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📒 Show Notes 📒
1️⃣ How to Craft The Perfect Video: https://youtu.be/y-UHAKYpT7s
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⏰ Timecodes ⏰
0:00 — 20 ways to keep people watching
2:00 — The 8 Second Rule of Video
3:28 — #1
3:40 — #2
3:58 — #3
4:22 — #4
4:33 — #5
4:53 — #6
5:14 — #7
5:53 — #8
6:07 — #9
6:35 — #10
7:15 — #11
7:28 — #12
7:46 — #13
8:10 — #14
8:26 — #15
8:58 — #16
9:20 — #17
9:46 — #18
9:56 — #19
10:36 — #20
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About:
In this video, Tony talks about 20 ways to increase the quality of your videos so more people watch for longer!
Disclaimer: Please see the link for our disclaimer policy for all of our videos on the Think Media and Think Media Podcast YouTube channels. https://www.seancannell.com/youtube-disclaimer
=================== text video ====================
— If you are not getting a lot of views
on your YouTube videos, the chances are
the people that actually
do click on your videos,
end up clicking off of
your video at some point.
And this is sending bad signals
to the YouTube algorithm.
So to get views on YouTube,
you have to understand how
to keep people watching
your videos.
And here, Tony shares 20 different ways
that you can keep people
watching your videos
by resetting their attention.
I hope you enjoy.
You’ve got to just press record.
— I don’t know if you
were anything like me,
but as a kid, I was obsessed
with movies, I still am.
I love watching movies,
I love making movies,
I love studying movies,
I love anything about movies.
I know, like, I have this random talent
where I can take two actors
and connect them within like
three degrees of separation,
because I have an unallotted
amount of space in my brain,
dedicated to random movie trivia.
Anyways, as a kid, I loved movies,
and when they came out,
I used to be obsessed with certain movies.
Like these movies right here, «Space Jam»,
who remembers that?
Let me know when the chat, «Space Jam».
You had, you know Michael Jordan,
obviously Bugs Bunny, but Bill Murray,
then you had Newman from
Seinfeld in there, Brandon
but it was really great.
And «Like Mike», I remember
wanting to be «Like Mike».
I remember you could put the shoes on
and become like Michael Jordan,
there’s a Michael Jordan
thing going on here.
But I was obsessed with these movies.
And maybe you were like me as a kid,
and I was obsessed,
and so I got obsessed with basketball,
I remember playing it
at lunch in fifth grade.
But if you’re like me, you know,
when you get obsessed with something,
you start to learn that there’s rules
that you may have violated.
You’re like, «Oh, I didn’t
know this was a rule.»
Well, I started to learn there
was rules to the basketball,
you just couldn’t, you know,
carry the ball wherever you wanted,
you couldn’t do whatever you wanted,
you had to follow the rules,
and one of those rules
was the eight second rule.
The eight second rule.
You had to get the basketball
across the midway line
in eight seconds.
And the reason for this is
to keep the game moving,
to make sure you’re not
just camping on one side of,
you know, the basketball court
and you’ve got to keep it moving
or else you’re gonna lose
possession of the basketball
and it’s gonna go to the other team.
Well, very similar to this,
there is actually an eight
second rule of video.
And what is the eight
second rule of video?
The eight second rule is this.
You need to change
something up in your video
every eight seconds.
Now, some of you look at me,
you might have just gone,
«Every eight seconds?
«This is crazy.
«I don’t know how to do this.»
Well, I’m gonna break it
down for you really fast,
really quickly, but very clearly
how you can do this simply.
But we need to make sure
that we’re keeping our videos moving.
Very similar to how Sean
showed in his hooks,
we wanna keep that pace
and keep that rhythm up
as much as we can in our videos
to hold viewer’s attention.
Because I’m telling you right now,
if you break this rule too much,
you’re gonna lose possession,
not of, you know, a basketball,
but you’re gonna lose possession
of your viewer’s attention.
You’re gonna lose it.
They’re gonna see something on the side,
another video pops up, you know,
the Rock dropped a video,
and it’s, «Oh, I wanna see the Rock,
«he was in that new
movie, ‘Jungle Cruise'»
They’re click on, they’re off your video
because you’ve broken the
eight second rule of video.
