82.7% of YouTubers Get this Wrong!

SO MANY CREATORS forget to do this and yet it is THE MOST IMPORTANT thing when it comes to getting more views, building your community and growing your channel,


Go watch and subscribe to @Channel Makers

0:00 — 82.7% of YouTubers Get this Wrong!
1:17 — Introducing Nate and Channel Makers
2:26 — Put your audience first
3:43 — How to scale YouTube relationships
4:04 — How long should your intros be?
5:37 — A video intro or a video hook…
7:15 — Return viewers FTW!

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=================== text video ====================

— How do you take your channel
from pretty much nowhere

to almost everywhere

in one of the oldest and
most competitive niches

on YouTube.

Well, literally, it’s all down to you.

Howdy howdy folks.

Welcome back to vidIQ

and a video all about how you, the viewer

are often underappreciated
by all the creators.

In fact, some quick back
of a napkin math suggests,

82.7% of creators never
actually invite their audience

to participate in their content.

But rest assured folks,

this video is going to be different

because many of you have
already participated in it

without even realizing.

More on that a little later.

But first, I want to ask you a question.

How often do you read the
comments on your videos?

I still read and reply to
as many comments as I can

in the first couple of hours
after a video goes live.

I’m probably doing that right now,

if you’re one of the
first to watch this video.

So go on, test me.

Diving into the comments is
a tried and tested method

of engaging with and
building your community.

And by me asking you this very questioning

at the beginning of this video,

is a classic example of making
sure the creator puts you,

the viewer at the center
of the creator’s attention.

But how do you take this
audience to the next level

from feeling as if they’re
associated with the content

to a belonging, a part of the content?

— Howdy, howdy, everyone,
Nate, from Channel Makers here.

Bet you weren’t expecting to
see me here now, were you?

You did introduce me, right?

Rob, did you introduce me, Rob?

— Nop!I should probably do that.

Nate is a YouTube
educator just like myself.

And in the course of a single year,

his channel has gained
almost 70,000 subscribers

and just shy of 3 million views.

And the key to his success is by being,

well, just really mean.

— I am going to continue to roast this

until this point gets in.

Why would I want to sit here
and watch another 22 minutes

of the same stuff?

That’s immediately a big crunch factor.

No! No! Stop it!


That’s absolutely archaic and outdated.

It’s useless.

You don’t even know what
you’re talking about.

— (whooshing)That’s a bit harsh,

especially when it’s
edited out of context.

Now in reality,

Nate was encouraged to roast
the videos from his community

because they asked him to do it.

— And there is a really
strong possibility that you,

yes, you watching this,

are doing a lot of the things
that I’m about to roast.

— Over the course of the year,

Nate has developed a
symbiotic relationship

with his audience.

The relationship is so well-established

between audience and creator,

that the benefits are mutually exclusive.

To demonstrate how he
cultivates a relationship

with his audience,

watch the first 15 seconds
of atypical Nate video.

— Howdy howdy everyone, Nate here.

Let’s hang out for a little bit.

I wanted to make this video
because I care about you

and I want to see your channel grow.

And so I wanted to avoid
a lot of the mistakes

that I see happening,

especially for smaller YouTube,

but even a lot larger YouTubers.

— That is seven relationship
building moments

in the first 15 seconds of a video.

Ah! But who cares about that!

— Finally!

You finally showed me the camera.

This is a product review,

and we’re two and a half minutes in,

of a 22 minute video.

That’s already a long video.

All the information before
this, completely useless.

The product has a USB plugin.

Like, whoa!

If you are sharing information
that is so stupidly obvious,

people are going to leave.

Kind of feels like you don’t
know what you’re talking about.

That will never work.

— Now whether Nate is
roasting viewers videos

or responding to long heartfelt
letters from his viewers,

the key ingredient is that

Nate always puts his audience first.

And what’s even more
remarkable about this strategy,

is that Nate can do this at scale.

Nate collects data, a lot of data,

all from his very engaged audience

and uses that data to
educate that audience.

So it goes back to that
mutually beneficial

symbiotic relationship.

You know what?

You’re about to get a
dose of some Nate data.

— So I actually pulled a sneaky on you

and I ran a poll on vidIQ’s
channel behind the scenes.

You thought it was Rob,

but it was actually me.

Now, which post was that, Nate?

You asked.

It was this one.

How long is your typical video intro?

Now, right off,

we see something very
interesting going on here.

Almost half of you that
answered this poll said,

«I don’t use intros at all in my videos».

