likes, comments, and shares.

You’ll also see views
and subscriber change over time.

There’s also a section called Top remixed.

On YouTube

a remix is a Short that was created
using part of someone else’s content.

In this section,
if this Short has been remixed before

you’ll see how other people are using it.

You’ll see Remix views

which is the combined number of views
across all Shorts that have used your content

and Total remixes

which is the total number of
remixes that have included your content.

You’ll also see thumbnails
of remixes by other people

and how many remix views they’ve gotten.

This is also where you can find
information about audience retention

like how long viewers watch your Short
and whether they watched it more than once.

You’ll know that
viewers looped your Short more than once

if it’s over 100%.

Finally, in the Traffic sources section

you’ll see
where viewers are finding your Short

such as the Shorts feed or YouTube Search.

If you want more info
on your individual Short

you can view more analytics
in the YouTube Studio mobile app.

We hope these analytics in the YouTube app

help you see
what’s doing well on your channel

and what your audience loves.

For more information about
analytics in the YouTube app

check out the links in the description.

Thanks for watching.