So what I wanna show you
in this power session
is 20 ways to hack your viewer’s brain.
I dunno if you wanna
hack your viewer’s brain
but hopefully you do.
And I wanna give you 20 ways to change
up your videos in eight seconds.
And I’m gonna go through
this pretty quick.
And if you have, I think
it’s an ultimate ticket
that gets the workbook included,
I think premier as well,
these are all in the workbook.
And if you’re watching
on a like a GA ticket,
take screen grabs and
make sure to scrub back
and get little screen records
if you can of these 20,
but I’m gonna show you 20
ways to change things up
in eight seconds.
First one, change the angle.
This is a shot from our
think media podcast.
We have two angles going on.
You can change the angle
and that creates a reset of
attention in that eight seconds,
that’s number one.
Number two, on screen titles,
you can pop something on the screen
like this video right here,
«Check out the description below.»
You could put your name,
you could put the points you’re teaching.
We do that a lot here at think media.
Helps people track along as well,
not only resetting their attention
but it gets your point across clearer.
Okay, the third thing is
you can cut to B-Roll.
We’ve talked a lot about
B-roll, both in video rank
and academy and outside of it
in our videos on think media
it’s basically showing
what you’re telling.
This is a shot of Nolan here on the left
on his GoPro vlogging camera setup
while he’s showing the mic
in the next shot right there
that he’s talking about.
So it gives you a closer look
and it makes just a better presentation
and again, resets your viewer’s attention.
Here’s number four, ask a question.
This is Omar,
«Let me know when the comments
«what do you think about this product?»
Again, you’re resetting attention.
You’re changing something
up every eight seconds.
Fifth one, start and stop music.
Now this is a video that Nolan
released the untold secrets
YouTubers use to get millions of views
and hack the algorithm.
Check out this video, he
really goes into length
about some of these tricks
of resetting attention
and one of them being
start and stopping music
at great points to be
able to reset attention.
The other thing you can do,
crop in and crop out, you can just
if you’d only have one camera,
you can just zoom in on that camera
and use that as your next shot.
You can see right here,
this is Nolan again
and the shot is wider on the left side
and then it kind of zooms in a little bit.
It’s the same camera, it’s the same angle
but again, it just resets
viewer’s attention.
This next one’s one of my favorites.
It’s outtakes.
Right here, we had a video on think media
where Sean was like
dodging these little, like,
I don’t know if there were
like little rubber balls
being thrown at them and
one hit the think media sign
in the back and it just went tumbling down
and an outtake is a really
great way to reset attention.
Do not overdo this though.
You wanna look at me for a second.
Don’t overdo this because I
don’t want your just every
you know, five seconds an
outtake, outtake, outtake
because then it kind of loses its power.
Use this one, like a
really strong seasoning,
you just wanna like throw
it slightly on your video
to help reset that attention, right?
To be able to re grab
them, «Oh, this is funny»
and it just leans them
further into the video.
Number eight, you can show a video clip.
So this is Nolan right here,
teaching about that same video
about what YouTubers use,
the untold secrets.
This is Casey Knight stat.
He’s showing his video
and teaching from it,
again, resetting attention.
Number nine, you can add sound effects.
We have a great video on
this that just dropped.
I think it’s maybe four weeks ago now is
«How to find and use amazing
sound effects for your videos»
it’s a great way to «I
wanna hear it in the chat»
reset attention.
— [Nolan] Hey, if you want to
attend, Grow With Video Live
from the comfort of your home,
then we have you covered.
You can get tickets right
now to watch the conference
online, get access to
amazing speakers and content,
just head to the link and the description
— You can do number
10, tell a short story.
At the beginning of this session here,
I told you a short story
about how I got obsessed
with movies, I love making movies
and how these films
inspired me to be obsessed
with basketball for about six months
when I was an elementary school student.
So you can tell a short story
to help reset attention.
I wanna encourage you though,
don’t go long in this.
I don’t wanna see any videos
you guys post where you’re like
it’s a 10 minute video and
eight minutes of that video
was the story and two
minutes of it was the content
that you promised in your
title, do not overdo this
but if it’s a short and
it’s powerful and it matches
what you’re teaching it can be a great way
to, again, reset attention.