And as I scrolled through
the comments here,

there’s definitely a reflection of this.

I don’t use intros in a general sentiment

that intros are not
good on YouTube anymore,

or at the very least that
they are on their way out.

And the funny thing here
is several months ago,

I asked a similar question in
my Channel Makers community.

And I asked, «What kind of
beginning of video do you prefer

on a channel you’re watching?»

And by far the majority were ‘non intros’.

These ones,

straight into video intro.

So that actually reflects
pretty closely what I’m seeing

from the results of this one,

that’s much more recent.

It seems like content online on YouTube

or elsewhere online is tending towards

more short to the point

because our time,

we have so many things we could be doing.

Our time is feeling more

and more valuable.

The big question coming to mind for me is,

is an intro ever a good idea?

With all this trend
towards shorter content,

should you ever do an
intro in your videos?

And I think I have an answer to that.

But before I get to that,
if you haven’t already,

I’m going to invite you

to like this video that
you’re watching right now.

Rob has put a lot of effort into it.

You know that just as well as I do.

And in fact, Rob, if
you’re listening to this,

of course, you’re listening to this.

Rob just hit 1 million
subscribers on vidIQ.

And coming from me genuinely,

that is totally deserved.

So, if you haven’t
already, like this video.

But back to this question of,

«is an intro ever a good idea?»

I think one of the best
ways to answer this

is by reading off this
comment from The Brickaniac,

«Depends on what you mean by intro.

If you mean an animation
or something like that,

I don’t use one.

But if you mean like «hey everyone»,

then usually up to 15 seconds,
but I’m shortening it».

And I love that The
Brickaniac brought this up.

Because, really clarifying here,

there’s an intro that is the typical,

what we think of an intro,

like a music, certain,
you know, a splash screen,

whatever it is,

versus a hook.

And they are very different things.

So a good question to be addressing is,

«do I need an intro versus a hook?»

In my opinion, a hook or
some compelling strong reason

to watch the rest of your video

within the first 30 seconds of a video,

is always a good idea.

The biggest pointer I would give,

if you were to come to me and say,

«Hey Nate, should I do
an intro on my channel?»

It would be this.

Why is the audience there?

Why are they watching your content?

If it’s to get a specific
answer from your video,

either don’t do an intro
or make it as short

as humanly possible.

I’m talking like two seconds.

But the opposite side of
the spectrum there is,

«are people there to
spend time and hang out?»

And if that’s the case
in intro or a hook…

Or just,

you are opening lines of your video,

«Hey guys, how’s it going?^»

Can be much longer.

In fact,

I see many channels that
their whole audience is there

because they want to spend time with them.

And therefore,

a minute and a half intro works just fine.

So when you’re answering the
question for your own audience

is hook versus intro,

versus should I do anything?

What should I do in the
first 30 seconds of my video?

Really the answer is, why are they there?

And how can I show the audience

that they are in the exact right place

within the first 30 seconds?

If you do that well,

you’ve got a solid start
for any piece of content

on YouTube.

You are awesome

and I think it is back to you, Rob.

— First of all, go back to
the beginning of this video.

And also the example beginning
of one of Nate’s videos

and answer me this,

are those video intros or video hooks?

Second of all,

The Brickaniac is probably feeling

like a million dollars now
because he’s being featured

in one of our videos.

And finally, the vidIQ
community as a whole,

has contributed to the
data necessary for Nate

to share some very Sage
words about video intros.

And all of that is how
you build an audience

that keeps on coming back.

You know I like to waffle on

about return viewers all the time,

and this is a perfect illustration of why.

Nate hasn’t created any viral content.

He simply built an audience over time,

consistently reinforcing core values

and making sure the audience feels valued.

And when they do, they
keep on coming back.

So YouTube tests the
channel with new audiences

and they keep coming back as well.

If a viewer, irrespective

of whether or not they’ve
subscribed to your channel,

returns to your content,

you’ve got them hooked.

And when they come back,
you want to feed them.

You want to nourish them.

You want to talk to them.

You want to make them the
center of your channel.

That’s what I’ve learned

from Nate and Channel Makers recently.

But you know what?

He’s also learned some stuff from us.

And if you want to find out what that is

and check out his channel,

then do make sure to
watch a video over here.

More Nate Roasts?

Yeah, go on.

— Wait!

Why, why, why, why?

There’s no reason.

As soon as you get that feeling,

people are out of there.

They’re gone.