Number 11, change your location.
This is Heather in the same
room, two different spots
and she just reset the
camera up in a different spot
and taught the next part of her video
in that second location
and it resets attention.
Number 12, go vlog style,
carry your camera around.
It just makes the background moving,
it makes it a really
interesting like thing to look
at as no one’s walking through this park
and talking about this
vlog setup for the GoPro.
So take your camera
for a walk, go outside,
change up again the location
of where you’re making things.
Number 13, you can interview a guest.
You could bring a guest on
and a lot of these will work
on live streams, too, right?
So interviewing a guest on a live stream
this is a great way to
keep attention resetting
because Sean on the left is
then talking to Rob from VidIQ,
one of our sponsors here
at the event that we love
and that we’re partnered with
but they’re talking back and forth
and it’s going Rob’s sharing
and then Sean’s sharing.
And it’s a great way to
keep attention resetting
every eight seconds.
Number 14, share your screen.
So you can do a screen
tutorial and share your screen
like we have in this tutorial right here
that Omar did about editing videos.
I really encourage you
guys to check it out.
Editing tips, I think it’s
five easy editing tips
and tricks so check that out.
15, video effects another
great tutorial on think media
about this, but you can
use crazy video effects,
you can, you know, do like
special effects transitions.
A lot of you like softwares
will actually have this built in
if you’re whatever you’re editing on.
But again, do not overdo this.
This is a powerful seasoning
so you just wanna put it on slightly.
I don’t wanna tune into your videos
and you’re posting in VRA
and all I’m seeing is
like effects going crazy
and I don’t know what’s
happening in the video.
Use it sparingly, again, use
these all in a combination.
And the next thing we’re gonna do,
and speaking of combinations
is you can use two things
at once, right?
This video was from
«Is it too late to start on YouTube?»
And Kyle, one of our editors
did such a funny edit on this.
I was watching it two nights
ago and I was just dying.
He changed Sean’s voice to
a really high pitched voice.
He was talking about all these complaints
people have about YouTube and he is like
«I don’t have enough money»
went to his super high pitched voice
and it created a really funny moment.
And so what he did also was number 17
is he went black and white.
So he went from color to black and white.
Anything you can do to reset
your viewer’s attention
in that eight seconds, that
makes sense for your video
is just gonna help your video to make sure
that people keep watching to the end.
We’re almost through, I
know I’m going rapid speed
but this is a power session
and I wanna give you
as much value as I can
in all the ways that I can think about
to make sure to help
you make your next video
your best video.
Number 18, add transitions.
So you can transition,
use these fancy transitions.
They come with your editing software.
Again, don’t overdo this
but a transition is a great
way to reset attention.
Number 19, you can add camera movement.
So add camera movement to your B-roll.
There’s a great photo
here that you’re seeing
of someone using a book
to just slide the camera
as they’re doing B-roll, they
don’t need to buy a slider,
you know, like Kyle on our team
wants to buy a $2000 slider,
we don’t need that.
You got a book here you can use.
Sorry Kyle, our producer,
I didn’t wanna throw it under
the bus, but I kind of did.
You can add camera movement really simply,
and again, don’t overdo this.
I don’t wanna see your videos,
you know, like when a dad films,
maybe his daughter’s recital
and you ever seen those before,
and he’s got the shakes going
on with the cam quarter,
I don’t wanna see that,
but we can add subtle camera movement
to help level up your shot.
The last thing we can use props,
and me and Omar were
laughing about this video.
This is the video heard around the worlds
that happened in camera culture,
where he accidentally leaked
to camera a little early,
but he used a prop and it was a great use
of resetting attention.
Now, again, I know I gave you
20 things really fast there
but I wanted to give you
as much value as I can
to make sure that every eight seconds,
anything in this tool that I
said, even if you just got two
or three of them to help
level up your next video,
it’s the best way to keep them watching.
— One other major way
that you can get people
to watch your videos to the very end
is by starting your
videos off the right way.
Right when someone clicks your videos
there’s things that you can
do to grab their attention
so that they wanna stay to the very end.
And you can click on the screen
and figure out exactly how
to do this in your videos.
And I’ll see you guys in the next one.